Download or read book Location aware Services and QR Codes for Libraries written by Joseph H. Murphy and published by American Library Association. This book was released on 2012 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.

Download or read book Ubiquitous Positioning and Mobile Location Based Services in Smart Phones written by Chen, Ruizhi and published by IGI Global. This book was released on 2012-06-30 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many smart phone users reap the benefits of location-based services. While tracking users’ positions using their smart phone is an issue of concern for some, others who use Foursquare or rely on their Android GPS view location-based services as a necessity. Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards.

Download or read book Location Based Marketing For Dummies written by Aaron Strout and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!

Download or read book Advances in Location Based Services written by Georg Gartner and published by Springer Science & Business Media. This book was released on 2011-11-02 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a general picture of research-driven activities related to location and map-based services. The interdisciplinary character of the topic leads to a variety of contributions with backgrounds from academia to business and from computer science to geodesy. While cartography is aiming at efficient communication of spatial information, the development and availability of technologies like mobile networking, mobile devices or short-range sensors lead to interesting new possibilities of achieving this aim. By trying to make use of the available technologies, a variety of related disciplines looks specifically at user-centered and context-aware system development, especially in wayfinding and navigation systems.

Download or read book The Collection and Use of Location Information for Commercial Purposes written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by . This book was released on 2012 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mobile Social Networking and Computing written by Yufeng Wang and published by CRC Press. This book was released on 2014-09-05 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advancements in mobile device technologies are revolutionizing how we socialize, interact, and connect. By connecting the virtual community with the local environment, mobile social networks (MSNs) create the opportunity for a multitude of new personalized services for mobile users. Along with that comes the need for new paradigms, mechanism

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Download or read book Smartphones as Locative Media written by Jordan Frith and published by John Wiley & Sons. This book was released on 2018-06-06 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphone adoption has surpassed 50% of the population in more than 15 countries, and there are now more than one million mobile applications people can download to their phones. Many of these applications take advantage of smartphones as locative media, which is what allows smartphones to be located in physical space. Applications that take advantage of people’s location are called location-based services, and they are the focus of this book. Smartphones as locative media raise important questions about how we understand the complicated relationship between the Internet and physical space. This book addresses these questions through an interdisciplinary theoretical framework and a detailed analysis of how various popular mobile applications including Google Maps, Facebook, Instagram, Yelp, and Foursquare use people’s location to provide information about their surrounding space. The topics explored in this book are essential reading for anyone interested in how smartphones and location-based services have begun to impact the ways we navigate and engage with the physical world.

Download or read book Security Enriched Urban Computing and Smart Grid written by Ruay-Shiung Chang and published by Springer Science & Business Media. This book was released on 2011-09-05 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the Second International Conference on Security-Enriched Urban Computing and Smart Grid, held in Hualien, Taiwan, in September 2011. The 35 revised full papers presented together with two invited papers were carefully reviewed and selected from 97 submissions. Among the topics covered are the internet of things, mobile networks, wireless networks, service-oriented computing, data-centric computing, voice over IP, cloud computing, privacy, smart grid systems, distributed systems, agent-based systems, assistive technology, social networks, and wearable computing.

Download or read book Everyday Surveillance written by William G. Staples and published by Rowman & Littlefield. This book was released on 2013-10-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we think of surveillance in our society, we usually imagine “Big Brother” scenarios with the government tracking our every move. The actual surveillance of our everyday lives is much more subtle, however, and may be more insidious. William G. Staples shows how our lives are tracked by both public and private organizations—sometimes with our consent, and sometimes without—through our internet use, cell phones, public video cameras, credit cards, license plates, shopping habits, and more. Everyday Surveillance is a provocative exploration of the myriad ways we are watched each day, and how this surveillance shapes our lives. Thoroughly revised, the second edition considers new topics, such as the rise of social media, and updates research throughout. Everyday Surveillance introduces students to concepts of social control and incites classroom discussion about how surveillance impacts the ways we understand people and our lives at home, work, school, or in the community.

