Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book Children s Books in Print 2007 written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Business Marketing Management written by Michael D. Hutt and published by . This book was released on 2014 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.
Download or read book Textbook Amy Krouse Rosenthal written by Amy Krouse Rosenthal and published by Penguin. This book was released on 2020-04-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Encyclopedia an Ordinary Life returns with a literary experience that is unprecedented, unforgettable, and explosively human. Ten years after her beloved, groundbreaking Encyclopedia of an Ordinary Life, #1 New York Times bestselling author Amy Krouse Rosenthal delivers a book full of her distinct blend of nonlinear narrative, wistful reflections, and insightful wit. It is a mighty, life-affirming work that sheds light on all the ordinary and extraordinary ways we are connected. Like she did with Encyclopedia of an Ordinary Life, Amy Krouse Rosenthal ingeniously adapts a standard format—a textbook, this time—to explore life’s lessons and experiences into a funny, wise, and poignant work of art. Not exactly a memoir, not just a collection of observations, Textbook Amy Krouse Rosenthal is a beautiful exploration into the many ways we are connected on this planet and speaks to the awe, bewilderment, and poignancy of being alive. “…a groundbreaking new twist on the traditional literary experience… Textbook is a delightful collection of interesting scenarios that directly point to life lessons. Rosenthal manages to spotlight grand moments and everyday moments with equal curiosity, proving that it can be both a privilege — and petrifying — to peek into one’s humanity.”—Associated Press “Rosenthal is a marvel… a talented storyteller with an experimental flair for formatting… This engaging, playful, and clever glimpse into one woman’s life offers lots of photographs, graphic illustrations, and diagrams, resulting in a book that will make readers smile as their notions of story delivery expand.” —Booklist
Download or read book Math in Society written by David Lippman and published by . This book was released on 2012-09-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Math in Society is a survey of contemporary mathematical topics, appropriate for a college-level topics course for liberal arts major, or as a general quantitative reasoning course.This book is an open textbook; it can be read free online at http://www.opentextbookstore.com/mathinsociety/. Editable versions of the chapters are available as well.
Download or read book Interpersonal Communication Book written by Joseph A. DeVito and published by . This book was released on 2013-07-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides readers to improve a wide range of interpersonal skills. The text emphasizes how to choose among those skills and make effective communication choices in a variety of personal, social, and workplace relationships
Download or read book Sweating Bullets written by Robert Gaskins and published by Vinland Books. This book was released on 2012-04-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: PowerPoint was the first presentation software designed for Macintosh and Windows, received the first venture capital investment ever made by Apple, then became the first significant acquisition ever made by Microsoft, who set up a new Graphics Business Unit in Silicon Valley to develop it further. Now, twenty-five years later, PowerPoint is installed on more than one billion computers, worldwide. In this book, Robert Gaskins (who invented the idea, managed its design and development, and then headed the new Microsoft group) tells the story of its first years, recounting the perils and disasters narrowly evaded as a startup, dissecting the complexities of being the first distant development group in Microsoft, and explaining decisions and insights that enabled PowerPoint to become a lasting success well beyond its original business uses.
Download or read book High tech Ventures written by C. Gordon Bell and published by . This book was released on 1991-07-22 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily for people who are creating the future high-tech world by designing, building, and marketing innovative products. More specifically, it is for all engineers, engineering managers, entrepreneurs and intapreneurs. The book provides insight into the problems entrepreneurs face and gives a model for successful startup companies in a formal checklist.
Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2008-01-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHATS IN IT FOR ME? Information technology lives all around us-in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology for granted. Rainer and Turban's Introduction to Information Systems, 2nd edition helps make Information Technology come alive in the classroom. This text takes students where IT lives-in today's businesses and in our daily lives while helping students understand how valuable information technology is to their future careers. The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business. Also available with this edition is WileyPLUS - a powerful online tool that provides instructors and students with an integrated suite of teaching and learning resources in one easy-to-use website. The WileyPLUS course for Introduction to Information Systems, 2nd edition includes animated tutorials in Microsoft Office 2007, with iPod content and podcasts of chapter summaries provided by author Kelly Rainer.
Download or read book Discrete Mathematics for Computer Science written by Gary Haggard and published by Cengage Learning. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals of discrete mathematics with DISCRETE MATHEMATICS FOR COMPUTER SCIENCE with Student Solutions Manual CD-ROM! An increasing number of computer scientists from diverse areas are using discrete mathematical structures to explain concepts and problems and this mathematics text shows you how to express precise ideas in clear mathematical language. Through a wealth of exercises and examples, you will learn how mastering discrete mathematics will help you develop important reasoning skills that will continue to be useful throughout your career.
Download or read book Business the Speed of Thought written by Bill Gates and published by Grand Central Publishing. This book was released on 2009-09-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Business Statistics written by David F. Groebner and published by . This book was released on 2005 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text presents descriptive and inferential statistics with an assortment of business examples and real data, and an emphasis on decision-making. The accompanying CD-ROM presents Excel and Minitab tutorials as well as data files for all the exercises and exmaples presented.
Download or read book Business Communication written by Mary Ellen Guffey and published by Scarborough, Ont. : Nelson Thomson Learning. This book was released on 2001 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:
