Download or read book From Solo to Scaled written by Natalie Marie Dunbar and published by Rosenfeld Media. This book was released on 2022-07-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.
Download or read book Scale written by Jeff Hoffman and published by Penguin. This book was released on 2014-08-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your concrete road map to rapidly grow your business and get your life back! Have you ever wanted to grow your business but held back because of fear that it would take over your life? As an owner, it’s all too common to feel you have to choose between your personal life and the success of your business. But the surprising truth is that the only way to truly scale and grow your company is to reduce its reliance on you. This means that, done right, scaling ensures that you can grow your business without sacrificing your life. Jeff Hoffman, a serial entrepreneur and former CEO in the Priceline (Priceline Yardsale) family of companies, and David Finkel, CEO of Maui Mastermind, a business coaching company with thousands of clients worldwide, offer a concrete road map for rapidly growing your business while also gaining more personal freedom. You’ll not only learn the best strategies to generate growth, but you’ll also get proven insider tips to sustain that growth through sound systems, empowered teams, and intelligent internal controls. Hoffman and Finkel will also show you how to overcome predictable obstacles in any pillar of your business—including sales, operations, and finance—with insight for building better lead-generation systems, managing cash flow, and retaining talent. You’ll learn how to: • Escape the Self-Employment Trap and build a business, not a job. • Systematize your business to reduce costs and increase capacity. • Ensure your company survives the “Hit by a Bus” test. • Uncover your company’s top leverage points (and execution strategies to implement what you discover). • Fund your growth with the seven cash flow commandments. • And much more. Scale offers a game plan to work less and get your business to produce more. Written by two worldclass entrepreneurs who have started, scaled, and successfully exited from multiple businesses, which collectively have generated tens of billions of dollars in sales, it gives you their bottom-line best ideas to effectively grow your company. If you have ever felt stuck in your business, not knowing the best way forward, this book is your mustread guide.
Download or read book Content Everywhere written by Sara Wachter-Boettcher and published by Rosenfeld Media. This book was released on 2012-12-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Download or read book The Voltage Effect written by John A. List and published by Currency. This book was released on 2022-02-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off? “Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ONE OF THE MOST ANTICIPATED BOOKS OF 2022—Men’s Journal “Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You’ll learn: • How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable “ingredients” (until it collapsed because talent doesn’t scale) • Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale • How governments could deliver more services to more citizens if they focused on the last dollar spent • How one education center leveraged positive spillovers to narrow the achievement gap across the entire community • Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.
Download or read book Managing Enterprise Content written by Ann Rockley and published by New Riders. This book was released on 2012-02-14 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Download or read book The Startup Growth Book written by Andrew Lee Miller and published by Independently Published. This book was released on 2022-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.
Download or read book Guitar Hacks written by Graham Tippett and published by Graham Tippett. This book was released on 2017-04-16 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3NPS (three-note-per-string) scales, as used by legions of guitarists but popularized mainly by Joe Satriani, are one of the most efficient ways to navigate the fretboard and get your scales down IF you follow the guidelines in this book. As the name suggests, a 3NPS scale is any scale that contains three notes on each string, and as you'll see in this eBook, this makes for a very consistent way to map out scales on the guitar fretboard. What we’ve done here is revamped the 3NPS scale system and turned it into an incredibly effective means to learn a wide variety of scales all over the fretboard by streamlining the number of patterns, as well as the picking system. This is not a scale theory book, and contains no pentatonic scales. This is a quick and dirty (and very effective) method for learning 3NPS scales all over the fretboard; something to work on in the woodshed. It will improve your picking technique and speed. It does not require a great amount of thinking as you only need to learn two picking patterns, which is really one in two directions, and only three scale patterns instead of the usual seven per scale.
Download or read book Scaling Up written by Verne Harnish and published by Forbesbooks. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.
Download or read book Be Audacious written by Michael W. Leach and published by Graphic Arts Books. This book was released on 2015-10-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: It goes without saying that everyone wishes to live a life that matters. But how do we harness this potential and positively impact the world around us? In Be Audacious: Inspiring Your Legacy and Living a Life that Matters, author and motivational speaker Michael W. Leach offers a simple, four-part game plan for overcoming adversity, living authentically, uncovering purposeful passion, and developing vision. Leach encourages readers to embrace nonconformity—to "shed the shackles of societal norms"—in pursuit of their dreams. Fresh, vulnerable, and contemporary, this call to action speaks to millennials and any others who aspire to break out of the box on the path to a purposeful journey uniquely their own.
Download or read book Mastering the Rockefeller Habits written by Verne Harnish and published by Jaico Publishing House. This book was released on 2023-09-20 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Detailed Roadmap for Companies at Various Stages of Development on How to Get to the Next Level. Leaders and employees of growing firms want ideas and tools they can implement immediately to improve some aspect of their business. Verne Harnish, serial entrepreneur, advisor, and venture investor, brings to business leaders the fundamentals that produce real wealth—the same habits that typified American business magnate John D. Rockefeller’s disciplined approach to business. Harnish masterfully intertwines the legendary business philosophy of Rockefeller with lessons to be learned from ten extraordinary organizations. Aiming to empower present-day business leaders, this remarkably successful book includes invaluable lessons from real-world case studies. A treasure trove of practical situations teeming with insights and actionable recommendations, Mastering the Rockefeller Habits will help you unlock the secrets to scaling up your enterprise while simultaneously sidestepping the pitfalls that plague new ventures. From seasoned industry titans to ambitious start-up founders, anyone can swiftly implement these teachings for immediate impact.