Download or read book The Routledge Handbook of Mobilities written by Peter Adey and published by Routledge. This book was released on 2014-01-10 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century seems to be on the move, perhaps even more so than the last. With cheap travel, and more than two billion cars projected worldwide for 2030. And yet, all this mobility is happening incredibly unevenly, at different paces and intensities, with varying impacts and consequences to the extent that life on the move might be actually quite difficult to sustain environmentally, socially and ethically. As a result 'mobility' has become a keyword of the social sciences; delineating a new domain of concepts, approaches, methodologies and techniques which seek to understand the character and quality of these trends. This Handbook explores and critically evaluates the debates, approaches, controversies and methodologies, inherent to this rapidly expanding discipline. It brings together leading specialists from range of backgrounds and geographical regions to provide an authoritative and comprehensive overview of this field, conveying cutting edge research in an accessible way whilst giving detailed grounding in the evolution of past debates on mobilities. It illustrates disciplinary trends and pathways, from migration studies and transport history to communications research, featuring methodological innovations and developments and conceptual histories - from feminist theory to tourist studies. It explores the dominant figures of mobility, from children to soldiers and the mobility impaired; the disparate materialities of mobility such as flows of water and waste to the vectors of viruses; key infrastructures such as logistics systems to the informal services of megacity slums, and the important mobility events around which our world turns; from going on vacation to the commute, to the catastrophic disruption of mobility systems. The text is forward-thinking, projecting the future of mobilities as they might be lived, transformed and studied, and possibly, brought to an end. International in focus, the book transcends disciplinary and national boundaries to explore mobilities as they are understood from different perspectives, different fields, countries and standpoints. This is an invaluable resource for all those with an interest in mobility across disciplinary boundaries and areas of study.

Download or read book Mobile Media Practices Presence and Politics written by Kathleen M. Cumiskey and published by Routledge. This book was released on 2013-08-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an example of convergence, the mobile phone—especially in the form of smartphone—is now ushering in new promises of seamlessness between engagement with technology and everyday common experiences. This seamlessness is not only about how one transitions between the worlds of the device and the physical environment but it also captures the transition and convergences between devices as well (i.e. laptop to smartphone, smartphone to tablet). This volume argues, however, that these transitions are far from seamless. We see divisions between online and offline, virtual and actual, here and there, taking on different cartographies, emergent forms of seams. It is these seams that this volume acknowledges, challenges and explores—socially, culturally, technologically and historically—as we move to a deeper understanding of the role and impact of mobile communication’s saturation throughout the world.

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2020-08-14 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Download or read book iPhone and iPad Web Design For Dummies written by Janine Warner and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full-color guide to designing cutting-edge web sites for the iPhone, iPad, and iPod touch! Apple’s touchscreen devices have created worldwide techno-lust, conjuring a record-breaking market out of thin air. iPads, iPhones, and iPods are so in demand that they outsell every other device in their categories. If your website is not designed to take advantage of the extraordinary new capabilities of these popular devices, then you will miss out on an increasingly important part of your audience. With all the focus on the App Store (thanks to the ubiquitous “There’s an App for that...” ad campaign), you could be forgiven for overlooking the fact that the single most popular app on the iPhone and iPad is Safari. That’s right. The humble web browser that comes installed on every iOS device, ready to surf at the flick of a finger. This is where iPhone & iPad Web Design For Dummies comes in. Based on real-world experience, this guide (written in a language that real human beings can read) shows you how to use HTML5, CSS3, and jQuery to produce interactive websites that will delight your users and keep them coming back for more. You'll discover how to plan the perfect mobile web experience, create interactivity and multimedia, test and optimize your creations, and publish and market your final design with iPhone & iPad Web Design For Dummies!

Download or read book Routledge Handbook on Information Technology in Government written by Yu-Che Chen and published by Taylor & Francis. This book was released on 2017-02-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosive growth in information technology has ushered in unparalleled new opportunities for advancing public service. Featuring 24 chapters from foremost experts in the field of digital government, this Handbook provides an authoritative survey of key emerging technologies, their current state of development and use in government, and insightful discussions on how they are reshaping and influencing the future of public administration. This Handbook explores: Key emerging technologies (i.e., big data, social media, Internet of Things (IOT), GIS, smart phones & mobile technologies) and their impacts on public administration The impacts of the new technologies on the relationships between citizens and their governments with the focus on collaborative governance Key theories of IT innovations in government on the interplay between technological innovations and public administration The relationship between technology and democratic accountability and the various ways of harnessing the new technologies to advance public value Key strategies and conditions for fostering success in leveraging technological innovations for public service This Handbook will prove to be an invaluable guide and resource for students, scholars and practitioners interested in this growing field of technological innovations in government.

Download or read book Progress in Location Based Services 2016 written by Georg Gartner and published by Springer. This book was released on 2016-10-12 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016. It provides an overview of recent research in the field, including the latest advances in outdoor/indoor positioning, smart environment, spatial modeling, personalization and context awareness, cartographic communication, novel user interfaces, crowd sourcing, social media, big data analysis, usability and privacy.

Download or read book Disrupted From Gen Y to iGen written by Stefan Pollack and published by Pacific Coast Creative Publishing. This book was released on 2014-07-01 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf