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Book Fundamental of Tourism in Travel and Tour Guiding Management Diploma Level

Download or read book Fundamental of Tourism in Travel and Tour Guiding Management Diploma Level written by CPA John Kimani and published by Finstock Evarsity Publishers. This book was released on 2023-06-23 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Introduction to Tourism • Economic Impacts of Tourism • Social and Cultural Impacts of Tourism • Environmental Impacts of Tourism • Tourism Management • Tourism and the Global Economy • Emerging Trends and Challenges in Tourism • Research Methods in Tourism

Book Fundamentals of Tourism in Tourism Management Diploma Level

Download or read book Fundamentals of Tourism in Tourism Management Diploma Level written by CPA John Kimani and Dr. James Scott and published by Finstock Evarsity Publishers. This book was released on 2023-06-05 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contain the following topics: • Introduction to Tourism • Tourism Planning and Development • Tourism Demand and Supply • Tourism Marketing • Tourism Economics • Destination Management • Tourism Policy and Regulation • Tourism and Culture

Book Fundamental Of Tourism And Travel

Download or read book Fundamental Of Tourism And Travel written by L.K. Singh and published by Gyan Publishing House. This book was released on 2008-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique contribution on tourism management. This book deals with all aspects of management of travel and tourism industry.

Book French Paper 1 and 2 in Travel and Tour Guiding Management Diploma Level

Download or read book French Paper 1 and 2 in Travel and Tour Guiding Management Diploma Level written by CPA John Kimani and published by Finstock Evarsity Publishers. This book was released on 2023-06-29 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Langue et culture française • Français pour les voyages et la gestion de guides touristiques • Français pour le service à la clientèle • Français pour les guides touristiques • Français pour la gestion des voyages • Français pour le marketing et les ventes • Français pour les affaires et l’administration • Français pour la compétence culturelle

Book CAREER GUIDANCE

    Book Details:
  • Author : RAJU S. MULEY
  • Publisher : R.S.MULEY
  • Release : 2020-05-25
  • ISBN : 9353464420
  • Pages : 346 pages

