Download or read book Marketing 4 0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2016-11-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Download or read book Handbook of Research on IoT Digital Transformation and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Download or read book Asian Competitors Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Business of Platforms written by Michael A. Cusumano and published by HarperCollins. This book was released on 2019-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
Download or read book Knowledge Management in Digital Change written by Klaus North and published by Springer. This book was released on 2018-02-26 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features both cutting-edge contributions on managing knowledge in transformational contexts and a selection of real-world case studies. It analyzes how the disruptive power of digitization is becoming a major challenge for knowledge-based value creation worldwide, and subsequently examines the changes in how we manage information and knowledge, communicate, collaborate, learn and decide within and across organizations. The book highlights the opportunities provided by disruptive renewal, while also stressing the need for knowledge workers and organizations to transform governance, leadership and work organization. Emerging new business models and digitally enabled co-creation are presented as drivers that can help establish new ways of managing knowledge. In turn, a number of carefully selected and interpreted case studies provide a link to practice in organizations.
Download or read book The Digital Economy written by Don Tapscott and published by McGraw-Hill Companies. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues
Download or read book Digital Technology and Democratic Theory written by Lucy Bernholz and published by University of Chicago Press. This book was released on 2021-02-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most far-reaching transformations in our era is the wave of digital technologies rolling over—and upending—nearly every aspect of life. Work and leisure, family and friendship, community and citizenship have all been modified by now-ubiquitous digital tools and platforms. Digital Technology and Democratic Theory looks closely at one significant facet of our rapidly evolving digital lives: how technology is radically changing our lives as citizens and participants in democratic governments. To understand these transformations, this book brings together contributions by scholars from multiple disciplines to wrestle with the question of how digital technologies shape, reshape, and affect fundamental questions about democracy and democratic theory. As expectations have whiplashed—from Twitter optimism in the wake of the Arab Spring to Facebook pessimism in the wake of the 2016 US election—the time is ripe for a more sober and long-term assessment. How should we take stock of digital technologies and their promise and peril for reshaping democratic societies and institutions? To answer, this volume broaches the most pressing technological changes and issues facing democracy as a philosophy and an institution.
Download or read book Tradigital Maya written by Lee Montgomery and published by Taylor & Francis. This book was released on 2012 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a book that bridges the world of software instruction with the classical principles of animation - for animators. Lee Montgomery offers the only artistic guide to applying the principles of traditional animation with Maya's tool set.
Download or read book Moose Peterson s Guide to Wildlife Photography written by Bruce Peterson and published by Lark Books. This book was released on 2003 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 20 years' experience in wildlife photography, Moose Peterson is America's most accomplished documenter of endangered species. He reveals his professional secrets and techniques in his most comprehensive and spectacularly photographed guide to date. Peterson explains exactly how to make the most of your equipment and how to use animals' habits to optimize your results. Find the right tools for the job, including every type of lens; learn techniques such as panning, shooting from blinds, and remote triggering of the flash; and take expert advice on how to make the subject really come to life in your images. Understand how to use animals' habits to optimize your results, see how to frame the animal within a background for that perfect shot, and explore techniques for modifying the natural light to really highlight your subject. Of course, Peterson has fascinating stories to tell about his own experiences, and his fabulous photos provide real enjoyment even as they teach valuable lessons.
