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Book Five Strategies to Increase Annual Fund Revenue

Download or read book Five Strategies to Increase Annual Fund Revenue written by Pamela H. Witter and published by Charitychannel LLC. This book was released on 2017-08-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The annual fund is the most critical form of fundraising. The author has brilliantly distilled down the entire process into five strategies that she uses to successfully grow the annual funds she manages: perfecting messaging, utilizing data to improve systems, segmentation, relationship building, and best practices.

Book Capital Campaigns  Strategies that Work

Download or read book Capital Campaigns Strategies that Work written by Andrea Kihlstedt and published by Jones & Bartlett Publishers. This book was released on 2009-02-06 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.

Book The Process Driven Annual Fund  Turn Your Annual Fund Campaign Into A Revenue Machine

Download or read book The Process Driven Annual Fund Turn Your Annual Fund Campaign Into A Revenue Machine written by Ron Rescigno and published by . This book was released on 2021-02-02 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Annual Fund is the foundation of any strong fundraising program because this is where you will find new donors and identify future major gift donors. When you build a strong foundation, you will create the process that nurtures your donors and prospects for years to come. Regretfully, many nonprofits are spending valuable financial resources, time and energy on new donor acquisition because individual giving is down. They don't understand or are unwilling to invest in a strong annual fund program that includes both new and current donor strategies and provides its donors and prospects with a continuous flow of communication throughout a given year. Nonprofit organizations that treat their donors with respect and a true desire for creating a relationship that's built on trust and loyalty will grow revenue. It's as simple as that. In his book, The Process-Driven Annual Fund, Ron Rescigno explains how Rescigno's proven process, when followed, will result in a thriving annual fund, including more new donors, better donor retention and more major gift prospects than ever before. Told with love and affection for the work nonprofits do, The Process- Driven Annual Fund describes the vital role the annual fund must play when it comes to engaging, building, and stewarding relationships with donors.

Book Joan Garry s Guide to Nonprofit Leadership

Download or read book Joan Garry s Guide to Nonprofit Leadership written by Joan Garry and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

Book Achieving Excellence in Fundraising

Download or read book Achieving Excellence in Fundraising written by Eugene R. Tempel and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

Book How to Write Successful Fundraising Appeals

Download or read book How to Write Successful Fundraising Appeals written by Mal Warwick and published by John Wiley & Sons. This book was released on 2013-05-24 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Book Fundraising Fundamentals

Download or read book Fundraising Fundamentals written by James M. Greenfield and published by John Wiley & Sons. This book was released on 2004-03-15 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fundraising Fundamentals is a practical and valuable resource forfundraising professionals, trustees, philanthropists, and nonprofitexecutives who aspire to raise substantial monies for worthycauses. I have utilized Jim Greenfield's literature in variousfundraising courses . . . my students have benefited from thetheory and substance that Jim so clearly conveys along withreal-life models that can be applied to their respectiveorganizations." -Stephen M. Levy, CFRE, President of Levy PhilanthropicCounsel Former Chair of the Association of Professionals FoundationBoard Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annualgiving campaign Learn how to carry out winning annual giving campaigns that willhelp your nonprofit organization grow and increase its financialresources with Fundraising Fundamentals. Complete with theessential basics of fundraising and comprehensive enough to helpexperienced fundraisers improve their campaigns, this up-to-dateSecond Edition features key material on: * How to find likely first-time donors * Membership organizations and donor clubs * Methods of donor renewal, upgrading, and reward * Recruiting and training volunteer solicitors * Multimedia and Internet soliciting techniques

