Download or read book Google s PageRank and Beyond written by Amy N. Langville and published by Princeton University Press. This book was released on 2011-07-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review

Download or read book Google Ranking Secrets written by Laura Maya and published by Estalontech. This book was released on 2018-06-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominate the First Page of Google Rankings Are you Sick And Tired Of Your Sites Search Engine Rankings Being Stuck On Lower Google Pages When You Can Easily Be Cashing Insane Amount Of Commissions On Autopilot Traffic? It has been reported by Bing search engine, that websites on the top get 42% of the traffic; the second gets 11% and third gets 8% only. So, if you can rank on the first page of Google results, it can be an excellent opportunity for you and your business. But, the question that comes next is how to get to the top? It’s no secret that Google’s ranking algorithm is made up of over 200 “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Here we provide you an excellent opportunity to harness all the persuasive power of High Google Rankings and make a killing. We have put together all the resources you need to help you succeed in dominating the search engine. Introducing Google Ranking Secrets Training Guide - will walk you through proven and expert suggestions to catapult you to the top of the list. It is a Complete Solution for Ranking Your Website On The First Page Of Google Without Paying A Dime For Traffic! In this comprehensive guide, we reveal hot secrets and tips from industry experts on how to rank high and sustain your Google Top 10 rankings. And that’s why we want to make it a total no-brainer for you to get started today! Google Ranking Secrets will enable you - 1.To improve your Google rankings and sustain those rankings 2.To connect with large potential target market and increase accessibility 3.To get more targeted traffic which results in more leads and sales! 4.To Increase Exposure & Brand Awareness 5.To find out what is the methodology behind Google Ranking and How to Earn it? 6.How To Get To Number 1 On Google Without Breaking The Rules 7.How Can you Check your Website For Compliance With Google’s Recommendations? 8.How To Check Your Rankings On Search Engines? 9.Analyzing Keywords for high Popularity in Google 10. How to rank in Google Local Business Results 11.The complete list of over 200 Google Ranking Factors 12.Link Building Tips for High Google Ranking 13.Best Free SEO Tools to Improve Your Google Ranking 14.How to boost your overall traffic on Google News 15.Reasons your blog site isn’t ranking high in Google 16.Tracking SEO Metrics for improving Google ranking 17.How to Rank Higher on Google for Absolutely Any Keyword 18.Successful business Case Studies This is a Massive info packed training guide that is compiled with precision and enriched with time-tested methods. Save time and Boost up your business to the next level by learning these Google Ranking Secrets.

Download or read book SEO A Layman s Guide written by Robb Wallace and published by Robb Wallace Media. This book was released on 2021-09-17 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process for SEO is complicated, but it doesn’t have to be with this SEO book. Learn everything you need to know about SEO (search engine optimisation), with this book and get your website noticed! A website is just a website! That is why you need SEO. A website is only magical when it starts ranking on the first page of Google for the keywords, key terms, questions and phrases you believe, your customers will type or speak into Google. Your website can be your best employee or your worst. The goal of SEO is to rank higher, increase organic traffic, profits and sale. This is done by building backlinks, on-page SEO, technical SEO, refining the user experience, brand and more. So if you want a solid, no-nonsense, practical overview of SEO this is the book for you. The book includes explanations, strategies, citations lists, web resources and more. Let's get to work, buy your copy, grab your laptop, it’s time to leave the competition behind. Learn how to optimise your website Learn how to research keywords, build traffic and increase visibility Backlink strategies Content strategies Technical SEO overview Increase speed New search (Voice, Image & Featured SERPs) GMB and local search Citation/profile list included Software, best websites and chrome extensions list included A simple website action plan included.

Download or read book Self Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book SEO Help written by David Amerland and published by New Line Books. This book was released on 2020-03-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original SEO Help kicked off the trend for down-to-Earth, practical SEO advice that helps your online business succeed. The previous edition of this book won Book Authority's "Best SEO Book of All Time" award. Substantially revised with 80% new content this edition builds on the tradition of practical, actionable SEO tips and practices that take full advantage of changes in Google's search to help your business succeed. This edition of SEO Help, tells you what to do, when and how in order to make sure that every item of content you create, whether that is text, video, podcast or graphic; works in your favor. In this edition of SEO Help you will also learn: - How the increasing use of artificial intelligence (AI) and machine learning affects search, marketing and branding (and how to take advantage of it all). - What the fragmentation of search means to your brand and your business and how to make the most of what you currently do. - What to do to make your brand stand out from the crowd without increasing the output of your content creation efforts. - What to do to increase trust in your brand and the content you create in a time of negative news stories and fake news. - How to better use Google’s Knowledge Graph (KG) to increase the trustworthiness of your digital presence. - Why marketing and branding cannot be separated from search and your business’ SEO practices. - How to leverage the fragmented social media landscape to your advantage. - How to future-proof your business against constant changes in search. - The true impact of Google’s mobile index on your digital business. - What feasible shortcuts exist in search marketing and branding. Like before, each chapter is thin on theory and heavy on practical steps you need to take. Like before, each chapter ends with a full practical-steps guide you should be implementing to make sure your business stays viable.

