Download or read book The Franchise Fix written by Aicha Bascaro and published by Morgan James Publishing. This book was released on 2018-03-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Franchise Fix helps franchisees set up their food franchise business for success. Investing on a proven food franchise does not guarantee success for the franchisee. To be a successful franchisee, franchisees must set up the right management systems to support their business as well as take advantage of everything the franchisor has to offer. The Franchise Fix is a step-by-step guide that shows franchisees how to do exactly that! Covering the winning systems and processes that food industry veteran Aicha Bascaro discovered from working with hundreds of successful franchisees across the US and around the world, The Franchise Fix helps franchisees take control of their food franchise and increase their profits.
Download or read book Franchise Your Business written by Mark Siebert and published by Entrepreneur Press. This book was released on 2015-12-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship
Download or read book Franchising written by Patrick J. Kaufmann and published by Psychology Press. This book was released on 1995 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners. From authors who have been especially active in the area of franchising research, the chapters represent contributions from the Society of Franchising, the only international special interest research group totally devoted to franchise research. The chapters reflect a balance of structural and behavioral issues relevant to franchising. They span the spectrum from technical, methodological subjects to highly applied, practitioner-oriented chapters, giving a sense of breadth to the subject matter. Franchising researchers and practitioners and marketing academicians can begin to incorporate this volume’s information on: problem of quality data on franchising-related matters territorial encroachment and the potential for cannibalization and conflict master franchising and system growth multi-unit franchising and system performance advertising fees issues linkages between franchisor-franchisee relationship quality and service quality franchising as a unique form of organizational governance setting measurement of franchise relationship quality and exchange norms franchisees’role expectations as entrepreneurs and managers competition issues concerning franchisees, company units, and independent businesses All involved in the franchising industry would do well to peruse this timely collection which explores all facets of the current state of franchising growth and distribution.
Download or read book Franchising written by Frank Hoy and published by Routledge. This book was released on 2014-02-04 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique, handpicked collection of the highly regarded, classic/seminal contributions to franchising knowledge. Edited by internationally respected authors Text will not date, as the work it includes is already classic The first international reader in this subject matter
Download or read book Franchising For Dummies written by Michael H. Seid and published by John Wiley & Sons. This book was released on 2006-10-16 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the late Dave Thomas, the widely known founder of Wendy's, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise.
Download or read book Franchise Lead Generation written by Darryl Sangster and published by Darryl Sangster. This book was released on 2020-03-25 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s assume for the moment that you have a great business idea or maybe you’re already a budding Franchisor with a great concept, a few franchises, some manuals and you’re business model is profitable! And now you’re looking to blow the roof off of your concept and expand beyond your wildest dreams. This eBook focuses specifically on breaking down and teaching you the critical pieces involved in Franchise Lead Generation. You will learn how to attract leads, when and how to advance leads, and how to qualify a lead from the initial email/call/text en route towards opening another one of your franchisees' businesses. The answer to Franchise Expansion & Growth is found in effective Franchise Lead Generation. Getting a lead to contact you is the very first challenge because franchising is a numbers game and you need to entice potential leads to click or call and take action in your concept. You may have an amazing Franchise, but ultimately, no one will ever know until you entice that potential lead to take action. Let's not kid ourselves, we are all in sales and selling something, and to massively expand your concept you have to dial in your sales cycle which includes your Lead Generation techniques. The key objective for successful Lead Generation is Marketing to Attract Interest and Action to entice the Lead to Contact You! This is accomplished by speaking to the lead emotionally and addressing their real-life pains and problems. First look at your messaging, is it emotional, does it resonate with the lead, are you addressing pain points the lead is experiencing and are you offering a solution? As a Lead, why should I click or call you? How can your Franchise help me? The question you need to ask yourself when preparing your Lead Generation messaging is – what are the pain points in my Leads Life? Can my Franchise Solve those Pain Points? Most Franchisors and businesses invest money into buying leads or investing enormous amounts of money into advertising for leads, yet the majority neglect the most important aspect of Lead Generation – the Messaging. I’m sorry to be the one to tell you this – but nobody cares about how cool your franchise is, or how awesome your business analytics are, or how connected your employees are to your brand and vision. Those are important topics – but not topics that will entice a lead to take action and physically click or call on your Franchise offer. Your franchise messaging must get leads to reach out and contact you, and that’s achievable once you speak to Leads on an emotional level and address their pains and problems. Your messaging must also offer solutions and when you emotionally connect with a lead using a real pain or problem in their life, and your franchise presents a logical solution – congratulations you generated a Lead! Effective and successful Lead Generation is accomplished through developing a lead generation program. Are you a Franchisor or Executive Team Member of a Franchise System interested in the further development of your Lead Generation System; Access the knowledge of a former Franchisor and 20 year Franchise Veteran to teach you How to Generate Franchise Leads; Would access to Proven System Optimization Techniques help you improve your existing franchise system; The world of the franchisor is often a lonely one and few have a resource or mentor that they trust where they can turn for answers. It's important to remember that all franchise systems need to evolve while being fluid enough to work together with all other micro and macro systems within your franchise. As a former Franchisor with over 20 years of franchise experience, I learned that success doesn’t come without some pain & failures. It was through those failures that I garnered my deep franchise knowledge and grasp of the critical link between efficiency and profitability. It’s as simple as having relevant systems others can follow easily.
Download or read book Franchise Opportunities Handbook written by and published by . This book was released on 1994 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a directory of companies that grant franchises with detailed information for each listed franchise.
Download or read book The Educated Franchisee written by Rick Bisio and published by Hillcrest Publishing Group. This book was released on 2011 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Educated Franchisee will show you: -How to find a franchise that is right for you -How owning a franchise can create wealth -Where to find quality franchisors -What qualities franchisors look for -How to gather information from franchisees -How to make sure the franchise makes money -How to confidently select the best franchise -The five keys to success in owning a franchise
Download or read book Franchising in America written by Thomas S. Dicke and published by UNC Press Books. This book was released on 2017-12-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Download or read book Franchising Strategies written by Ed Teixeira and published by Routledge. This book was released on 2022-07-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
Download or read book Franchise Opportunities Handbook written by United States. Domestic and International Business Administration and published by . This book was released on 1982 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a directory of companies that grant franchises with detailed information for each listed franchise.
Download or read book An Introduction to Franchising written by Robert Webber and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
Download or read book Economics and Management of Networks written by Gérard Cliquet and published by Springer Science & Business Media. This book was released on 2007-03-20 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; - fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an institutional entity that consists of two interrelated parts: Residual decision rights and ownership rights. The latter includes not only residual income rights of franchised outlets but also residual income rights of franchisor-owned outlets. Previous studies primarily examines the incentive, signalling and screening effects of fees, royalties and other contractual pro- sions from the point of view of organizational economics (see Dnes 1996 for a review) without taking into account the interactions between residual decision and residual income rights as interrelated parts of the governance structure. This paper fills this gap in the literature. According to the property rights view, de- sion rights should be allocated according to the distribution of intangible kno- edge assets between the franchisor and franchisee and ownership rights should be assigned according to the residual decision rights. Since ownership rights are diluted in franchising networks, the dilution of residual income rights of fr- chised outlets is compensated by residual income rights of company-owned o- lets. Under a dual ownership structure, company-owned outlets compensate the disincentive effect of low royalties for the franchisor, and low royalties strengthen the investment incentives for the franchisee.
Download or read book The Economic Effects of Franchising written by Urban B. Ozanne and published by . This book was released on 1971 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Economic Effects of Franchising written by Urban B Ozanne and published by Marketing Classics Press. This book was released on 2011-04-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economic Effects of Franchising is based on a report generated for United States Senate Small Business Committee in 1970 entitled, "Impact of Franchising on Small Business." This original report resulted in lengthy hearings of franchising issues and opportunities, focusing on the fast food industry. Ozanne and Hunt continued researching the focus of this work and completed their studies in 1971 to produce The Economic Effects of Franchising for Congress and the public. This work discusses, step by step, from researching the franchise and its characteristics, to signing a franchise agreement and training its employees, and the revenue generated to owning a franchise. URBAN B. OZANNE is Professor Emeritus at Florida State University in Tallahassee, Florida. Professor Ozanne wrote The Economic Effects of Franchising with Shelby D. Hunt in 1971. In 1968, Ozanne wrote the article entitled, "Adoption Research: Information Sources in the Industrial Purchasing Situation," with Gilbert A. Churchill, which was published in Marketing and the New Science of Planning by the American Marketing Association. SHELBY D. HUNT is the Jerry S. Rawls and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas. He has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution, philosophy of science, and marketing theory. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, and the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award.
Download or read book Handbook of Research on Franchising written by Frank Hoy and published by Edward Elgar Publishing. This book was released on 2017-10-27 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
Download or read book Economics and Management of Franchising Networks written by Josef Windsperger and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
