Download or read book Fund Your Cause with Direct Mail written by Benjamin Hart and published by Jameson Books. This book was released on 2005-09-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are: * make sure that you are writing to the right people, that is, that you have secured the right mailing list* your letters should come across as a personal communication from one person to another* write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often.
Download or read book Revolution in the Mailbox written by Mal Warwick and published by John Wiley & Sons. This book was released on 2003-12-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Download or read book How to Increase Your Direct Mail Income Right Now written by Robert Blum and published by . This book was released on 1975 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Testing Testing 1 2 3 written by Mal Warwick and published by John Wiley & Sons. This book was released on 2003-08-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38
Download or read book Survey of Use of Direct Mail in Fundraising 3 2014 written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 94-page study presents detailed data on the direct mail fundraising efforts of 38 non-profits, of which two-thirds are institutions of higher education. The study helps its readers to answer questions such as: Has direct mail spending kept pace with other forms of fundraising spending? To what extent has email replaced direct mail? What percentage of total funds are raised by direct mail? How much are organizations spending overall and per piece of mail sent?
Download or read book Think Like Your Donors to Raise More Funds with Direct Mail Letters written by Alan Sharpe and published by . This book was released on 2006 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundraising For Dummies written by John Mutz and published by John Wiley & Sons. This book was released on 2010-03-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law. Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budget You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!
Download or read book No More Duct Tape Fundraising written by Rachel Ramjattan and published by . This book was released on 2020-05-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raise Money to Fully Fund Your Nonprofit's Programs As the executive director of a nonprofit, the reality of being responsible for raising money to keep your programs operating is overwhelming. You keep it together, but often you just want a fundraising coach and a team to help, so you don't have to worry about turning people away or running out of money. Rachel Ramjattan, a national fundraiser with decades of experience fundraising, understands how you feel. In No More Duct Tape Fundraising Rachel walks you through the eight-step process she uses to raise money efficiently and build a fundraising team. You'll learn how to: Create a fundraising plan to manage fundraising Inspire people to give Upgrade existing donors Generate predictable revenue to sustain your programs Get your board (and staff) on board with fundraising Consistent with books like How to Write Fundraising Materials That Raise More Money and Nonprofit Fundraising 101, No More Duct Tape Fundraising shows you how you can raise $10,000 FAST, without raising expenses.
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Download or read book Direct Mail Fund Raising written by Robert L. Torre and published by Springer. This book was released on 2013-12-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Monthly Giving written by Erica Waasdorp and published by . This book was released on 2013-01-21 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Everything Guide to Fundraising Book written by Adina Genn and published by Simon and Schuster. This book was released on 2008-12-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of nonprofit organizations, charities, political campaigns, causes, and groups rely on fundraising dollars to succeed. But competition for donations is stronger than ever. This guide teaches you how to set goals, create a plan, and tap into a financial goldmine of corporate and government endowments. It features timely information on how to: attract and work with volunteers; choose and organize campaigns and events; use corporate fundraisers to increase visibility; pitch to reluctant donors and sponsors; and more! This edition also includes completely new material on: Intranet sites to communicate with team members; cause marketing; social networking fundraising; and giving circles.
Download or read book Fundraising For Dummies written by John Mutz and published by John Wiley & Sons. This book was released on 2011-03-08 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to cultivate donors and solicit donations online Covers new changes in tax and philanthropy law Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology. Discover how to * Define your group?s focus * Create a viable plan * Organize your board of directors * Find and train volunteers * Market via print and online * Promote yourself with the media
Download or read book The Impact of a Direct Mail Fund raising Letter Using Different Anchorpoints on Previous Donors written by Fletcher R. Wilcox and published by . This book was released on 1991 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Digital Fundraising Book written by Matt Howarth and published by . This book was released on 2016-03-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.
Download or read book The Importance of the Mailing List in a Direct Mail Fund raising Campaign written by Cathy Susan Levine and published by . This book was released on 1985 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Orbiting the Giant Hairball written by Gordon MacKenzie and published by National Geographic Books. This book was released on 1998-04-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a "giant hairball"--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius. Originally self-published and already a business "cult classic", this personally empowering and entertaining look at the intersection between human creativity and the bottom line is now widely available to bookstores. It will be a must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work.
