Download or read book Fishermen s Direct Marketing Manual written by Terry Lee Johnson and published by . This book was released on 2007 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Securing sustainable small scale fisheries Showcasing applied practices in value chains post harvest operations and trade written by Zelasney, J. ; Ford, A, ; Westlund, L. ; Ward, A. and Riego Peñarubia, O. eds. and published by Food and Agriculture Organization of the United Nations. This book was released on 2020-06-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SSF Guidelines recognize the right of fishers and fishworkers, acting both individually and collectively, to improve their livelihoods through value chains, post-harvest operations and trade. To achieve this, the Guidelines recommend building capacity of individuals, strengthening organizations and empowering women; reducing post-harvest losses and adding value to small-scale fisheries production; and facilitating sustainable trade and equitable market access. This document includes nine studies showcasing applied practices and successful initiatives in support of enhancing small-scale fisheries value chains, post-harvest operations and trade, based on the recommendations contained in the SSF Guidelines. Cases presented have been chosen on the basis that they can be emulated elsewhere by small-scale fishery proponents including, but not limited to, national administrations, non-governmental organizations, civil society organizations, private enterprises, development agencies and intergovernmental bodies. An analysis of enabling conditions as well as related challenges and opportunities are discussed in each case. The document supports the 2030 Agenda for Sustainable Development – specifically SDG 14.b: “provide access for small-scale artisanal fishers to marine resources and markets”; and SDG 2.3: “by 2030 double the agricultural productivity and the incomes of small-scale food producers, particularly women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment”.

Download or read book Alaska Fisherman s Direct Marketing Manual written by Donna Parker and published by . This book was released on 1997 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Aquaculture Marketing Handbook written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2008-02-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.

Download or read book The Complete Idiot s Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Download or read book The Global Governance of Food written by Sara R. Curran and published by Routledge. This book was released on 2013-09-13 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food provides a particularly exciting and grounded research site for understanding the mechanisms governing global transactions in the 21st century. While food is intimately and fundamentally related to ecological and human well-being, food products now travel far flung trade routes to reach us. International trade in food has tripled in value and quadrupled in volume since 1960 and tracing the production, movement, transformation, and consumption of food necessitates research that situates localities within global networks and facilitates our capacity to "see the trees and the forest" by zooming from the global to the local and back to the global. Our need for food is a constant; how we acquire food is a variable; and the production, commercialization, and consumption of food therefore offer an invaluable window onto the globalization of the world we inhabit. Food provides an ideal site for answering the fundamental questions of governance of central concern to globalization debates. This book presents recent and interdisciplinary scholarship about the variety of mechanisms governing global food systems and their impacts on human and environmental well-being This book was previously published as a special issue of Globalizations

Download or read book The Fisherman s Guide To Selling written by Joe DiMisa and published by Simon and Schuster. This book was released on 2007-02-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cast the right bait, and reel in the sales! Sales expert Joseph DiMisa draws on his experience as a seasoned saltwater fisherman to explain how to land the big one, or sale, through the eyes of an angler. In The Fisherman's Guide to Selling, DiMisa explains strategies used for catching everything from small fish (frequent transactional sales) to big game fish (a GBP 100k+ account). Handy sales tips, useful checklists and a bounty of clever fishing metaphors complement the content to describe a successful sales process that any salesperson will benefit from: knowing what the fish (clients) are biting keeping the tackle box full casting a wide net and checking the lines and preparing for rough seas ahead