Download or read book Piano Adventures Scale and Chord Book 1 written by Nancy Faber and published by Hal Leonard Corporation. This book was released on 2014-02-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Faber Piano Adventures ). Playing 5-finger scales has significant value for early-level pianists. This innovative book helps students chart progress through all major and minor 5-finger scales, cross-hand arpeggios, and primary chords. Engaging teacher duets for each key are used for scale exercises. Students also enjoy improvisation activities for each key with creative prompts to inspire imagery, character, and tempo.
Download or read book From Scratch written by Tembi Locke and published by Simon & Schuster. This book was released on 2020-02-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a limited Netflix series starring Zoe Saldana! This Reese Witherspoon Book Club Pick and New York Times bestseller is “a captivating story of love lost and found” (Kirkus Reviews) set in the lush Sicilian countryside, where one woman discovers the healing powers of food, family, and unexpected grace in her darkest hours. It was love at first sight when actress Tembi met professional chef, Saro, on a street in Florence. There was just one problem: Saro’s traditional Sicilian family did not approve of his marrying a black American woman. However, the couple, heartbroken but undeterred, forged on. They built a happy life in Los Angeles, with fulfilling careers, deep friendships, and the love of their lives: a baby girl they adopted at birth. Eventually, they reconciled with Saro’s family just as he faced a formidable cancer that would consume all their dreams. From Scratch chronicles three summers Tembi spends in Sicily with her daughter, Zoela, as she begins to piece together a life without her husband in his tiny hometown hamlet of farmers. Where once Tembi was estranged from Saro’s family, now she finds solace and nourishment—literally and spiritually—at her mother-in-law’s table. In the Sicilian countryside, she discovers the healing gifts of simple fresh food, the embrace of a close knit community, and timeless traditions and wisdom that light a path forward. All along the way she reflects on her and Saro’s romance—an incredible love story that leaps off the pages. In Sicily, it is said that every story begins with a marriage or a death—in Tembi Locke’s case, it is both. “Locke’s raw and heartfelt memoir will uplift readers suffering from the loss of their own loved ones” (Publishers Weekly), but her story is also about love, finding a home, and chasing flavor as an act of remembrance. From Scratch is for anyone who has dared to reach for big love, fought for what mattered most, and those who needed a powerful reminder that life is...delicious.
Download or read book Environmental Impacts of Treated Wood written by Timothy G. Townsend and published by CRC Press. This book was released on 2006-06-02 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to a heightened awareness of the possible adverse effect of treated wood, this book presents multidisciplinary research results and fundamental information on regulations, wood treatment alternatives, and documentation of environmental releases. It examines the impact of treated wood on water, soil, and organisms. Several chapters discuss ways to measure exposure and review various approaches to risk assessment and management. Case studies address human health effects of exposure. The book also presents state-of-the-art disposal technologies, new preservative compounds, and recent developments related to phase outs of certain treated wood products.
Download or read book The Mind in Context written by Batja Mesquita and published by Guilford Press. This book was released on 2010-01-29 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most psychology research still assumes that mental processes are internal to the person, waiting to be expressed or activated. This compelling book illustrates that a new paradigm is forming in which contextual factors are considered central to the workings of the mind. Leading experts explore how psychological processes emerge from the transactions of individuals with their physical, social, and cultural environments. The volume showcases cutting-edge research on the contextual nature of such phenomena as gene expression, brain networks, the regulation of hormones, perception, cognition, personality, knowing, learning, and emotion.
Download or read book Adode After Effects CS3 Professional written by Brie Gyncild and published by Peachpit Press. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The official training workbook from Adobe Systems"--Cover.
Download or read book Classical Music written by Alexander J. Morin and published by Hal Leonard Corporation. This book was released on 2002 with total page 1220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encompassing more than five hundred classical composers past and present, this listener's guide to classical music discusses the best recordings of symphonies, operas, choral pieces, chamber music, and more by the world's leading composers as performed by a variety of outstanding musicians and conductors, and includes essays on the classical repertory, composers, instruments, and more. Original.
Download or read book SAFe 5 0 Distilled written by Richard Knaster and published by Addison-Wesley Professional. This book was released on 2020-06-05 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: SAFe® 5.0: The World's Leading Framework for Business Agility "Those who master large-scale software delivery will define the economic landscape of the twenty-first century. SAFe 5.0 is a monumental release that I am convinced will be key in helping countless enterprise organizations succeed in their shift from project to product." –Dr. Mik Kersten, CEO of Tasktop and author of the book Project to Product Business agility is the ability to compete and thrive in the digital age by quickly responding to unprecedented market changes, threats, and emerging opportunities with innovative business solutions. SAFe® 5.0 Distilled: Achieving Business Agility with Scaled Agile Framework® explains how adopting SAFe helps enterprises use the power of Agile, Lean, and DevOps to outflank the competition and deliver complex, technology-based business solutions in the shortest possible time. This book will help you Understand the business case for SAFe: its benefits, and the problems it solves Learn the technical, organizational and leadership competencies needed for business agility Refocus on customer centricity with design thinking Better align strategy and execution with Lean Portfolio Management Learn the leadership skills needed to thrive in the digital age Increase the flow of value to customers with value stream networks Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
