Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Download or read book From Likes to Leads written by Dennis J Bruce and published by Independently Published. This book was released on 2023-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Facebook Marketing with "FROM LIKES TO LEADS." In an era where social media reigns supreme, mastering Facebook marketing is the key to unlocking your brand's full potential. Dive into the dynamic world of online marketing with Dennis J. Bruce, an authority in the field. His comprehensive guide will transform your digital presence, taking you from garnering likes to converting those valuable clicks into leads. Dennis J. Bruce's experience and passion for marketing shine through in "FROM LIKES TO LEADS." With a writing style that's both informative and engaging, he guides you through the complex world of Facebook marketing with clarity and precision. No matter your level of expertise, whether you're a novice marketer or a seasoned professional, this book will empower you to harness the immense potential of Facebook and steer your business toward unrivaled success. If you're ready to elevate your Facebook marketing game, "FROM LIKES TO LEADS" is your essential companion. Turn those casual likes into enthusiastic leads and watch your brand's influence and profitability soar. The path to Facebook marketing mastery starts here.
Download or read book From Likes to Leads written by Azhar Ul Haque Sario and published by Azhar UL Haque Sario. This book was released on 2024-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Goldmine: Turn Facebook Engagement into Profitable Leads Tired of chasing meaningless likes on Facebook? Ready to transform your social media presence into a lead-generating machine? "From Likes to Leads: The Facebook Formula" is your ultimate guide to harnessing the true power of Facebook for real business growth. Master the Facebook Lead Generation Game This comprehensive guide breaks down the complex world of Facebook marketing into easily digestible steps. Discover how to: Think like a lead magnet: Understand why people take action and tailor your approach to tap into their needs and desires. Optimize your brand's presence: Create a Facebook profile designed to attract, engage, and convert potential customers. Unleash the targeting beast: Pinpoint your dream customers using Facebook's precise targeting tools - it's like shooting fish in a barrel! Create irresistible ads: Craft ad campaigns that cut through the noise and get those clicks. Beyond the Basics: Power Up Your Lead Machine "From Likes to Leads" dives deep into the advanced strategies that separate amateurs from pros. You'll learn: The magic of lead ads: Capture leads directly on Facebook with enticing offers and forms. Chatbots in action: Automate conversations and qualify leads 24/7 with Messenger chatbots. Content with a purpose: Drive valuable traffic to your landing pages with blog posts, videos, and more. Events that sell: Run webinars, challenges, and workshops that build relationships and fill your pipeline. Social proof sells: Use testimonials, reviews, and contests to show that your brand is the real deal. Find your dream team: Partner with other businesses and leverage influencers to explode your reach. Don't Just Get Leads, Close them! Leads are worthless unless you convert them into paying customers. This book teaches you how to: Nurture like a pro: Build automated email sequences that provide value and keep you top of mind. Follow up that works: Master the delicate balance of persistence and persuasion in your sales conversations. Create customers for life: Turn happy clients into raving fans and brand ambassadors. Success is Measurable: Track, Optimize, Conquer Decode the data: Make sense of Facebook Insights to pinpoint what's working and where to improve. Test and improve: Use A/B testing to optimize every aspect of your campaigns. Think big: Learn how to scale your efforts, build a team, and take your lead generation to the next level. The full picture: Integrate Facebook with your CRM to gain a complete view of your customers' journey. Get Ready to Dominate Facebook Marketing "From Likes to Leads: The Facebook Formula" is the key to unlocking Facebook's massive potential. Say goodbye to vanity metrics and hello to a constant stream of qualified leads fueling your business growth.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Winning Instinct written by Virender Kapoor and published by Bloomsbury Publishing. This book was released on 2017-01-06 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passion, purpose, potential, perseverance are the qualities required to make great achievers and leaders. This book tells you how to · turn people into leaders · build trust and confidence · make you reach your destiny · transform your organization
Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
Download or read book From Likes to Leads 36 Ways for Agents to Optimize Social Media and Make It Work for You written by Luke Kinton and published by . This book was released on 2017-05-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The power of social media is it forces necessary change." - Erik Qualman Turn Your Social Media Into Sales Without Breaking Your Bank Account! Create powerful change in your sales and lead generation by utilizing and optimizing your social media presence. Learn 36 methods of how to best engage your audience and turn them into YOUR brand advocates to keep customer's coming in!Insurance agents and financial services reps spend countless hours and money to get in front of people to sell their products. In this book, Luke shows you how to work smarter, not harder, to obtain the relationships and sales needed to make your agency grow through social media. About The Author Luke Kinton is a former insurance agent turned sales and digital marketing consultant/coach dedicated to helping insurance agents and financial representatives adapt to the changing demographics and Insurtech automation by using relationships and consultative selling to help agents stay relevant during changing times. He currently is licensed in P&C, Life/Health, and is registered with FINRA with his Series 6 & 63.
