Download or read book The Art of Campari written by Roberta Cremoncini and published by Silvana Editoriale. This book was released on 2018 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the nineteenth century, Campari has been responsible for some of the most distinctive and innovative commercial imagery created in Italy. Founded in Milan in 1860, the company quickly began to pursue a dynamic approach to marketing its products, harnessing the new power of the advertising poster. Aiming to create a sophisticated brand, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Cappiello, Marcello Dudovich, Adolf Hohenstein, and Marcello Nizzoli. It was, however, the ground-breaking campaigns created by the Futurist artist Fortunato Depero that became Campari's most celebrated commissions. From the mid-1920s, his bold, witty and geometric designs modernised Campari's look, creating an unmistakable visual identity; his designs were also the basis of the famous conical Campari Soda bottle, launched in 1932. Depero's belief that the publicity poster would be 'the painting of the future' continued to inform Campari's post-war commissions, which included elegant and vibrant designs epitomising the spirit of the 'Swinging Sixties'. Drawn from the company's extensive archives in Milan, the show features Belle Époque posters and original artwork for the revolutionary campaigns of the 1920s, in addition to equally striking examples of post-war graphic design and a range of vintage crates, glasses, plaques and other ephemera. Exhibition: Estorick Collection, London, UK (4.7 - 16.9.2018).
Download or read book Futurist Depero written by Fundación Juan March and published by Fundacion Juan March. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Y focusing on the life and work of Fortunato Depero (Fondo, Trento, 1892 – Rovereto, 1960) it will aim to offer a new assessment of what has been termed "the Avant-garde of avant-gardes": Italian Futurism.0This visual and literary movement, which was launched with the Manifesto published by Filippo Tommaso Marinetti on 20 February 1909 in the French newspaper Le Figaro, has found its place in history due to the radical nature of its ideas: abolishing all references to the art of the past (considered to be pure "passatismo"), exalting dynamism, the machine, speed and war, freeing words from grammatical structure and multiplying viewpoints in order to express the dynamic interaction of the material with the surrounding space. 0During its most active years, between 1909 and 1915, Futurism made an innovative and dynamic contribution to European visual art and literature. The outbreak of World War I resulted in a break in its activities with many of the Futurists participating in the combat and the death of Boccioni. Prior to this, in 1913, Fortunato Depero went to Rome where he met Marinetti and visited the exhibition on Boccioni at the Galleria Sprovieri. His encounter there with the work of Boccioni and Balla led to a transformation in his artistic output as he assimilated Boccioni’s visual dynamism and Balla’s sense of tension deriving from the abstraction of forms. In the spring of 1915 Depero joined the Futurist movement.0Exhibition: Fundación Juan March, Madrid, Spain (10.10.2014-18.01.2015).
Download or read book The Mattioli Collection written by Flavio Fergonzi and published by . This book was released on 2003 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1940s Gianni Mattioli's collection of modern art has been a touchstone of the history of 20th century collecting. The pieces reproduced in this volume have been listed under Italian law since 1939 to protect the nation's cultural heritage.
Download or read book Exhibiting Italian Art in the United States from Futurism to Arte Povera written by Raffaele Bedarida and published by Taylor & Francis. This book was released on 2022-06-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how Italian institutions, dealers, critics, and artists constructed a modern national identity for Italy by exporting – literally and figuratively – contemporary art to the United States in key moments between 1929 and 1969. From artist Fortunato Depero opening his Futurist House in New York City to critic Germano Celant launching Arte Povera in the United States, Raffaele Bedarida examines the thick web of individuals and cultural environments beyond the two more canonical movements that shaped this project. By interrogating standard narratives of Italian Fascist propaganda on the one hand and American Cold War imperialism on the other, this book establishes a more nuanced transnational approach. The central thesis is that, beyond the immediate aims of political propaganda and conquering a new market for Italian art, these art exhibitions, publications, and the critical discourse aimed at American audiences all reflected back on their makers: they forced and helped Italians define their own modernity in relation to the world’s new dominant cultural and economic power. The book will be of interest to scholars working in art history, social history, exhibition history, and Italian studies.
Download or read book Italian Futurism 1909 1944 written by Solomon R. Guggenheim Museum and published by Guggenheim Museum. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: February 21-September 1, 2014 The first comprehensive overview of Italian Futurism to be presented in the United States, this multidisciplinary exhibition examines the historical sweep of the movement from its inception with F.T. Marinetti's Futurist manifesto in 1909 through its demise at the end of World War II. Presenting over 300 works executed between 1909 and 1944, the chronological exhibition encompasses not only painting and sculpture, but also architecture, design, ceramics, fashion, film, photography, advertising, free-form poetry, publications, music, theater, and performance. To convey the myriad artistic languages employed by the Futurists as they evolved over a 35-year period, the exhibition integrates multiple disciplines in each section. Italian Futurism is organized by Vivien Greene, Curator, 19th- and Early 20th-Century Art, Solomon R. Guggenheim Museum. In addition, a distinguished international advisory committee has been assembled to provide expertise and guidance.
