Download or read book Forging a Great Brand written by David Okrent and published by Createspace Independent Publishing Platform. This book was released on 2017-11-21 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to run a brand workshop ? Great brands are not the result of slogans, kitschy logos, edgy advertisements, or viral videos, they are the cumulative relevant experiences of the market with the firm's people, processes, and offerings over time. This makes sense, but how do you know what experiences are needed or how these experiences are informed by the definition of the firm's brand? This is the purpose of this handbook, to provide a step-by-step process you can use to take a firm from developing a brand strategy to identifying and defining the behaviors that deliver a relevant and authentic brand to the market. This book is for consultants, marketers, product managers, and others interested in developing a meaningful, relevant, and successful brand; where success is measured by the firm's sustainable growth. Brands are not about clicks and impressions, they are about a community of people working together to generate value for others and themselves through relationship. In this guide you may have your ideas about business and brands challenged in a way that I hope will expand your awareness and take you to a new level of practice. Ultimately, this book is focused on helping you be successful at conducting a Brand Architecture Workshop. It starts with some general notes from the trenches and goes on to guide you from pre-work, through the workshop, and then, on to some key items for starting down the road to implementation. The process itself starts with an Environmental Assessment and moves through to a SWOT Analysis, opportunity selection, and then on to customer segmentation, the firm's traits, and finally you make a gentle turn towards the finish line with the brand promise, pillars, attributes, and the brand personality defined. The ladder sections are what guide the transformation of the firm into a brand customer want and want to promote. This book is design for anyone, but it's written primarily for marketing and business consultants wanting to make money from helping firms build great brands. For those not as familiar with marketing, you may want to purchase my second book with the same first title. The other book provides more background on branding and has additional worksheets to help you further.
Download or read book Forging a Great Brand written by David A. Okrent and published by Createspace Independent Publishing Platform. This book was released on 2017-10-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is much more than a slogan or a logo A brand is not a slogan, logo, or edgy advertisement, it's the result of the market's and the customers' perceptions and beliefs through their direct and indirect experience of the firm via its people, processes, and offerings. This book is a step-by-step comprehensive guide on how to define and build a brand. It focuses on developing the brand, its meaning and especially on identifying the behaviors and structures needed to deliver the brand promise. Forget about this being another theoretical fluff piece on branding. This is a roll up your sleeves and get your hands dirty workbook by someone with decades of experience in Marketing, Brand Development, and Product Management. The book is packed with information and worksheets to lead you to your objective. Three things make this book unique. Four, if you count my charm and wit. First, no other book, well few if any, exposes you and takes you through as comprehensive a process as this one. Second, this process was not developed in an ivory tower by someone who hasn't had to be accountable for its outcome. It's the result of twelve years of testing and refinement in the day-to-day business of brand management. Third, this process is built to reflect business in the twenty-first century; where customers and markets are no longer things to exploit or wage war over. Instead the book encourages the development of a brand built on relationship and a community of mutual support and respect. I believe, firms embracing this approach and brand co-creation will experience long-lasting success. This is the second of two books. The first, with the same first title, is the leader's guide on how to conduct a brand workshop. The worksheets in this book make up the student manual for the workshop. However, this book is built to stand alone. If you plan on running a workshop within your firm or as a consultant then I suggest getting the instructor's guide too.
Download or read book Forging an Ironclad Brand A Leader s Guide written by Lindsay Pedersen and published by Lioncrest Publishing. This book was released on 2019-04-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.
Download or read book Forging a Great Brand the Brand Architecture Workshop written by David Okrent and published by . This book was released on 2015-09-19 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company is capable of having a fantastic high-earning brand, but few attain one, why? Because most firms lack a straight-forward tried and true process for converting the brand strategy, brand architecture, and brand personality into organizational and individual actions. This workbook and guide reveals a step-by-step approach to help businesses create a market-driven brand strategy, architecture, and personality, and shows them how to convert these items into actions that make the brand a positive force in the marketplace. Using this process a firm can develop and deliver a brand that customers will love and ideally competitors will fear. Imagine what a firm can do when it can deliver a fantastic brand experience consistently. Why a fantastic brand? Because a fantastic brand helps companies achieve significant earnings over their competition. This guide is for people like business consultants, marketers, brand managers, product managers, owners, CEOs, CMOs, entrepreneurs, or anyone that wants to create brand equity by becoming deeply meaningful and desired by potential customers. If you want to go beyond the theory of branding to a practical approach for creating a strong brand then this guide is for you. Here are the key worksheets detailed in this detailed in this guide: 1. Business Environmental Assessment 2. SWOT Analysis 3. Target Customer Segment Definition 4. Firm's Personality 5. Defining the Big Idea 6. Competitive Differentiation 7. Purpose, Mission, Vision, Brand Promise 8. Brand Architecture 9. Behavioral and Operational Attributes and Narratives 10. Brand Personality 11. Positioning Statement The guide goes over how to use each worksheet and provides insights into how to run the workshop. It also contains additional background on what a brand is and how we believe a strong one can be created. This guide is based on over a decade of delivering workshops and implementing their results. Consultants may charge $5,000 or more to do workshops like this, but for the low price of this guide you can get same benefit for a much lower cost. Now is the time to commit to having a fantastic brand, order now. Full size PowerPoint and pdf versions of the worksheets are available to all purchasers at www.heartcentricmarketing.com.
Download or read book Brand Valued written by Guy Champniss and published by John Wiley & Sons. This book was released on 2011-08-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Download or read book Unity written by and published by . This book was released on 1913 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Competing with the Best written by Rajnish Karki and published by Penguin Random House India Private Limited. This book was released on 2024-01-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competing with the Best offers the blueprint of being a successful corporation, in India and elsewhere. It remarkably brings together the research and practice of management—that have drifted far apart—and outlines the viable strategies and organization designs for corporations, and the ways of configuring them for success. These have proven effective in a variety of contexts, including for most of the cases in the book, by standing the test of time for well over a decade. The book remains a world-class work on strategic management from India and makes up for the lull globally in breakthrough thinking in this area since the 1990s. It will be an indispensable resource for senior executives, researchers and students alike.
Download or read book American Machinist written by and published by . This book was released on 1898 with total page 1774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal written by South African Institution of Engineers and published by . This book was released on 1903 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2014-06-25 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Download or read book Forging Freedom written by Gary B. Nash and published by Harvard University Press. This book was released on 1988 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to trace the fortunes of the earliest large free black community in the U.S. Nash shows how black Philadelphians struggled to shape a family life, gain occupational competence, organize churches, establish social networks, advance cultural institutions, educate their children, and train leaders who would help abolish slavery.
Download or read book English Mechanic and Mirror of Science and Art written by and published by . This book was released on 1915 with total page 1284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Black Diamond written by and published by . This book was released on 1914 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Machinery s Encyclopedia written by Erik Oberg and published by . This book was released on 1917 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Iron Age written by and published by . This book was released on 1920 with total page 1464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of the Transvaal Institute of Mechanical Engineers written by South African Institution of Engineers and published by . This book was released on 1904 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