Book Major Gift Fundraising for Small Shops

Download or read book Major Gift Fundraising for Small Shops written by Amy Eisenstein and published by . This book was released on 2014-02 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amy Eisenstein guides you, in only five hours a week, to safely and surely meet the challenges of getting your organization ready for major gift fundraising, all the way up to that all-important ask--and beyond. If you've been in fundraising for any length of time, you've no doubt heard of the "90/10 Rule." In its simplest terms, it means that 90 percent of the funding comes from 10 percent of our donors. Yet far too often, the majority of our time is spent focused on low-yield fundraising activities, such as events. Amy argues that the key to successful long-term, sustainable fundraising lies in dramatically increasing your fundraising income from individual donors. And savvy fundraisers will do well to heed her advice. But how can you get started? With Amy at the helm, guiding you in developing your organization's major gifts program, you'll find it's absolutely doable. Amy doesn't pull any punches. She makes it clear, if you're going to succeed in major gifts, that everyone will need to be on board and that effective and consistent fundraising training is a must. It's a commitment. Throughout the book, she explains key fundraising concepts, the difference between major gifts and capital campaigns, how to determine exactly what constitutes a major gift for your organization, the importance of gift acceptance policies, job responsibilities for your major gift team, the role of online fundraising in major gifts fundraising, the role of direct mail, maintaining your database, and more. In short, she cuts to the chase to show you that major gift fundraising is something that, yes, you can do. It just takes focus and Amy's know-how, marvelously outlined within these pages. Part One-- You Can Raise Major Gifts in Only Five Hours per Week! Chapter One: The Secret to Successful Fundraising: Creating a Culture of Philanthropy and Professionalism at Your Organization Chapter Two: Creating Your Strategy Chapter Three: The Secret Weapon of Major Gifts: Engaging Your Board Chapter Four: Creating an Army of Advocates and the Role of Social Media Chapter Five: What Does Bulk Mail Have to Do with Major Gifts? Part Two-- Are You Ready to Ask for a Major Gift? Preparing to Ask Chapter Six: Who Will You Ask for Major Gifts? Chapter Seven: Researching Your Prospects: The Fine Line between Professional and Creepy Chapter Eight: The Art and Science of Getting a Meeting: How to Meet With People You Know--and with People You Don't Chapter Nine: How to Build Deeper Relationships with Major Gift Prospects Part Three-- The Moment of Truth: Asking and Beyond Chapter Ten: Get Ready to Ask Chapter Eleven: The Moment of Truth (Time to Ask) Chapter Twelve: More Than Simply Thank You Part Four-- Taking Your Organization to the Next Level Chapter Thirteen: Considering a Capital Campaign? Chapter Fourteen: Can a Small Shop Really Do Planned Giving? Chapter Fifteen: Moving on Up: Taking Your Organization to the Next Level

Book The Intentional Board

    Book Details:
  • Author : M Kent Stroman
  • Publisher :
  • Release : 2019-09-02
  • ISBN : 9781941050514
  • Pages : 214 pages

Download or read book The Intentional Board written by M Kent Stroman and published by . This book was released on 2019-09-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever feel like you're just spinning your wheels in the boardroom? That you aren't on the same page with other members of the board and senior staff? Do you sometimes wonder if you're really accomplishing the purpose for which the organization was created? If so, please realize this: You are not alone! The Intentional Board was written specifically with these frustrations in mind. It's written in a the conversational style common to all In the Trenches books published by CharityChannel Press. Intentional vs. Accidental Board Kent Stroman coined the term "accidental board" to describe the governance condition he has too-frequently encountered in his decades in the nonprofit field. It makes no difference how old or new. Large or small. Sophisticated or simple. Local or international. Boards tend to fall prey to the same reality that plagues every other entity: Left to their own devices, they will decay. And, unfortunately, most don't have to decline very far for the decay to become noticeable. Accidental boards result from the forces of human nature. A handful of well-intentioned individuals with a boatload of passion joins together to solve a specific problem. They form a nonprofit organization, and someone tells them they must have a board. No problem. Several of them know attorneys (maybe someone who practices family law) and ask for assistance. These kind and generous attorneys provide pro bono services--well beyond their area of expertise--to help get the organization started on the right foot. The formal structure for governing a charitable entity is born, and everyone goes happily about their respective business. But trouble is brewing. It's invisible. It's just below the surface. The governance capabilities of the board are not keeping up with the demands of the mission. The governance framework laid out in the bylaws is not aligned with the structure required of a charitable entity. And just like a Kansas tornado, the winds are shifting, and the shift goes unnoticed. Initially. Next thing we know Toto is flying. And, we're not in Kansas anymore! Yikes! Unless an intervention occurs, the result will be the formation of one more accidental board. A roomful of dedicated, generous, passionate members will gradually create a governance structure that does not work. If left untreated, this will eventually become a major distraction from the charitable programs and threaten the very existence of the organization. The intentional board, however, is the result of purposeful, deliberate action. In The Intentional Board, Stroman expertly weaves his powerful but easy-to-grasp 17 Laws of the Intentional Board to give you a framework for getting your board back on track. The intentional board is a journey--not a destination. It involves a collective striving for excellence. And it's a rewarding endeavor for all who are involved. No one who has served on an intentional board will ever be content returning to an accidental board. Rather, these enlightened board members will become change agents for transforming other organizations from survival to significance in their governance practices. Who Will Benefit? The Intentional Board is for anyone who wants a healthy, well-governed organization. It's indespensible for: Executive Directors Aspiring Executive Directors Board Chairs Board Members Prospective Board Members Governance Consultants Emerging Leaders Young Professionals Students of Nonprofit Leadership

