Download or read book Persuasive Games written by Ian Bogost and published by MIT Press. This book was released on 2010-08-13 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
Download or read book Persuasion Games written by Gilan Gork and published by . This book was released on 2015-05-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will change your life. You are playing persuasion games all the time, whether you realise it or not. "Now," for the first time, one of the world's top mentalists teaches YOU the hidden secrets of persuasion and influence that will enhance your personal, social and professional life. In this remarkable and exciting book, acclaimed mentalist and trainer Gilan Gork reveals the powerful psychology of subtle, successful persuasion that you can use on your clients, colleagues, family, friends... and even complete strangers! "Persuasion Games" explores, examines and explains the mind games of influence that are part of everyday life -- and how to win them. You will not only learn how to enhance your own powers of influence in an ethical, responsible way, but also how to protect yourself from persuasive exploitation in any form. Gilan has travelled the world to find the leading experts in influence and study their methods, including the normally private, secret realm of professional 'psychics'. Discover how many seemingly 'psychic' powers are actually persuasion techniques that anyone can learn -- including a psychological model of communication that is one of the world's best-kept secrets.Welcome to the Persuasion Games.
Download or read book Persuasive Gaming in Context written by Teresa De La Hera and published by . This book was released on 2021-03-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid developments of new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth of the game industry in the last decades. The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called "persuasive games", that is, gaming practices that combine the dissemination of information with attempts to engage players in particular attitudes and behaviors. This volume offers a multifaceted reflection on persuasive gaming, that is, on the process of these particular games being played by players. The purpose is to better understand when and how digital games can be used for persuasion, by further exploring persuasive games and some other kinds of persuasive playful interaction as well. The book critically integrates what has been accomplished in separate research traditions to offer a multidisciplinary approach to understanding persuasive gaming that is closely linked to developments in the industry by including the exploration of relevant case studies.
Download or read book Covert Persuasion written by Kevin Hogan and published by Wiley + ORM. This book was released on 2010-06-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
Download or read book Games of Persuasion written by Dominic W. Moreo and published by iUniverse. This book was released on 2000-06-09 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like rain, the media overload pours over us each day, each hour, each waking moment of our lives. One way to cope is to withdraw from the world to a faraway island unhooked to any satellite. Another way is to grapple with the media as so to understand the nuts and bolts of the persuasive messages that relentlessly hammers us at home, even at school, on the job and at our getaway vacation. On TV and the Internet ads never tire of repetition. But to viewers of these messages, they appear as so many headache-hammers inflicting true pain. Therefore, on the premise that the best defense is an offense, every citizen and consumer must go on the offense. How? By creating mentally a number of hypothetical ads using all the tricks of the craft of the trade. Practice makes perfect! Hence, the "edge" need not remain always with Madison Avenue, public relations specialists, lobbyists, single-issue advocates, politicians and other practitioners of persuasion. In turn, the citizen and consumer have their ready vaccine, their firewall against unwanted manipulation. To that end, citizens and consumers need their booster shots of protection in the propaganda wars. This work addresses those needs. AUTHOR BIO: Currently, the writer is at work on a primer on problem solving. Formerly, he taught history and economics on the secondary level, and was an occasional university instructor. As to education, he received from the University of Washington his master's in economics and a doctorate in the history of education.
Download or read book Political Games written by Gabriele Gratton and published by MDPI. This book was released on 2020-03-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political actors navigate a world of incomplete and noisy information. Voters make decisions about turnout and voting amidst campaign promises, credit claiming, and fake news. Policymakers experiment with reforms amidst uncertain predictions from experts and biased interest groups. Parties form coalitions and sign agreements amidst cheap talk and strategic communication. Beyond democracies, autocrats and dictators rule under uncertain threats to their regimes. In all of these environments, some political actors have incentives to learn and gather information, while others have incentives to influence and manipulate this information. This Special Issue addresses the question of how information structures, information transmission, and communication technologies influence political environments and affect the incentives faced by political actors. This is a collection of articles, combining game-theoretical and experimental work. The articles promote novel ideas and address understudied questions, which range from salience determination to microtargeting, ambiguous voting and information naivety. The findings complement the existing literature and suggest rationales for inefficiencies that arise in political environments with incomplete and noisy information.
Download or read book Persuasion Games written by Gilan Gork and published by . This book was released on with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Do Things with Videogames written by Ian Bogost and published by U of Minnesota Press. This book was released on 2011-08-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, computer games have moved from the margins of popular culture to its center. Reviews of new games and profiles of game designers now regularly appear in the New York Times and the New Yorker, and sales figures for games are reported alongside those of books, music, and movies. They are increasingly used for purposes other than entertainment, yet debates about videogames still fork along one of two paths: accusations of debasement through violence and isolation or defensive paeans to their potential as serious cultural works. In How to Do Things with Videogames, Ian Bogost contends that such generalizations obscure the limitless possibilities offered by the medium’s ability to create complex simulated realities. Bogost, a leading scholar of videogames and an award-winning game designer, explores the many ways computer games are used today: documenting important historical and cultural events; educating both children and adults; promoting commercial products; and serving as platforms for art, pornography, exercise, relaxation, pranks, and politics. Examining these applications in a series of short, inviting, and provocative essays, he argues that together they make the medium broader, richer, and more relevant to a wider audience. Bogost concludes that as videogames become ever more enmeshed with contemporary life, the idea of gamers as social identities will become obsolete, giving rise to gaming by the masses. But until games are understood to have valid applications across the cultural spectrum, their true potential will remain unrealized. How to Do Things with Videogames offers a fresh starting point to more fully consider games’ progress today and promise for the future.
Download or read book Theory of Fun for Game Design written by Raph Koster and published by "O'Reilly Media, Inc.". This book was released on 2005 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the essential elements in creating a successful game, how playing games and learning are connected, and what makes a game boring or fun.
Download or read book The Influence Game written by Stephanie Vance and published by John Wiley & Sons. This book was released on 2012-05-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get what you want, every time! Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success. Learn how to develop and articulate effective goals Structure both long and short-term persuasion efforts Identify and research primary and secondary audiences Crafting those all important personal stories Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.
Download or read book Games Slim People Play Winning the Fat and Slim Game written by L. Michael Hall and published by Neuro-Semantic Publications. This book was released on 2001-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready for a new game to deal with food and fitness--a game that will give you the payoffs you want, a fit and slim body? Ready to ditch the old games that haven't worked? Then this is the book for you! Probably the best recommendation that can be made for a book of this type is not the number sold but the number of people who achieve their goal and let the author know of their success.
Download or read book Playful Design written by John Ferrara and published by Rosenfeld Media. This book was released on 2012-05-17 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game design is a sibling discipline to software and Web design, but they're siblings that grew up in different houses. They have much more in common than their perceived distinction typically suggests, and user experience practitioners can realize enormous benefit by exploiting the solutions that games have found to the real problems of design. This book will show you how.
Download or read book Persuasive Gaming in Context written by Teresa de la Hera and published by Amsterdam University Press. This book was released on 2021-02-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid developments of new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth of the game industry in the last decades. The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called "persuasive games", that is, gaming practices that combine the dissemination of information with attempts to engage players in particular attitudes and behaviors. This volume offers a multifaceted reflection on persuasive gaming, that is, on the process of these particular games being played by players. The purpose is to better understand when and how digital games can be used for persuasion, by further exploring persuasive games and some other kinds of persuasive playful interaction as well. The book critically integrates what has been accomplished in separate research traditions to offer a multidisciplinary approach to understanding persuasive gaming that is closely linked to developments in the industry by including the exploration of relevant case studies.
Download or read book Pre Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Download or read book 7 Secrets of Persuasion written by James C. Crimmins and published by Red Wheel/Weiser. This book was released on 2016-09-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
Download or read book Video Games written by Nicholas David Bowman and published by Routledge. This book was released on 2018-07-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entry in the BEA Electronic Media Research Series, born out of the April 2017 BEA Research Symposium, takes a look at video games, outlining the characteristics of them as cognitive, emotional, physical, and social demanding technologies, and introduces readers to current research on video games. The diverse array of contributors in this volume offer bleeding-edge perspectives on both current and emerging scholarship. The chapters here contain radical approaches that add to the literature on electronic media studies generally and video game studies specifically. By taking such a forward-looking approach, this volume aims to collect foundational writings for the future of gaming studies.
Download or read book Persuasion written by Daniel J. O′Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