Download or read book Information and communication technologies for small scale fisheries ICT4SSF A handbook for fisheries stakeholders written by Tilley, A. and Roscher, M. (Ed.) and published by Food & Agriculture Org.. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this report is to present evidence towards how Information and Communication Technologies for Small-scale Fisheries (ICT4SSF) might enable and support the implementation of the FAO’s Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries in the Context of Food Security and Poverty Eradication (SSF Guidelines). We present case studies of ICT4SSF initiatives in different use areas to identify key themes and reflect on successes and failures. There are very few baselines against which to compare fisher wellbeing and access before and after ICT initiatives, and this gap is an important finding in this report. Thus far, success has only been assessed qualitatively and relatively, in terms of uptake, sustainability and local legitimacy. Still, some ICT4SSF initiatives presented in this document are closely aligned with the Principles for Digital Development and the objectives of the SSF Guidelines. These initiatives highlighted that when ICTs are locally led or developed, or co-designed with end users and marginalised groups, or strengthened already existing networks and technologies, the potential for positive impact is much higher. However, there is much less evidence of proactive confrontation of inequality through data ownership. Further, there are very few examples of developing mechanisms for fishers and fish workers to hold, access or own their data, or legal mechanisms to recognise their ownership, or protect them against misuse or manipulation.

Download or read book Salmon Shark Manual written by Brian C. Paust and published by . This book was released on 1989 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pacific Fishing written by and published by . This book was released on 2006 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Seafood and Aquaculture Marketing Handbook written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.

Download or read book No B S Guide to Direct Response Social Media Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2020-05-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone’s Talking About It. But Nobody Knows What They’re Talking About. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back. Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to: Turn passive content into an active conversion tool Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service) Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers” Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

Download or read book Direct Marketing and Related Topics written by and published by . This book was released on 1997 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guide for Identifying Assessing and Reporting on Subsidies in the Fisheries Sector written by Lena Westlund and published by Food & Agriculture Org.. This book was released on 2004 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication contains detailed and practical guidance for fisheries professionals on identification, assessment and reporting of subsidies in the fisheries sector, covering the following topics: planning and preparation for a fishery subsidies study; definitions and categories of subsidies; assessment methods and measurement factors; comparative analysis; costs and earnings analyses, taking into account the impact on industry profits; and reporting issues.

Download or read book Handbook of Fish Biology and Fisheries written by Paul J. B. Hart and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent decades have witnessed strong declines in fish stocks around the globe, amid growing concerns about the impact of fisheries on marine and freshwater biodiversity. Fisheries biologists and managers are therefore increasingly asking about aspects of ecology, behaviour, evolution and biodiversity that were traditionally studied by people working in very separate fields. This has highlighted the need to work more closely together, in order to help ensure future success both in management and conservation. The Handbook of Fish Biology and Fisheries has been written by an international team of scientists and practitioners, to provide an overview of the biology of freshwater and marine fish species together with the science that supports fisheries management and conservation. This volume, subtitled Fisheries, focuses on a wide range of topics, including the history of fisheries science, methods of capture, marketing, economics, major models used in stock assessments and forecasting, ecosystem impacts, marine protected areas and conservation. It builds on material in Volume 1, Fish Biology, which ranges from phylogenetics and biogeography to physiology, recruitment, life histories, genetics, foraging, reproductive behaviour and community ecology. Together, these books present the state of the art in our understanding of fish biology and fisheries and will serve as valuable references for undergraduates and graduates looking for a comprehensive source on a wide variety of topics in fisheries science. They will also be useful to researchers who need up-to-date reviews of topics that impinge on their fields, and decision makers who need to appreciate the scientific background for management and conservation of aquatic ecosystems. To order volume II, go to the box in the top right hand corner. Alternatively to order volume I, go to: http://www.blackwellpublishing.com/book.asp?ref=0632054123 or to order the 2 volume set, go to: http://www.blackwellpublishing.com/book.asp?ref=0632064838. Provides a unique overview of the study of fish biology and ecology, and the assessment and management of fish populations and ecosystems. The first volume concentrates on aspects of fish biology and ecology, both at the individual and population levels, whilst the second volume addresses the assessment and management of fish populations and ecosystems. Written by an international team of expert scientists and practitioners. An invaluable reference tool for both students, researchers and practitioners working in the fields of fish biology and fisheries.

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.