Download or read book Get to the Top on Google written by David Viney and published by Nicholas Brealey. This book was released on 2008-03-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

Download or read book The 1st Page Sage Unlocking The SEO written by Abhay Rai and published by DigiPrizm | eNovate Labs. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One Single eBook to Learn All the Basic SEO Techniques, Tricks, and Hacks + You Also Get a 'Digital Marketing Tool Box' Absolutely FREE with this Book. 'The 1st Page Sage’ is an interesting value-based read for people who aspire to Rank on the 1st Page of Google. It is a two-part series which takes you through an exciting journey to explore Winning Strategies for Search Engine Optimization(SEO). In the first part of this series, you gradually start ‘Unlocking the SEO’ basic elements as you move down the amazing trail of 20 Milestones !! In the next upcoming edition of this series, you will get hands on to the Advance Ranking Strategies when you start ‘Mining the SEO Gold’. Get your FREE SEO Consultation to Grow Your Business connect with the author at [email protected]

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Download or read book Local Seo written by Tom Crandall and published by Createspace Independent Publishing Platform. This book was released on 2016-11-17 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder how businesses rank locally when performing a Google Search? I did, so I set off on a mission to uncover a consistent method to help boost a business's local ranking. In my very first publication, Local SEO - A Roadmap To Successful Local Ranking I am going to walk you through some of the best Local SEO techniques to get a business not only discovered locally, but ranked. Whenever you perform a Google Search, Google's algorithm takes over and provides result listings that best match the criteria according to Google's page and domain ranking factors. For those that don't quite understand ranking factors, let me explain. Each page and domain has a ranking value. These are typically called Page and Domain Authority. The higher the authority the higher the page will rank. Google and other search engines determine a pages rank or authority based on various search metrics including content, keywords, number of backlinks, age of the website, title, header tags, images and so on. For any given localized search, the results are usually broken out by Paid Advertising - Shown at the top and bottom of the listings Local Business listings - Business listings from Google Maps Organic Search Results - Everything else In this book, Local SEO - A Roadmap To Successful Local Ranking, I am focusing on the Local Business Listings and how anyone using my methods can boost their local presence on the web. A little bit about me. My first experience with computers was on Christmas day when I opened up a game called Pong. It was one of the first TV computer games and at the time, it was cutting edge. Fast forward a bit and my dad bought an Atari 800 computer that I somehow convinced him was better than the Apple alternative. Needless to say, I used the Atari more than he did. Fast forward a bit more and I was in college studying computer science. When I graduated my first real job was programming expert systems. That job only lasted a short while and then I became a System Analyst working on all sorts of Government Projects. In 2008 I moved to a place called Austin and really got my feet wet designing websites for clients. During that time I also became interested in all things SEO, but never really got to flex my muscles. It wasn't until 2016 that I found myself unemployed and wondering what I should do in life. After countless resumes failed to get traction in the job market for positions I was interested in, a realization hit me that maybe I don't need a company to work for, but rather work for myself. My wife Kathleen and our pug Olaf were very supportive of the idea. So I started a company called http: //HangTenSEO.com with the goal to help clients out rank their competition. Along the way I also started writing articles on SEO best practices, which were in many ways teaching moments for me. In writing the articles I really had to understand the subjects I was writing about and how to use the techniques to get the best results.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2023-08-30 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability

Download or read book Search Engine Marketing Inc written by Mike Moran and published by Pearson Education. This book was released on 2015 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, written by Mike Moran and Bill Hunt, explains what search engine optimization is, how it works and how you can implement it within your organization to increase profits.

Download or read book Marketing in the Age of Google Revised and Updated written by Vanessa Fox and published by John Wiley & Sons. This book was released on 2012-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

Download or read book Google s PageRank and Beyond written by Amy N. Langville and published by Princeton University Press. This book was released on 2006-07-23 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review

Download or read book DNO the SEO Revolution written by Robert McAnderson and published by Morgan James Publishing. This book was released on 2011-09-01 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The total number of searches conducted across all search engines in 2011, will exceed 300 Billion and will cost companies competing for these page-one listings in excess of 50 Billion Dollars. DNO the SEO Revolution is a how-to-guide for achieving Permanent page-one rankings for under $100. This one extraordinarily simple idea will shatter traditional SEO concepts allowing every reader the opportunity to gain multiple Page One Rankings. I know because I have achieved multiple rankings for my own company and a select number of customers who participated in our trials. Achieving the top three listings on Page One of Google for under $100 is an amazing accomplishment but for them to be permanently listed and not be under threat from competitors who are prepared to pay more for the ranked position is extraordinary. The use of SEO, PPC and SEM to achieve a Page One Google Ranking are expensive but more importantly they offer no permanency. Keyword auctions that encourage competitors to pay a higher price for the number one ranked position are insane and it is time to do things differently. Remember Einstein said, “The definition of insanity is doing the same thing over and over again and expecting a different result.” Act now before your competitor does or face the consequences of their domination over you.

Download or read book The Design of Sites written by Douglas K. Van Duyne and published by Prentice Hall Professional. This book was released on 2007 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design.

Download or read book Website Visibility written by Melius Weideman and published by Elsevier. This book was released on 2009-09-22 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines Provides practical and real-world guidance for real-world situations Based on actual research in the field, which is often used to confirm or refute beliefs in the industry

Download or read book The Truth About Search Engine Optimization written by Rebecca Lieb and published by Que Publishing. This book was released on 2009-02-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags