Download or read book Futurism and Advertising written by Fortunato Depero and published by Small PressDistribution. This book was released on 1990 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Italian Futurism 1909 1944 written by Solomon R. Guggenheim Museum and published by Guggenheim Museum. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: February 21-September 1, 2014 The first comprehensive overview of Italian Futurism to be presented in the United States, this multidisciplinary exhibition examines the historical sweep of the movement from its inception with F.T. Marinetti's Futurist manifesto in 1909 through its demise at the end of World War II. Presenting over 300 works executed between 1909 and 1944, the chronological exhibition encompasses not only painting and sculpture, but also architecture, design, ceramics, fashion, film, photography, advertising, free-form poetry, publications, music, theater, and performance. To convey the myriad artistic languages employed by the Futurists as they evolved over a 35-year period, the exhibition integrates multiple disciplines in each section. Italian Futurism is organized by Vivien Greene, Curator, 19th- and Early 20th-Century Art, Solomon R. Guggenheim Museum. In addition, a distinguished international advisory committee has been assembled to provide expertise and guidance.
Download or read book Futurism and Its Implications for Marketing written by Michael Warren Anderson and published by . This book was released on 1973 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Futurist Typography and the Liberated Text written by Alan Bartram and published by Yale University Press. This book was released on 2005-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique look at how Futurism influenced and changed twentieth-century graphic design In the early decades of the twentieth century, European artists, poets, and designers called for the destruction of outdated assumptions about vision and language. Numerous manifestos resulted, demanding new artistic forms. None of these manifestos was more aggressive and poetic, or wider in scope than Filippo Tomasso Marinetti's Futurist Manifesto of 1909. Painting, sculpture, literature, architecture, theatre, cinema, and music were all caught up in its net. Typography--until then a distant relative in the arts--also played a major role in Marinetti's program. Written by leading design scholar Alan Bartram, this fascinating book examines the rise and evolution of the Futurists' approach to typography and graphic design, placing it within the context of contemporary artistic and literary movements. The volume features examples of some eighty Futurist books or other designs for print, many of them relatively unknown or previously unpublished, accompanied by new translations of over twenty of the featured texts. Bartram illuminates the complicated meanings of the Futurist designers' graphic works in order to provide a new understanding of their extraordinary and influential visual language.
Download or read book Futurist Performance and Marketing written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Performance, as a central feature of the Italian futurist movement's artistic output, has been the subject of significant scholarly research, most notably since the late 1970s through the work of Michael Kirby, Günter Berghaus and Claudia Salaris, among others. -- Prior to the 1970s, the movement's political interactions with Italian fascism had come under repeated scrutiny, often obfuscating futurism's artistic merits. Despite a re-evaluation of the futurist oeuvre instigated by the recent centenary of the movement's inception, little existing research examines the futurists' marketing practice. Specifically, no research focuses on the way futurist performance interacted with the movement's marketing practices. Seeking to address this lacuna, this study centres on primary sources unearthed in the Getty Research Institute's Italian Futurism archive, Rovereto's MART Museum and the Casa Depero, together with a wide range of secondary sources. -- The main objective of the present study is to explore the ways futurist performance and marketing developed symbiotically. -- The historical nature of this discussion demands an exploration of the relevant contexts surrounding futurism. These include the political, aesthetic and commercial environments within which the movement operated. Futurism emerges as a significantly influential avant-garde that shook the European artistic status quo and heralded the advent of modernism while displaying many characteristics of postmodernism. Most surprising is the speed of the rise in popularity of futurism in early 20th-century Europe, the causes of which lie in the futurists' obsession with self-promotion and propagation. -- This study emphasises the typically commercial nature of the collaboration between exponents of futurism and the advertising industry of the time. This continuous interaction deeply influenced the futurist aesthetic, right through from manifesto writing to the visual arts and performance. The research identifies a series of strategies that taken together constituted futurist marketing practice. Analysis of these strategies reveals that the futurists understood the propagatory power of performativity and injurious speech acts. -- The most noteworthy examples of futurist marketing occur in conjunction with their performance art, particularly futurist serate and futurist variety theatre. In reconstructing these types of performances, this inquiry points to the importance of the futurists' developments in site-specific performance and audience theory. Futurist performance presents itself as a commodity in its own right, one that repositions spectators as consumers. -- Finally, the branding practice of the futurist movement is brought to light. By drawing upon recent developments in branding theory, this thesis ascertains the extent to which the futurists' practice anticipated today's brand management processes. In their choice of name, of their logo design and in their development of a brand identity, the futurists are seen to practice several characteristics of contemporary brand management. The research pin-points worship of the machine as the central motif of the futurist brand, and then follows the wide-ranging sub-branding of this core symbol in the artistic output of the movement. -- The conclusion argues that the futurists grasped the growing importance of attention itself in modern metropolitan societies. This understanding was far-sighted, and was realised through their artistic practices, and most prominently through their performance. -- The main thrust of this thesis is, therefore, a re-appreciation of futurism as an early precursor, and perhaps even an instigator, of the late capitalist Western cultures we recognise as today.
