Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Download or read book Free the Market written by Gary L. Reback and published by Penguin. This book was released on 2009 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Free the Market!" traces Reback's titanic legal battles--involving top companies such as Apple, Microsoft, IBM, Oracle, and AT&T--and offers a persuasive argument for measured government intervention in the free market to foster competition.

Download or read book Smarter Faster Cheaper written by David Siteman Garland and published by John Wiley & Sons. This book was released on 2010-11-18 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-09-27 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Download or read book Virtually Free Marketing written by Philip R. Holden and published by Bloomsbury Publishing. This book was released on 2015-01-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

Download or read book Free Marketing in Social Media 500 Tactics and Best Practices written by Sr. Ronald D. Geskey and published by Lulu.com. This book was released on 2010-01-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: FREE MARKETING: A social media primer to assist marketers effectively plan and implement FREE tactics and best practices in social media-- like Twitter, Facebook, MySpace, Digg, Squidoo, LinkedIn, Yahoo, Wordpress and others! Over 500 tactics provided to help you get maximum results and ROI.

Download or read book Free Market Fairness written by John Tomasi and published by Princeton University Press. This book was released on 2013-05-05 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative new vision of free market capitalism that achieves liberal ends by libertarian means Can libertarians care about social justice? In Free Market Fairness, John Tomasi argues that they can and should. Drawing simultaneously on moral insights from defenders of economic liberty such as F. A. Hayek and advocates of social justice such as John Rawls, Tomasi presents a new theory of liberal justice. This theory, free market fairness, is committed to both limited government and the material betterment of the poor. Unlike traditional libertarians, Tomasi argues that property rights are best defended not in terms of self-ownership or economic efficiency but as requirements of democratic legitimacy. At the same time, he encourages egalitarians concerned about social justice to listen more sympathetically to the claims ordinary citizens make about the importance of private economic liberty in their daily lives. In place of the familiar social democratic interpretations of social justice, Tomasi offers a "market democratic" conception of social justice: free market fairness. Tomasi argues that free market fairness, with its twin commitment to economic liberty and a fair distribution of goods and opportunities, is a morally superior account of liberal justice. Free market fairness is also a distinctively American ideal. It extends the notion, prominent in America's founding period, that protection of property and promotion of real opportunity are indivisible goals. Indeed, according to Tomasi, free market fairness is social justice, American style. Provocative and vigorously argued, Free Market Fairness offers a bold new way of thinking about politics, economics, and justice—one that will challenge readers on both the left and right.

Download or read book How to Market a Book written by Ricardo Fayet and published by Independently Published. This book was released on 2021-01-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.

Download or read book Smashwords Book Marketing Guide 2018 Edition written by Mark Coker and published by Mark Coker. This book was released on 2018-02-08 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Download or read book Religion in a Free Market written by Barry Alexander Kosmin and published by Paramount Market Publishing. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the pulpits to the op-ed pages, several messages about religion in the U.S. are heard again and again: It's said that Americans are flocking to churches and other religious institutions in greater numbers than ever before, that non-Christian faiths are growing rapidly, and that a new religious fervor among the young is filling up the pews. All of these frequently heard messages are incorrect, according to this book. The book, by professors Barry A. Kosmin and Ariela Keysar of Trinity College in Hartford, Conn., is based on a major national survey which they conducted. The U.S. Census is prohibited from asking questions about religion, so this survey, the American Religious Identification Survey, contains the most complete and reliable source of data on religion in America today. This book argues that religion in America can best be understood as a product on offer in the marketplace of ideas. It says that "religious ferment in America is as strong as it has ever been, so whatever you learned about religion in the U.S. a generation ago is out of date."

Download or read book Free Market Environmentalism written by Terry L. Anderson and published by Routledge. This book was released on 2019-03-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there is in the United States a clear national consensus supporting the protection of the environment, advocates often profoundly disagree about the policies best designed to achieve this end. The traditional answer has been that government must intervene, through legislation and regulation of behavior, to preserve environmental values. Th

Download or read book Free Market Missionaries written by Sharon Beder and published by Routledge. This book was released on 2012-06-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her recent book Suiting Themselves, bestselling author Sharon Beder exposed how the global corporate elite have brazenly rewritten the rules of the global economy to line their pockets. In this new book she trains her sights on the insidious underbelly of this global trend to show how they have also orchestrated a mass propaganda campaign to manipulate community values and convince us that their interest - co-opting and controlling all of us in the name of the free market - is in our interest. During the 20th century, business associations coordinated mass propaganda campaigns combining 20th century American PR methods with revitalized free market ideology from 18th century Europe. The aim was to persuade people to eschew their own power as workers and citizens, and forego their democratic power to restrain and regulate business activity. Sophisticated corporate-funded think tanks augmented these campaigns in the 1970s and 1980s, promoting free enterprise and business-friendly policies. Thesefree market missionaries now seek to change individual and institutional values through bolder strategies such as expanding share ownership and manipulating wider public concerns. In each case the goal is the same: the triumph of business values over community values. Beder‘s is an intellectual call to arms: challenge the ideology of the free market missionaries or be converted to it.