Download or read book Industrial Internet of Things and Cyber physical Systems written by Pardeep Kumar and published by Engineering Science Reference. This book was released on 2020 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores recent advances in the development, implementation, and business impact of IoT technologies on sustainable societal development and improved life quality"--
Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Download or read book Shared Leadership written by Craig L Pearce and published by SAGE. This book was released on 2002-12-20 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shared Leadership offers a much-needed shift in our thinking about how leadership happens in teams and organizations. Pearce and Conger have brought together a diverse group of authors who collectively offer a comprehensive view of developing, implementing, and studying shared leadership in organizations. This volume is sure to fulfill its goal of "jump-starting" our knowledge of the shared leadership phenomenon." --Cynthia D. McCauley, Ph.D., Vice President, Leadership Development, Center for Creative Leadership "How leadership is shared in teams and organizations is an important subject, but one that has received little attention in most of the leadership literature. This timely book provides a rich and varied perspective on the subject. The highly qualified collection of scholars provide a good theoretical foundation to guide the future study of shared leadership." --Gary Yukl, State University of New York at Albany "The time is as ripe as ever for a new paradigm of leadership that the authors simply call ′shared leadership.′ This timely volume effectively ′jumpstarts′ our knowledge of this emerging field by presenting a number of critical perspectives examining shared leadership using conceptual, empirical, and applied lenses." --Joe Raelin, Asa. S. Knowles Chair of Practice-Oriented Education, Northeastern University, and author of Creating Leaderful Organizations: How to Bring Out Leadership in Everyone "This volume redefines the essence of leadership. Pearce and Conger have assembled a cast of ′scholar-entrepreneurs′ whose pioneering work firmly establishes the theoretical foundations for the study of leadership now and well into the future. This book is a must read for anyone interested in leadership in the age of teamwork." --Henry P. Sims, University of Maryland In recent years, scholars have argued that leadership is an activity shared or distributed among members of a group or organization. This line of thinking is gaining attention among leadership scholars, yet our understanding of the dynamics and opportunities for shared leadership is still quite primitive. Given the infancy of the field, it is timely to introduce a volume on the subject that significantly enhances our knowledge.Shared Leadership: Reframing the Hows and Whys of Leadership brings together the foremost thinkers on the subject and is the first book of its kind to address the conceptual, methodological, and practical issues for shared leadership. Its aim is to advance understanding along many dimensions of the shared leadership phenomenon: its dynamics, moderators, appropriate settings, facilitating factors, contingencies, measurement, practice implications, and directions for the future. The volume provides a realistic and practical discussion of the benefits, as well as the risks and problems, associated with shared leadership. It will serve as an indispensable guide for researchers and practicing managers in identifying where and when shared leadership may be appropriate for organizations and teams. Edited by leading authorities Craig L. Pearce and Jay A. Conger, with contributions from the top experts in the field, Shared Leadership is an ideal text for management, education, and communication courses in leadership, teamwork, organizational behavior, and small groups. In addition, practicing consultants will find this an invaluable reference in their leadership and team development programs.
Download or read book Media Studies 2 0 written by William Merrin and published by Routledge. This book was released on 2014-03-21 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts. Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.
Download or read book Research Anthology on Citizen Engagement and Activism for Social Change written by Information Resources Management Association and published by IGI Global Information Science Reference. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.