Download or read book CAREER GUIDANCE written by RAJU S. MULEY and published by R.S.MULEY. This book was released on 2020-05-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the most well- organised ,useful and up to date about career guidance for all students.Covering more than 100 topics in fields that range from school to college .Students can check at a glance summary for choosen careers to learn about career paths ,examinations and more.Today, We live and breathe in the information age where all knowledge is at our fingertips, but students get confused choosing career from the wide array of career fields available after 10th &12th standard. All the career options have been given in this book. I have included here- 1. Choosing a Career---------------------------------------------------------------------------------------------1 2. After 10th Standard ------------------------------------------------------------------5 2.1 HSC--------------------------------------------------------------------------------------------------------------------5 2.2. Diploma in Engineering (Polytechnic)----------------------------------------------------------------7 2.3. ITI----------------------------------------------------------------------------------------------------------------------10 2.4. PARAMEDICAL---------------------------------------------------------------------------------------------------11 3. After 12th Standard (Undergraduate Courses) ------------------------------------15 3.1. Engineering( B.E. / B.Tech)-------------------------------------------------------------------------------15 3.2. Medical (M.B.B.S. / B.D.S. / B.A.M.S.)---------------------------------------------------------------18 3.3. Pharmacy(B.Pharm)------------------------------------------------------------------------------------------22 3.4. Paramedical (B.P.T.)-------------------------------------------------------------------------------------------25 3.5. Biotechnology (Biotech)-------------------------------------------------------------------------------------27 3.6. Architecture (B.Arch) ----------------------------------------------------------------------------------------30 3.7. Nursing (B.Sc)----------------------------------------------------------------------------------------------------33 3.8. Agricultures (B.Sc Agri.)-------------------------------------------------------------------------------------35 3.9. B.B.A. Or B.M.S---------------------------------------------------------------------------------------------------39 3.10.B.C.A. (Computer)---------------------------------------------------------------------------------------------40 3.11. Law (L.L.B.)-------------------------------------------------------------------------------------------------------42 3.12. Bachelor of Design (B.Des)-------------------------------------------------------------------------------45 3.13. Science (B.Sc)---------------------------------------------------------------------------------------------------47 3.14. Bachelor of Mass Communication (B.M.C.)------------------------------------------------------49 3.15. Fishery (B.F.Sc)--------------------------------------------------------------------------------------------------51 3.16. Commerce (B.Com)-------------------------------------------------------------------------------------------54 4. After Graduation-------------------------------------------------------------------------59 4.1. Engineering (M.E. /M.Tech / M.S.)--------------------------------------------------------------------------59 4.2 Medical (M.D. / M.S./M.D.S./ D.N.B.------------------------------------------------------------------------63 4.3. Pharmacy (M.Pharm)-----------------------------------------------------------------------------------------------69 4.4. Nursing (M.Sc)---------------------------------------------------------------------------------------------------------71 4.5. Paramedical-------------------------------------------------------------------------------------------------------------73 4.6. Biotechnology (M.Sc Biotech)----------------------------------------------------------------------------------76 4.7. Architecture (M.Arch)-----------------------------------------------------------------------------------------------78 4.8. Agriculture (M.Sc Agri.)--------------------------------------------------------------------------------------------81 4.9. M.B.A. or M.M.S.-------------------------------------------------------------------------------------------------------84 4.10. M.C.A. (Computer)--------------------------------------------------------------------------------------------------87 4.11. Master of Design (M.Des.)--------------------------------------------------------------------------------------89 4.12. Law (L.L.M.)------------------------------------------------------------------------------------------------------------92 4.13. Fishery (M.F.Sc)------------------------------------------------------------------------------------------------------94 4.14. Science (M.Sc)--------------------------------------------------------------------------------------------------------96 5. Career in Research & Development------------------------------------------------------99 5.1. About Ph.D---------------------------------------------------------------------------------------------------------------------------------------99 5.2. Kishore Vaigyanik Protsahan Yojana (KVPY)----------------------------------------------------------------------------------101 5.3. ISRO------------------------------------------------------------------------------------------------------------------------------------------------103 5.4. DRDO-----------------------------------------------------------------------------------------------------------------------------------------------106 5.5. ICMR------------------------------------------------------------------------------------------------------------------------------------------------108 5.6. CSIR-------------------------------------------------------------------------------------------------------------------------------------------------110 5.7. BARC------------------------------------------------------------------------------------------------------------------------------------------------114 6. Diploma Courses After PG------------------------------------------------------------------------------117 6.1. Science Stream---------------------------------------------------------------------------------------------------------------------------117 6.1.1. Skin (Dermatology & Venereology, Leprosy)-----------------------------------------------------------------------------117 6.1.2. Gynaecology & Obstetrics---------------------------------------------------------------------------------------------------------120 6.1.3. Clinical Pathology----------------------------------------------------------------------------------------------------------------------122 6.1.4. Child Health (Pediatrics)------------------------------------------------------------------------------------------------------------124 6.1.5. Microbiology-------------------------------------------------------------------------------------------------------------------------------126 6.1.6. Anesthesia----------------------------------------------------------------------------------------------------------------------------------128 6.2. Arts Stream--------------------------------------------------------------------------------------------------------------------------------------129 6.2.1. Clinical Psychology & Psychiatry---------------------------------------------------------------------------------------------129 6.2.2. Acting and Modeling ---------------------------------------------------------------------------------------------------------------131 6.3. Commerce Stream----------------------------------------------------------------------------------------------------------------------------132 6.3.1 Financial Services---------------------------------------------------------------------------------------------------------------------------132 6.3.2. Taxation------------------------------------------------------------------------------------------------------------------------------------------134 6.3.3. Accountancy-----------------------------------------------------------------------------------------------------------------------------------135 6.3.4. Statistics-----------------------------------------------------------------------------------------------------------------------------------------136 7. Common Courses ----------------------------------------------------------------------------------------139 7.1. Hotel Management-------------------------------------------------------------------------------------------------------------------------139 7.2. Nursing (Diploma)---------------------------------------------------------------------------------------------------------------------------141 7.3. Health Education ----------------------------------------------------------------------------------------------------------------------------143 7.4. Nutrition & Dietitian-------------------------------------------------------------------------------------------------------------------------145 7.5. Hospital Administration ------------------------------------------------------------------------------------------------------------------146 7.6. Mental Health-----------------------------------------------------------------------------------------------------------------------------------148 7.7. Medical Lab Technology ------------------------------------------------------------------------------------------------------------------151 7.8. Speech Therapy & Adiology -------------------------------------------------------------------------------------------------------------153 7.9. Camera Journalism--------------------------------------------------------------------------------------------------------------------------155 7.10. Dental Mechanics---------------------------------------------------------------------------------------------------------------------------156 7.11. Radiography------------------------------------------------------------------------------------------------------------------------------------158 7.12. Fitness Trainer---------------------------------------------------------------------------------------------------------------------------------160 7.13. Web & Multimedia Technology--------------------------------------------------------------------------------------------------------161 7.14. Career in Yoga----------------------------------------------------------------------------------------------------------------------------------162 7.15. Fashion Technology & Textile Designing------------------------------------------------------------------------------------------164 7.16. Travel and Tourism Management ----------------------------------------------------------------------------------------------------166 7.17. Animation-----------------------------------------------------------------------------------------------------------------------------------------168 7.18. Ayurvedic Medicine -------------------------------------------------------------------------------------------------------------------------169 7.19. Rural Development --------------------------------------------------------------------------------------------------------------------------170 7.20. Jewellery Designing ------------------------------------------------------------------------------------------------------------------------172 7.21. Make up Artist & Cosmetology---------------------------------------------------------------------------------------------------------173 8. Career In Film Industry-----------------------------------------------------------------------------------------------------------------------------177 9. Special Recruitment In Defence---------------------------------------------------------------------------------------------------------------183 9.1. Indian Army---------------------------------------------------------------------------------------------------------------------------------------186 9.2. Indian Navy----------------------------------------------------------------------------------------------------------------------------------------188 9.3. Indian Airforce-----------------------------------------------------------------------------------------------------------------------------------190 9.4. CBI & CID-------------------------------------------------------------------------------------------------------------------------------------------193 9.5. State Police---------------------------------------------------------------------------------------------------------------------------------------195 9.6. Railway Protection Force (RPF)---------------------------------------------------------------------------------------------------------197 9.7. Indian Coast Guard----------------------------------------------------------------------------------------------------------------------------199 10. Important Competative Examination In India--------------------------203 10.1. Union Public Service Commission (UPSC)-----------------------------------204 10.2. Maharashtra Public Service Commission (MPSC)-----------------------------------212 10.3. Graduate Aptitude Test in Engineering (GATE)--------------------------------214 10.4. Staff Selection Commission (SSC)---219 10.5. Railway Recruitment Board (RRB)--223 10.6. Indian Institute Of Technology, Joint Entrance Examination (IIT-JEE)--------------------------------------------226 10.7. Indian Institute Of Technology, Joint Admission Test---------229 10.8. National Eligibility Cum-Entrance Test (NEET)---------------231 10.9.The National Aptitude Test in Architecture (NATA)--------233 10.10. Common Admission Test (CAT)-----------------------------235 10.11. Management Aptitude Test (MAT)-------------------------237 10.12. Engineering Services Examinations (ESE):IES----------238 10.13. Graduate Record Examination (GRE)----------------------243 10.14. Graduate Pharmacy Aptitude Test (GPAT)------------------245 10.15. Common Law Admission Test (CLAT)-----------------------247 10.16. Chartered Accountant- Common Proficiency Test (CA-CPT)---249 10.17. LIC-GIC------------------------------------------------------------------250 10.18. All India Merchant Navy Entrance Test (AIMNET)---------------252 10.19. Maharashtra Council of Agricultural Education & Research (MCAER): CET-254 10.20. Maharashtra Common Entrance Test (MH-CET)-----------------------------255 10.21. Combined Defence Services (CDS)-------------------------------------------257 10.22. National Defence Academy (NDA)------------------------------------------258 10.23. Common Entrance Examination for Design (CEED)------------------260 10.24. UCEED------------------------------------------------------------------------261 10.25. Undergraduate Aptitude Test (UGAT)-----------------------------------262 10.26. AFCAT--------------------------------------------------------------------------264 10.27. All India Institute of Medical Sciences (AIIMS)--------------------------267 10.28. Central Armed Police Force (CAPF)----------------------------------------268 10.29. BSNL (JTO/MT/JE)-----------------------------------------------------------270 10.30. Scholastic Assessment Test (SAT)---------------------------------------------273 10.31. National Eligibility Test (NET)------------------------------------------------275 10.32. SNAP------------------------------------------------------------------------------276 10.33. State Eligibility Test ( SET)----------------------------------------------------278 10.34. Graduate Management Admission Test (GMAT)--------------------------280 10.35. TOEFL---------------------------------------------------------------------------282 10.36. Banking Recruitment----------------------------------------------------------283 10.36.1. State Bank Of India(SBI)-------------------------------------------------------283 10.36.2. The Institute Of Banking Personal Selection (IBPS)-------------------------285 10.36.3. Reserve Bank Of India (RBI)---------------------------------------------------287 10.36.4. NABARD----------------------------------------------------------------------------289 11. Career in Marine/Shipping-----------------------------------------------291 12. How to become a pilot?--------------------------------------------------297 13. Career In Sports-----------------------------------------------------------301 14.Government Scholarships/Educational Loan----------------------------305 15. Personality Development-------------------------------------------------313 15.1. Body Language------------------------------------------------------------------------------314 15.2. Concentration--------------------------------------------------------------------------------316 15.3. Shyness -----------------------------------------------------------------------------------------317 15.4. Public Speaking -----------------------------------------------------------------------------319 15.5. Soft Skills & Hard Skills ------------------------------------------------------------------320 15.6. Going to Interview---------------------------------------------------------------------------322 16. How to study?---------------------------------------------------------------325 17. Mind & Body-----------------------------------------------------------------331 17.1. Mind----------------------------------------------------------------------------------------------------331 17.2. Body-----------------------------------------------------------------------------------------------------334 18. Motivational/ Inspirational Stories-----------------------------------------335 19. Important Websites----------------------------------------------------------341 20. Abbreviations-----------------------------------------------------------------345

