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Book Ask a Manager

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Book I Love Jesus  But I Want to Die

Download or read book I Love Jesus But I Want to Die written by Sarah J. Robinson and published by WaterBrook. This book was released on 2021-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.

Book America Before

Download or read book America Before written by Graham Hancock and published by St. Martin's Press. This book was released on 2019-04-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Instant New York Times Bestseller! Was an advanced civilization lost to history in the global cataclysm that ended the last Ice Age? Graham Hancock, the internationally bestselling author, has made it his life's work to find out--and in America Before, he draws on the latest archaeological and DNA evidence to bring his quest to a stunning conclusion. We’ve been taught that North and South America were empty of humans until around 13,000 years ago – amongst the last great landmasses on earth to have been settled by our ancestors. But new discoveries have radically reshaped this long-established picture and we know now that the Americas were first peopled more than 130,000 years ago – many tens of thousands of years before human settlements became established elsewhere. Hancock's research takes us on a series of journeys and encounters with the scientists responsible for the recent extraordinary breakthroughs. In the process, from the Mississippi Valley to the Amazon rainforest, he reveals that ancient "New World" cultures share a legacy of advanced scientific knowledge and sophisticated spiritual beliefs with supposedly unconnected "Old World" cultures. Have archaeologists focused for too long only on the "Old World" in their search for the origins of civilization while failing to consider the revolutionary possibility that those origins might in fact be found in the "New World"? America Before: The Key to Earth's Lost Civilization is the culmination of everything that millions of readers have loved in Hancock's body of work over the past decades, namely a mind-dilating exploration of the mysteries of the past, amazing archaeological discoveries and profound implications for how we lead our lives today.

Book Making Work Work

Download or read book Making Work Work written by Shola Richards and published by Sterling Publishing (NY). This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Shola Richards's soul-sucking job left him feeling numb and suicidal, he switched focus and devoted himself to transforming the workplace into a space of relentless respect, courtesy, and endless energy. Meant to motivate current and future leaders, Making Work Work aims to start a movement that will banish on-the-job bullying, put meaning back into work, and enhance coworkers' happiness and engagement.

Book The Cult of Smart

    Book Details:
  • Author : Fredrik deBoer
  • Publisher : All Points Books
  • Release : 2020-08-04
  • ISBN : 1250200385
  • Pages : 272 pages

Download or read book The Cult of Smart written by Fredrik deBoer and published by All Points Books. This book was released on 2020-08-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.

Book Mount Misery

    Book Details:
  • Author : Samuel Shem
  • Publisher : Ballantine Books
  • Release : 2012-02-29
  • ISBN : 0307815617
  • Pages : 578 pages

Download or read book Mount Misery written by Samuel Shem and published by Ballantine Books. This book was released on 2012-02-29 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Laws of Mount Misery: There are no laws in psychiatry. Now, from the author of the riotous, moving, bestselling classic, The House of God, comes a lacerating and brilliant novel of doctors and patients in a psychiatric hospital. Mount Misery is a prestigious facility set in the rolling green hills of New England, its country club atmosphere maintained by generous corporate contributions. Dr. Roy Basch (hero of The House of God) is lucky enough to train there *only to discover doctors caught up in the circus of competing psychiatric theories, and patients who are often there for one main reason: they've got good insurance. From the Laws of Mount Misery: Your colleagues will hurt you more than your patients. On rounds at Mount Misery, it's not always easy for Basch to tell the patients from the doctors: Errol Cabot, the drug cowboy whose practice provides him with guinea pigs for his imaginative prescription cocktails . . . Blair Heiler, the world expert on borderlines (a diagnosis that applies to just about everybody) . . . A. K. Lowell, née Aliyah K. Lowenschteiner, whose Freudian analytic technique is so razor sharp it prohibits her from actually speaking to patients . . . And Schlomo Dove, the loony, outlandish shrink accused of having sex with a beautiful, well-to-do female patient. From the Laws of Mount Misery: Psychiatrists specialize in their defects. For Basch the practice of psychiatry soon becomes a nightmare in which psychiatrists compete with one another to find the best ways to reduce human beings to blubbering drug-addled pods, or incite them to an extreme where excessive rage is the only rational response, or tie them up in Freudian knots. And all the while, the doctors seem less interested in their patients' mental health than in a host of other things *managed care insurance money, drug company research grants and kickbacks, and their own professional advancement. From the Laws of Mount Misery: In psychiatry, first comes treatment, then comes diagnosis. What The House of God did for doctoring the body, Mount Misery does for doctoring the mind. A practicing psychiatrist, Samuel Shem brings vivid authenticity and extraordinary storytelling gifts to this long-awaited sequel, to create a novel that is laugh-out-loud hilarious, terrifying, and provocative. Filled with biting irony and a wonderful sense of the absurd, Mount Misery tells you everything you'll never learn in therapy. And it's a hell of a lot funnier.

