Download or read book Flagship Marketing written by Tony Kent and published by Routledge. This book was released on 2009-03-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.
Download or read book Flagship Marketing written by Tony Kent and published by Routledge. This book was released on 2009-03-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people’s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
Download or read book Shop Window Flagship Common Ground written by Judith A. Muskett and published by SCM Press. This book was released on 2019-11-30 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Shop-window, flagship, common ground’ views the rich ministry and innovative mission of cathedrals through the novel lens of metaphor; and it offers comparative insights on cathedrals and cathedral-like churches.
Download or read book Multinationals as Flagship Firms written by Alan Rugman and published by OUP Oxford. This book was released on 2003-03-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm. In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. These business networks are usually located in the 'triad' regions of the European Union, North America, and Japan. There are strong cross-border network linkages within these regions, but less 'globalization' than regional economic integration. The theory of the flagship firm/five partners model is applied to the telecommunications, chemicals, automotive, and electronics sectors, amongst others, and the book reports on both empirical studies and field research of the international competitiveness of these sectors. The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology.
Download or read book The New Flagship University written by John Aubrey Douglass and published by Springer. This book was released on 2016-01-26 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Flagship University is an expansive vision for leading national universities and an alternative narrative to global rankings and World Class Universities. The Flagship model explores pathways for universities to re-shape their missions and operational features to expand their relevancy in the societies that gave them life and purpose.
Download or read book Abuelita Faith written by Kat Armas and published by Brazos Press. This book was released on 2021-08-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christianity Today 2022 Book Award Finalist (Christian Living & Discipleship) "[A] powerful debut. . . . This persuasive testament will appeal to Christians interested in the lesser-known women of the Bible."--Publishers Weekly "Armas expertly weaves her own abuelita's history of personal faith and resistance into each chapter and intersects it with biblical text, creating an approachable work."--Library Journal What if some of our greatest theologians wouldn't be considered theologians at all? Kat Armas, a second-generation Cuban American, grew up on the outskirts of Miami's famed Little Havana neighborhood. Her earliest theological formation came from her grandmother, her abuelita, who fled Cuba during the height of political unrest and raised three children alone after her husband passed away. Combining personal storytelling with biblical reflection, Armas shows us how voices on the margins--those often dismissed, isolated, and oppressed because of their gender, socioeconomic status, or lack of education--have more to teach us about following God than we realize. Abuelita Faith tells the story of unnamed and overlooked theologians in society and in the Bible--mothers, grandmothers, sisters, and daughters--whose survival, strength, resistance, and persistence teach us the true power of faith and love. The author's exploration of abuelita theology will help people of all cultural and ethnic backgrounds reflect on the abuelitas in their lives and ministries and on ways they can live out abuelita faith every day.
Download or read book Qe2 written by Ronald W. Warwick and published by W. W. Norton & Company. This book was released on 1999 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the most thorough book on the legendary "Queen Elizabeth II" includes the refit of the mid-1990s and many new photos of interiors and details. Capt. Warrick begins with the history of the ship and moves forward to the new owner's plans for the future. 150 color photos.
Download or read book Conservation by Proxy written by Tim Caro and published by Island Press. This book was released on 2010-06-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast scope of conservation problems has forced biologists and managers to rely on "surrogate" species to serve as shortcuts to guide their decision making. These species-known by a host of different terms, including indicator, umbrella, and flagship species-act as proxies to represent larger conservation issues, such as the location of biodiversity hotspots or general ecosystem health. Synthesizing an immense body of literature, conservation biologist and field researcher Tim Caro offers systematic definitions of surrogate species concepts, explores biological theories that underlie them, considers how surrogate species are chosen, critically examines evidence for and against their utility, and makes recommendations for their continued use. The book clarifies terminology and contrasts how different terms are used in the real world considers the ecological, taxonomic, and political underpinnings of these shortcuts identifies criteria that make for good surrogate species outlines the circumstances where the application of the surrogate species concept shows promise Conservation by Proxy is a benchmark reference that provides clear definitions and common understanding of the evidence and theory behind surrogate species. It is the first book to review and bring together literature on more than fifteen types of surrogate species, enabling us to assess their role in conservation and offering guidelines on how they can be used most effectively.
