Download or read book The Brand Strategy Canvas written by Patrick Woods and published by Apress. This book was released on 2019-12-09 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.

Download or read book Cancer Control written by World Health Organization and published by World Health Organization. This book was released on 2007 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, 7.6 million people died of cancer. More than 70% of those deaths occured in low and middle income countries. WHO has developed a series of six modules that provides practical advice for programme managers and policy-makers on how to advocate, plan and implement effective cancer control programmes, particularly in low and middle income countries.The WHO guide is a response to the World Health Assembly resolution on cancer prevention and control (WHA58.22), adopted in May 2005, which calls on Member States to intensify action against cancer by developing and reinforcing cancer control programmes.

Download or read book Key Message Delivered written by Wolfgang Hackenberg and published by Haufe-Lexware. This book was released on 2013-12-16 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory. Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems.

Download or read book Communicating to Advance the Public s Health written by Institute of Medicine and published by National Academies Press. This book was released on 2015-12-02 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Download or read book The Future of Nursing written by Institute of Medicine and published by National Academies Press. This book was released on 2011-02-08 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Nursing explores how nurses' roles, responsibilities, and education should change significantly to meet the increased demand for care that will be created by health care reform and to advance improvements in America's increasingly complex health system. At more than 3 million in number, nurses make up the single largest segment of the health care work force. They also spend the greatest amount of time in delivering patient care as a profession. Nurses therefore have valuable insights and unique abilities to contribute as partners with other health care professionals in improving the quality and safety of care as envisioned in the Affordable Care Act (ACA) enacted this year. Nurses should be fully engaged with other health professionals and assume leadership roles in redesigning care in the United States. To ensure its members are well-prepared, the profession should institute residency training for nurses, increase the percentage of nurses who attain a bachelor's degree to 80 percent by 2020, and double the number who pursue doctorates. Furthermore, regulatory and institutional obstacles-including limits on nurses' scope of practice-should be removed so that the health system can reap the full benefit of nurses' training, skills, and knowledge in patient care. In this book, the Institute of Medicine makes recommendations for an action-oriented blueprint for the future of nursing.

Download or read book Disease Control Priorities Third Edition Volume 6 written by King K. Holmes and published by World Bank Publications. This book was released on 2017-11-06 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infectious diseases are the leading cause of death globally, particularly among children and young adults. The spread of new pathogens and the threat of antimicrobial resistance pose particular challenges in combating these diseases. Major Infectious Diseases identifies feasible, cost-effective packages of interventions and strategies across delivery platforms to prevent and treat HIV/AIDS, other sexually transmitted infections, tuberculosis, malaria, adult febrile illness, viral hepatitis, and neglected tropical diseases. The volume emphasizes the need to effectively address emerging antimicrobial resistance, strengthen health systems, and increase access to care. The attainable goals are to reduce incidence, develop innovative approaches, and optimize existing tools in resource-constrained settings.

Download or read book Secret Messages written by David J. Alvarez and published by . This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: To defeat your enemies you must know them well. In wartime, however, enemy codemakers make that task much more difficult. If you cannot break their codes and read their messages, you may discover too late the enemy's intentions. That's why codebreakers were considered such a crucial weapon during World War II. In Secret Messages, David Alvarez provides the first comprehensive analysis of the impact of decoded radio messages (signals intelligence) upon American foreign policy and strategy from 1930 to 1945. He presents the most complete account to date of the U.S. Army's top-secret Signal Intelligence Service (SIS): its creation, its struggles, its rapid wartime growth, and its contributions to the war effort. Alvarez reveals the inner workings of the SIS (precursor of today's NSA) and the codebreaking process and explains how SIS intercepted, deciphered, and analyzed encoded messages. From its headquarters at Arlington Hall outside Washington, D.C., SIS grew from a staff of four novice codebreakers to more than 10,000 people stationed around the globe, secretly monitoring the communications of not only the Axis powers but dozens of other governments as well and producing a flood of intelligence. Some of the SIS programs were so clandestine that even the White House—unaware of the agency's existence until 1937—was kept uninformed of them, such as the 1943 creation of a super-secret program to break Soviet codes and ciphers. In addition, Alvarez brings to light such previously classified operations as the interception of Vatican communications and a comprehensive program to decrypt the communications of our wartime allies. He also dispels many of the myths about the SIS's influence on American foreign policy, showing that the impact of special intelligence in the diplomatic sphere was limited by the indifference of the White House, constraints within the program itself, and rivalries with other agencies (like the FBI). Drawing upon military and intelligence archives, interviews with retired and active cryptanalysts, and over a million pages of cryptologic documents declassified in 1996, Alvarez illuminates this dark corner of intelligence history and expands our understanding of its role in and contributions to the American effort in World War II.