Download or read book Fortunato Depero written by Roberta Cremoncini and published by . This book was released on 2000 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has been designed to show Depero's work to best effect, allowing its visual effects full rein through its presentation. Roberta Cremoncini's text guides the reader through the different elements of Depero's work. We see him as Futurist theoretician, as painter, as craftsman and as graphic designer. Finally, the author describes his two attempts to establish himself in America: both were to fail, yet they have left us with much of his best design work in the form of striking covers for Vogue and Vanity fair, and with complex and dramatic paintings incorporating American imagery."--BOOK JACKET.
Download or read book William Merritt Chase written by Elsa Smithgall and published by Yale University Press. This book was released on 2016-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark retrospective that examines William Merritt Chase and his lasting contribution to the history of modern art The history of modern art owes a great debt to William Merritt Chase (1849-1916), one of America's influential artists and educators. Chase was a leading member of the international artistic avant-garde and was best known for his mastery of a wide range of subjects in oil and pastel, including figures, landscapes, urban park scenes, interiors, and portraits. As a teacher and founder of the Shinnecock Summer School of Art and the New York School of Art, Chase mentored a new generation of modernists, including Edward Hopper, Georgia O'Keeffe, and Joseph Stella. A century after his death, the breadth and richness of Chase's career are celebrated in this beautifully illustrated publication. Five essays by prominent scholars of American art offer new insights into Chase's multi-faceted artistic practice and his position in the international cultural climate at the turn of the 20th century.
Download or read book Futurism and Advertising written by Fortunato Depero and published by Small PressDistribution. This book was released on 1990 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spritz written by Talia Baiocchi and published by Ten Speed Press. This book was released on 2016-03-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A narrative-driven book on the surprising history and current revival of spritz cocktails (a wine-based drink served as an aperitif), with 50 recipes, including both historical classics and modern updates. From Milan to Los Angeles, Venice to New York, the spritz—Italy’s bitter and bubbly aperitivo cocktail—has become synonymous with a leisurely, convivial golden hour. But the spritz is more than just an early evening cocktail—it’s a style of drinking. In Spritz, Talia Baiocchi and Leslie Pariseau trace the drink’s origins to ancient Rome, uncover its unlikely history and culture, explore the evolution of aperitivo throughout Northern Italy, and document the spritz’s revival around the world. From regional classics to modern variations, Spritz includes dozens of recipes from some of America’s most lauded bartenders, a guide to building a spritz bar, and a collection of food recipes for classic Italian snacks to pair alongside.
Download or read book Twentieth century Italian Art written by James Thrall Soby and published by Arno Press. This book was released on 1972 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dada Artifacts written by University of Iowa. Museum of Art and published by . This book was released on 1978 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Jazz Italian Style written by Anna Harwell Celenza and published by Cambridge University Press. This book was released on 2017-03-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the arrival of jazz in Italy, its reception and development, and how its distinct style influenced musicians in America.
Download or read book Milan for dummies written by Mauro Morellini and published by HOEPLI EDITORE. This book was released on 2019-04-19T00:00:00+02:00 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sitting just below the Alps on the north western side of the Padana plain, Milan is a perfect cross point between Northern Europe and the rest of the Italian peninsula. It has always been one of Italy’s nerve centres in terms of history and culture - and, today, thanks to fashion and design, it’s also one of the trendiest places in the world. This book will guide you to the discovery of the best sights and museums, but also to the hidden secrets.
Download or read book You Belong to the Universe written by Jonathon Keats and published by Oxford University Press. This book was released on 2016 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Belong to the Universe documents Buckminster Fuller's six-decade quest to "make the world work for one hundred percent of humanity." Jonathon Keats sets out to restore Fuller's good name, placing Fuller's philosophy in a modern context. Keats argues that Fuller's life and ideas, namely doing "the most with the least" is now more relevant than ever as we struggle to meet the demands of an exploding world population with finite resources.
Download or read book So I Think So I Paint written by Fortunato Depero and published by . This book was released on 1947 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retro Graphics written by Jonathan Raimes and published by Chronicle Books. This book was released on 2007-07-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retro Graphics makes it easy for DIY designers to mimic the most prominent styles of the past hundred years. A plethora of authentic design modelsfrom Art Deco and Gothic Revival to Pop Art and Post Modernismare presented and broken down into their component parts in this handy sourcebook. These entries include step-by-step techniques, color palettes, typefaces, illustration styles, and ornamentation to help anyone create the look of such diverse materials as Victorian advertisements and pulp fiction book jackets. History can't be revived, but it can be simulated with this richly illustrated and meticulously researched visual encyclopedia.
Download or read book History of Modern Design written by David Raizman and published by Laurence King Publishing. This book was released on 2003 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.
