Download or read book Fundamentos de direcci n de operaciones en empresas de servicios written by María Luz Martín Peña Eloísa Díaz Garrido and published by ESIC. This book was released on 2018-01-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vivimos en un mundo de servicios. La evolución de las sociedades desarrolladas ha supuesto la progresiva tercerización de la economía, con una importante contribución a la generación de riqueza y empleo. Surge así una necesidad de estudiarlo en profundidad desde diferentes perspectivas. La dirección de las operaciones es una de ellas, de las más importantes, puesto que establece las bases de la actividad productiva implicada en la creación y entrega de los servicios. Bajo este planteamiento, Fundamentos de dirección de operaciones en empresas de servicios, sitúa las operaciones como el núcleo de la actividad empresarial de servicios, dado que son las responsables de la mayor parte de los procesos que intervienen en la creación y prestación del servicio. Los directores de operaciones son los responsables de un amplio porcentaje de costes en la empresa. Desde la definición del servicio, en términos de negocio de servicio, se necesita un planteamiento estratégico. Los sistemas de entrega, la localización de las actividades, la planificación de la capacidad, el personal de front office y de back office, la calidad, son todos temas analizados desde la perspectiva de la dirección de operaciones. Con el libro Fundamentos de dirección de operaciones en empresas de servicios, queremos contribuir a facilitar el análisis sistemático de la gestión operativa de las empresas de servicios, a las que muchas veces se obvia desde los textos teóricos, y se les aplican conceptos, técnicas y métodos por comparación con lo que es y no es manufactura. Índice PRIMERA PARTE: LA DIRECCIÓN DE OPERACIONES EN LAS EMPRESAS DE SERVICIOS.- Los servicios en la sociedad actual.- La Dirección de Operaciones en la empresas: bienes y servicios.- La estrategia de operaciones.- SEGUNDA PARTE: DISEÑO DE OPERACIONES EN LAS EMPRESAS DE SERVICIOS: ASPECTOS OPERATIVOS.- Servicio y proceso: el sistema de entrega en servicios.- Localización y distribución en planta.- Capacidad en servicios. Líneas de espera.- El factor trabajo en las empresas de servicios.- TERCERA PARTE: EL CONTROL EN LAS EMPRESAS DE SERVICIOS.- La calidad del servicio.- Medida de la calidad de servicio.- Las tecnologías de la información en los servicios.
Download or read book Fundamentals of operations management written by María Teresa Nogueras Lozano and published by EDITORIAL SANZ Y TORRES S.L.. This book was released on with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: We want to welcome you to both an exciting and tactical discipline: operations management. This manual on Fundamentals of operations management is an effective tool to understand one of the main functions of any organisation: the creation of goods and services. That is, to understand what resources are needed to generate the goods and services of an organisation in a global and highly competitive environment, while also incorporating new technologies. In this manual, along with the classic fundamentals of operations management, we will look forward towards what is coming and how it will impact process improvement in companies. The main goal of this book is to equip the reader with the fundamental concepts in operations management. To do this, it will present the main qualitative and quantitative models for managing operations both in public and private companies. As the reader will see, the chapters are structured with an easy-to-follow and rigorous thematic thread that will make each and every step understandable. All this book has been designed with a distance learning student or a self-taught reader, such as an entrepreneur, in mind. We aim to facilitate the learning of a discipline that for years has been considered complicated and specifically focused on certain professions, and to highlight its relevance and future opportunities. We strive for the reader to enjoy learning from this manual and to discover an exciting discipline with many career opportunities. The book combines both theory and practical exercises with real life cases whose examples will allow the learner to understand the day-to-day and the myriad of challenges and opportunities faced by operations management. The manual covers classic management topics such as process design, inventories, demand forecasting, etc., as well as newer concepts such as digitisation of the supply chain. As for the way the content is conveyed, we have opted for a simple language that facilitates understanding, while also being rigorous and precise. The methodology used is distance learning, which means that this manual is mainly intended for self-learning, and consequently, its structure is designed to promote the understanding of its contents. To achieve this goal: 1. The text is divided into eight chapters that present a logical and coherent sequence to understanding what