Download or read book Likes Don t Pay Bills written by Sunbird Marketing and published by Sunbird Marketing. This book was released on 2020-09-15 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales? You are not alone. There are plenty of people with tens of thousands of followers who get hundreds of likes and comments on every single post, but yet struggle to sell even one unit of their product. The underlying problem is that most social media marketing strategies are built to inflate metrics such as likes, comments, and shares. These metrics might look cool, but they accomplish very little alone. That being said. Social media marketing is super powerful and can be a huge revenue stream to your business - if you do it right. Likes don't pay bills bust the five most significant social media marketing myths, and give you clear, actionable strategies of what you can do today to be more successful on social media. Myth 1: Your Followers Care About You Myth 2: More Likes and Shares are Better Myth 3: There Is So Much Noise, I Need to Find the Best Hack to Break Through Myth 4: Post X Times Per Day at Exactly X O'clock Myth 5: My Product Doesn't Sell - Fix It with More Ads Are you ready to unleash social media marketing's true power and get leads and sales instead of likes and shares? You can start now.
Download or read book Likes Don t Pay Bills written by Chris Oberg and published by . This book was released on 2021-05-31 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to learn how to find new clients, sell more products, and make more money using social media? Most social media marketing strategies are designed to inflate useless metrics such as likes, shares, and comments. These metrics might look cool, but they won't grow your business. In this book, I bust the five most common social media marketing myths and show you how to use social media to your advantage. You'll learn: how to find your target audience on social media how to use social media to trigger word of mouth marketing how to get your target audience attention (crash course in copywriting) how to build a connection with your audience and earn their trust how to use social media to grow your email list (email marketing 101) and of course, how to sell your product/service/offer to your target audience The strategies I talk about in this book work for all social media platforms, and it doesn't matter you have 50 or 50k followers. Ready to unleash the true power of social media marketing?
Download or read book Sex Likes and Social Media written by Deana Puccio and published by Random House. This book was released on 2016-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of the Digital Native, where self-esteem is measured in Likes, everyone is sexting and ‘Pimps and Hoes’ is an acceptable party theme. Dates have been replaced with swipes, rape jokes are hilarious and ‘No’ means ‘Yes’. For most parents, the digital landscape that our kids and teens are growing up in is uncharted territory. How do we know if they’re happy? How do we talk to them about sex and relationships? How do we give them the new tools they need when we don’t have them ourselves? This book is here to help. Based on their professional work with young people, parents and teachers – and their experiences with their own children – Deana Puccio and Allison Havey give you the tools. With top tips, stats and conversation starters on everything from porn to University life, Sex, Likes and Social Media is the indispensible guide to parenting in the digital age. 1 of the 5 Best Parenting Books - the Sun 1 of the 10 Best Parenting Books - the Independent
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Download or read book Where the Road Leads Us written by Robin Reul and published by Sourcebooks, Inc.. This book was released on 2021-04-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A beautiful, tender and thoughtful meditation on finding your way."—Nicola Yoon, #1 New York Times bestselling author of Everything, Everything and The Sun Is Also a Star A heartfelt and hilarious adventure about two teens trying to find their way, for fans of Jennifer Niven and Nicola Yoon. Jack is on the verge of leaving for college, but before he does, he wants to track down his estranged brother, Alex and find some closure in the wake of their father's death. Meanwhile, Hallie has just found out some upsetting news about a friend in Oregon, and she has a small window to go see him before it's too late. Jack and Hallie are practically strangers. They shared a class together years ago and haven't seen each other since, though they have more in common than they'd ever imagine. And when fate puts them into the same rideshare to the bus terminal, it kicks off an unconventional and hysterical adventure that may lead them to their own true selves...and maybe to each other. Additional praise for Where the Road Leads Us: "A lovely, compassionate, and compulsive read."—Kathleen Glasgow, New York Times bestselling author of Girl in Pieces and How to Make Friends with the Dark "A soul-filling, raw, love song of a novel."—Jennifer Niven, #1 New York Times bestselling author of All the Bright Places "Propels you through a heartfelt adventure. I couldn't put it down."—Jeff Garvin, author of Lambda Literary Award finalist Symptoms of Being Human "Anyone who has faced loss and uncertainty in their life will relate to this emotionally honest, hopeful book."—Misa Sugiura, author of It's Not Like It's a Secret and This Time Will Be Different "A tender and heartfelt read with an ending both hopeful and sincere, and readers will happily share the ride."—BCCB "A feel-good story with depth."—Kirkus Reviews Also by Robin Reul: My Kind of Crazy
Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Download or read book Sometimes I Lie written by Alice Feeney and published by Flatiron Books. This book was released on 2018-03-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: My name is Amber Reynolds. There are three things you should know about me: 1. I’m in a coma. 2. My husband doesn’t love me anymore. 3. Sometimes I lie. Amber wakes up in a hospital. She can’t move. She can’t speak. She can’t open her eyes. She can hear everyone around her, but they have no idea. Amber doesn’t remember what happened, but she has a suspicion her husband had something to do with it. Alternating between her paralyzed present, the week before her accident, and a series of childhood diaries from twenty years ago, this brilliant psychological thriller asks: Is something really a lie if you believe it's the truth?
Download or read book Unfriending My Ex written by Kim Stolz and published by Simon and Schuster. This book was released on 2015-01-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author presents a humourous look at her obsession with the Internet and her cellular phone, arguing that her dependence is a sign of how social media has made it difficult for her and her peers to have meaningful connections to others.