Download or read book The Ultimate Guide to Storytelling in Business written by Samir Parikh and published by John Wiley & Sons. This book was released on 2024-02-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop shop for everything that you need to know about storytelling in business. How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn’t recognize its value? Storytelling is mission-critical to the advancement of our careers and our businesses. In the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences. The author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover: A proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable and repeatable way. The importance of creating a one-page story blueprint to road-test your story. How the subtle use of emotional triggers will help you to control the reactions of your audience. A rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models and the launch of ground-breaking technical ideas. A 23-point checklist to ensure that you are ready for your next storytelling endeavor. Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is a can’t-miss resource for generating impact and getting your ideas recognized.

Download or read book Leading and Managing Strategic Suppliers written by Richard Moxham and published by Business Expert Press. This book was released on 2019-05-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical guidance on the knowledge and skills required for managers whose role involves the management of the relationship with and the performance of strategically important suppliers. Strategic suppliers provide critical products and services to their clients. In a production environment, if the supply chain for critical components breaks down and delivery dates are missed, the production line may stop. If an IT supplier fails to deliver key system development projects on time, the implications for the business can be catastrophic. With the growth of outsourcing, where entire business functions are delegated to a supplier, the dependency on them is further increased; with offshoring there are additional complexities. An organization’s ability to manage its strategic supplier base effectively is central to its performance, competitiveness, and future success. This book provides practical guidance on the knowledge and skills required for managers whose role involves the management of the relationship with and the performance of strategically important suppliers. Although the focus is on the management of suppliers during the live relationship, the approach is holistic as the entire supplier management process is discussed in detail using a Supplier Lifecycle model. There are five stages—identify the business requirement, research the supply market, carry out procurement and supplier selection, integrate and transition to the new supplier and their services, and manage the delivery of the products and services for the contracted period.

Download or read book The Storytelling Non Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Download or read book Cognitive Aging written by Institute of Medicine and published by National Academies Press. This book was released on 2015-07-21 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most Americans, staying "mentally sharp" as they age is a very high priority. Declines in memory and decision-making abilities may trigger fears of Alzheimer's disease or other neurodegenerative diseases. However, cognitive aging is a natural process that can have both positive and negative effects on cognitive function in older adults - effects that vary widely among individuals. At this point in time, when the older population is rapidly growing in the United States and across the globe, it is important to examine what is known about cognitive aging and to identify and promote actions that individuals, organizations, communities, and society can take to help older adults maintain and improve their cognitive health. Cognitive Aging assesses the public health dimensions of cognitive aging with an emphasis on definitions and terminology, epidemiology and surveillance, prevention and intervention, education of health professionals, and public awareness and education. This report makes specific recommendations for individuals to reduce the risks of cognitive decline with aging. Aging is inevitable, but there are actions that can be taken by individuals, families, communities, and society that may help to prevent or ameliorate the impact of aging on the brain, understand more about its impact, and help older adults live more fully and independent lives. Cognitive aging is not just an individual or a family or a health care system challenge. It is an issue that affects the fabric of society and requires actions by many and varied stakeholders. Cognitive Aging offers clear steps that individuals, families, communities, health care providers and systems, financial organizations, community groups, public health agencies, and others can take to promote cognitive health and to help older adults live fuller and more independent lives. Ultimately, this report calls for a societal commitment to cognitive aging as a public health issue that requires prompt action across many sectors.

Download or read book Routledge Handbook of Environmental Hazards and Society written by Tara K. McGee and published by Routledge. This book was released on 2022-06-30 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a state-of-the-science review of research and practice in the human dimensions of hazards field. The Routledge Handbook of Environmental Hazards and Society reviews and assesses existing knowledge and explores future research priorities in this growing field. It showcases the work of international experts, including established researchers, future stars in the field, and practitioners. Organised into four parts, all chapters have an international focus, and many include case studies from around the world. Part I explains geophysical and hydro-meteorological/climatological hazards, their impacts, and mitigation. Part II explores vulnerability, resilience, and equity. Part III explores preparedness, responses during environmental hazard events, impacts, and the recovery process. Part IV explores policy and practice, including governments, support provided during and after environmental hazard events, and provision of information. This Handbook will serve as an important resource for students, academics, practitioners, and policymakers working in the fields of environmental hazards and disaster risk reduction.