operations management consists of: Chapter I “Operations in the Current Environment” defines what operations are in a company, teaching the reader about the evolution of this discipline in a global environment. The chapter shows the importance of the company’s competitiveness generators, and explains key concepts such as the value chain, the extended network, and digitisation, which are crucial in current production processes and serve as an introduction to other concepts that will be explained in further detail in the following chapters, which are aimed to teaching how to achieve a right tactical decision-making in operations management. Chapter II “Managing Operations” addresses the main topics in the day-to-day of operations management in order to get the reader in the context of the type of decisions that must be made in matters related to the supply chain, inventory management costs, planning the necessary materials, project management, among others, and understand the implications of such decisions in the proper functioning of the company. After having defined what operations are (Chapter I) and the types of decisions that need to be made for a successful operation (Chapter II), Chapter III, “Tools to Support Decision Making in Operations”, aims to provide the necessary tools to support decision-making in two main categories: quantitative and qualitative techniques. Quantitative techniques include decision trees, linear programming, transportation modelling, queuing models, learning curves, simulations, and sales forecasting. On the other hand, qualitative techniques include concepts such as judgment based on experience, customer surveys, and the Delphi method. By understanding these techniques, readers will be able to delve into key concepts in the following chapters in order to properly plan resources to respond to anticipated demand while avoiding cost overruns and waste and aligning with the company’s production capacity. Chapter IV, “Aggregate Planning,” addresses medium-term production planning, which typically spans between 6 and 18 months. Its main objective is to meet demand, which requires determining the production quantity, inventory levels, and the amount of work or labour force needed by the company, whether in-house or outsourced. To achieve this, it is necessary to develop an Aggregate Production Plan, which is essential for an efficient production. As determining the inventory level is one of the key factors in Aggregate Planning, this manual devotes two chapters to inventory management: Chapter V, “Inventory Management: Independent Demand” and Chapter VI, “Inventory Management: Dependant Demand”. In both chapters, inventory management and being able to determine the optimal quantity of supplies that should be ordered are critical factors for the company’s costs and productivity. Therefore, calculating the optimal order quantity is the central focus of both chapters. The decision to divide inventory management into two chapters is mainly due to the methods used to determine the optimal order quantities, which differ for materials with dependent and independent demand. For the latter case, classic or traditional methods (Chapter V) are not valid (initial assumptions change), and more complex systems, such as MRP (Material Requirements Planning), studied in Chapter VI of this manual, are required. In addition, inventory management has become a critical factor for a company’s competitiveness in today’s globalized world. The emergence of philosophies or approaches that practically eliminate inventory, such as the Just-In-Time (JIT) or Lean Manufacturing systems, cannot be overlooked, so they have their space in Chapter VI. Chapter VII, “Operational Scheduling,” constitutes the final link in operations management. Operational scheduling or short-term planning translates medium to long-term plans into short-term decisions aimed at allocating human resources, machines, and materials in the workplace to plan the most optimal work sequence possible. In short, it translates the Master Production Schedule (Chapter IV) and MRP (Chapter VI) into work sequences and specific assignments of people, materials, and machines to the work centres. Usually, assignments are made on a weekly, daily, and even hourly basis. The last chapter (Chapter VIII), “Quality in the Age of Planned Obsolescence”, tackles the concept of quality from the perspective of operations management and how it has evolved towards process improvement theories while addressing the phenomenon of planned obsolescence, waste generation, and the ethical commitment of operations management to preserve the environment. 