Download or read book Foreign Content in Television Advertisements written by Mervyn Smythe and published by . This book was released on 1989 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines television advertising in terms of its regulation for Australian content.

Download or read book Aspects Dealing with Foreign Content in Television Advertisements written by Australian Broadcasting Tribunal and published by . This book was released on 1990 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Foreign Content in Television Advertisements written by Mervyn Smythe and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Foreign Content in Television Advertisements Prep written by Mervyn Smythe and published by . This book was released on 1989 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Download or read book Aspects dealing with foreign content in television advertisements FCTVA written by Australian Broadcasting Tribunal and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Inquiry Into Australian Content on Commercial Television Advertisements written by Australian Broadcasting Tribunal and published by . This book was released on 1991 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International television advertising in Mexico written by Martha Cecilia Gutiérrez Schroeder and published by . This book was released on 1987 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Download or read book An Inquiry Into Australian Content on Commercial Television Programs written by Australian Broadcasting Tribunal and published by . This book was released on 1991 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Inquiry Into Australian Content on Commercial Television written by Australian Broadcasting Tribunal and published by . This book was released on 1991 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Download or read book Critical Cultural Policy Studies written by Justin Lewis and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Cultural Policy Studies: A Reader brings together classic statements and contemporary views that illustrate how everyday culture is as much a product of policy and economic determinants as it is of creative and consumer impulses.

Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Download or read book Globalization of the Mass Media written by and published by . This book was released on 1993 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Globalization of the Mass Media written by États-Unis. National telecommunications and information administration and published by DIANE Publishing. This book was released on 1994 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the why and how of globalization of the mass media, examines U.S. communications policy options that could enable U.S.-based mass media firms to better compete in international and domestic markets, explores the trend of expanding foreign direct investment and exports, and looks at regulatory and technological changes affecting international competition. Makes recommendations for changes to enable greater participation by U.S. firms in foreign broadcasting markets.

Download or read book Digital Dawn in Adland written by Robert Crawford and published by Routledge. This book was released on 2021-06-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.