Book Fundamentals of Hotel Operations in Tourism Management Diploma Level

Download or read book Fundamentals of Hotel Operations in Tourism Management Diploma Level written by CPA John Kimani and published by Finstock Evarsity Publishers. This book was released on 2023-06-05 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Introduction to Hotel Operations • Hotel Operations Management • Sales and Marketing for Hotels • Human Resource Management in Hospitality • Financial Management for Hotels • Technology in Hotel Operations • Legal and Ethical Issues in Hospitality • Sustainability in the Hospitality Industry

Book Travel And Tourism Management  4 Vols

Download or read book Travel And Tourism Management 4 Vols written by Prakash Talwar and published by Gyan Publishing House. This book was released on 2006 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book comprehensively discusses various aspects of tourism business and product in the Indian context. It also elaborately delineates systematically the functions of tour operators in tourism business. It also reviews roles of government organizations,

Book An International Handbook of Tourism Education

Download or read book An International Handbook of Tourism Education written by David Airey and published by Routledge. This book was released on 2006-08-11 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: As tourism matures as an academic subject and the number of tourism higher education providers continues to expand world-wide, there is an increasing interest in its educational aspects. At the same time the development of research into education issues related to tourism means that there is now a developing literature on the subject. This international handbook offers a timely evaluation of the sate of the art of tourism higher education. The book brings together expert contributors from around the world to present current thinking and practice about what is now a major element of education provision world-wide. It is structured round four key themes: - Curriculum - International perspective - Teaching, learning and assessment - Resources, progression and quality Its global survey of tourism education offers a comprehensive basis for comparative review. In addition to setting out the development and current provision of tourism education it also addresses cutting edge issues such PhD education, non-formal education, cultural issues in learning, research and teaching, e-learning and e-assessment. It offers practical advice for the design, delivery, evaluation and resourcing of courses and concludes with a reflective agenda of issues for the future.

Book A Handbook of Jobs and Careers

    Book Details:
  • Author : Jayanti Ghose
  • Publisher : Publications Division Ministry of Information & Broadcasting
  • Release :
  • ISBN : 8123022808
  • Pages : pages

Download or read book A Handbook of Jobs and Careers written by Jayanti Ghose and published by Publications Division Ministry of Information & Broadcasting. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to introduce you to the wide open world of opportunities after for students who are still at school and for young adults who are in colleges or in training for further education and professional skills.

Book Tourism and African Development

Download or read book Tourism and African Development written by Isaac Sindiga and published by Routledge. This book was released on 2018-12-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this book is a contribution to the debate on tourism and Third World development. The general goal of the study is to assess whether tourism is a viable development strategy for Africa, using the example of Kenya. More specifically, the book assesses the contribution of tourism in development; documents the development of tourism in Kenya; examines the outcomes of international tourism on the environment and society in Kenya; examines the response of Kenyan communities to international tourism; and makes recommendations for alternative tourism strategies with applicability to other African countries.

Book Handbook of Research on Digital Communications  Internet of Things  and the Future of Cultural Tourism

Download or read book Handbook of Research on Digital Communications Internet of Things and the Future of Cultural Tourism written by Oliveira, Lídia and published by IGI Global. This book was released on 2022-01-28 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists. The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.

