Download or read book Fundraising with Businesses written by Joe Waters and published by John Wiley & Sons. This book was released on 2013-12-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites. Written by an experienced fundraiser and renowned blogger and speaker on business giving. Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.

Download or read book How to Raise Money for a Small Business written by and published by . This book was released on 1993 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

Download or read book Effective Fundraising written by F. Warren McFarlan and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a sustainable revenue model that can propel your mission-driven organization into the future Effective Fund Raising: The Trustee's Role and Beyond is the result of author F. Warren McFarlan’s two decades of research at Harvard Business School, along with over forty years of active social enterprise board service. This book offers a depth of knowledge and insight that will prove invaluable for trustees, donors, and others related to and responsible for the success of social enterprise. Social enterprise organizations have played a vibrant and important role in the USA for the past century. And yet, the business of fundraising has not become any easier or more elegant. In this book, you will discover how to help raise the financial resources that your organization needs to perform its good deeds. This book focuses on the steps and strategies you need to know to secure funding to fulfill your mission. Development is the lifeblood of most social enterprises, be they large or small. You’ll also discover how to harness the energies of the right people to ensure the long-term success of your development efforts. Learn why an effective, sustainable revenue model is critical to the success of even the most exciting mission-driven organization Understand the core elements of the revenue model, including governance, fees, the annual fund, capital fundraising campaigns, planned gifts, and more Develop a strong plan for sustaining your organization’s revenue, regardless of organization size Build the skill of asking for money and lead your organization to a revenue and philanthropy orientation Many social enterprise CEOs spend over half of their time on fundraising. Why? Simply put: without a sustainable revenue model, even the most exciting mission-driven organization will collapse. The dirty truth is that, with no fund raising, there is no social enterprise or enduring mission. This book will help you shoulder the burden of fundraising and ensure the long-term success of your venture.

Download or read book The End of Fundraising written by Jason Saul and published by John Wiley & Sons. This book was released on 2011-03-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

Download or read book Ten Steps to Fundraising Success written by Mal Warwick and published by Jossey-Bass. This book was released on 2001-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning! In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.

Download or read book The Storytelling Non Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Download or read book Raise Capital on Your Own Terms written by Jenny Kassan and published by Berrett-Koehler Publishers. This book was released on 2017-10-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fund and Fuel Your Dreams! You're an entrepreneur with a great idea. But your business needs money. So, do you max out your credit cards, borrow from friends and family, and do everything yourself? Or do you make a devil's bargain with some venture capitalist who'll demand a tenfold return and could easily take your business out from under you? No and no! You don't have to bootstrap, and you don't have to sell out! Jenny Kassan says the landscape of investment capital is far larger and more diverse than most people realize. She illuminates the vast range of capital-raising strategies available to mission-driven entrepreneurs and provides a six-step process for finding and enlisting investors who are a match with your personal goals and aspirations. The plan you create will inspire you, excite you, and help you achieve your dreams!

Download or read book Raising Capital written by Andrew J. Sherman and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for growing companies in need of funds.

Download or read book Principles of Fundraising Theory and Practice written by Wesley E. Lindahl and published by Jones & Bartlett Publishers. This book was released on 2011-10-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising.

