Download or read book Foundations of Corporate Heritage written by John M. T. Balmer and published by Taylor & Francis. This book was released on 2017-03-16 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
Download or read book The Plot to Change America written by Mike Gonzalez and published by Encounter Books. This book was released on 2022-06-14 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Plot to Change America exposes the myths that help identity politics perpetuate itself. This book reveals what has really happened, explains why it is urgent to change course, and offers a strategy to do so. Though we should not fool ourselves into thinking that it will be easy to eliminate identity politics, we should not overthink it, either. Identity politics relies on the creation of groups and then on giving people incentives to adhere to them. If we eliminate group making and the enticements, we can get rid of identity politics. The first myth that this book exposes is that identity politics is a grassroots movement, when from the beginning it has been, and continues to be, an elite project. For too long, we have lived with the fairy tale that America has organically grown into a nation gripped by victimhood and identitarian division; that it is all the result of legitimate demands by minorities for recognition or restitutions for past wrongs. The second myth is that identity politics is a response to the demographic change this country has undergone since immigration laws were radically changed in 1965. Another myth we are told is that to fight these changes is as depraved as it is futile, since by 2040, America will be a minority-majority country, anyway. This book helps to explain that none of these things are necessarily true.
Download or read book Start with the Future and Work Back written by Bruce Weindruch and published by Hamilton Books. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a lively, often amusing, but seriously perceptive exploration of The History Factory's role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.
Download or read book Corporate Heritage Marketing written by Angelo Riviezzo and published by Routledge. This book was released on 2021-05-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Download or read book Leading the Way written by Lee Edwards and published by Forum Books. This book was released on 2013-03-26 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The remarkable history of The Heritage Foundation, its influential founder, and the conservative movement in America. Leading the Way tells the story of how Ed Feulner has transformed policymaking in Washington and has led The Heritage Foundation into becoming the most influential conservative think tank in the nation. Under Ed Feulner and for 36 years, Heritage has shaped politics with conservative solutions for such critical issues as entitlements, national security, missile defense, health care, welfare reform, immigration, free trade, energy, and the role of the family and religion in society. Today, with over hundreds of thousands of members and an annual budget of more than $80 million, Heritage is a permanent Washington institution and the leading exponent of conservative ideas in America and around the world. The man who made it happen is Ed Feulner, intellectual entrepreneur, hands-on manager, legendary fundraiser, presidential adviser, bestselling author, and world traveler--a man who never stops and was described by The Economist as "one of the most influential conservatives in America."
Download or read book We Still Hold These Truths written by Matthew Spalding and published by Open Road Media. This book was released on 2014-04-08 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to Rolling Back the Progressive Assault and Putting America Back on Course Many Americans are concerned, frightened, angry. The country, it seems, is on the wrong track. But what is the right course for America? Knowing what we stand against is not the same as knowing what we stand for. Just in time, Matthew Spalding provides the plan for translating angst into proper action in this bestselling book. We Still Hold These Truths offers a bracing analysis of how and why we have lost our bearings as a nation and lays out the strategy to rescue our future from arbitrary and unlimited government.
Download or read book The Miracle of America written by Angela E. Kamrath and published by Xulon Press. This book was released on 2013-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE STRUGGLE FOR THE SOUL OF AMERICA Now, for the first time ever, the American Heritage Education Foundation presents a new book that explores the correlation between America s philosophical origins and the Bible Miracle of America shows how the Bible and Judeo-Christian thought are arguably the nation s most significant foundational root and its enduring source of strength. Professional educators and historians have praised Miracle of America as the first-ever systematic analysis of the relationship between key American political principles and Judeo-Christian ideas.
Download or read book The Power of Ideas written by Lee Edwards and published by Jameson Books (IL). This book was released on 1997 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage's mission, from the beginning, has been to provide timely, credible information for policymakers (especially members of Congress) and the media about the vital issues facing America. Never content and never satisfied, Heritage has continued to transform the nation's policies. Over the last twenty-five years, the foundation has played a key role in almost every major public policy debate in Washington, including the Strategic Defense Initiative (SDI), enterprise zones, health care, Social Security, the flat tax, the North American Free Trade Agreement (NAFTA), welfare reform, telecommunications deregulation, congressional reform, and the culture war. - Foreword.
Download or read book Cultural Heritage Under Siege written by James Cuno and published by Getty Publications. This book was released on 2020-09-08 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth volume of the J. Paul Getty Trust Occasional Papers in Cultural Heritage Policy series is the result of a multi-day discussion on the issue of cultural heritage under siege. It features an edited collection of papers and discussions by nineteen scholars and practitioners of different specialties in the field of cultural heritage. This paper, along with the other Occasional Papers, is free and downloadable online.
Download or read book Examining a New Paradigm of Heritage With Philosophy Economy and Education written by Queirós, António dos Santos and published by IGI Global. This book was released on 2020-06-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: OECD, UNESCO, the European Union, and the United Nations acknowledge that formal educational systems alone cannot respond to rapid and constant technological, social, and economic change in society and that they should be reinforced by non-formal educational practices. Examining a New Paradigm of Heritage With Philosophy, Economy, and Education is a critical scholarly publication that provides comprehensive research on the sustainability of identity and cultural heritage. The book establishes uniform and consistent conceptual criteria to identify and distinguish the different typological categories of heritage and discusses the concept of “cultural landscape” and environmental ethics. Moreover, connections between cultural heritage and natural heritage and the economy of heritage are explored. Finally, the book discusses cultural landscape as an educational resource with reading and interpretation of the cultural landscape as a basis for learning with a methodology of experimental science and its first metamorphosis of value. Featuring a range of topics such as curriculum design, ethics, and environmental tourism, this book is ideal for academicians, sociologists, biologists, researchers, policymakers, and students.
