Download or read book Future Proof Your Brand written by Marc Cloosterman and published by Rebrand Publishing. This book was released on 2017-06-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights, mission-criticallogistics, and predictive analytics for future change make that deliverypossible and successful.We developed a proprietary process that has achieved resultsfor 1200-plus organisations around the globe. Some of those includeSkyTeam, Deutsche Telekom, Merck, Airbus Group, and ING Group. Ourstraightforward process facilitates decisions that impact your employees,customers, and prospects.The top concerns of your board and C-suite are usually questions aboutcosts, timing, and ROI. We address these concerns to help you moveforward with confidence. This book is a collection of our methods forsolving brand implementation and management challenges. It covers theessentials and more. We tried to make the concepts, tools, and recommended steps specific and digestible. We have provided case examples, articles, tools, and our experienced work processes, as well as answers to questions we frequently receive.

Download or read book Futureproof written by Minter Dial and published by Pearson UK. This book was released on 2017-09-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Future Proof Your Business written by Tom Cheesewright and published by Penguin UK. This book was released on 2020-04-09 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you: - Scan the near horizon for incoming shocks - Look to the far future to define long-term strategy - Accelerate decision-making in your business - Delegate power to the front line, speeding your response - Streamline your organisation so it's agile and can adapt to change In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.

Download or read book Non Bullshit Innovation written by David Rowan and published by Random House. This book was released on 2019-05-16 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: *updated with new material* 'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt from the world's most creative leaders to innovate effectively in our own lives? David Rowan, founding editor-in-chief of WIRED UK, embarked on a twenty country quest to find out. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will prepare you for whatever the future may bring - because the world will never move this slowly again. ___________________________ 'In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy "inventors". He finds innovation in big companies and even within governments.' - Matt Ridley, The Times

Download or read book Global Cause Marketing written by Peter L. Hirsch and published by CreateSpace. This book was released on 2013-10 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: What follows in the pages ahead is the competitive advantage you have been searching for. Let's take a few things as assumptions. You already have a great product. Clearly, in today's competitive business environment, there is no substitute for excellence of product, executive leadership and staffing, as well as providing top-notch customer care. That's all the price of admission to the business ballpark. This book starts assuming those are in place. If they're not, put this book down and go back to the beginning. If they are, let's move forward. Consider this the new marketing of the 21st century. Every company wants to do the same thing. Build a good strong name, sell lots of goods or services and future proof the company. Future proofing your company means building a company name that allows you to immediately put a new product on the shelves and have people buy it because they trust the name. Nike has done their job well. They built the name with lots of great image ads, however very few actually focus on a specific shoe or product. While Nike has done it with big ad spending another shoe company has done it without the big media buys. Toms, the start up shoe company who basically took Asian workers soft shoes and put them on the feet of men and women in some of the most trendy and fashionable neighborhoods in America, selling them for $40 and up a pair. We hear this about Toms all the time: "I don't wear these shoes because they look beautiful or they are the best things for my feet. I wear them because I like what the company is about." Basically consumers feel good about the fact that they have a pair or Toms on their feet. Why? Because the shoes are a symbol of good social conscience and people are proud to display the symbol. Toms tiny ad campaign has been based on their corporate giving program- a pair of shoes to a kid who would otherwise not have shoes for every pair you buy. One for one. People will support your company if they really know you're doing the right thing. That's what a successful corporate image is about for the future. And the world is watching and talking about you if you do the right thing. That's the best advertising you can hope for. But guess what. The world is also watching if you do the wrong thing. And that news spreads just as fast or faster. This is the future of marketing, so embrace it and create a sustainable image, brand and company. The world is heading in this direction. Companies that do not follow along will be guilty of marketing malpractice.

Download or read book The Future Proof Workplace written by Linda Sharkey and published by John Wiley & Sons. This book was released on 2017-03-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face the future on the crest of the wave while the rest are pulled under The Future-Proof Workplace is a survival guide for the new realities of business. The future is no longer some far-off destination; it is here, right now, and already changing the way we work. Historically, the sea-changes have advanced humanity and inspired us to reach even further; from the Dark Ages to the Age of Enlightenment, from agrarian to industrial societies—and today is no different. But only those who are ready for the changes will come out thriving. This book highlights the changes already taking place around us: the transition from skills to knowledge, the neuroscience approach to leadership and motivation, galloping technical advances, and more. Whether you're a CEO, a leader or manager, or just trying to survive the chaos, this invaluable guide is your wake-up call—the future is now. The new forces emerging must be understood now if your organization is to succeed. This book details the transformation every business must make to turn upheaval into opportunity. Discover how emerging technologies and neuroscience research are already impacting the way we work Learn how yesterday's biases are being replaced by modern values, culture, and relationships Consider the "heart" of your organization, and whether it can stand up to the purpose-driven paradigm of the future Find new achievement in the new organizational structure, and examine models that are already emerging Everyone knows that changes are needed—and fast. The question is: which changes, and how? The Future-Proof Workplace maps the transformation, and gives you an itinerary for each step of the way.

