Download or read book Forecasting Sales and Evaluating Launch Strategies for New Industrial Products written by Jean-Marie Choffray and published by . This book was released on 1983 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Product Forecasting written by Kenneth B. Kahn and published by Routledge. This book was released on 2014-12-18 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Download or read book Product and Services Management written by George Avlonitis and published by SAGE. This book was released on 2006-04-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Download or read book An Exploratory Study of New Industrial Product Performance written by Eunsang Yoon and published by . This book was released on 1985 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sales Forecasting A Practical Proven Guide to Strategic Sales Forecasting written by Gerard Assey and published by Gerard Assey. This book was released on 2024-01-08 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sales Forecasting: A Practical & Proven Guide to Strategic Sales Forecasting" navigates the intricate landscape of sales forecasting, providing a holistic understanding of its intricacies, contemporary significance, and practical applications. From the responsibilities of Sales Managers to the benefits of accurate predictions for strategic planning, resource allocation, and risk mitigation, this guide equips readers with the tools to excel in the dynamic world of business strategy. Real-life case studies, interactive exercises, and workshops bring theoretical concepts to life, fostering active engagement. With a focus on diverse methods, techniques, and addressing common challenges, the book serves as a comprehensive toolkit for refining forecasting strategies. The conclusion encourages continuous learning and adaptation, ensuring readers are poised to navigate the ever-evolving realm of sales forecasting with confidence and mastery.

Download or read book Prelaunch sales forecasting of a new industrial product written by H. I. Mesak and published by . This book was released on 1988 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.

Download or read book New Product Development written by Robert J. Thomas and published by John Wiley & Sons. This book was released on 1993-11-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the first of a new line of Portable MBA books focusing on specific subjects vital in today's business circles. Managers learn how to maintain a firm grasp of a project throughout its development, how to forecast more accurately, and ultimately how to ensure the success of a product launch.

Download or read book New Product Development written by Gerald G. Udell and published by . This book was released on 1979 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Industrial Marketing written by Klaus Backhaus and published by Springer. This book was released on 1986 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Receiver Questions written by John L. Swasy and published by . This book was released on 1983 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Practical Know how of Selling written by Harish Sujan and published by . This book was released on 1987 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A New Product Launch time Decision Model written by Eunsang Yoon and published by . This book was released on 1984 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Script Development and Validation in Industrial Buyer seller Contexts written by Thomas W. Leigh and published by . This book was released on 1985 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Navigating Strategic Decisions written by John E. Triantis and published by CRC Press. This book was released on 2013-06-12 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on four decades of experience and research, Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting explains how to improve the decision-making process in your organization through the use of better long-term forecasts and decision support. Filled with time-tested methodologies and models, it provides you with the tools to establish the organization, processes, methods, and techniques required for analyzing and forecasting strategic decisions. Describing how to foster the conditions required for forecasts to materialize, this book will help you rank project valuations and select higher value creation projects. It also teaches you how to: Assess the commercial feasibility of large projects Apply sanity checks to forecasts and assess their resource implications Benchmark best-in-class strategic forecasting organizations, processes, and practices Identify project risks and manage project uncertainty Analyze forecasting models and scenarios to determine controllable levers Pinpoint factors needed to ensure that forecasted future states materialize as expected This book provides you with the benefit of the author’s decades of hands-on experience. In this book, John Triantis shares valuable insights on strategic planning, new product development, portfolio management, and business development groups. Describing how to provide world-class support to your corporate, market, and other planning functions, the book provides you with the tools to consistently make improved decisions that are based on hard data, balanced evaluations, well considered scenarios, and sound forecasts.

Download or read book Technological Innovation written by Raghu Garud and published by Cambridge University Press. This book was released on 1997-04-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how technological management can adapt and succeed in a world of inevitable oversights and foresights.

Download or read book Launch Grow Profit Dropshipping Playbook written by Shu Chen Hou and published by Shu chen Hou. This book was released on with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to dive into the lucrative world of dropshipping? Do you dream of running a successful online business that generates consistent profits? Look no further! "Launch, Grow, Profit: Dropshipping Playbook" is your comprehensive guide to building a thriving dropshipping empire from scratch. In this step-by-step playbook, we reveal the closely guarded secrets and proven strategies used by successful dropshippers. Whether you're a seasoned entrepreneur or a complete beginner, this playbook will equip you with the knowledge, tools, and techniques you need to succeed in the competitive e-commerce landscape. Launch Your Business with Confidence Learn the ins and outs of dropshipping and understand how it works to your advantage. We'll walk you through the entire process, from selecting the perfect niche and identifying profitable product categories to setting up your online store and choosing the right eCommerce platform. With our guidance, you'll lay a solid foundation for your business, ensuring a smooth and successful launch. Grow Your Reach and Dominate Your Market Discover the secrets to effective marketing and customer acquisition. From harnessing the power of social media, SEO, content marketing, and paid advertising to driving targeted traffic to your store through influencer collaborations, email marketing, and affiliate partnerships, we'll show you how to maximize your brand's visibility and attract a steady stream of eager customers. Optimize Your Profits and Customer Satisfaction Unlock the keys to profit maximization and customer retention. Our playbook will teach you the art of upselling and cross-selling, increasing your average order value and customer lifetime value. You'll also learn how to implement customer retention programs, personalized offers, and exceptional customer service to turn one-time buyers into loyal brand advocates. Plus, we'll reveal the secrets to generating positive reviews and leveraging social proof to build trust and credibility. Scale Your Business to New Heights Ready to take your dropshipping business to the next level? We've got you covered! Discover the strategies and techniques to scale your operations, expand your product lines, and diversify your revenue streams. You'll learn how to analyze key metrics, optimize your financials, and make data-driven decisions that drive profitability. With our guidance, you'll be well-equipped to automate and outsource tasks, freeing up your time to focus on strategic growth and long-term success. Overcome Challenges and Embrace Future Growth Every journey comes with obstacles, but we'll show you how to overcome common dropshipping challenges with ease. From staying up to date with industry trends and adapting to market changes to exploring potential avenues for expansion, such as international markets or private labeling, you'll be equipped to navigate the ever-evolving landscape of e-commerce and position yourself for long-term success. Unlock the Secrets of Dropshipping Success Today! Don't miss out on this invaluable resource for aspiring dropshipping entrepreneurs. "Launch, Grow, Profit: Dropshipping Playbook" is your roadmap to success, packed with actionable strategies, expert insights, and real-world examples. Whether you're starting from scratch or looking to take your existing business to new heights, this playbook is your ultimate companion on your dropshipping journey. Ready to turn your dreams into reality? Order your copy of "Launch, Grow, Profit: Dropshipping Playbook" today and embark on the path to dropshipping success. It's time to unleash your entrepreneurial potential, dominate your market, and build a profitable online business that stands the test of time. Get ready to launch, grow, and profit like never before!