Book Why You Should Be a Socialist

Download or read book Why You Should Be a Socialist written by Nathan J. Robinson and published by Macmillan + ORM. This book was released on 2019-12-10 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer on Democratic Socialism for those who are extremely skeptical of it. America is witnessing the rise of a new generation of socialist activists. More young people support socialism now than at any time since the labor movement of the 1920s. The Democratic Socialists of America, a big-tent leftist organization, has just surpassed 50,000 members nationwide. In the fall of 2018, one of the most influential congressmen in the Democratic Party lost a primary to Alexandria Ocasio-Cortez, a 28-year-old socialist who had never held office before. But what does all this mean? Should we be worried about our country, or should we join the march toward our bright socialist future? In Why You Should Be a Socialist, Nathan J. Robinson will give readers a primer on twenty-first-century socialism: what it is, what it isn’t, and why everyone should want to be a part of this exciting new chapter of American politics. From the heyday of Occupy Wall Street through Bernie Sanders’ 2016 presidential campaign and beyond, young progressives have been increasingly drawn to socialist ideas. However, the movement’s goals need to be defined more sharply before it can effect real change on a national scale. Likewise, liberals and conservatives will benefit from a deeper understanding of the true nature of this ideology, whether they agree with it or not. Robinson’s charming, accessible, and well-argued book will convince even the most skeptical readers of the merits of socialist thought.

Book Makers and Takers

Download or read book Makers and Takers written by Rana Foroohar and published by Currency. This book was released on 2017-09-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Wall Street bad for Main Street America? "A well-told exploration of why our current economy is leaving too many behind." —The New York Times In looking at the forces that shaped the 2016 presidential election, one thing is clear: much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum. A key reason, says Financial Times columnist Rana Foroohar, is the fact that Wall Street is no longer supporting Main Street businesses that create the jobs for the middle and working class. She draws on in-depth reporting and interviews at the highest rungs of business and government to show how the “financialization of America”—the phenomenon by which finance and its way of thinking have come to dominate every corner of business—is threatening the American Dream. Now updated with new material explaining how our corrupted financial sys­tem propelled Donald Trump to power, Makers and Takers explores the confluence of forces that has led American businesses to favor balance-sheet engineering over the actual kind, greed over growth, and short-term profits over putting people to work. From the cozy relationship between Wall Street and Washington, to a tax code designed to benefit wealthy individuals and corporations, to forty years of bad policy decisions, she shows why so many Americans have lost trust in the sys­tem, and why it matters urgently to us all. Through colorful stories of both “Takers,” those stifling job creation while lining their own pockets, and “Makers,” businesses serving the real economy, Foroohar shows how we can reverse these trends for a better path forward.

