Download or read book Fundamentals of Copy Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Download or read book Fundamentals of Copy Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers clear, concise information to lead you through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, radio, and interactive media. An essential resource for anyone in the field, this book highlights the philosophies of advertising's great names such as Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, Rosser Reeves, and others. This hands-on manual provides self-quizzes, assignments, and cases to let you try your hand at solving actual copy and layout problems. A comprehensive glossary rounds out the volume.
Download or read book Fundamentals of Layout Design for Electronic Circuits written by Jens Lienig and published by Springer Nature. This book was released on 2020-03-19 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the fundamental knowledge of layout design from the ground up, addressing both physical design, as generally applied to digital circuits, and analog layout. Such knowledge provides the critical awareness and insights a layout designer must possess to convert a structural description produced during circuit design into the physical layout used for IC/PCB fabrication. The book introduces the technological know-how to transform silicon into functional devices, to understand the technology for which a layout is targeted (Chap. 2). Using this core technology knowledge as the foundation, subsequent chapters delve deeper into specific constraints and aspects of physical design, such as interfaces, design rules and libraries (Chap. 3), design flows and models (Chap. 4), design steps (Chap. 5), analog design specifics (Chap. 6), and finally reliability measures (Chap. 7). Besides serving as a textbook for engineering students, this book is a foundational reference for today’s circuit designers. For Slides and Other Information: https://www.ifte.de/books/pd/index.html
Download or read book Layout Essentials written by Beth Tondreau and published by Fair Winds Press. This book was released on 2011-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines and demonstrates basic layout/grid guidelines and rules.
Download or read book Autodesk AutoCAD Architecture 2013 Fundamentals written by Elise Moss and published by SDC Publications. This book was released on 2012 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2013 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
Download or read book Autodesk AutoCAD Architecture 2016 Fundamentals written by Elise Moss and published by SDC Publications. This book was released on 2015-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2016 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
Download or read book Autodesk AutoCAD Architecture 2014 Fundamentals written by Elise Moss and published by SDC Publications. This book was released on 2013 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2014 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
Download or read book Autodesk AutoCAD Architecture 2015 Fundamentals written by Elise Moss and published by SDC Publications. This book was released on 2014-11-24 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2015 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
Download or read book Autodesk AutoCAD Architecture 2017 Fundamentals written by Elise Moss and published by SDC Publications. This book was released on 2016-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2017 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Download or read book Pocket Full of Do written by Chris Do and published by . This book was released on 2020-07-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by Bloomsbury Publishing. This book was released on 2011-09-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Download or read book Layout Workbook written by Kristin Cullen and published by Rockport Pub. This book was released on 2007-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspired resource for creating meaningful design, A Layout Workbook is one of five volumes in Rockport's series of practical and inspirational books that cover the fundamental areas of graphic design. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. A More than a collection of great examples, this book is a valuable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the how and why of the creative process. A Cullen approaches layout with a series of step-by-step fundamental chapters addressing topics such as design function, inspiration, process, intuition, structure, organization, the interaction of visual elements, typography, and design analysis.
Download or read book Book Design Made Simple written by Fiona Raven and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Download or read book Designing Interfaces written by Jenifer Tidwell and published by "O'Reilly Media, Inc.". This book was released on 2005-11-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.
Download or read book CAD Fundamentals for Architecture written by Elys John and published by Laurence King Publishing. This book was released on 2013-10-15 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer-aided design (CAD) is the dominant design and drawing tool used in architecture, and all students need to acquire basic skills in using it. This book explains the key CAD skills required to create plans, 3D models and perspectives. Detailed text and hundreds of screengrabs and visuals are used to demonstrate the various techniques and processes. 2D skills are shown using AutoCAD, SketchUp and Vectorworks, while 3D modelling and presentation techniques also include 3ds Max, Maya, Form·Z and Photoshop. The reader will learn how to simplify the software interface and tools in order to focus on the most common and useful tasks. This is an invaluable guide for all students of architecture.
