Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Download or read book Effective Dissemination of Clinical and Health Information written by and published by . This book was released on 1994 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE Publications, Incorporated. This book was released on 1989-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.
Download or read book Health Behavior Change in Populations written by Scott Kahan and published by JHU Press. This book was released on 2014-11-26 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on today’s major public health concerns to teach students the principles of population health behavior and behavior change. The single greatest way to improve health and quality of life is not by developing new medical approaches, but by addressing harmful personal behaviors. These behaviors—which include tobacco, alcohol, and drug use, diet, and physical activity—play a significant role in the risk for and development, treatment, and management of the most common causes of disease, disability, and death in the modern world. Health Behavior Change in Populations is designed to teach students and practitioners strategic principles for creating positive behavioral change on a population level. With an emphasis on the application of theory and research to practice, this textbook presents current and future public health professionals with a range of methods geared towards helping people make healthy choices, from informing the individual to modifying the surroundings and circumstances that drive decision-making. Written and edited by experts in the health professions, the book is arranged into three sections: State of the Field, State of the Science, and Cross-Cutting Issues. The chapters within these sections include learning objectives with boldfaced keywords and a glossary of terms. Each chapter addresses • The magnitude of the public health burden • Key determinants and conceptual framework for behaviors and behavior change, including individual, familial, interpersonal, community, sociocultural, structural, and political perspectives • Current evidence-based interventions and best practices • Roles for key stakeholders, including health plans, employers/workplace, health departments/agencies, sectors such as recreational and agricultural, policymakers, community groups/advocates, clinics/clinicians, researchers, and funding institutions • Considerations for implementation, evaluation, and translation
Download or read book Abstracts Annual Meeting of the American Public Health Association and Related Organizations written by American Public Health Association. Annual Meeting and published by . This book was released on 2000 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Download or read book Effective Health Risk Messages written by Kim Witte and published by SAGE. This book was released on 2001-04-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.
Download or read book Hands On Social Marketing written by Nedra Kline Weinreich and published by SAGE Publications. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Download or read book Journal of Drug Issues written by and published by . This book was released on 1992 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Graphic Public Health written by Meredith Li-Vollmer and published by Penn State Press. This book was released on 2023-03-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we confront the challenges of emerging diseases, environmental health threats, and gaps in health equity, medical professionals need versatile communication tools that help people make informed decisions and engage them in constructive conversations about the health of their communities. This book illuminates the power of comics to meet that need. Graphic Public Health demonstrates the range and potential of comics to address topics such as immunization promotion, outbreak prevention, gun violence, opioid addiction prevention, and climate change. It features the work of acclaimed cartoonists Ellen Forney, David Lasky, and Roberta Gregory, pieces by up-and-coming artists, and comics that Meredith Li-Vollmer produced as a communications specialist for Seattle’s public health department. More than a collection of cartoons, this book connects comics with fundamentals of health communication and discusses why the form can be uniquely effective for these purposes. Each chapter focuses on the use of graphic public health in the context of four specific goals: health literacy, risk communication, health promotion, and advocacy. Li-Vollmer also includes guidance for practitioners getting started in creating comics for any form of public information, and especially for public health. Practical and purposeful, Graphic Public Health is a clarion call for the current era and an invaluable resource for public health professionals and advocates, scholars of comics and graphic studies, and fans of the graphic medicine genre.
Download or read book Small Scale Evaluation written by Colin Robson and published by SAGE. This book was released on 2000-02-11 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can evaluation be used most effectively, and what are the strengths and weaknesses of the various methods? Colin Robson provides guidance in a clear and uncluttered way. The issue of collaboration is examined step-by-step; stakeholder models are compared with techniques such as participatory evaluation and practitioner-centred action research; ethical and political considerations are placed in context; and the best ways of communicating findings are discussed. Each chapter is illustrated with helpful exercises to show the practical application of the issues covered, making this an invaluable introduction for anyone new to evaluation.
Download or read book Applied Social Psychology written by Jamie A. Gruman and published by SAGE Publications. This book was released on 2016-09-08 with total page 1150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student-friendly introduction to the field focuses on understanding social and practical problems and developing intervention strategies to address them. Offering a balance of theory, research, and application, the updated Third Edition includes the latest research, as well as new, detailed examples of qualitative research throughout.
Download or read book Directory of Research Grants 1995 written by Lynn E. Miner and published by Greenwood. This book was released on 1994 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Visual Language for Designers written by Connie Malamed and published by Fair Winds Press. This book was released on 2011-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Download or read book Schools written by United Nations Office on Drugs and Crime and published by New York : United Nations. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication does not offer a pre-packaged programme of education for drug abuse prevention that can be picked up and implemented. It is rather an attempt to provide a conceptual basis upon which teachers, policy makers and school administrators can make decisions about school based drug prevention programmes in order to achieve greater success in education terms" -- p. 6.
Download or read book Evaluation written by Peter Henry Rossi and published by SAGE Publications, Incorporated. This book was released on 1982-02 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communicating Environmental Risk in Multiethnic Communities written by Michael K. Lindell and published by SAGE. This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation "This volume is recommended for practitioners in private emergency management and federal, state, and local governments, as well as students studying risk communication, health communication, emergency management, and environmental policy and management."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