Book Reason

    Book Details:
  • Author : Robert B. Reich
  • Publisher : Vintage
  • Release : 2005-03-08
  • ISBN : 1400076609
  • Pages : 265 pages

Download or read book Reason written by Robert B. Reich and published by Vintage. This book was released on 2005-03-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who believes that liberal isn’t a dirty word but a term of honor, this book will be as revitalizing as oxygen. For in the pages of Reason, one of our most incisive public thinkers, and a former secretary of labor mounts a defense of classical liberalism that’s also a guide for rolling back twenty years of radical conservative domination of our politics and political culture. To do so, Robert B. Reich shows how liberals can: .Shift the focus of the values debate from behavior in the bedroom to malfeasance in the boardroom .Remind Americans that real prosperity depends on fairness .Reclaim patriotism from those who equate it with pre-emptive war-making and the suppression of dissent If a single book has the potential to restore our country’s good name and common sense, it’s this one.

Book Strong Towns

    Book Details:
  • Author : Charles L. Marohn, Jr.
  • Publisher : John Wiley & Sons
  • Release : 2019-10-01
  • ISBN : 1119564816
  • Pages : 262 pages

Download or read book Strong Towns written by Charles L. Marohn, Jr. and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live.

Book An Anthropologist on Mars

Download or read book An Anthropologist on Mars written by Oliver Sacks and published by Vintage. This book was released on 2012-11-14 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Man Who Mistook His Wife for a Hat • Fascinating portraits of neurological disorder in which men, women, and one extraordinary child emerge as brilliantly adaptive personalities, whose conditions have not so much debilitated them as ushered them into another reality. Here are seven detailed narratives of neurological patients, including a surgeon consumed by the compulsive tics of Tourette's syndrome unless he is operating; an artist who loses all sense of color in a car accident, but finds a new sensibility and creative power in black and white; and an autistic professor who cannot decipher the simplest social exchange between humans, but has built a career out of her intuitive understanding of animal behavior. Sacks combines the well honed mind of an academician with the verve of a true storyteller.

Book The Art of Deception

    Book Details:
  • Author : Kevin D. Mitnick
  • Publisher : John Wiley & Sons
  • Release : 2011-08-04
  • ISBN : 076453839X
  • Pages : 375 pages

Download or read book The Art of Deception written by Kevin D. Mitnick and published by John Wiley & Sons. This book was released on 2011-08-04 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, "It takes a thief to catch a thief." Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security.

Book Albion s Seed

    Book Details:
  • Author : David Hackett Fischer
  • Publisher : Oxford University Press
  • Release : 1991-03-14
  • ISBN : 019974369X
  • Pages : 981 pages

Download or read book Albion s Seed written by David Hackett Fischer and published by Oxford University Press. This book was released on 1991-03-14 with total page 981 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book is the first volume in a projected cultural history of the United States, from the earliest English settlements to our own time. It is a history of American folkways as they have changed through time, and it argues a thesis about the importance for the United States of having been British in its cultural origins. While most people in the United States today have no British ancestors, they have assimilated regional cultures which were created by British colonists, even while preserving ethnic identities at the same time. In this sense, nearly all Americans are "Albion's Seed," no matter what their ethnicity may be. The concluding section of this remarkable book explores the ways that regional cultures have continued to dominate national politics from 1789 to 1988, and still help to shape attitudes toward education, government, gender, and violence, on which differences between American regions are greater than between European nations.

Book The Alignment Problem  Machine Learning and Human Values

Download or read book The Alignment Problem Machine Learning and Human Values written by Brian Christian and published by W. W. Norton & Company. This book was released on 2020-10-06 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: A jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them. Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole—and appear to assess Black and White defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And as autonomous vehicles share our streets, we are increasingly putting our lives in their hands. The mathematical and computational models driving these changes range in complexity from something that can fit on a spreadsheet to a complex system that might credibly be called “artificial intelligence.” They are steadily replacing both human judgment and explicitly programmed software. In best-selling author Brian Christian’s riveting account, we meet the alignment problem’s “first-responders,” and learn their ambitious plan to solve it before our hands are completely off the wheel. In a masterful blend of history and on-the ground reporting, Christian traces the explosive growth in the field of machine learning and surveys its current, sprawling frontier. Readers encounter a discipline finding its legs amid exhilarating and sometimes terrifying progress. Whether they—and we—succeed or fail in solving the alignment problem will be a defining human story. The Alignment Problem offers an unflinching reckoning with humanity’s biases and blind spots, our own unstated assumptions and often contradictory goals. A dazzlingly interdisciplinary work, it takes a hard look not only at our technology but at our culture—and finds a story by turns harrowing and hopeful.

