Download or read book From Altoids to Zima written by Evan Morris and published by Simon and Schuster. This book was released on 2004-11-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).
Download or read book From Altoids to Zima written by Evan Morris and published by Touchstone. This book was released on 1922 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal).
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecturers/Instructors - Request a free digital inspection copy here A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Download or read book Epic Fails written by Salvador Jiménez Murguía and published by Rowman & Littlefield. This book was released on 2018-09-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achievements have changed lives for the better. Yet for every new development that the public embraces, there is a dark side of progress: cultural byproducts that litter the road to obscurity. Just because something is a failure, however, doesn’t necessarily mean that it shouldn’t matter. In Epic Fails: The Edsel, the Mullet, and Other Icons of Unpopular Culture, Salvador Jiménez Murguía examines some of the most iconic missteps of the past several decades. In order to shed light on the inherent, often comic strain in American life between fame and infamy, the author surveys some of the best—or rather, worst—of what man has to offer. From fashion flops like the mullet and Zubaz pants to marketing mistakes like Bud Dry, New Coke, and Crystal Pepsi, this text captures the unintentionally entertaining milieu of failure. Placing these gaffes in cultural context, Murguía considers how each of these products crashed and burned, while trying to arrive at an answer to the ultimate question: “What were they thinking?” Whether these attempts were doomed from the start, failed because of consumer indifference, or were simply the victims of poor timing, this book returns them, however briefly, to the spotlight. A fascinating look at man-made disasters, Epic Fails isan entertaining treatise about the forgotten—and infamous—endeavors of American creativity, or lack thereof.
Download or read book The CX Trinity written by Alan J. Porter and published by XML Press. This book was released on 2021-02-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the CX Trinity, a look at how we talk to customers, the content we provide to them, and the contexts in which they consume it. CX is an abbreviation for customer experience and is often used as a hashtag in social media. Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements: Meeting the customer’s needs Delivering the right content to help the customer Understanding the context of where, when, and how the customer interacts with you These observations are pulled together from 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan’s years of experience writing, designing, and managing content for both large and small organizations. These essays have been collected, updated, and edited for this volume.
Download or read book I Love It When You Talk Retro written by Ralph Keyes and published by Macmillan. This book was released on 2009-03-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses those "verbal fossils" that remain embedded in our national conversation long after the topic they refer to has galloped off into the sunset. Mrs. Robinson, Edsel, "Catch-22", Gangbusters, "Alphonse and Gaston", or "Where's the beef?" are just a few of the "retroterms" that can be found in this word-lover's store of trivia and obscure references.
Download or read book Branding Best Practices A Guide to Effective Business and Product Naming written by and published by Lulu.com. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumed How Markets Corrupt Children Infantilize Adults and Swallow Citizens Whole written by Benjamin R. Barber and published by W. W. Norton & Company. This book was released on 2008-03-17 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book." —Jackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism—encouraging self-restraint, preparing for the future, protecting and self-sacrificing for children and community, and other characteristics of adulthood—we are constantly being seduced into an "infantilist" ethic of consumption.
Download or read book Sorry Wrong Answer written by Rod L. Evans Ph.D. and published by Penguin. This book was released on 2010-06-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where were Venetian blinds invented? What color is the black box on a commercial airplane? Where did India ink originate?* Most of us know more than we think we know. We also think we know more than we actually do-because some of what we think we know simply "ain't so." We all harbor misconceptions that are accepted not only because they are popular but also because they make sense. It makes sense to believe, for example, that German chocolate originated in Germany rather than the truth: that German chocolate is so named because it was created by Sam German. It seems logical to believe that Mercury is the hottest planet because of its proximity to the sun, or that buttermilk contains butter, that Danish pastry is from Denmark, and that the boat race America's Cup was named after the United States of America. In Sorry, Wrong Answer, Rod Evans takes readers on a tour of misleading trivia, debunking commonly held assumptions and sharing surprising "right" answers. *Answers: Japan; Orange; China
Download or read book Wonder Foods written by Lisa Haushofer and published by Univ of California Press. This book was released on 2022-12-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1850 and 1950, experts and entrepreneurs in Britain and the United States forged new connections between the nutrition sciences and the commercial realm through their enthusiasm for new edible consumables. The resulting food products promised wondrous solutions for what seemed to be both individual and social ills. By examining creations such as Gail Borden's meat biscuit, Benger's Food, Kellogg's health foods, and Fleischmann's yeast, Wonder Foods shows how new products dazzled with visions of modernity, efficiency, and scientific progress even as they perpetuated exclusionary views about who deserved to eat, thrive, and live. Drawing on extensive archival research, historian Lisa Haushofer reveals that the story of modern food and nutrition was not about innocuous technological advances or superior scientific insights, but rather about the powerful logic of exploitation and economization that undergirded colonial and industrial food projects. In the process, these wonder foods shaped both modern food regimes and how we think about food.
Download or read book Science and Technology Resources written by James E. Bobick and published by Bloomsbury Publishing USA. This book was released on 2011-04-19 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for anyone wanting to create, maintain, improve, understand, or use the diverse information resources within a sci-tech library. Providing cutting-edge practices and tools in library and information science as well as a historical perspective on science and technology resources, Science and Technology Resources: A Guide for Information Professionals and Researchers begins with an overview of the nature of sci-tech literature, the information-seeking behavior of scientists and engineers, and an examination of the research cycle. Each of the 12 chapters focuses on a specific format, showcasing specific examples and representative resources in current practice. This practical guide will be invaluable to librarians, information specialists, engineering and science professionals, and students interested in acquiring a practical knowledge of science and technology resources. The comprehensive subject bibliographies provide a sci-tech library administrator with the resources to develop and maintain an effective science, technology, and engineering collection.
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Download or read book The Hidden History of Coined Words written by Ralph Keyes and published by Oxford University Press. This book was released on 2021 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How do words get coined? That question is explored in Ralph Keyes's latest book, The Hidden History of Coined Words. Based on meticulous research, Keyes has determined that successful neologisms are as likely to be created by chance as by intention. A remarkable number of new words were coined whimsically, he's discovered, to taunt, even to prank. Knickers resulted from a hoax, big bang from an insult. Wisecracking produced software, crowdsource, and blog. More than a few neologisms weren't even coined intentionally: they resulted from happy accidents such as typos, mistranslations, and misheard words like bigly and buttonhole, or from an unintended coinage such as Isaac Asimov's robotics. Many of the word coiners Keyes writes about come from unlikely quarters. Neologizers (a Thomas Jefferson coinage) include not just learned scholars and literary lions but cartoonists, columnists, children's authors, and children as well. Wimp, Keyes tells us, originated with an early 20th century book series on The Wymps, goop from a series about The Goops, and nerd from a book by Dr. Seuss. Competing claims to have coined terms like gonzo, mojo, and booty call are assessed, as is epic battles fought between new word partisans, and those who think we have enough words already. A concluding chapter offers pointers on how to coin a word of one's own. Written in a reader-friendly manner, The Hidden History of Coined Words will appeal not just to word lovers but history buffs, trivia contesters, and anyone at all who is interested in a well-informed good read"--
Download or read book Con umed written by Benjamin R. Barber and published by W. W. Norton & Company. This book was released on 2007 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the effects of capitalism on American culture and society reveals how consumer capitalism overproduces goods, targets children as consumers, and replaces public goods with private commodities.
Download or read book Alan Siegel written by Louis J. Slovinsky and published by Jorge Pinto Books Inc.. This book was released on 2007 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.
Download or read book Naming Best Practices A Guide to Effective Business and Product Naming written by and published by Lulu.com. This book was released on with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