Download or read book Direct Marketing in Practice written by Matthew Housden and published by Routledge. This book was released on 2012-04-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Download or read book Food Hygiene and Applied Food Microbiology in an Anthropological Cross Cultural Perspective written by Aleardo Zaccheo and published by Springer. This book was released on 2016-11-02 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book demonstrates that food safety is a multidisciplinary scientific discipline that is specifically designed to prevent foodborne illness to consumers. It is generally assumed to be an axiom by both nonprofessionals and professionals alike, that the most developed countries, through their intricate and complex standards, formal trainings and inspections, are always capable of providing much safer food items and beverages to consumers as opposed to the lesser developed countries and regions of the world. Clearly, the available data regarding the morbidity and the mortality in different areas of the world confirms that in developing countries, the prevalence and the incidence of presumptive foodborne illness is much greater. However, other factors need to be taken into consideration in this overall picture: First of all, one of the key issues in developing countries appears to be the availability of safe drinking water, a key element in any food safety strategy. Second, the availability of healthcare facilities, care providers, and medicines in different parts of the world makes the consequences of foodborne illness much more important and life threatening in lesser developed countries than in most developed countries. It would be therefore ethnocentric and rather simplistic to state that the margin of improvement in food safety is only directly proportional to the level of development of the society or to the level of complexity of any given national or international standard. Besides standards and regulations, humans as a whole have evolved and adapted different strategies to provide and to ensure food and water safety according to their cultural and historical backgrounds. Our goal is to discuss and to compare these strategies in a cross-cultural and technical approach, according to the realities of different socio-economic, ethnical and social heritages.

Download or read book 5 Chairs 5 Choices written by Louise Evans and published by . This book was released on 2020-05-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a call to action. We spend about eighty percent of our day at work, the rest is at home. If we have a bad day at work we are likely to take that negativity home with us and vice versa. It is of paramount importance that we create healthy environments in the spaces that most affect our lives by giving of our best and receiving the like in return. The 5 Chairs is a powerful and systematic method which helps us master our own behaviours and manage the behaviours of others. To be a good leader is to contribute to the success and happiness of everyone, at work and at home, on a conscious level. The 5 Chairs offer 5 Choices. Which will you choose?"One of the most practical books on emotional intelligence that I have ever read."Richard Barrett, Chairman and Founder of the Barrett Values Centre."Louise's work is for people with the intelligence and humility to believe that in life one can always improve, one can try to understand before judging and one can listen to other people's convictions no matter how diverse. In an increasingly multicultural, globalised world where managing diversity is key to success, Louise's guidelines should be a moral obligation."Franco Moscetti CEO, Axel Glocal Business, previously CEO of Amplifon Ltd"The 5 Chair experience is powerful. After reading the book you feel more equipped, excited even, to manage your daily behaviours and conversations in a completely new way, both at work and at home. It's a real game changer."David Trickey CEO at TCO International and Partner at Viral Change TM"Louise's groundbreaking book is for anyone who is interested in bringing more empathy, emotional intelligence and consciousness into their career (and into their daily life). The examples in this insightful book are practical and easy to integrate, and it's a must-read for anyone who wants to be an inspiring and more effective Leader."Ellen Looyen, Bestselling Author, "Branded for Life!"

Download or read book The Parent Backpack for Kindergarten through Grade 5 written by ML Nichols and published by Ten Speed Press. This book was released on 2013-07-23 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a book that demystifies our daunting education system by giving parents the insights and strategies they need to build positive relationships with teachers and connect to their children’s learning in productive ways. Involved Parents = Better Students How do you ensure your child gets the best education possible when U.S. schools have become overburdened, test-driven institutions that rank only average worldwide? Decades of research confirm that when parents engage with their children’s learning, kids do better in school—and life. This straight-talking guide helps you: • understand the critical role you play in your child’s education, • connect with educators in respectful ways, • encourage a love of reading in your kids, • minimize homework meltdowns and disorganization, • support students who struggle academically, • help children navigate social situations and bullying, and • fuel your child’s mind and body for learning. Parent involvement looks different for every family and every child. Packed with real stories and tested strategies, The Parent Backpack demystifies our complex education system and gives you the insights you need to help your kids thrive.