Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Download or read book Advertising Selling written by and published by . This book was released on 1930 with total page 1340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Fortnightly written by and published by . This book was released on 1930 with total page 1452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Winning Words written by Malcolm E. Brown and published by . This book was released on 2014 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your writer's notebook can electrify your writing. But if you have not accumulated "commonplace books" over forty years, this one, from a writer with over 90 publications, may help. It offers about 5,000 entries, divided into categories valuable to writers. This offers "the best bits" of four decades of a writer's notebooks. Other sources such as the Google global zeitgeist 2013 were also used. The result is 55 categories useful to writers (the author has special skill in such analysis). It is a modern-day "cabinet of curiosities" that can add fire to any writing.This cornucopia is fresh. Entries offer a delightful browse: a thrilling cocktail including thought-provoking gems. Examples are: "G'day." "gloopy" "Here be dragons." "She be bitch woman." "In the mist, the sky wept." "solid, stocky, a bruiser - but rich." "Your wedding ring and you are stardust." "Just in case, she put on her new black knickers." "All shall be well ... and all manner of thing shall be well." A bonus is advice especially for writers aspiring to their first publication. But experienced authors could also benefit. Practical tips abound. Topics include finding time and ideas, non-fiction articles and books, short stories, novels and poetry.

Download or read book Notebook Number Nine written by Jackie Carreira and published by Troubador Publishing Ltd. This book was released on 2024-07-28 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: When all the lies and hypocrisy of the world become too much to ignore; when you see it all so clearly that you can’t erase the image from your mind, what do you do? When the thin veil of conformity drops from Bekki’s eyes she doesn’t know what to do either, so she sits down and writes a letter. Alice replies. But who is Alice? And is it even possible for ‘normal’ people to undertake a true journey of self-improvement without running away to a monastery up a mountain? Bekki is going to find out. Notebook Number Nine is a life-affirming, often humorous story of self-discovery and what it simply means to be human.

Download or read book I Counted Them All Out and I Counted Them All Back written by Brian Hanrahan and published by . This book was released on 1982 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: En beretning om Falklandsoperationen baseret på engelske krigskorrespondenters oplevelser, hjembragte beretninger og billedmateriale.

Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Memoir Project written by Marion Roach Smith and published by Grand Central Publishing. This book was released on 2011-06-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinary "practical resource for beginners" looking to write their own memoir—​now new and revised (Kirkus Reviews)! The greatest story you could write is one you've experienced yourself. Knowing where to start is the hardest part, but it just got a little easier with this essential guidebook for anyone wanting to write a memoir. Did you know that the #1 thing that baby boomers want to do in retirement is write a book—about themselves? It's not that every person has lived such a unique or dramatic life, but we inherently understand that writing a memoir—whether it's a book, blog, or just a letter to a child—is the single greatest path to self-examination. Through the use of disarmingly frank, but wildly fun tactics that offer you simple and effective guidelines that work, you can stop treading water in writing exercises or hiding behind writer's block. Previously self-published under the title, Writing What You Know: Raelia, this book has found an enthusiastic audience that now writes with intent.

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.

Download or read book White Fur written by Jardine Libaire and published by Hogarth. This book was released on 2017-05-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning star-crossed love story set against the glitz and grit of 1980s New York City When Elise Perez meets Jamey Hyde on a desolate winter afternoon, fate implodes, and neither of their lives will ever be the same. Although they are next-door neighbors in New Haven, they come from different worlds. Elise grew up in a housing project without a father and didn’t graduate from high school; Jamey is a junior at Yale, heir to a private investment bank fortune and beholden to high family expectations. Nevertheless, the attraction is instant, and what starts out as sexual obsession turns into something greater, stranger, and impossible to ignore. The couple moves to Manhattan in search of a new life, and White Fur follows them as they wander through Newport mansions and East Village dives, WASP-establishment yacht clubs and the grimy streets below Canal Street, fighting the forces determined to keep them apart. White Fur combines the electricity of Less Than Zero with the timeless intensity of Romeo and Juliet in this searing, gorgeously written novel that perfectly captures the ferocity of young love.

Download or read book A Writer written by K.A. Robertson and published by Britannica Digital Learning. This book was released on 2019-06-01 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing books isn't the only way to turn a passion for reading and writing into a career. Explore the many jobs available for writers beyond the bookshelf. Includes a glossary, sidebars, and photographs.

Download or read book Make Love the Bruce Campbell Way written by Bruce Campbell and published by Macmillan. This book was released on 2015-10-01 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: What you're reading right now is known as the "cover copy," or “flap copy.” This is where the 84,951 words of my latest book are cooked down to 350 words or less to capture your imagination/download. I pondered how to do that. Should I cut to the chase and reveal pivotal plot points like the one at the end of the book where the little girl on crutches points an accusing finger and shouts, "the killer is Mr. Porter"? No. I have too much respect for you as an intelligent consumer to attempt such an obvious ruse. But let's not play games here. You clicked your way to this page, so you either: A. Know who I am. B. Like the cool smoking jacket I'm wearing on the cover. Or: C. Thought this was a secret link to Ashley Madison. Is it a sequel to my autobiography If Chins Could Kill: Confessions of a B Movie Actor? Sadly, no, which made it much harder to write. Is it an "autobiographical novel"? Yes. I am the lead character in the story (coincidentally an actor), and I am a real person, and everything in the book actually happened - except for the stuff that didn't. The action revolves around my preparations for a pivotal role in the A-list relationship film, Let's Make Love! My Homeric attempt to break through the glass ceiling of B-grade genre fair is hampered by a vengeful studio executive and a production that becomes infected by something called the "B-movie virus" - symptoms of which include excessive use of cheesy special effects, slapstick, and projectile vomiting. From a violent fistfight with a Buddhist to a life-altering stint in federal prison, this novel has it all. And if the 84,951 words are too time-consuming, there are lots and lots of cool graphics – all of which have been upgraded to vibrant color since the first publication. I hope you enjoy the book – and if you learn anything at all about making love, please share it with me! Regards, Bruce "Go Ahead and Call Me Ash" Campbell

Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Download or read book Epica Book 23 Europe s Best Advertising written by Richard Hogqvist and published by A&C Black. This book was released on 2010-08-28 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Download or read book Invisible Ink written by Brian McDonald and published by . This book was released on 2017-01-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invisible Ink is a helpful, accessible guide to the essential elements of the best storytelling by award-winning writer/director/producer Brian McDonald. Readers learn techniques for building a compelling story around a theme, engaging audiences with writing, creating appealing characters, and much more.