Download or read book From Marginal to Mainstream written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven disruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.
Download or read book Marginal Groups and Mainstream American Culture written by Yolanda Estes and published by . This book was released on 2000 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: They are often portrayed as outsiders: ethnic minorities, the poor, the disabled, and so many others—all living on the margins of mainstream society. Countless previous studies have focused on their pain and powerlessness, but that has done little more than sustain our preconceptions of marginalized groups. Most accounts of marginalization approach the subject from a distance and tend to overemphasize the victimization of outsiders. Taking a more intimate approach, this book reveals the personal, moral, and social implications of marginalization by drawing upon the actual experiences of such individuals. Multidisciplinary and multicultural, Identity on the Margin addresses marginalization at a variety of social levels and within many different social phenomena, going beyond familiar cases dealing with race, ethnicity, and gender to examine such outsiders as renegade children, conservative Christians, and the physically and mentally disabled. And because women are especially subject to the effects of marginalization, feminist concerns and the marginalization of sexual practices provide a common denominator for many of the essays. From problems posed by "complimentary racism" to the status of gays in Tony Blair's England, from the struggle of Native Americans to preserve their identities to the singular problems of single mothers, Identity on the Margin takes in a broad spectrum of cases to provide theoretical analysis and ethical criticism of the mechanisms of identity formation at the edges of society. In all of the cases, the authors demonstrate the need for theory that initiates social change by considering the ethical implications of marginalization and criticizing its harmful effects. Bringing together accounts of marginalization from many different disciplines and perspectives, this collection addresses a broad audience in the humanities and social sciences. It offers a basis for enhancing our understanding of this process—and for working toward meaningful social change.
Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Download or read book From Margin to Mainstream written by Susan M. Hartmann and published by . This book was released on 1989 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a detailed and comprehensive account of women's participation in mainstream American politics at national, state, and local levels during the last 30 years. Hartmann traces their growing role in the political process and describes the issues around which they have mobilized--Equal Rights Amendment, the Equal Pay Act, Federal child care programs, and the appointment of women to high government posts. She notes how the black civil rights movement provided a new frame of reference for a women's movement, and discusses women's participation in the grassroots movements of the 1960s, in major women's organizations, such as the National Organization for Women and National Women's Political Caucus, and looks at women as political candidates and officeholders, and shapers of public policy. ISBN 0-394-35610-1: $29.95.
Download or read book Asian Literary Voices written by Philip F. Williams and published by Amsterdam University Press. This book was released on 2010 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip F. Williams has published nine books in East Asian studies, including The Great Wall of Confinement (UCal, 2004), and has been Professor of Chinese at Massey University and Arizona State University. --
Download or read book Open Innovation written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marginal Organizations written by Dennis W. Tafoya and published by Springer. This book was released on 2014-05-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: On one hand, marginals are complex organizational systems. On the other hand, they are an example of elegant, applied organizational operations. In The Marginal Organization, Tafoya focuses on organizations often described as part of an informal economy, informal sector, underground economy, or unofficial economy. He presents these systems first as organizations and then as organizations operating outside of society's mainstream, as marginal organizations. He outlines a means for studying marginals so that underlying behavioral patterns can be identified, examined and, if needed, addressed. A simple approach to a study of marginal organizations might conclude they exist simply to meet the needs of their stakeholders - they do not. Thinking of marginals as competing in the context of other organizations allows the reader the opportunity to explore new themes, such as when and how marginals may be more inventive and innovative that mainstream organizations, and what one might conclude about illegal marginals like drug pushers and prostitutes. Tafoya's newest contribution to the field of organizational study is not to be missed.
Download or read book Sixty Million Frenchmen Can t Be Wrong written by Jean Nadeau and published by Sourcebooks, Inc.. This book was released on 2003-05-01 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical and cultural guide revealing the French approach to land, food, privacy, language, and more and how globalization led France to become one of the unlikeliest influential countries in the world. Discover the captivating allure of France as you delve into the intricate fabric of its unique culture with Sixty Million Frenchmen Can't Be Wrong. This thought-provoking book explores the enigmatic charm of the French nation while shedding light on the nuances that both bewitch and puzzle the world. In this illuminating read, authors Jean Nadeau and Julie Barlow take you on an insightful journey, revealing the reasons why France remains a top global destination, loved and admired by many. Drawing from extensive research and personal experiences, they dissect the cultural intricacies that have earned France its reputation as a cultural giant. Within the pages of this book, you'll explore the art of living à la française, the allure of Parisian streets, the delights of French cuisine, and the essence of joie de vivre. Unravel the secret behind the French paradox: how a nation can evoke both admiration and frustration simultaneously. Gain a deeper understanding of the French communication style, their views on work and leisure, and the societal norms that shape their interactions. Sixty Million Frenchmen Can't Be Wrong is your gateway to decoding the French psyche, bridging the gap between perceptions and reality. Whether you're an avid traveler, a culture enthusiast, a Francophile, or simply curious about the mysteries of French culture, this book offers a fresh perspective on why we adore France while struggling to comprehend the French. Prepare to be enlightened, entertained, and enriched by this engaging exploration of a nation that has left an indelible mark on the world.
Download or read book Getting Down to Business written by Deborah A. Graham and published by West Legalworks. This book was released on 1996 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Feminist Standpoint Theory Reader written by Sandra G. Harding and published by Psychology Press. This book was released on 2004 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Political Parties and Euroscepticism written by L. Topaloff and published by Springer. This book was released on 2012-07-06 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of what drives party-based Euroscepticism and why some parties are Eurosceptic. This book looks at what makes mainstream opposition parties careful not to appear Eurosceptic and asks whether Euroscepticism is an aberration of politics, an extreme populist ideology, or just politics as usual.