Download or read book The End of the Free Market written by Ian Bremmer and published by Penguin. This book was released on 2010-05-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the rise of state capitalism and its threat to global free markets The End of the Free Market details the growing phenomenon of state capitalism, a system in which governments drive local economies through ownership of market-dominant companies and large pools of excess capital, using them for political gain. This trend threatens America's competitive edge and the conduct of free markets everywhere. An expert on the intersection of economics and politics, Ian Bremmer has followed the rise of state-owned firms in China, Russia, the Arab states of the Persian Gulf, Iran, Venezuela, and elsewhere. He demonstrates the growing challenge that state capitalism will pose for the entire global economy. Among the questions addressed: Are we on the brink of a new kind of Cold War, one that pits competing economic systems in a battle for dominance? Can free market countries compete with state capitalist powerhouses over relations with countries that have elements of both systems-like India, Brazil, and Mexico? Does state capitalism have staying power? This guide to the next big global economic trend includes useful insights for investors, business leaders, policymakers, and anyone who wants to understand important emerging changes in international politics and the global economy.

Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Myths of the Free Market written by Kenneth S. Friedman and published by Algora Publishing. This book was released on 2003 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of the Free Market is arguably the most significant book in economics and politics since John Maynard Keynes. It systematically presents a broad range of telling criticisms of free market economics, criticisms that have not been presented elsewhere. Despite our genuine faith in the free market, laissez faire has not maximized wealth. When we moved from the purer free market policies of the 1920s and early 1930s to the proto-socialism of Roosevelt, our economic growth increased. As we have moved back to a purer free market, growth has slowed. We have lagged our trading partners who have mixed economies. Nor is this new. In the late 1800s the mixed economies of Bismarck's Germany and Meiji Japan outperformed the relatively free market economies of Great Britain and France. It is worse. Even in principle, laissez faire cannot work - it is incompatible with institutions that increase wealth. Patent protection is one example, easily generalized. It is worse yet. Laissez faire promotes the excessive concentration of wealth and exposes us all to avoidable danger. Over the last millennium there has been a 200-300 year cycle of wealth dispersion. Each time wealth disparity grew beyond a critical point it presaged decline and disaster for all of society. We now have the greatest disparity of wealth in our history. Kenneth Friedman holds an MS in Physics and PhD in Philosophy of Science from MIT. He has been interviewed in Barron's and on CNBC and quoted in The Wall Street Journal.

Download or read book The Financial Crisis and the Free Market Cure Why Pure Capitalism is the World Economy s Only Hope written by John A. Allison and published by McGraw Hill Professional. This book was released on 2012-09-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Wall Street Journal Bestseller “Required reading. . . . Shows how our economic crisis was a failure, not of the free market, but of government.” —Charles Koch, Chairman and CEO, Koch Industries, Inc. Did Wall Street cause the mess we are in? Should Washington place stronger regulations on the entire financial industry? Can we lower unemployment rates by controlling the free market? The answer is NO. Not only is free market capitalism good for the economy, says industry expert John Allison, it is our only hope for recovery. As the nation’s longest-serving CEO of a top-25 financial institution, Allison has had a unique inside view of the events leading up to the financial crisis. He has seen the direct effect of government incentives on the real estate market. He has seen how government regulations only make matters worse. And now, in this controversial wake-up call of a book, he has given us a solution. The national bestselling The Financial Crisis and the Free Market Cure reveals: Why regulation is bad for the market—and for the world What we can do to promote a healthy free market How we can help end unemployment in America The truth about TARP and the bailouts How Washington can help Wall Street build a better future for everyone With shrewd insight, alarming insider details, and practical advice for today’s leaders, this electrifying analysis is nothing less than a call to arms for a nation on the brink. You’ll learn how government incentives helped blow up the real estate bubble to unsustainable proportions, how financial tools such as derivatives have been wrongly blamed for the crash, and how Congress fails to understand it should not try to control the market—and then completely mismanages it when it tries. In the end, you’ll understand why it’s so important to put “free” back in free market. It’s time for America to accept the truth: the government can’t fix the economy because the government wrecked the economy. This book gives us the tools, the inspiration—and the cure.