Download or read book From Myth to Icon written by Helen North and published by . This book was released on 1979 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Icons of Evolution written by Jonathan Wells and published by Simon and Schuster. This book was released on 2002-01-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you were taught about evolution is wrong.
Download or read book Che Guevara written by David Kunzle and published by University of Washington Press. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Che Guevara left his imprint on history and on the hearts and minds of artists and writers throughout the world. In this work, art historian David Kunzle traces the man and myth globally in posters and artwork, examining iconization and commercialization, fantasy and fact. Reproductions of rare photographs and artwork appear here for the first time. Contributing author Maruice Zeitlin tells of a midnight meeting with Che in Cuba; Shifra Goldman discusses the defacing and restoration of a mural of Che in Los Angeles during the early 1980s; Fabian Wagmister surveys the international poetric oeuvre inspired by Che; and Christine Petra Sellin takes a critical look at Hollywood's Che! The book includes art depicting Che and his message from Latin American countries as well as Poland, Ireland, Sweden, Vietnam, Italy, The Netherlands, Switzerland, Portugal, Germany, Spain, and the United States.
Download or read book From Predators to Icons written by Michel Villette and published by Cornell University Press. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation. In From Predators to Icons, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today's wealthiest global executives--including Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, and Richard Branson--in order to challenge the conventional explanations for their extreme success and come to a better understanding of modern business practices. In contrast to the familiar image of the entrepreneur as a visionary with a plan, Villette and Vuillermot instead discover a far less dramatic process of improvised adaptations gradually assembled into a coherent course of conduct. And rather than being risk-takers, those who are most successful in business are risk-minimizers. Huge gains, these case studies reveal, are most reliably obtained in circumstances where the entrepreneur has established careful provisions for risk reduction. As for the view that innovation makes success possible, the authors find that because innovation is an expensive process that takes a long time to produce profits, innovators first of all require capital; success makes innovation possible. The necessary resources, they show, are most often derived from what they provocatively term "predation" ruthlessly taking advantage of imperfections, weaknesses, and vulnerabilities within the market or among competitors. Finally, From Predator to Icon considers the "practical ethics" implemented during the phase in which capital is most rapidly accumulated, as well as the social consequences of these activities. Drawing on interviews with some of their subjects and, crucially, close readings of the authorized biographies and other hagiographic accounts of these figures, which eliminates the bias of malicious interpretations, Villette and Vuillermot provide revelatory insights about the creation and maintenance of business wealth that will be profitably read by both the captains and the critics of contemporary capitalism.
Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Download or read book Myth Symbol and Reality written by Alan Olson and published by Boston University Studies in Philosophy and Religion. This book was released on 1982-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do myths and symbols have anything at all to tell us about reality? Or do they simply deserve to be relegated to the realm of fantastic unreality? The essayists in this volume deploy all the critical tools available in the task of taking myth and symbol seriously. They are not willing to consign the use of the symbolic to the logician or to relinquish the mythical to the comparative anthropologist as something of historical interest only. Instead, they strive for that difficult position that is guided by criticism but is still open to wonder in the face of what myth and symbol offer in terms of enrichment, meaning, and self-transcendence.
Download or read book How Brands Become Icons written by Douglas B. Holt and published by Harvard Business Press. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Download or read book Symbol Myth and Culture written by Ernst Cassirer and published by . This book was released on 1979 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume of Ernst Cassirer's unpublished works give insight into the major issues that engaged Cassirer's interest between 1935 and 1945. The book begins with his inaugural address at the University of Göteborg, Sweden, in the first years of his exile from Hitler's Germany, and ends with a talk to the Columbia Philosophy Club. The note that introduces this piece was written on the day of his death. In his long and productive career, Ernst Cassirer always tried to integrate his works of original philosophy and studies in intellectual history into a general understanding of the nature of myth, culture, and symbol. These essays show that his interest persisted to the end. His piece on Judaism and political myths is perhaps the most dramatic in this collection, as it blends philosophical coolness with his deeply felt outrage at fascism. Best known in this country for The Myth of the State, The Philosophy of Symbolic Forms, and An Essay on Man, Ernst Cassirer has been read and studied by generations of students. In this book they will find illuminations, in a more informal voice, of the major themes in Cassirer's work. New readers will be introduced to the great issues that occupied the interest of one of the twentieth century's most widely read philosophers. "A genuine contribution to the history of modern philosophy - and of special value to the informed general reader, since it includes a number of valid attempts by Cassirer to translate his radical, sometimes difficult, concepts of culture into non-technical terms." -- The Booklist
Download or read book Circe written by Madeline Miller and published by Little, Brown. This book was released on 2018-04-10 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This #1 New York Times bestseller is a "bold and subversive retelling of the goddess's story" that brilliantly reimagines the life of Circe, formidable sorceress of The Odyssey (Alexandra Alter, TheNew York Times). In the house of Helios, god of the sun and mightiest of the Titans, a daughter is born. But Circe is a strange child -- not powerful, like her father, nor viciously alluring like her mother. Turning to the world of mortals for companionship, she discovers that she does possess power -- the power of witchcraft, which can transform rivals into monsters and menace the gods themselves. Threatened, Zeus banishes her to a deserted island, where she hones her occult craft, tames wild beasts and crosses paths with many of the most famous figures in all of mythology, including the Minotaur, Daedalus and his doomed son Icarus, the murderous Medea, and, of course, wily Odysseus. But there is danger, too, for a woman who stands alone, and Circe unwittingly draws the wrath of both men and gods, ultimately finding herself pitted against one of the most terrifying and vengeful of the Olympians. To protect what she loves most, Circe must summon all her strength and choose, once and for all, whether she belongs with the gods she is born from, or the mortals she has come to love. With unforgettably vivid characters, mesmerizing language, and page-turning suspense, Circe is a triumph of storytelling, an intoxicating epic of family rivalry, palace intrigue, love and loss, as well as a celebration of indomitable female strength in a man's world. #1 New York Times Bestseller -- named one of the Best Books of the Year by NPR, the Washington Post, People, Time, Amazon, Entertainment Weekly, Bustle, Newsweek, the A.V. Club, Christian Science Monitor, Refinery 29, Buzzfeed, Paste, Audible, Kirkus, Publishers Weekly, Thrillist, NYPL, Self, Real Simple, Goodreads, Boston Globe, Electric Literature, BookPage, the Guardian, Book Riot, Seattle Times, and Business Insider.