Download or read book Beyond the Mainstream written by Peter Selz and published by Cambridge University Press. This book was released on 1998-01-13 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This selection of essays by a prominent art historian, critic and curator of modern art examines the art and artists of the twentieth century who have operated outside the established art world. In a lucid and accessible style, Peter Selz explores modern art as it is reflected, and has had an impact on, the tremendous transformations of politics and culture, both in the United States and in Europe. An authoritative overview of a neglected phenomenon, his essays explore the complex relationship between art at the periphery and art at the putative center, and how marginal art has affected that of the mainstream.
Download or read book Reclaiming the Mainstream written by Joan Kennedy Taylor and published by . This book was released on 1992 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Download or read book Mainstream AIDS Theatre the Media and Gay Civil Rights written by Jacob Juntunen and published by Routledge. This book was released on 2016-01-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the political potential of mainstream theatre in the US at the end of the twentieth century, tracing ideological change over time in the reception of US mainstream plays taking HIV/AIDS as their topic from 1985 to 2000. This is the first study to combine the topics of the politics of performance, LGBT theatre, and mainstream theatre’s political potential, a juxtaposition that shows how radical ideas become mainstream, that is, how the dominant ideology changes. Using materialist semiotics and extensive archival research, Juntunen delineates the cultural history of four pivotal productions from that period—Larry Kramer’s The Normal Heart (1985), Tony Kushner’s Angels in America (1992), Jonathan Larson’s Rent (1996), and Moises Kaufman’s The Laramie Project (2000). Examining the connection between AIDS, mainstream theatre, and the media reveals key systems at work in ideological change over time during a deadly epidemic whose effects changed the nation forever. Employing media theory alongside nationalism studies and utilizing dozens of reviews for each case study, the volume demonstrates that reviews are valuable evidence of how a production was hailed by society’s ideological gatekeepers. Mixing this new use of reviews alongside textual analysis and material study—such as the theaters’ locations, architectures, merchandise, program notes, and advertising—creates an uncommonly rich description of these productions and their ideological effects. This book will be of interest to scholars and students of theatre, politics, media studies, queer theory, and US history, and to those with an interest in gay civil rights, one of the most successful social movements of the late twentieth century.
Download or read book Nationalisms of Japan written by Brian J. McVeigh and published by Rowman & Littlefield Publishers. This book was released on 2004-10-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fresh and original analysis, Brian J. McVeigh confronts both the demonizers and apologists of Japan. He argues persuasively that far from being unique, Japanese nationalism becomes demystified once 'management' and 'mysticism'—the same processes and practices that operate in other national states—are taken into account. Stripping away Orientalist-inspired misconceptions, the author stresses the variety and relative intensity of nationalisms, ranging from economic, ethnic, and educational to cultural, gendered, and religious. He moves beyond state-centered ideologies to explore the linkages between official and popular nationalisms and the complex interplay of ethnocultural, ethnopolitical, and ethnoracial forms of identity. The ambiguity and everydayness of nationalism, McVeigh contends, explain its enduring power. He concludes that modern Japan is imbued with a deeply rooted legacy of 'renovationism' or 'reform nationalism' that accounts for its streamlined state structures, guarded economic nationalism, and highly scrutinized relationship with the rest of the world. Highlighting the pluralism of identity among Japanese, this book will be an invaluable corrective to recent works that glibly proclaim the emergence of 'globalization,' 'internationalization,' and 'convergence.'
Download or read book Japan in the World the World in Japan written by Center for Japanese Studies and published by University of Michigan Press. This book was released on 2020-08-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In fall 1997 the Center for Japanese Studies at The University of Michigan celebrated its fiftieth anniversary. The November symposium featured more than fifty speakers, moderators, and musicians who celebrated the occasion and offered reminiscences on the Center's multifaceted scholarly and professional missions, discussions of the accomplishments of its al-umni/ae, and perspectives on wartime and postwar Japan-U.S. relations. As the first American interdisciplinary institute devoted to education and research on Japan, The University of Michigan Center for Japanese Studies has a path-making legacy. This volume, which includes the public presentations from the November 1997 symposium, reflects that legacy and the university's long and continuing involvement in Asia, which dates back to the 1870s.
Download or read book We Are Experienced written by Mark Jacobs and published by powerHouse Books. This book was released on 2008-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Danielle Levittarrived at her distinctive photographic style capturing street fashion, pop culture, and celebrity for countless publications. While producing this commercial work, Levitt also pursued her passion for documenting American youth. The result is We Are Experienced, Levitt's first monograph, a series of portraits depicting adolescents in a variety of urban, suburban, and rural settings, as individuals and in groups, loaded with signifiers both mainstream and marginal. We Are Experiencedincludes football stars, tanorexics, wiccans, punks, prom dates, snowboarders, and baton twirlers. Levitt revels in the beauty of the age and its incomparable potential. She also exposes an advanced awareness particular to a generation. The notion of strident youthfulness was invented in the last century; today it is an understood quantity, a streamlined experience. Levitt's subjects are well-schooled in the expectations, limitations, and developmental strategies of growing up American, and have unparalleled resources to identify in a multitude of ways. We Are Experienced is a lushly stylized archive of the choices they make.