2. Each chapter is structured as follows: · The title that identifies it. · A descriptive content section of its main sections. · The educational goals to be achieved after studying it, · Keywords. · An outline that orderly structures the content. · A summary that presents the most important contents and ideas of the chapter The text itself is complemented by graphics, examples, diagrams, and practical situations that occur in our business reality and highlight the application of theoretical concepts. · Glossary of terms · A series of self-assessment questionnaires for every chapter that aims to evaluate the reader’s degree of understanding of its contents (in the online portion of the manual). · Recommended readings (in the online portion of the manual) to reinforce the contents learned through articles, manuals or a combination of both that will allow the reader to establish their learning of all the key issues. Some chapters are also reinforced with videos found on the Internet that contain practical application cases of the studied contents. As can be seen, this book concludes with an extensive bibliography made up of manuals related to Operations Management. Finally, it is our wish that the reader enjoys the manual and that it opens the doors to new and interesting opportunities for them. Dr. Mª Teresa Nogueras Lozano Dr. Eva Ballesté-Morillas
Download or read book Fundamentos de direcci n de operaciones written by Mark M. Davis and published by . This book was released on 2001 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentos de los sistemas de implementaci n de protecci n social written by Kathy Lindert and published by World Bank Publications. This book was released on 2023-01-13 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentos de los sistemas de implementación de protección social: Libro de referencia sintetiza las experiencias reales y las lecciones aprendidas de la aplicación de estos sistemas en todo el mundo mostrando una perspectiva amplia de la protección social sobre diversas poblaciones objetivo, como familias pobres o de bajos ingresos, trabajadores en situación de desempleo, personas en condición de discapacidad y personas en situación de riesgo social. El libro analiza diferentes tipos de intervenciones de los gobiernos para ayudar a las personas, familias u hogares mediante programas categóricos, programas contra la pobreza, programas y servicios laborales, prestaciones y servicios por discapacidad, y servicios sociales. El libro de referencia aborda preguntas concretas sobre procedimientos, el «cómo», entre las que se encuentran: ¿Cómo distribuyen los países los beneficios y servicios sociales? ¿Cómo logran hacerlo de forma eficaz y eficiente? ¿Cómo garantizan la inclusión dinámica, sobre todo para las personas más vulnerables y necesitadas? ¿Cómo promueven una mejor coordinación e integración, no sólo entre los programas de protección social, sino también entre programas de otros sectores del gobierno? ¿Cómo pueden responder a las necesidades de sus poblaciones objetivo y proporcionar una mejor experiencia al cliente? El marco de sistemas de implementación profundiza en los elementos clave de ese entorno operativo. Dicho marco se basa en fases esenciales a lo largo de la cadena de implementación. Los actores principales, como las personas y las instituciones, interactúan a lo largo de esta cadena a través de las comunicaciones, los sistemas de información y la tecnología. Este marco se puede aplicar a la implementación de uno o varios programas y a la implementación de la protección social adaptativa. El libro de referencia se estructura en torno a ocho principios que encuadran el concepto de los sistemas de implementación: 1. No hay un modelo único para los sistemas de implementación, pero existen puntos en común que constituyen el núcleo del marco de los sistemas de implementación. 2. La calidad de la implementación es importante: Las debilidades en alguno de los elementos principales afectarán negativamente a todo el sistema, lo que, a su vez, reducirá el impacto de los programas a los que dan apoyo. 3. Los sistemas de implementación evolucionan a lo largo del tiempo de forma no lineal, y los puntos de partida son fundamentales. 4. Es necesario buscar «la sencillez» y «hacer bien lo sencillo» desde el inicio. 5. La «primera milla» (la interfaz mediante la cual las personas interaccionan directamente con las funciones administrativas) suele ser el eslabón más débil en la cadena de implementación. Reformarlo puede requerir un cambio sistémico, pero mejorará considerablemente la eficacia general y mitigará el riesgo de fallos en la primera instancia. 6. Los programas de protección social no operan en un vacío, por lo que sus sistemas de implementación no deberían desarrollarse de forma aislada. Las sinergias entre distintas instituciones y sistemas de información son posibles y pueden mejorar los resultados de los programas. 7. Los sistemas de implementación de protección social contribuyen a la capacidad del gobierno de ayudar a otros sectores, por ejemplo, las subvenciones para seguros de salud, las becas, las tarifas energéticas sociales, las ayudas para la vivienda y los servicios legales. 8. Los desafíos asociados a la inclusión y a la coordinación son amplios y perennes, y motivan la mejora continua de los sistemas de implementación a través de un planteamiento dinámico, integrado y centrado en las personas.