Download or read book Future Proofing Your Business written by Troy Hazard and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of entertaining real life extracts, client case studies, and personal experiences, Future Proofing Your Business offers potent and refined tools that have been road tested in real-world situations and aren't taught in business school. Learn how to turn obstacles into opportunities Break down business barriers created by bad belief systems Develop powerful leadership skills through stronger personal awareness Know if you're driving your business into the future or into the ground Discover how to make change a consciousness not just an action. Understand your future through a greater understanding of yourself All through the author's extensive experience in his own companies and as a consultant for major world brands Troy’s philosophy on how to future-proof your business is anchored in one core belief: "Business happens in cycles. Your ability to manage these cycles successfully lies in how you interpret information from the past and deal with it in the present, to be more resilient through cycles of the future." Troy Hazard (San Diego CA.; www.troyhazard.com) has founded and nurtured ten businesses over two decades, turned around businesses that were experiencing enormous losses, and consulted to countless successful companies around the world. These business talents earned him international respect, so much so that he was elected by the world's foremost business leaders for the role of Global President of the Entrepreneurs' Organization. For over a decade Troy has been a host and regular guest on many national television and radio shows as a business commentator and a feature writer for magazines. More recently he has become a regular voice of authority on The Biz Television Network, the CBS Talk Radio Network, and the Business Talk Radio Network, and is a regular writer in publications across the country.

Download or read book The Future Proof Farm written by Steve Groff and published by Advantage Media Group. This book was released on 2020-09-22 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SURVIVAL GUIDE FOR FARMERS! WHAT'S GOOD FOR THE EARTH IS GOOD FOR BUSINESS Steve Groff's message to his fellow farmers is profound and prophetic: they are in danger of becoming obsolete. Major market changes are forcing them to make difficult decisions. Farmers who adjust have an opportunity to thrive. Those who do not are likely to fade away. Consumers increasingly demand that the food they eat and the clothes they wear come from producers who observe responsible farming practices such as cover crops and reduced tillage. The major corporate players are positioning themselves for a profitable future. Farmers must do likewise to ensure they will have a continuing market for their goods. To future-proof their farms, they must heal the live-giving soil that sustains their livelihood. Steve Groff knows that what is good for the earth is good for business. He has taken his message across the nation and to the corners of the world, promoting a new mindset that could save the family farm from extinction. This book is his wake-up call.

Download or read book From Me to We written by Janine Garner and published by John Wiley & Sons. This book was released on 2014-11-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steel yourself, your career, and your business against future threats with effective collaboration From Me to We shows business decision makers how the ability to effectively collaborate for mutual commercial benefit is the solution to future-proofing a business. Smashing the myth of the "Me Economy," this insightful guide explains the model of Commercial Collaboration and the mindset and think-space it requires. Expanding upon Sheryl Sandberg's "Lean In" premise, this book emphasizes the need for continuous professional evolution and effort, and describes why women hold an important role in effecting change. Ideas are illustrated with examples, and backed by sector-specific research and interviews with business leaders who have seen real-world results of effective business collaboration. The Seven ReConnect Principles outline methods of realizing change, providing readers a way forward that will future-proof themselves, their careers, and their businesses. Collaboration isn't just a soft skill that's nice to have – it's a vital business practice that affects the bottom line. As the way we do business continues to evolve, collaboration is becoming ever more crucial to steeling an organization against the threats of tomorrow. From Me to We is a practical handbook for more robust business strategy. Learn the key principles at the heart of Commercial Collaboration Discover the value of trusting others in business relationships Become authentically invested in the "We" space Gain the tools to open up to a smarter, savvier way of business thinking Business leaders and entrepreneurs have the complex responsibility of constant strategic thinking. If those finely tuned minds can be brought together for mutual benefit, the possibilities expand and the rewards can be dramatically amplified. From Me to We helps leaders drive better business, armored against future threats.

Download or read book Future proof Your Child written by Graeme Codrington and published by Penguin Random House South Africa. This book was released on 2012-10-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This world has changed. The future has changed. Childhood is changing. Raising children has never been more challenging - or potentially rewarding. It is becoming increasingly obvious that the world into which our young children will enter as adults, somewhere between 2020 and 2030, will be nothing like the world their parents grew up in, or even the world we currently inhabit. We need a better understanding of the world of the future in order to prepare our children and to 'future-proof' them. Future-proof Your Child is a very different kind of parenting book. It contains many useful, practical hints and tips but also focuses on the context for parenting and child development today. It convinces 21st-century parents of the need to change their approach to parenting future generations and is relevant, accessible, practical and inspirational. Future-proof Your Child highlights the critical importance of making choices, having conversations and consciously connecting with tomorrow's children today.

