Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Download or read book Traction written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2012-04-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 1 MILLION COPIES SOLD! Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Download or read book Gaining Traction written by Vicki Panagotacos and published by . This book was released on 2014-04-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think this is just another book about coping with the loss of a partner... You're in for a surprise! Based on her long-running class "Gaining Traction," grief counselor Vicki Panagotacos delivers a step-by-step program that will open your eyes to a new way of life. Panagotacos helps you think clearly about what you want - and don't want - as you move forward after loss. Tapping into personal stories told in her classroom, backed by research that reveals what secretly drives many of our decisions, Panagotacos gets you emotionally prepared to go after the life you deserve. So, if you have a busy calendar but little joy... if you're constantly second-guessing yourself... if the thought of another relationship makes you cringe... by the end of this book you will: have the tools to harness anxiety and deal with uncertainty; be ready to commit to experiences not previously considered; and know when to say "yes" or "no" to that new relationship. As a professional who has focused on helping those who experience loss, and as a person who is in my third year of grieving the loss of my spouse, I recommend Gaining Traction without reservation. This book is an invaluable resource for anyone who has lost a life partner and particularly good for those who are beyond their first year after loss and think there is something wrong with them because they don't feel better. Counselors will also find this user-friendly volume a "must-have" reference. - Janice Nadeau, PhD FT, Psychologist, Marriage and Family Therapist Vicki Panagotacos has an uncanny ability to tune in to her clients, which makes her one of the best grief practitioners I have known. She is eloquent and accurate in meeting each individual where they are emotionally - offering courage and hope for healing. Her caring, supportive and wise presence has translated well into her book, Gaining Traction. Read it and then pass it on to another you know and love. - Lyn Prashant, PhD FT, Somatic Grief Specialist Panagotacos has listened well and thought clearly and compassionately about how to gently guide individuals back toward a full life after the death of their mate. Readers will feel Vicki's understanding of their complex experience and be enriched by her suggestions for imaginative thought and action. Excellent for clients and for pastors, therapists and counselors. I recommend this book to colleagues and friends with a full heart. - Eric Greenleaf PhD, Psychologist and Director, Milton H. Erickson Institute of the SF Bay Area Vicki has been a gift to us here at Pathways Home Health and Hospice, and Gaining Traction has been the foundation of our 2nd year partner loss program she helped create. Her book provides inspiration and a much needed resource for those who are challenged to rebuild their lives without their loved ones. I am thrilled that others will have the benefit of her meaningful and helpful book. - Chris Taich, MSW, LCSW, Director, Bereavement Services, Pathways Home Health and Hospice, Sunnyvale, CA Gaining Traction offers the bereaved spouse/partner hope on their grief journey and practical insight into how to move forward in a healthy manner. The reader will appreciate the reflections of those having struggled in their first year of loss and their transformation after participating in the author's second year class. - Brad Leary, LCSW, CT, Director, Social Services and Counseling, Hospice of the Valley, San Jose, CA Vicki Panagotacos clearly understands the emotions and challenges a person faces when dealing with one's grief. She brings a wealth of knowledge and compassion to this book, and provides helpful tips and suggestions for navigating the future after partner loss. - Dwight Wilson, CEO, Mission Hospice, San Mateo, CA"

Download or read book Gaining Traction written by Thomas Raffael and published by Createspace Independent Publishing Platform. This book was released on 2016-11-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered how to build a web or mobile app that keeps growing? Almost one in four apps are used once and disregarded forever. But with a little guidance, anyone can build the next Spotify or Tinder. This book shows you how. Avoid the classic mistakes that first-time product managers and entrepreneurs make and kickstart your growth from Day One. Find out what your customers really want, not just what they say they want. Gaining Traction teaches you the basics of building a successful product, from research to design. Find out how to get your users hooked on your product and how to work well with both developers and stakeholders. This book covers: - Interpreting interviews - Research techniques from A/B testing to focus groups - Behavioural Psychology including Cialdini's principles, Dan Ariely's famous pricing experiment and Nir Eyal's Hooked method. - Moving to Agile and Lean and away from Waterfall - The principles of UX Design - An introduction to HTML, CSS and Javascript - How to create a product strategy and vision - Tools like Google Analytics and Intercom Gaining Traction is a practical beginner's guide to it all. If you are just starting out in product management or a new entrepreneur with a digital product, Gaining Traction is the place to start.

Download or read book Gaining Traction written by John Laster and published by Chalice Press. This book was released on 2007-09-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An experienced pastor, businessman, and coach, John Laster lays out major strategies for church leaders to use in developing a team concept and cooperation to lead a church to reach its leadership potential. Bill Easum describes Gaining Traction as, "a life-tested field guide to the future of your church." Using military metaphors with field briefings and field exercises for the reader, Laster lays the foundations that each leader must build upon. Laster shows step by step how to develop each of these foundations personally and corporately. Gaining Traction also explores leadership challenges and how to deal with them. These include overcoming fear and developing trust, building team credibility using suggested credibility tools, and amassing leadership capital. The final section deals with practical matters of team formation, resourcing, recruiting, and training including how to conduct a pastoral search with congregational input, and how to develop leadership team principles.