Download or read book Flagships Three written by Charles Edwin Woodrow Bean and published by . This book was released on 1913 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing the City written by H. Smyth and published by Taylor & Francis. This book was released on 2005-11-04 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Download or read book Out of the Box written by Shonquis Moreno and published by Die Gestalten Verlag. This book was released on 2011 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today than ever before. The strong influence of e-commerce and the digital realm is forcing brands to rethink the traditional presentation of their wares in conventional stores. More and more companies throughout the world are exploring new concepts for the sale and presentation of their products, or they are establishing events to boost brand image. They are increasingly searching for new ways to offer their customers brand experiences on an emotional level. Out of the Box! is an inspirational collection of solutions from around the globe that allow us to experience brands in unique ways. These range from flagship stores, in which a vision for a brand image is implemented in real space, to makeshift pop-up shops, which celebrate the essence of a brand for a targeted audience or timeframe. The book also explores how novel approaches--including, for example, thematic sales areas in concept stores, formats that mix galleries with boutiques, mobile retail units, and event locations--are blazing all kinds of trails in current brand communication. With 288 pages brimming with international examples, Out of the Box! shows architects, brand managers, graphic designers, and interior designers how they can effectively establish their brands in the real world in a way that results in unforgettable emotional experiences for discerning, internet-minded customers.
Download or read book United States 1740 1919 written by Derrick Murphy and published by HarperCollins UK. This book was released on 2008-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 2008 specifications, this book includes coverage from the causes of the American Revolutionary War to the end of the First World War. With historical interpretations, document source questions, explanation of difficult words and concepts, a study skills section for exam preparation and visuals to support learning available online. Contents: Study and examination skills 1 The United States 1740 1919: A synoptic overview 2 The Struggle for Independence c1740 1783 3 Westward Expansion in the 19th Century 4 The Causes and Course of the Civil War, 1840 1865 5 The Gilded Age' to the First World War, 1865 1919 6 Civil Rights 1865 1919 Index"
Download or read book The Warship Mary Rose written by David Childs and published by Seaforth Publishing. This book was released on 2014-04-30 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new paperback edition brings the history of Henry VIII's famous warship right up to date with new chapters on the stunning presentation of the hull and the 19,000 salvaged artefacts in the new museum in Portsmouth.Mary Rose has, along with HMS Victory, become an instantly recognisable symbol of Britain's maritime past, while the extraordinary richness of the massive collection of artefacts gleaned from the wreck has meant that the ship has acquired the status of some sort of 'time capsule', as if it were a Tudor burial site. But she is much more than an archaeological relic; she was a warship, and a revolutionary one, that served in the King's navy for thirty-four years, almost the entire length of his reign.This book tells the story of her eventful career, placing it firmly within the colourful context of Tudor politics, court life and the developing administration of a permanent navy. And though the author also brings the story right down to the present day, with chapters on the recovery, the fresh ideas and information thrown up by the massive programme of archaeological work since undertaken, and the new display just recently opened at Portsmouth Historic Dockyard, it is at heart a vivid retelling of her career and, at the end, her dramatic sinking.With this fine narrative and the beautiful illustrations the book will appeal to the historian and enthusiast, and also to the general reader and museum visitor.
Download or read book Calendar of Letters and State Papers Relating to English Affairs written by Great Britain. Public Record Office and published by . This book was released on 1899 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report written by United States. Bureau of Naval Personnel and published by . This book was released on 1901 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Flagships of Imperialism written by Freda Harcourt and published by Manchester University Press. This book was released on 2006-07-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first scholarly monograph on the history of the P&O shipping company, which many would argue was the truly central and iconic shipping line of empire. It is also the first history of P&O to pay due attention to the political context - the politics of the British Empire - which shaped the company's development.
Download or read book Flagship written by Mike Carlton and published by Random House Australia. This book was released on 2018-08 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1924, when the grand old battle cruiser HMAS Australia I, once the pride of the nation, was sunk off Sydney Heads, there was a day of national mourning. In 1928, the RAN acquired a new ship of the same name, the fast, heavy cruiser HMAS Australia II, and she finally saw action when World War II began, patrolling the North Atlantic on the lookout for German battleships. By March 1942, Australia had returned home, where the ship was stunned by a murder. One night one of her sailors, Stoker Riley, was found stabbed. Before he died, he named his two attackers, and the two men were found guilty and sentenced to death under British Admiralty law. Only weeks later Australia fought in the Battle of the Coral Sea near Papua New Guinea, the first sea battle to stop the Japanese advance in the Pacific. She was heavily attacked and bombed from the air but, with brilliant ship-handling, escaped unscathed. In 1944, she took part in the greatest sea fight of all time, the Battle of Leyte Gulf, which returned General Douglas MacArthur to the Philippines. She was struck by a kamikaze bomber, killing her captain and 28 other men. The next year, she was hit by four kamikaze planes on four successive days. She was attacked by more kamikaze aircraft than any other Allied ship in the war, and in the end this finished her war. She retired gracefully, laden with battle honors, and was scrapped in 1956--the last of her name, for the navy no longer uses Australia for its ships.