Book Nonprofit Fundraising 101

Download or read book Nonprofit Fundraising 101 written by Darian Rodriguez Heyman and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

Book Fundraising for Social Change

Download or read book Fundraising for Social Change written by Kim Klein and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Book Strategic Planning for Fund Raising

Download or read book Strategic Planning for Fund Raising written by Wesley E. Lindahl and published by Jossey-Bass. This book was released on 1992-11-18 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed strategic planning methodology that nonprofits can use to get the best results for their fund-raising dollars. Wesley Lindahl shows how nonprofit organizations--including health care providers, colleges and universities, and others--can optimize gift income by strategically allocating fund-raising resources. Lindahl explains how to analyze such programs as major gifts, planned giving, annual campaigns, direct mail appeals, and phone-a-thons, and distribute resources among them most effectively. Drawing on a specific example of how the methodology has been used at Northwestern University, he describes each step in developing a strategic plan, from initiating the planning process to monitoring its results. And he explains how a range of institutions--from small groups using just two or three fund-raising techniques to large institutions with a wide array of programs--can adapt and utilize this strategic planning method. Lindahl summarizes the planning process in four major steps--mission strategy, budget, and control--and enumerates the benefits of using this method. He describes how to set up a steering committee and schedule the necessary planning sessions throughout the fiscal year. He explains how to interpret past results, survey the current economic and regulatory climate, and assess the public image of the organization--and how to use this information in planning fund-raising efforts. He specifies how electronic spreadsheets and special software can be used to determine the optimal allocation of resources, shows how to apply this analysis in a usable strategy, and discusses the strategic advantages of emphasizing long-term development programs.

Book Monthly Giving

    Book Details:
  • Author : Erica Waasdorp
  • Publisher :
  • Release : 2013-01-21
  • ISBN : 9780985968311
  • Pages : 132 pages

Download or read book Monthly Giving written by Erica Waasdorp and published by . This book was released on 2013-01-21 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Fundraising Principles and Practice

Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Book Fundraising Strategies for Community Colleges

Download or read book Fundraising Strategies for Community Colleges written by Steve Klingaman and published by Taylor & Francis. This book was released on 2023-07-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a co-publication with CASE.Fundraising Strategies for Community Colleges is a hands-on, step-by-step guide to building a million-dollar-a-year development office.Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges. In order to gain a fair share, community colleges can rely on this book to deploy strategies effectively used by 4-year colleges. The author, Steve Klingaman, has raised over $40 million dollars for two-year and four-year colleges over a 25-year development career.With its emphasis on planning the work and working the plan, Fundraising Strategies for Community Colleges offers practical advice and concrete steps on how to build a strong advancement team with robust Annual Fund, grants, major gifts, planned giving programs.Topics include:* Strategies used at one two-year college that raised $50 million over ten years* 75 boxed tips on the details that matter most* How to create an institutional commitment to advancement* How to enhance the advancement function* How to build an effective foundation board that gives* How to grow the Annual Fund with sustainable, repeatable gifts* Secrets top universities use to close major gifts* Continuous quality improvement techniques to improve results year after year.Fundraising Strategies for Community Colleges is the only comprehensive development guide to focus on community college fund raising. Written for development professionals, college presidents, board members, trustees, faculty leaders, and other college leadership, this book is an essential, practical guide that fills a critical gap in the market.

Book Social Startup Success

Download or read book Social Startup Success written by Kathleen Kelly Janus and published by Da Capo Lifelong Books. This book was released on 2018-01-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: With business advice from an expert entrepreneur, learn how to identify and leverage the key factors that will bring sustainability and success to your startup. Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Janus's clear benchmark for a social enterprise's sustainability? ​Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurship's essential playbook; the first definitive guide to solving the problem of scale.

Book New Strategies for Educational Fund Raising

Download or read book New Strategies for Educational Fund Raising written by Michael J. Worth and published by Rowman & Littlefield Publishers. This book was released on 2002-11-30 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future. Michael Worth gives a great deal of attention to the environment in which those responsible for advancement in higher education have to work today. The book addresses new areas in the field that didn't exist when Worth wrote his first edition of this book in 1993. For example, the use of financial instruments in the planning of gift giving are more sophisticated, and business techniques have been tapped to improve management of programs and measurement of success. Part II of the book describes the underlying foundations of educational fund raising in three chapters, each written by an expert contributor. This section of the book describes the base of knowledge in the field (theory and research) and discusses the institutional plan and its relationship to the goals and objectives of the institution. Part V, covers corporate and foundation support, which is based on reasoned strategies and business plans and goals rather than on altruism and emotion, which can often be the foundation for individual giving. The book also includes a glossary and a selective bibliography.