Book Locked in the Cabinet

Download or read book Locked in the Cabinet written by Robert B. Reich and published by Vintage. This book was released on 2013-09-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Locked in the Cabinet is a close-up view of the way things work, and often don't work, at the highest levels of government--and a uniquely personal account by the man whose ideas inspired and animated much of the Clinton campaign of 1992 and who became the cabinet officer in charge of helping ordinary Americans get better jobs. Robert B. Reich, writer, teacher, social critic--and a friend of the Clintons since they were all in their twenties--came to be known as the "conscience of the Clinton administration and one of the most successful Labor Secretaries in history. Here is his sometimes hilarious, sometimes poignant chronicle of trying to put ideas and ideals into practice. With wit, passion, and dead-aim honesty, Reich writes of those in Washington who possess hard heads and soft hearts, and those with exactly the opposite attributes. He introduces us to the career bureaucrats who make Washington run and the politicians who, on occasion, make it stop; to business tycoons and labor leaders who clash by day and party together by night; to a president who wants to change America and his opponents (on both the left and the right) who want to keep it as it is or return it to where it used to be. Reich guides us to the pinnacles of power and pretension, as bills are passed or stalled, reputations built or destroyed, secrets leaked, numbers fudged, egos bruised, news stories spun, hypocrisies exposed, and good intentions occasionally derailed. And to the places across America where those who are the objects of this drama are simply trying to get by--assembly lines, sweatshops, union halls, the main streets of small towns and the tough streets of central cities. Locked in the Cabinet is an intimate odyssey involving a memorable cast--a friend who is elected President of the United States, only to discover the limits of power; Alan Greenspan, who is the most powerful man in America; and Newt Gingrich, who tries to be. Plus a host of others: White House staffers and cabinet members who can't find "the loop ; political consultant Dick Morris, who becomes "the loop ; baseball players and owners who can't agree on how to divide up $2 billion a year; a union leader who accuses Reich of not knowing what a screwdriver looks like; a heretofore invisible civil servant deep in the Labor Department whose brainchild becomes the law of the land; and a wondrous collection of senators, foreign ministers, cabinet officers, and television celebrities. And it is also an odyssey for Reich's wife and two young sons, who learn to tolerate their own cabinet member but not to abide Washington. Here is Reich--determined to work for a more just society, laboring in a capital obsessed with exorcising the deficit and keeping Wall Street happy--learning that Washington is not only altogether different from the world of ordinary citizens but ultimately, and more importantly, exactly like it: a world in which Murphy's Law reigns alongside the powerful and the privileged, but where hope amazingly persists. There are triumphs here to fill a lifetime, and frustrations to fill two more. Never has this world been revealed with such richness of evidence, humor, and warmhearted candor.

Book Hiroshima

    Book Details:
  • Author : John Hersey
  • Publisher : Vintage
  • Release : 2020-06-23
  • ISBN : 0593082362
  • Pages : 210 pages

Download or read book Hiroshima written by John Hersey and published by Vintage. This book was released on 2020-06-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hiroshima is the story of six people—a clerk, a widowed seamstress, a physician, a Methodist minister, a young surgeon, and a German Catholic priest—who lived through the greatest single manmade disaster in history. In vivid and indelible prose, Pulitzer Prize–winner John Hersey traces the stories of these half-dozen individuals from 8:15 a.m. on August 6, 1945, when Hiroshima was destroyed by the first atomic bomb ever dropped on a city, through the hours and days that followed. Almost four decades after the original publication of this celebrated book, Hersey went back to Hiroshima in search of the people whose stories he had told, and his account of what he discovered is now the eloquent and moving final chapter of Hiroshima.

Book Start with Why

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.