Download or read book FUNSAR Spanish Fundamentos de B squeda y Rescate Segunda Edici n written by National Association for Search and Rescue (NASAR) and published by Jones & Bartlett Learning. This book was released on 2019-06-26 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUNCIONES DINÁMICAS• Sugerencias de búsqueda y rescate• Los consejos de seguridad alertan al personal de SAR sobre los riesgos esperados y los potenciales imprevistos• Los recursos listados proporcionan sugerencias para profundizar en el estudio de los temas de cada capítulo• Las fotografías e ilustraciones a todo color apoyan y ayudan a aclarar el textoONTENIDO INTEGRALFUNCONTENIDO INTEGRAL• Lineamientos para asegurar que el personal de búsqueda y rescate (SAR) esté preparado física y mentalmente para la búsqueda y rescate• Consideraciones legales y éticas importantes para la búsqueda y rescate• Una extensa variedad de equipo de SAR, ropa y tecnología y cuando debe usarse cada uno• Métodos de supervivencia e improvisación en diversos ambientes• Métodos de seguimiento y herramientas de navegaciónFundamentos de Búsqueda y Rescate (FUNSAR), Segunda edición constituye un recurso integral para el personal nuevo y experimentado de búsqueda y rescate (SAR, por sus siglas en inglés). Proporcionando una visión general de los aspectos y procedimientos de búsqueda y rescate, FUNSAR enseña las técnicas esenciales empleadas de manera satisfactoria por casi todo el personal de búsqueda y rescate. FUNSAR ofrece un enfoque profundo y práctico para la búsqueda y rescate y es recomendado para todos los respondientes de emergencia.La Segunda edición ha sido actualizada en su totalidad para satisfacer las necesidades actuales del personal de búsqueda y rescate, destacando el equipo y la tecnología más recientes y enfocándose en las técnicas de búsqueda y rescate probadas y eficaces. Cubre todas las áreas de búsqueda y rescate, desde elegir la mejor ropa y calzado considerando el medio ambiente, hasta empacar ligero e improvisar, el seguimiento y la localización de sujetos. Ideal para profesionales remunerados y para voluntarios, este recurso esencial combina las características dinámicas con el contenido más reciente y completo.
Download or read book Bovine Science written by Sadashiv S. O. and published by BoD – Books on Demand. This book was released on 2019-02-27 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of civilization, humans and animals have developed very strong associations to their mutual benefits. Livestock, particularly bovines, are important contributors to total food production in the world. The social expectations in Science and Technology are increasing because of rapid advances. Prevention and control of infectious diseases in bovines have been among the top-most public health objective in the last decade. In the present book, experts from different continents present important aspects of bovine science such as louse infestations of ruminants, cytogenetics of bovines, factors of competitiveness for bovines, feed manipulation, enhancement of conjugated linoleic acid and its bioavailability, emergence of antimicrobial resistance, and also meat quality. The aim of this book to provide an understanding of the present scenario, advances and challenges in bovine science.