Download or read book Fundraising Management written by Elaine Jay and published by Routledge. This book was released on 2004-07-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Download or read book Get Funded The Startup Entrepreneur s Guide to Seriously Successful Fundraising written by John Biggs and published by McGraw Hill Professional. This book was released on 2020-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a TechCrunch founder and award-winning strategist comes the most comprehensive guide to the newest fundraising options for today’s entrepreneurs. Fundraising for startups has changed dramatically in the past decade. There was a time when VCs were rock stars and a founder with a big idea and a little drive could raise a few hundred thousand dollars to build a business. But those days are gone. In the aftermath of the Great Recession and a massive drop in tech investments, it’s become harder and harder for founders to raise money. The good news? Today’s entrepreneurs have more options than ever before—with greater opportunities to get the ball rolling, get investors excited, and Get Funded! A comprehensive, cutting-edge guide from tech journalist and entrepreneur John Biggs and communication strategist Eric Villines, Get Funded! will enable you to: Create a solid business plan and a powerful story that investors respond to Explore a wide range of funding options—and find the ones that are right for you Understand valuation and dilution Plan, prepare, and deliver the perfect pitch Raise money through grants, micro-loans, micro-donations, and crowdfunding Take advantage of the latest online resources and financial tools Filled with step-by-step strategies, ready-to-use resources, and on-the-ground insights, this is a must-read for every entrepreneur. Even if you’ve started a business before, you’ll discover a whole new funding landscape with exciting tech-driven models―including crowdfunding platforms like GoFundMe and Patreon, cryptocurrencies like Bitcoin, IEOs (Initial Exchange Offerings), micro-loans, and micro-donations―as well as more traditional, tried-and-true methods. Beyond a road map to the current world of funding, Get Funded! provides proven strategies for pitching, marketing, bootstrapping, and more. It’s a complete 360-degree tool with easy-to-follow worksheets and online resources that will help you build a sustainable funding strategy that’s right for your business—and crucial to your success. Whether you’re starting a food truck or a biotech startup, Get Funded! has got you covered.

Download or read book Fundraising Principles for Faculty and Academic Leaders written by Aaron Conley and published by Springer Nature. This book was released on 2021-03-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.

Download or read book The Fundraising Rules written by Mark Peter Davis and published by . This book was released on 2013-03-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundraising Rules is a very clear explanation of the startup fundraising process, written by a person who has been on both sides of the fundraising process as a venture capitalist, angel investor and venture-backed startup founder. This book will guide you through the fundraising process from planning your fundraising strategy, to creating pitch materials, to getting the meeting, to closing the deal. You can read more about Mark Peter Davis, the author, on his blog http://mpd.me or follow him on Twitter http://twitter.com/mpd. WHAT PEOPLE ARE SAYING: "THIS IS VERY CLEAR!" - Julien Smith, NY Times Best Selling Author and Startup CEO "A practical guide from someone who has seen thousands of pitches - read it to get the inside track on how to get funded with the least amount of pain." - Jeff Bussgang, General Partner of Flybridge Capital Partners & Author of Mastering the VC Game "The Fundraising Rules should be required reading for entrepreneurs raising any round of capital. These tools will increase your odds of successfully getting funded, raising the right amount of money at the right valuation, and starting off the relationship with your investors in the best possible way." - Jed Katz, Managing Director of Javelin Venture Partners, Co-Founder of Rent.net & Move.com "This book is a clear step-by-step guide to the funding process and a great reference for founders preparing for that rite of passage." - Erick Schonfeld, Executive Producer at DEMO & Former Editor of TechCrunch A NOTE FROM THE AUTHOR: Many of the world's best entrepreneurs are bad at fundraising. At first, I didn't understand why, since the skills used in fundraising are many of the same skills used to create businesses. Over time, however, the reason these athletes underperform became clear. They don't possess a fundamental understanding of the fundraising process. They have the skills, but not the knowledge. My mission in writing this book is to illuminate the fundraising process so that engaging these venture capitalists is no longer like walking in the dark. I will provide a detailed account of both the key steps in fundraising and the rationale behind them. The information should help entrepreneurs see through the eyes of the venture capital investor, enabling them to better understand motivations of investors and how best to engage them. ABOUT THE AUTHOR: Mark Peter Davis is a serial entrepreneur, community organizer and venture capitalist. He is a Venture Partner at High Peaks Venture Partners and a co-founder of Venwise, Devspark, Founder Shield and several other companies. Mark is the author of a blog (mpd.me) that addresses industry topics and offers guidance to entrepreneurs on how to raise venture capital. Mark is also an occasional contributor to a number of industry news services, including PE Hub, Mashable, OPENForum, Business Insider and Inc.com.

Download or read book Joan Garry s Guide to Nonprofit Leadership written by Joan Garry and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.