Download or read book Start With the Future and Work Back written by Bruce Weindruch and published by Rowman & Littlefield. This book was released on 2016-04-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment. Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive. The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.
Download or read book The Heritage Guide to the Constitution written by David F. Forte and published by Simon and Schuster. This book was released on 2014-09-16 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark work of more than one hundred scholars, The Heritage Guide to the Constitution is a unique line-by-line analysis explaining every clause of America's founding charter and its contemporary meaning. In this fully revised second edition, leading scholars in law, history, and public policy offer more than two hundred updated and incisive essays on every clause of the Constitution. From the stirring words of the Preamble to the Twenty-seventh Amendment, you will gain new insights into the ideas that made America, important debates that continue from our Founding, and the Constitution's true meaning for our nation
Download or read book Funding the Architectural Heritage written by Rob Pickard and published by Council of Europe. This book was released on 2009-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: What systems can be used for the mobilisation of financial resources for the conservation, restoration, rehabilitation and integrated management of the architectural heritage through area-based regeneration initiatives? This guide aims to provide authoritative information on different funding mechanisms, financial resources and management systems utilised in Europe and in North America as a means to assist the development of good and efficient practice. Consideration is given to examples relating to three principal forms of financial measures: subsidies (grant aid), loans and tax incentives, as well as specific measures to promote sponsorship through donations by individuals and corporate organisations. Other revenue-raising methods are investigated, including easement donations and endowment funds, lotteries, concession agreements, monument annuities, the transfer of development rights and enabling development, and through the support of international organisations such as the World Monument Fund, the World Bank, the Council of Europe Development Bank and the European Union. Further consideration is given to the role of non-profit and other organisations operating for the benefit of the architectural heritage such as revolving fund organisations, charitable trusts, heritage foundations and limited liability companies.
Download or read book Mobilizing Heritage written by Kathryn L. Samuels and published by University Press of Florida. This book was released on 2018-04-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Compelling, energizing, and foundational. Opens up an anthropological orientation, one which is welcome and exhilarating. Lafrenz Samuels's equally significant introduction of the transnational as a new orientation in heritage studies offers an escape route from the conception of heritage as monopolized by the nation-state."--Denis Byrne, author of Counterheritage: Critical Perspectives on Heritage Conservation in Asia Mapping out emerging areas for global cultural heritage, this book provides an anthropological perspective on the growing field of heritage studies. Kathryn Lafrenz Samuels adopts a dual focus--looking back on the anthropological foundations for cultural heritage research while looking forward to areas of practice that reach beyond national borders: economic development, climate action, democratic practice, heritage rights, and global justice. Working around the traditional authority of the nation-state and intergovernmental treaty-based organizations such as UNESCO, these issues characterize heritage activity in transnational networks. Lafrenz Samuels argues that transnational heritage involves an important shift from a paradigm of preservation to a paradigm of development. Responding to this expanding developmental sensibility, she positions cultural heritage as a persuasive tool for transformative action, capable of mobilizing and shaping social change. She shows how anthropological approaches help support the persuasive power of heritage in the transnational sphere.
Download or read book The Production of Heritage written by Alan Chandler and published by Routledge. This book was released on 2019-12-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this important book, the authors unpack the theoretical and practical issues around the development of heritage sites, critically dissecting key conservation benchmarks such as the ICOMOS guidelines, BS 7913 and the RIBA Conservation Plan of Work to reveal the mechanics of heritage guidance, its advantages and conceptual limitations. Underpinned by an active understanding of the conservation philosophy of William Morris, the book presents five case studies from the UK and North and South America that speak about different facets of heritage value, such as urban identity, commodification, authenticity, materiality and heritage as an intellectual and ethical framework. Heritage is never neutral; its definition is privileged yet its influence is political. Art, landscape and archaeology all offer examples of how the operational ideas of adjacent disciplines can influence an integrated idea of heritage conservation, and how this is communicated in order to determine significance and share in its custodianship. This book provides insights into how to identify and challenge these limitations, expanding inclusion by describing tactics for changing how people can relate to and build on the past. Clearly written for all levels of readership within the conservation professions and community custodians of heritage buildings and places, the book provides strategies and tactics for understanding the heritage significance of materials, their fabrication, detail and use. The narratives that historic fabric contains can help shape the meaningful involvement of local people, providing a roadmap for those navigating the double-bind of using the past to underpin the future.
Download or read book Interpreting Our Heritage written by Freeman Tilden and published by Univ of North Carolina Press. This book was released on 1967 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year millions of Americans visit national parks and monuments, state and municipal parks, battlefield areas, historic houses, and museums. By means of guided tours, exhibits, and signs, visitors to these areas receive a very special kind of educatio
Download or read book Corporate Responsibility for Cultural Heritage written by Fiona Starr and published by Routledge. This book was released on 2013-01-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationship between two divergent fields – corporate activity and heritage conservation – linking the financing of conservation and its benefits with the corporate social responsibility (CSR) goals of the private sector. Through discussion of physical conservation, benefits to heritage site visitors, sustainable development impacts, and corporate benefits such as improved reputation, this book outlines the shared value of corporate support for cultural heritage sites, and encourages financial and in-kind support for conservation and responsible activity by the private sector. Providing a convincing commercial rationale for CSR managers to engage with cultural heritage sites, this book suggests how companies may reap the benefits of CSR for heritage. Author Fiona Starr offers advice for companies looking to specialize in a unique CSR endeavor, especially those looking to engage with emerging markets. The book also provides useful strategies for heritage managers to attract CSR and financial support, offering new look at the financing of heritage conservation at both international and local levels and providing a new approach to the future of financing of cultural heritage conservation
