Download or read book The Marketing Mix written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Download or read book Basic Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1987-01-01 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What He Must Be written by Voddie Baucham Jr. and published by Crossway. This book was released on 2009-01-30 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: All parents want their daughters to marry godly young men. But which qualities, specifically, should they be looking for? What will you say when that certain young man sits down in your living room, sweaty-palmed and tongue-tied, and asks your permission to marry your daughter? What criteria should he meet before the two of them join together for life? What He Must Be... If He Wants to Marry My Daughter outlines ten qualities parents should look for in a son-in-law, including trustworthiness, a willingness to lead his family, an understanding of his wife's role, and various spiritual leadership qualities. Author Voddie Baucham follows up on his popular book Family Driven Faith with this compelling apologetic of biblical manhood. By studying the principles outlined in his book, parents who want their daughter to marry a godly man-as well as those who want their sons to become godly men-will be well equipped to help their children look for and develop these God-honoring qualities.
Download or read book The 20 Ps of Marketing written by David Pearson and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
Download or read book The Lenovo Way Managing a Diverse Global Company for Optimal Performance DIGITAL AUDIO written by Gina Qiao and published by McGraw Hill Professional. This book was released on 2014-08-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lenovo Way to Profitability and Growth In 2005, the Chinese corporation Lenovo acquired what was seen as a sacred American icon--IBM's personal computer business. It has since grown to become the world’s biggest PC company and is now rapidly growing in the global mobile space. The Lenovo Way reveals practical methods for managing a truly diverse workforce operating around the world, drawn from both China and the United States. Gina Qiao is Senior Vice President of HR at Lenovo. Yolanda Conyers is Vice President of HR Operations and Chief Diversity Officer at Lenovo.
Download or read book Global Content Marketing How to Create Great Content Reach More Customers and Build a Worldwide Marketing Strategy that Works written by Pam Didner and published by McGraw Hill Professional. This book was released on 2014-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Download or read book Women Living Well written by Courtney Joseph Fallick and published by Thomas Nelson. This book was released on 2013-10-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women desire to live well. However, living well in this modern world is a challenge. The pace of life, along with the new front porch of social media, has changed the landscape of our lives. Women have been told for far too long that being on the go and accumulating more things will make their lives full. As a result, we grasp for the wrong things in life and come up empty. God created us to walk with him; to know him and to be loved by him. He is our living well and when we drink from the water he continually provides, it will change us. Our marriages, our parenting, and our homemaking will be transformed. Mommy-blogger Courtney Joseph is a cheerful realist. She tackles the challenge of holding onto vintage values in a modern world, starting with the keys to protecting our walk with God. No subject is off-limits as she moves on to marriage, parenting, and household management. Rooted in the Bible, her practical approach includes tons of tips that are perfect for busy moms, including: Simple Solutions for Studying God’s Word How to Handle Marriage, Parenting, and Homemaking in a Digital Age 10 Steps to Completing Your Husband Dealing With Disappointed Expectations in Motherhood Creating Routines that Bring Rest Pursuing the Discipline and Diligence of the Proverbs 31 Woman There is nothing more important than fostering your faith, building your marriage, training your children, and creating a haven for your family. Women Living Well is a clear and personal guide to making the most of these precious responsibilities.
Download or read book Business Ethics and Corporate Governance written by Fernando A.C. and published by Pearson Education India. This book was released on 2010-09 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book On the Road Less Traveled written by Ed Hajim and published by Simon and Schuster. This book was released on 2021-03-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful story touched with family trauma, deprivation, and adversity balanced by a life of hard work and philanthropy! On the Road Less Traveled is the inspirational story of Edmund A. Hajim, an American financier and philanthropist who rises from dire childhood circumstances to achieve professional success and personal fulfillment. At age three, Hajim is kidnapped by his father, driven from St. Louis to Los Angeles, and told that his mother is dead. His father soon abandons him in order to seek employment—mostly in vain—leaving his son behind in a string of foster homes and orphanages. This establishes a pattern of neglect and desertion that continues for Hajim’s entire childhood, forever leaving its mark. From one home to another, the lonely boy learns the value of self-reliance and perseverance despite his financial deprivation and the trauma of being an orphan. As time passes, Hajim displays a powerful instinct for survival and a burning drive to excel. A highly motivated student and athlete, he earns an NROTC college scholarship to the University of Rochester; serves in the United States Navy; works as an application research engineer; then attends Harvard Business School, where he finds that the financial industry is his true calling. So begins his rapid ascent in the corporate world, which includes senior executive positions at E. F. Hutton, Lehman Brothers, and fourteen years as CEO of Furman Selz, growing the company more than tenfold. He also creates a happy and abundant family life, though he never forgets what it means to struggle. At age sixty, he is reminded of his painful past when a family secret emerges that brings the story full circle.
Download or read book The Brand Driven CEO written by David Kincaid and published by University of Toronto Press. This book was released on 2020-11-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.
Download or read book Future Church written by Will Mancini and published by Baker Books. This book was released on 2020-12-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Church growth models have often been long on promises and short on disciple-making. We continue to watch consistent church attendance shrink, and our desire to reach the lost is infected with a need for self-validation by growing our numbers at any cost. If we believe that God wants his church to grow, where do we go from here? What is the future of the church? Drawing from his 20 years and 15,000 hours of consulting, author Will Mancini shares with pastors and ministry leaders the single most important insight he has learned about church growth. With plenty of salient stories and based solidly on the disciple-making methods found in Scripture, Future Church exposes the church's greatest challenge today, and offers 7 transforming laws of real church growth so that we can faithfully and joyfully fulfill Jesus's Great Commission.
Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Download or read book The Complete Idiot s Guide to Marketing written by Sarah White and published by Penguin. This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Download or read book Managing Customer Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2004-04-28 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.
Download or read book Basic Marketing written by William D. Perreault, Jr. and published by McGraw-Hill/Irwin. This book was released on 2006-10 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Download or read book Key Management Models written by Gerben Van den Berg and published by FT Press. This book was released on 2015-01-14 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand. Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format. Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yourself referring back to it again and again. It's the essential guide to all the management models you’ll ever need to know about. Includes the classic and essential management models from the previous editions. Thoroughly updated to include cutting edge new models. Two-colour illustrations and case studies throughout. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Download or read book The Marketer s Handbook written by Laurie Young and published by John Wiley & Sons. This book was released on 2011-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