Download or read book Traversing the Traction Gap written by Bruce Cleveland and published by Radius Book Group. This book was released on 2019-02-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

Download or read book Get A Grip written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2014-04-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to take your business to the next level. Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan's mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn't fun anymore. Their story is not unusual. The challenges they were facing are common, predictable, and solvable. Get A Grip tells the story of how Swan Services resolves its issues by implementing the Entrepreneurial Operating System®. With the help of EOS, Eileen, Vic, and their leadership team master a set of managerial tools that allow them to get traction on their business, grow the business, and deliver better results for clients. The story of Swan Services is a fable, but the Entrepreneurial Operating System® is very real and has helped thousands of businesses worldwide. A complete entrepreneurial toolkit, EOS has helped thousands of businesses get to where they want to be. In Get A Grip, learn how Swan Services leaders learned to develop and commit to a clear vision, establish focus, build discipline, and create a healthier and more cohesive team. With characters and situations created from collective business experiences and stories, Get A Grip is a fable that will ring true for entrepreneurial leaders the world over and guide them to get their companies on track.

Download or read book Marketing Your Startup written by Simona Covel and published by AMACOM. This book was released on 2018-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.

Download or read book Good Jobs Bad Jobs written by Arne L. Kalleberg and published by Russell Sage Foundation. This book was released on 2011-06-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic boom of the 1990s veiled a grim reality: in addition to the growing gap between rich and poor, the gap between good and bad quality jobs was also expanding. The postwar prosperity of the mid-twentieth century had enabled millions of American workers to join the middle class, but as author Arne L. Kalleberg shows, by the 1970s this upward movement had slowed, in part due to the steady disappearance of secure, well-paying industrial jobs. Ever since, precarious employment has been on the rise—paying low wages, offering few benefits, and with virtually no long-term security. Today, the polarization between workers with higher skill levels and those with low skills and low wages is more entrenched than ever. Good Jobs, Bad Jobs traces this trend to large-scale transformations in the American labor market and the changing demographics of low-wage workers. Kalleberg draws on nearly four decades of survey data, as well as his own research, to evaluate trends in U.S. job quality and suggest ways to improve American labor market practices and social policies. Good Jobs, Bad Jobs provides an insightful analysis of how and why precarious employment is gaining ground in the labor market and the role these developments have played in the decline of the middle class. Kalleberg shows that by the 1970s, government deregulation, global competition, and the rise of the service sector gained traction, while institutional protections for workers—such as unions and minimum-wage legislation—weakened. Together, these forces marked the end of postwar security for American workers. The composition of the labor force also changed significantly; the number of dual-earner families increased, as did the share of the workforce comprised of women, non-white, and immigrant workers. Of these groups, blacks, Latinos, and immigrants remain concentrated in the most precarious and low-quality jobs, with educational attainment being the leading indicator of who will earn the highest wages and experience the most job security and highest levels of autonomy and control over their jobs and schedules. Kalleberg demonstrates, however, that building a better safety net—increasing government responsibility for worker health care and retirement, as well as strengthening unions—can go a long way toward redressing the effects of today’s volatile labor market. There is every reason to expect that the growth of precarious jobs—which already make up a significant share of the American job market—will continue. Good Jobs, Bad Jobs deftly shows that the decline in U.S. job quality is not the result of fluctuations in the business cycle, but rather the result of economic restructuring and the disappearance of institutional protections for workers. Only government, employers and labor working together on long-term strategies—including an expanded safety net, strengthened legal protections, and better training opportunities—can help reverse this trend. A Volume in the American Sociological Association’s Rose Series in Sociology.

Download or read book UNSTUCK written by Dan Webster and published by John Wiley & Sons. This book was released on 2017-02-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untwist the question mark from your life to start living authentically UNSTUCK offers a path forward for those who are "stuck"—despite the comfort, security, and what should feel like success. Do you feel disengaged from a life that looks good on paper? Do you feel like there must be something more? This is your guide to getting unstuck, breaking free of your comfortable cocoon, and discovering what you are meant to be. Through the story of George Johnson, a man in a position much like yourself, you'll learn how to shed the boredom, emptiness, and confusion so you can get on with your life. Whether you need a complete overhaul or just a jumpstart, you'll find the advice you need to start making it happen. More than just a story, this book shifts your perspective to help you realistically plan a transition from the ordinary present to the extraordinary future; emotional support coupled with practical guidance helps you find your path, identify your destination, and begin your journey. Re-think your purpose in life and discover your calling Rediscover the truth about yourself and who you really want to be Follow a clear formula for moving forward with authenticity Break out of your comfort zone and feel fully alive The fact that you've succeeded doesn't mean that you can never change; your dedication, commitment, and skills got you this far—imagine what they could do with a healthy dose of passion! You Unstuck re-acquaints you with your authentic self, helps you uncover your passion, and guides you toward your next big thing.

Download or read book Imagining Transgender written by David Valentine and published by Duke University Press. This book was released on 2007-08-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVAn ethnography in which the author’s fieldwork with transgendered and transsexual individuals in New York City demonstrates the creation and confusion of gender identity labels./div

Download or read book How to Hook and Launch written by Dick Miller and published by CarTech Inc. This book was released on 2012-12-10 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: While building big horsepower has become easier, putting that power down to the pavement is still quite a challenge. Getting great "bite" involves a lot more than sticky tires and a smoky burnout. The suspension system is being put to work in a way it was never designed to operate. A better understanding of exactly what is happening to the suspension when the car launches from a standing start will assist you in maximizing your car's effectiveness on the street or at the track. In How to Hook and Launch: Traction Mods for the Street & Strip, author Dick Miller explains the physics behind what gets a car moving from a standing start, and how to best harness the various powers at work. Getting the rear tires to really bite and gain maximum traction is divided into several small steps, and Miller walks you through each phase of the launch. Today's enthusiasts face a wide range of potential traction improvements, from softer tires and basic bolt-ons to complete or partial chassis replacements. Most opt for something in-between, where some well-engineered components are chosen to replace the factory equipment and offer a greater capability and range of adjustment. It is this range of upgrades where Miller spends most of his time, explaining what the parts and pieces do, and how to use them to their highest potential.

Download or read book Poorly Understood written by Mark Robert Rank and published by Oxford University Press. This book was released on 2021-03-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the idealized image of American societya land of opportunity that will reward hard work with economic successis completely wrong? Few topics have as many myths, stereotypes, and misperceptions surrounding them as that of poverty in America. The poor have been badly misunderstood since the beginnings of the country, with the rhetoric only ratcheting up in recent times. Our current era of fake news, alternative facts, and media partisanship has led to a breeding ground for all types of myths and misinformation to gain traction and legitimacy. Poorly Understood is the first book to systematically address and confront many of the most widespread myths pertaining to poverty. Mark Robert Rank, Lawrence M. Eppard, and Heather E. Bullock powerfully demonstrate that the realities of poverty are much different than the myths; indeed in many ways they are more disturbing. The idealized image of American society is one of abundant opportunities, with hard work being rewarded by economic prosperity. But what if this picture is wrong? What if poverty is an experience that touches the majority of Americans? What if hard work does not necessarily lead to economic well-being? What if the reasons for poverty are largely beyond the control of individuals? And if all of the evidence necessary to disprove these myths has been readily available for years, why do they remain so stubbornly pervasive? These are much more disturbing realities to consider because they call into question the very core of America's identity. Armed with the latest research, Poorly Understood not only challenges the myths of poverty and inequality, but it explains why these myths continue to exist, providing an innovative blueprint for how the nation can move forward to effectively alleviate American poverty.

Download or read book The Role of Telehealth in an Evolving Health Care Environment written by Institute of Medicine and published by National Academies Press. This book was released on 2012-12-20 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1996, the Institute of Medicine (IOM) released its report Telemedicine: A Guide to Assessing Telecommunications for Health Care. In that report, the IOM Committee on Evaluating Clinical Applications of Telemedicine found telemedicine is similar in most respects to other technologies for which better evidence of effectiveness is also being demanded. Telemedicine, however, has some special characteristics-shared with information technologies generally-that warrant particular notice from evaluators and decision makers. Since that time, attention to telehealth has continued to grow in both the public and private sectors. Peer-reviewed journals and professional societies are devoted to telehealth, the federal government provides grant funding to promote the use of telehealth, and the private technology industry continues to develop new applications for telehealth. However, barriers remain to the use of telehealth modalities, including issues related to reimbursement, licensure, workforce, and costs. Also, some areas of telehealth have developed a stronger evidence base than others. The Health Resources and Service Administration (HRSA) sponsored the IOM in holding a workshop in Washington, DC, on August 8-9 2012, to examine how the use of telehealth technology can fit into the U.S. health care system. HRSA asked the IOM to focus on the potential for telehealth to serve geographically isolated individuals and extend the reach of scarce resources while also emphasizing the quality and value in the delivery of health care services. This workshop summary discusses the evolution of telehealth since 1996, including the increasing role of the private sector, policies that have promoted or delayed the use of telehealth, and consumer acceptance of telehealth. The Role of Telehealth in an Evolving Health Care Environment: Workshop Summary discusses the current evidence base for telehealth, including available data and gaps in data; discuss how technological developments, including mobile telehealth, electronic intensive care units, remote monitoring, social networking, and wearable devices, in conjunction with the push for electronic health records, is changing the delivery of health care in rural and urban environments. This report also summarizes actions that the U.S. Department of Health and Human Services (HHS) can undertake to further the use of telehealth to improve health care outcomes while controlling costs in the current health care environment.

Download or read book Co Opetition written by Adam M. Brandenburger and published by Crown Currency. This book was released on 1997-12-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Download or read book Fast Track Your Business written by Laura Patterson and published by Violetear Press. This book was released on 2020-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.