Download or read book Disrupting the Digital Humanities written by Dorothy Kim and published by punctum books. This book was released on 2018 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: All too often, defining a discipline becomes more an exercise of exclusion than inclusion. Disrupting the Digital Humanities seeks to rethink how we map disciplinary terrain by directly confronting the gatekeeping impulse of many other so-called field-defining collections. What is most beautiful about the work of the Digital Humanities is exactly the fact that it can't be tidily anthologized. In fact, the desire to neatly define the Digital Humanities (to filter the DH-y from the DH) is a way of excluding the radically diverse work that actually constitutes the field. This collection, then, works to push and prod at the edges of the Digital Humanities - to open the Digital Humanities rather than close it down. Ultimately, it's exactly the fringes, the outliers, that make the Digital Humanities both lovely and rigorous. This collection does not constitute yet another reservoir for the new Digital Humanities canon. Rather, our aim is less about assembling content as it is about creating new conversations. Building a truly communal space for the digital humanities requires that we all approach that space with a commitment to: 1) creating open and non-hierarchical dialogues; 2) championing non-traditional work that might not otherwise be recognized through conventional scholarly channels; 3) amplifying marginalized voices; 4) advocating for students and learners; and 5) sharing generously to support the work of our peers. TABLE OF CONTENTS // Cathy N. Davidson, "Preface: Difference is Our Operating System" Dorothy Kim and Jesse Stommel, "Disrupting the Digital Humanities: An Introduction" I. Etymology Adeline Koh, "A Letter to the Humanities: DH Will Not Save You" Audrey Watters, "The Myth and the Millennialism of 'Disruptive Innovation'" Meg Worley, "The Rhetoric of Disruption: What are We Doing Here?" Jesse Stommel, "Public Digital Humanities" II. Identity Jonathan Hsy and Rick Godden, "Universal Design and Its Discontents" Angel Nieves, "DH as 'Disruptive Innovation' for Restorative Social Justice: Virtual Heritage and 3D Reconstructions of South Africa's Township Histories" Annemarie Perez, "Lowriding through the Digital Humanities" III. Jeremiad Mongrel Coalition Against Gringpo, "Gold Star for You," "Mongrel Dream Library" Michelle Moravec, "Exceptionalism in Digital Humanities: Community, Collaboration, and Consensus" Matt Thomas, "The Trouble with ProfHacker" Sean Michael Morris, "Digital Humanities and the Erosion of Inquiry" IV. Labor Moya Bailey, "#transform(ing)DH Writing and Research: An Autoethonography of Digital Humanities and Feminist Ethics" Kathi Inman Berens and Laura Sanders, "DH and Adjuncts: Putting the Human Back into the Humanities" Liana Silva Ford, "Not Seen, Not Heard" Spencer D. C. Keralis, "Disrupting Labor in Digital Humanities; or, The Classroom Is Not Your Crowd" V. Networks Maha Bali, "The Unbearable Whiteness of the Digital" Eunsong Kim, "The Politics of Visibility" Bonnie Stewart, "Academic Influence: The Sea of Change" VI. Play Edmond Y Chang, "Playing as Making" Kat Lecky, "Humanizing the Interface" Robin Wharton, "Bend Until It Breaks: Digital Humanities and Resistance" VII. Structure Chris Friend, "Outsiders, All: Connecting the Pasts and Futures of Digital Humanities and Composition" Lee Skallerup-Bessette, "W(h)ither DH? New Tensions, Directions, and Evolutions in the Digital Humanities" Chris Bourg, "The Library is Never Neutral" Fiona Barnett, "After the Digital Humanities, or, a Postscript" Conclusion Dorothy Kim, "#DecolonizeDH or A Practical Guide to Making DH Less White"
Download or read book Radiologic Science for Technologists E Book written by Stewart C. Bushong and published by Elsevier Health Sciences. This book was released on 2012-06-15 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the skills and knowledge to make informed decisions regarding technical factors and diagnostic imaging quality with the vibrantly illustrated Radiologic Science for Technologists, 10th Edition. Updated with the latest advances in the field, this full-color and highly detailed edition addresses a broad range of radiologic disciplines and provides a strong foundation in the study and practice of radiologic physics, imaging, radiobiology, radiation protection, and more. Unique learning tools strengthen your understanding of key concepts and prepare you for success on the ARRT certification exam and in clinical practice. Broad coverage of radiologic science topics — including radiologic physics, imaging, radiobiology, radiation protection, and more — allows you to use the text over several semesters. Highlighted math formulas call attention to mathematical information for special focus. Important Concept boxes recap the most important chapter information. Colored page tabs for formulas, conversion tables, abbreviations, and other data provide easy access to frequently used information. End-of-chapter questions include definition exercises, short answer, and calculations to help you review material. Key terms and expanded glossary enable you to easily reference and study content. Chapter introductions, summaries, objectives, and outlines help you organize and pinpoint the most important information. NEW! Chapters on digital radiographic technique and digital image display prepare you to use today’s technology. NEW! Streamlined physics and math sections ensure you are prepared to take the ARRT exam and succeed in the clinical setting.