Download or read book FUNSAR Spanish Fundamentos de B squeda y Rescate Segunda Edici n written by and published by Jones & Bartlett Learning. This book was released on 2019-06-26 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUNCIONES DINÁMICAS• Sugerencias de búsqueda y rescate• Los consejos de seguridad alertan al personal de SAR sobre los riesgos esperados y los potenciales imprevistos• Los recursos listados proporcionan sugerencias para profundizar en el estudio de los temas de cada capítulo• Las fotografías e ilustraciones a todo color apoyan y ayudan a aclarar el textoONTENIDO INTEGRALFUNCONTENIDO INTEGRAL• Lineamientos para asegurar que el personal de búsqueda y rescate (SAR) esté preparado física y mentalmente para la búsqueda y rescate• Consideraciones legales y éticas importantes para la búsqueda y rescate• Una extensa variedad de equipo de SAR, ropa y tecnología y cuando debe usarse cada uno• Métodos de supervivencia e improvisación en diversos ambientes• Métodos de seguimiento y herramientas de navegaciónFundamentos de Búsqueda y Rescate (FUNSAR), Segunda edición constituye un recurso integral para el personal nuevo y experimentado de búsqueda y rescate (SAR, por sus siglas en inglés). Proporcionando una visión general de los aspectos y procedimientos de búsqueda y rescate, FUNSAR enseña las técnicas esenciales empleadas de manera satisfactoria por casi todo el personal de búsqueda y rescate. FUNSAR ofrece un enfoque profundo y práctico para la búsqueda y rescate y es recomendado para todos los respondientes de emergencia.La Segunda edición ha sido actualizada en su totalidad para satisfacer las necesidades actuales del personal de búsqueda y rescate, destacando el equipo y la tecnología más recientes y enfocándose en las técnicas de búsqueda y rescate probadas y eficaces. Cubre todas las áreas de búsqueda y rescate, desde elegir la mejor ropa y calzado considerando el medio ambiente, hasta empacar ligero e improvisar, el seguimiento y la localización de sujetos. Ideal para profesionales remunerados y para voluntarios, este recurso esencial combina las características dinámicas con el contenido más reciente y completo.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Entrepreneurship and Intrapreneurship in Social Sustainable and Economic Development written by Sebastian Aparicio and published by MDPI. This book was released on 2021-01-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and intrapreneurship have become a vehicle that offers solutions for social, environmental, and economic problems. Even though the level of entrepreneurial activity and its diversity have been motivated through public policies, social support has also played an important role in encouraging people to think of entrepreneurship as a desirable career choice. This book brings together analyses of those elements required for entrepreneurial and intrapreneurial intention and action, which ultimately become important leverages of development. Chapters highlight the importance of rural, urban, university, organizational, and family environments for a bunch of intentions and behaviors such as green, sport, social, corporate, innovative, traditional, and gender entrepreneurship. This entrepreneurial diversity is translated into higher development through the empowerment of women, environmental consciousness, and efficient production. Policymakers, scholars, and practitioners can find different examples and cases useful for decision-making, learning, and practice in this book.
Download or read book MANUAL CEN written by José Carlos Ramos Carrasco and published by Lulu.com. This book was released on 2012-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: La practica de la consultoria estrategica de negocio. La crisis demanda profesionales excepcionales que ayuden a las organizaciones a adaptarse a una nueva realidad que poco tiene que ver con la forma de concebir la estrategia y la direccion en empresas tradicionales. Cada vez mas emprendedores, directivos y profesionales deciden orientar su carrera a la Consultor a Estrat gica de Negocio (CEN). MANUAL CEN est dise ado de manera modular para comenzar a trabajar en cualquiera de las necesidades de la empresa. Su enfoque es eminentemente pr ctico lo que facilita la aplicaci n de las ideas presentadas al tiempo que cuenta con un fundamento solido, cientifico y probado. "El manual CEN estructura el pensamiento directivo y planifica un proyecto de alto impacto en el negocio." Jose Carlos Ramos Carrasco
Download or read book The Publishers Weekly written by and published by . This book was released on 1999 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Investments written by Gordon J. Alexander and published by Pearson Educación. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the material practical, relevant, and easy to understand. The latest developments in investments are brought to life through the use of tables, graphs, and illustrations that incorporate current market information and academic research. An international content deals directly with international securities and securities markets throughout the book--along with currency management and interest rate parity. Up-to-date "Money Matters" articles reflect the latest real-world developments and are provided throughout each chapter to give readers a sense of how practitioners deal with various investment issues and use techniques. Other coverage includes an array of investment tools--presented through discussions on stocks, bonds, and other securities such as options and futures. A guide to reviewing, forecasting, and monitoring--for individuals preparing to make investments or take the CFA exam.