Book Tourism Policy and Planning in Bangladesh

Download or read book Tourism Policy and Planning in Bangladesh written by Muhammad Shoeb-Ur- Rahman and published by Springer Nature. This book was released on 2020-11-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism. This book explicates that increasing number of upper social classes along with their affordability to spend on tourism and leisure activities has recalled attention for the development of this emerging industry. This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. In so doing, the contribution of tourism and hospitality industry has been highlighted in the economy of Bangladesh as a means to creating employment opportunities. Further, the book addresses that contributions remain uneven and distributed improperly and to date the tourism industry has not been offered the desired attention in supporting examples in this regard. Nonetheless, tourism and hospitality education and research have been intensifying in recent years across numerous higher academic institutions (e.g. public and private universities) in Bangladesh. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains. Ultimately, the book signifies collaborative and continuous efforts are imperative that partake both the practitioners and the academia in the development and execution of inclusive and functional tourism policy and planning in Bangladesh.

Book Evolving Paradigms in Tourism and Hospitality in Developing Countries

Download or read book Evolving Paradigms in Tourism and Hospitality in Developing Countries written by Bindi Varghese and published by CRC Press. This book was released on 2018-09-07 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future. Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.

Book Global Tourism Higher Education

Download or read book Global Tourism Higher Education written by Cathy Hsu C.H. and published by Routledge. This book was released on 2012-11-12 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get an in-depth understanding of tourism education—worldwide! Global Tourism Higher Education: Past, Present, and Future extensively reviews tourism education on a global basis, focusing on the history, development, current status, challenges, and opportunities now present in various regions and countries. Leading international authorities discuss program administration, curriculum offering, faculty qualifications, and student learning in tourism higher education programs, exploring issues both specific to their own region as well as common to other areas around the world. This unique book offers educators and students a valuable informative view of the historical development, present situations, and future directions of tourism education. The main ingredient in successfully providing a quality tourism product is highly qualified, fully trained people. Global Tourism Higher Education compiles an impressive collection of interdisciplinary perspectives exploring various directions different countries are traveling on the road to quality tourism education. Chapters reveal the numerous challenges faced by developing regions as well as more mature tourism education locations. This book provides a useful overview of education strategies around the world, exploring educational issues that are common across borders. Countries and regions reviewed include Canada, the British Isles, Austria, Switzerland, Israel, Turkey, China, Hong Kong, Taiwan, Thailand, Korea, and Australia. The book includes extensive references and graphs and tables to ensure understanding of research. Topics in Global Tourism Higher Education include: past, present, and future directions of tourism education in Canada, Hong Kong, and Taiwan five educational and tourism environments in the British Isles differences and similarities in tourism educational development in Switzerland and Austria accreditation processes of local academic programs in Israel reforms needed in Turkey’s higher education system the hierarchy of educational programs in China with suggestions for the future the problem of the quality of tourism graduates in Thailand the distinctive niche of Australian tourism education much more! Global Tourism Higher Education: Past, Present, and Future is timely, horizon-expanding reading perfect for tourism researchers, educators, students, higher education administrators, government education departments, and anyone around the world interested in developing tourism education programs.

Book Travel and Tourism

Download or read book Travel and Tourism written by Sarah James and published by Career FAQs. This book was released on 2006 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an unbiased overview of the many possibilities available in this industry by providing stories from a wide range of people working in it.

Book Cases on Tour Guide Practices for Alternative Tourism

Download or read book Cases on Tour Guide Practices for Alternative Tourism written by Yildirim, Gulsun and published by IGI Global. This book was released on 2020-06-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the proper promotion of the culture of countries, global peace, and tolerance. Additionally, they are also effective in the preservation of world natural heritage. Thus, the educational status of tour guides, as well as the characteristics and ethical values that they should possess, need to be examined on an international scale. In today’s world, where tourism demand is directed towards all types of tourism, practices in special interest tourism should be customized in order to ensure the highest level of service quality and cultural appreciation. Cases on Tour Guide Practices for Alternative Tourism provides emerging research exploring the theoretical and practical aspects of the occupational issues that surround tour guides and their applications within international tourism. Featuring coverage on a broad range of topics such as cultural education, specialized learning, and international business, this book is ideally designed for tour guides, travel agencies, tour managers, tour developers, heritage sites, museums, academicians, researchers, students, industry experts, and hospitality professionals.

Book Travel and Tourism Management

Download or read book Travel and Tourism Management written by Douglas Foster and published by . This book was released on 1985 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook intended for courses in tourism, business studies and other courses having core or option modules on tourism.