Download or read book Fusion written by Denise Lee Yohn and published by . This book was released on 2021-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--

Download or read book How to Build Your Brand written by Laurence Lubin and published by CRC Press. This book was released on 2022-04-22 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the "how to's" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. After reading this insightful book, you will learn how to: Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts. The author clearly shares the: Success Model that defines the world's most successful brands. Case studies that demonstrate the Model in action.Step-by-step method to implement the model. The evidence -- scientific and psychological --.that supports the model and method. Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally. For more information on this book, please visit: www.howtobuildyourbrand.net

Download or read book Workshift written by J. Morwick and published by Palgrave Macmillan. This book was released on 2013-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workshift is a blueprint for organizations transitioning into the virtual workplace, where employees are always connected, and work is no longer a destination. This book provides practical lessons on why (and how) some companies are further ahead, and actionable steps to realize the potential of the virtual workplace.

Download or read book Didn t See It Coming written by Marc Stoiber and published by Createspace Independent Publishing Platform. This book was released on 2015-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc Stoiber, a 25-year veteran of the marketing trenches, has stewarded the reputation of brands ranging from global multi-nationals to local pizza shops. He's witnessed tectonic shifts in the marketing landscape - from rapidly changing values and beliefs, to consumer hyper-engagement and the messy implosion of sacred marketing cows. In Didn't See It Coming, Stoiber describes a brave new world. He gets into the head and heart of skeptical consumers as they decide who they want to believe in - against the backdrop of economic meltdown, cultural chaos, climate change, and technological overload. Didn't See It Coming is honest, fun to read and packed with great thinking. There are ideas to mull, wisdom to consider, and practices to rip off and claim as your own. Best of all, there isn't a word of marketing bafflegab to be found. Join Marc as he pulls back the curtain, rolls up his sleeves and redefines how marketers can get their groove back.

Download or read book Future Proof your career in the age of AUTOMATION written by Mohammed samran maddas and published by Mohammed Samran Maddas. This book was released on 2024-01-18 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: 🚀 Initiate on a transformative journey into the future of your career with "Future-Proof your career in the age of AUTOMATION" This comprehensive guide is your key to navigating the dynamic landscape of the modern job market, filled with opportunities and challenges brought forth by automation and technological evolution. 🌐 Explore the Shifting Job Landscape: Dive deep into an overview of the current job market, understanding the impact of rapid technological changes and automation across key sectors. 🚨 The Imperative of Future-Proofing: Uncover the urgency to proactively future-proof your career, backed by real-world examples and statistics that vividly portray the consequences of resisting change. 💡 Navigating the Automation Age: Journey through the labyrinth of automation, where you'll not only grasp its impact on various industries but also glean insights from compelling case studies and examples. 🎓 Understanding Automation: Delve into the various forms of automation, from robotics to AI, and explore its reshaping effect on job roles. Discover which jobs are at risk and those likely to thrive in the age of automation. 🛠️ Reskilling and Upskilling: Equip yourself with the tools to adapt to the changing job landscape. Learn the importance of reskilling and upskilling, and explore accessible avenues for acquiring crucial skills. 🌟 Challenges and Opportunities: Uncover the dual nature of automation – the challenges it poses and the vast opportunities it unveils. Identify emerging career paths in industries at the forefront of technological advancements. 🎨 Crafting Your Professional Odyssey: Set sail with strategic career planning, guiding you through self-discovery, goal-setting, and creating your personal brand. Your career is not just a destination; it's a masterpiece in the making. 🌐 Networking and Professional Branding: Master the art of networking in the digital age and craft a personal brand that aligns seamlessly with your career goals. Your online presence becomes a dynamic representation of your professional narrative. 🔍 Job Search Strategies: Uncover the secrets to optimizing your resume for both humans and automated systems. Explore effective job search techniques, from utilizing online platforms to strategic networking and diverse approaches. 🌟 Case Studies and Success Stories: Be inspired by real-life examples of individuals who triumphed in the ever-evolving job landscape. Their stories serve as guiding lights, illustrating the transformative power of resilience and adaptability. 🔗 Continuous Learning and Adaptability: Conclude your journey with a summary of key points, reinforcing the importance of continuous learning and adaptability for a successful career. 🚀 Your Career, Your Canvas: This isn't just a book; it's your roadmap to future-proofing your career. Embrace the challenges, celebrate the triumphs, and chart your course towards a future of boundless opportunities. 📚 Secure your copy of "Future-Proof your career in the age of AUTOMATION" now and paint your professional odyssey with purpose and resilience. Your career masterpiece awaits! 🚀

Download or read book The Dictionary of Brand written by Marty Neumeier and published by . This book was released on 2004 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book FuturePRoof written by Sarah Hall and published by . This book was released on 2015-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The largest ever conversation about the future of public relations. Thirty-five leading practitioners debate PR's role as a management discipline, the value it adds to modern day organisations and the skills public relations professionals need to stay relevant both now and in the future.