Download or read book Exhibiting Italian Art in the United States from Futurism to Arte Povera written by Raffaele Bedarida and published by Taylor & Francis. This book was released on 2022-06-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how Italian institutions, dealers, critics, and artists constructed a modern national identity for Italy by exporting – literally and figuratively – contemporary art to the United States in key moments between 1929 and 1969. From artist Fortunato Depero opening his Futurist House in New York City to critic Germano Celant launching Arte Povera in the United States, Raffaele Bedarida examines the thick web of individuals and cultural environments beyond the two more canonical movements that shaped this project. By interrogating standard narratives of Italian Fascist propaganda on the one hand and American Cold War imperialism on the other, this book establishes a more nuanced transnational approach. The central thesis is that, beyond the immediate aims of political propaganda and conquering a new market for Italian art, these art exhibitions, publications, and the critical discourse aimed at American audiences all reflected back on their makers: they forced and helped Italians define their own modernity in relation to the world’s new dominant cultural and economic power. The book will be of interest to scholars working in art history, social history, exhibition history, and Italian studies.
Download or read book Back to the Futurists written by Elza Adamowicz and published by Manchester University Press. This book was released on 2015-11-01 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1909 the Italian poet Filippo Tommaso Marinetti’s Founding Manifesto of Futurism was published on the front page of Le Figaro. Between 1909 and 1912 the Futurists published over thirty manifestos, celebrating speed and danger, glorifying war and technology, and advocating political and artistic revolution. This collection of essays aims to reassess the activities of the Italian Futurist movement from an international and interdisciplinary perspective, focusing on its activities and legacies in the field of poetry, painting, sculpture, theatre, cinema, advertising and politics. The essays offer exciting new readings in gender politics, aesthetics, historiography, intermediality and interdisciplinarity. They explore the works of major players of the movement as well as its lesser-known figures, and the often critical impact of Futurism on contemporary or later avant-garde movements such as Cubism, Dada and Vorticism. The publication will be of interest to scholars and students of European art, literature and cultural history, as well as to the informed general public.
Download or read book Futurism and the Technological Imagination written by and published by BRILL. This book was released on 2016-08-09 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, Futurism and the Technological Imagination, results from a conference of the International Society for the Study of European Ideas in Helsinki. It contains a number of re-written conference contributions as well as several specially commissioned essays that address various aspects of the Futurists’ relationship to technology both on an ideological level and with regard to their artistic languages. In the early twentieth century, many art movements vied with each other to overhaul the aesthetic and ideological foundations of arts and literature and to make them suitable vehicles of expression in the new Era of the Machine. Some of the most remarkable examples came from the Futurist movement, founded in 1909 by Filippo Tommaso Marinetti. By addressing the full spectrum of Futurist attitudes to science and the machine world, this collection of 14 essays offers a multifaceted account of the complex and often contradictory features of the Futurist technological imagination. The volume will appeal to anybody interested in the history of modern culture, art and literature.
Download or read book Inventing Futurism written by Christine Poggi and published by Princeton University Press. This book was released on 2009 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1909 the poet Filippo Tommaso Marinetti published the founding manifesto of Italian Futurism, an inflammatory celebration of "the love of danger" and "the beauty of speed" that provoked readers to take aggressive action and "glorify war--the world's only hygiene." Marinetti's words unleashed an influential artistic and political movement that has since been neglected owing to its exaltation of violence and nationalism, its overt manipulation of mass media channels, and its associations with Fascism. Inventing Futurism is a major reassessment of Futurism that reintegrates it into the history of twentieth-century avant-garde artistic movements. Countering the standard view of Futurism as naïvely bellicose, Christine Poggi argues that Futurist artists and writers were far more ambivalent in their responses to the shocks of industrial modernity than Marinetti's incendiary pronouncements would suggest. She closely examines Futurist literature, art, and politics within the broader context of Italian social history, revealing a surprisingly powerful undercurrent of anxiety among the Futurists--toward the accelerated rhythms of urban life, the rising influence of the masses, changing gender roles, and the destructiveness of war. Poggi traces the movement from its explosive beginnings through its transformations under Fascism to offer completely new insights into familiar Futurist themes, such as the thrill and trauma of velocity, the psychology of urban crowds, and the fantasy of flesh fused with metal, among others. Lavishly illustrated and unparalleled in scope, Inventing Futurism demonstrates that beneath Futurism's belligerent avant-garde posturing lay complex and contradictory attitudes toward an always-deferred utopian future.
Download or read book The History of Futurism written by Geert Buelens and published by Lexington Books. This book was released on 2012-08-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Futurism began as an artistic and social movement in early twentieth-century Italy. Until now, much of the scholarship available in English has focused only on a single individual or art form. This volume seeks to present a more complete picture of the movement by exploring the history of the movement, the events leading up to the movement, and the lasting impact it has had as well as the individuals involved in it. The History of Futurism: The Precursors, Protagonists, and Legacies addresses the history and legacy of what is generally seen as the founding avante-garde movement of the twentieth century. Geert Buelens, Harald Hendrix, and Monica Jansen have brought together scholarship from an international team of specialists to explore the Futurism movement as a multidisciplinary movement mixing aesthetics, politics, and science with a particular focus on the literature of the movement.
Download or read book Depero futurista new york written by and published by . This book was released on 1986 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Futurism written by Caroline Tisdall and published by . This book was released on 1977 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Influence of Cubism and Its Stylistic Descendants Futurism and Cubo futurism on Advertising and Graphic Arts in Collier s written by Kelly McSpadden Harle and published by . This book was released on 1992 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 2019 written by Günter Berghaus and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-16 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ninth volume of the International Yearbook of Futurism Studies is dedicated to Russian Futurism and gathers ten studies that investigate the impact of F.T. Marinetti’s visit to Russia in 1914; the neglected region of the Russian Far East; the artist and writers Velimir Khlebnikov, Vasily Kamensky, Maria Siniakova and Vladimir Mayakovsky; the artistic media of advertising, graphic arts, cinema and artists’ books.
Download or read book Futurism Photography written by Giovanni Lista and published by . This book was released on 2001 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to accompany the exhibition held at the Estorick Collection of Modern Italian Art, London, 24 January - 22 April 2001.
Download or read book Back to the Futurists written by Elza Adamowicz and published by . This book was released on 2017 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays aims to reassess the activities and legacy of the Italian Futurist movement from an international and interdisciplinary perspective.
Download or read book Futurist Conditions written by David Mather and published by Bloomsbury Publishing USA. This book was released on 2020-10-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian futurism visualized diverse types of motion, which had been rooted in pervasive kinetic and vehicular forces generated during a period of dramatic modernization in the early 20th century. Yet, as David Mather's sweeping intellectual and art historical scholarship demonstrates, it was the camera-not the engine-that proved to be the primary invention against which many futurist ideas and practices were measured. Overturning several misconceptions about Italian futurism's interest in the disruptive and destructive effects of technology, Futurist Conditions provides a refreshing update to the historical narrative by arguing that the formal and conceptual approaches by futurist visual artists reoriented the possibly dehumanizing effects of mechanized imagery toward more humanizing, spiritual aims. Through its sustained analysis of the artworks and writings of Umberto Boccioni, Giacomo Balla, and the Bragaglia brothers, dating to the first decade after the movement's founding in 1909, Mather's account of their obsession with kinetic motion pivots around a 1913 debate on the place and relative import of photography among traditional artistic mediums-a debate culminating in the expulsion of the Bragaglias, but one that also prompted a range of productive responses by other futurist artists to world-changing social, political, and economic conditions.