Download or read book Plan general written by Inter-American Institute of Agricultural Sciences and published by IICA Biblioteca Venezuela. This book was released on 1970 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selflessness in Business written by Dominika Ochnik and published by Vernon Press. This book was released on 2019-09-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book deals with a controversial and seemingly paradoxical relationship between selflessness and business. It depicts the primary and lasting controversy between the selfish (egoistic, competitive) and selfless (pro-social, co-operative) behavior in view of social, organizational and individual benefits. Therefore, it takes a step towards finding a solution to some of the challenges of the twenty-first century, particularly sustainable growth. The miscellaneous and transatlantic background of the Authors origins (USA, Colombia, Germany, Poland, UK, Spain) and their various perspectives (psychological, economic or philosophical) guarantee multi-voiced argumentation for strong relationships between selflessness and business. Selflessness is understood from a social perspective as related to self-transcendence and connectedness to others. This perspective can be helpful in providing a deeper understanding of pro-social behavior in organizations and its implications for productivity and effectiveness. The manifestations of this approach can be found in acts such as organizational altruism, loyalty, quantum leadership, or pro-social vocational interests. One can make an in-depth analysis of selflessness’s manifestations on a social, organizational and individual level. The ensuing question is how to achieve self-regulation in order to maintain sustainable growth, and selflessness turns out to be the answer. This book offers strong evidence for high organizational and individual benefits stemming from selfless behavior. Therefore, it is not selfish behavior that enables and encourages productivity and effectiveness but rather selfless behavior. The book also tackles gender issues in business, especially regarding the social female role as being traditionally related to selflessness. The authors aim to reveal possible solutions to present and future challenges and enhance the meaning of positive outcomes of selfless behavior in business and work environments, which seems to be crucial and indispensable for future growth. The book will be useful not only for academic and business specialists but also for everyone interested in a broader perspective at contemporary challenges of business and organizational psychology.
Download or read book New Frontiers in Entrepreneurial Fundraising written by Pau Sendra-Pons and published by Springer Nature. This book was released on 2023-09-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on entrepreneurial fundraising combines rigor and applicability to train current and prospective entrepreneurs in the financing processes. Through its diverse set of chapters, it reviews the latest financing tools and dynamics, the most pressing dilemmas as well as practical examples of ideal methods in the economic-financial management of startups. This book analyzes the financing methods available to entrepreneurs from a practical perspective. Expert authors also present insights on topics such as the role of incubators and accelerators in entrepreneurial fundraising; crowd-based entrepreneurial fundraising instruments; factoring, leasing and confirming for entrepreneurs; government grants, subsidies, and tax reliefs; business angels and venture capital firms; access to capital markets through initial public offerings; and financing with crypto-assets. The book concludes with a discussion on emerging issues in the entrepreneurial finance paradigm, namely transparency and legitimacy and corporate governance in startups; and, additionally, provides a practical toolkit for fundraising, with the main mistakes, how to win over investors, success stories, and resounding failures. The editors, with extensive experience in advising entrepreneurs from a professional and academic perspective, have made a considerable effort to draw a learning roadmap that can be especially useful for entrepreneurs. Therefore, the resulting book may be of great interest to entrepreneurs and anyone interested in learning more about the financing process for entrepreneurs.
Download or read book VISION GERENCIAL PROSPECTIVA DE GESTION Y ESTRATEGIA EMPRESARIAL written by Alix Fuentes and published by Lulu.com. This book was released on 2012-02-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido diseñado y construido con el método lógico, analítico y reflexivo, dispuesto con tácticas en el aprendizaje significativo en diversas formas y antecedentes de contenido prospectivo, aplicado al sistema empresarial, con una visión desde el punto de vista de la gestión empresarial. Su estructuración tiende a fundamentar lineamientos básicos, para aplicar los requisitos mínimos y necesarios, de la teoría prospectiva en el estudio de las ideas en cualquier área del conocimiento, a través de la investigación académica y la extensión en la praxis empresarial. Gestiona contenidos en aplicaciones al sistema empresarial, buscando anticiparse proactivamente al éxito, lo que garantiza la apropiación de las acciones gerenciales, el liderazgo y el poder, requeridos en la nueva reorganización global. Reordenamiento que incorpore el humanismo y la tecnología al anhelado desarrollo digno y feliz de la humanidad. Esta obra está dirigida a estudiantes universitarios en programas académicos presenciales o de educación a distancia en ciencias económicas, administrativas, sociales y humanísticas.