Download or read book Icon Brand Myth written by Maxwell Foran and published by Athabasca University Press. This book was released on 2008 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.
Download or read book Male Myths and Icons written by R. Horrocks and published by Springer. This book was released on 1995-09-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies some important myths of masculinity in various popular genres, including the western, the horror film, rock music and pornography. The author argues that popular culture gives us highly complex and ambivalent images of men. The hero turns into the anti-hero; feminine and homoerotic material leak in; the male is often shown as the victim. Attention is also paid to important theoretical issues in gender studies and cultural studies, such as identification and the relation between subject and text.
Download or read book Star Trek as Myth written by Matthew Wilhelm Kapell and published by McFarland. This book was released on 2010-03-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, the examination of myth has traditionally been the study of the "Primitive" or the "Other." More recently, myth has been increasingly employed in movies and in television productions. Nowhere is this more apparent than in the Star Trek television and movie franchise. This collection of essays on Star Trek brings together perspectives from scholars in fields including film, anthropology, history, American studies and biblical scholarship. Together the essays examine the symbolism, religious implications, heroic and gender archetypes, and lasting effects of the Star Trek "mythscape."
Download or read book The Illustrated Book of Myths written by and published by DK Publishing (Dorling Kindersley). This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of myths from many cultures.
Download or read book Troy written by Naoise Mac Sweeney and published by Bloomsbury Publishing. This book was released on 2018-02-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the palaces of Homeric epic to the ancestral seat of Roman emperors, Troy in antiquity was a place couched in myth. But for nearly four millennia, Troy was also a living city, inhabited by real people. Troy today is therefore a site of major archaeological and historical significance. In the modern world, however, Troy has become as much a symbol as a site. From movies to computer viruses, from condom branding to reggae records, Troy is a word to conjure with. This book explores the significance of Troy in three areas: the mythic, the archaeological, and the cultural, and highlights the continuing importance of the site today. Including a survey of the archaeological remains of Troy as they are currently understood, the volume presents an all-inclusive overview of the site's history, from the Troy of Homer to Classical Antiquity and beyond. The modern day cultural significance of the Trojan War is also discussed, including re-tellings of the stories or representations of the site and myth, and the more abstract use of Troy as a symbol – as a brand for consumer goods, and as a metaphor for contemporary conflicts.
Download or read book Myth Symbol and Colonial Encounter written by Jennifer Reid and published by University of Ottawa Press. This book was released on 1995 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the time of the Treaty of Utrecht in 1713, people of British origin have shared the area of New Brunswick, Nova Scotia, and Prince Edward Island (traditionally called Acadia) with Eastern Canada's Algonkian-speaking peoples, the Mi'kmaq. Despite nearly three centuries of interaction, these communities have largely remained alienated from one another. What were the differences between Mi'kmaq and British structures of valuation? What were the consequences of Acadia's colonization for both Mi'kmaq and British people? By examining the symbolic and mythic lives of these peoples, Reid considers the eighteenth- and nineteenth-century roots of this alienation and suggests that interaction between British and Mi'kmaq during the period was substantially determined by each group's fundamental religious need to feel rooted - to feel at home in Acadia.
Download or read book Bear written by Wolf D. Storl and published by North Atlantic Books. This book was released on 2018-01-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of human history, bears have been regarded as animals of great power. Ethnobotanist and cultural anthropologist Wolf Storl, who spent years in the wilderness with bears, explores the fascinating relationship between bears and humans, including the history, mythology, healing lore, and biology of this formidable creature. Storl takes the reader from the bear caves of the Neanderthals to the bear-worshipping Siberian tribes of today, from the extinct cave bear to the modern teddy bear. Bears were traditionally seen as a kind of "forest human" under whose shaggy fur a king or a god was hidden, he explains. Vividly illustrating the power of myths and fairy tales to reveal more than scientific treatises about the true nature of beings--especially in the case of bears--Storl restores this magnificent animal to its rightful place at the forefront of the human imagination as well as among the dwellers of the forest.
Download or read book Actors and Icons of the Ancient Theater written by Eric Csapo and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actors and Icons of the Ancient Theater examines actors andtheir popular reception from the origins of theater in ClassicalGreece to the Roman Empire Presents a highly original viewpoint into several new andcontested fields of study Offers the first systematic survey of evidence for the spreadof theater outside Athens and the impact of the expansion oftheater upon actors and dramatic literature Addresses a study of the privatization of theater and revealshow it was driven by political interests Challenges preconceived notions about theater history
