Download or read book First Best Or Different written by John Bradley Jackson and published by Dog Ear Publishing. This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.
Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Download or read book Abstract Algebra written by Dan Saracino and published by Waveland Press. This book was released on 2008-09-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this classic text maintains the clear exposition, logical organization, and accessible breadth of coverage that have been its hallmarks. It plunges directly into algebraic structures and incorporates an unusually large number of examples to clarify abstract concepts as they arise. Proofs of theorems do more than just prove the stated results; Saracino examines them so readers gain a better impression of where the proofs come from and why they proceed as they do. Most of the exercises range from easy to moderately difficult and ask for understanding of ideas rather than flashes of insight. The new edition introduces five new sections on field extensions and Galois theory, increasing its versatility by making it appropriate for a two-semester as well as a one-semester course.
Download or read book First Best and Only written by Barbara Delinsky and published by Open Road Media Romance. This book was released on 2024-06-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One woman gets a second chance to make her first love last in a poignant romance from the New York Times-bestselling author of Threats and Promises. At just thirty-one years old, Marnie Lange has made a name for herself as the CEO of her family's corporation. So who better to appear on the first issue of the fashion magazine they're set to launch? And they've chosen New York City's hottest photographer for the job. Already overcome with doubts about putting her face front and center, Marnie is thrown into a tailspin when she's introduced to photographer Brian Webster. It never occurred to her that he could be the same "Web" who she fell head-over-heels in love with fourteen years ago during a summer in Maine--the same guy her parents blame for her brother's death in a tragic accident. Getting to know each other as adults reignites the spark between them. But can their resurrected love heal an entire family's broken hearts? Praise for Barbara Delinsky "Delinsky's writing is fluid and makes for a hard-to-put-down book." --Glamour "Delinsky is a first-rate storyteller who creates believable, sympathetic characters who seem as familiar as your neighbors." --The Boston Globe "Delinsky writes about the emotional crises of everyday people and how those trials shape relationships." --The Cincinnati Enquirer
Download or read book Daring Greatly written by Brené Brown and published by Penguin UK. This book was released on 2013-01-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researcher and thought leader Dr. Brené Brown offers a powerful new vision in Daring Greatly that encourages us to embrace vulnerability and imperfection, to live wholeheartedly and courageously. 'It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; . . . who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly' -Theodore Roosevelt Every time we are introduced to someone new, try to be creative, or start a difficult conversation, we take a risk. We feel uncertain and exposed. We feel vulnerable. Most of us try to fight those feelings - we strive to appear perfect. Challenging everything we think we know about vulnerability, Dr. Brené Brown dispels the widely accepted myth that it's a weakness. She argues that vulnerability is in fact a strength, and when we shut ourselves off from revealing our true selves we grow distanced from the things that bring purpose and meaning to our lives. Daring Greatly is the culmination of 12 years of groundbreaking social research, across the home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees. This is vulnerability. This is daring greatly. 'Brilliantly insightful. I can't stop thinking about this book' -Gretchen Rubin Brené Brown, Ph.D., LMSW is a #1 New York Times bestselling author and a research professor at the University of Houston Graduate College of Social Work. Her groundbreaking work was featured on Oprah Winfrey's Super Soul Sunday, NPR, and CNN. Her TED talk is one of the most watched TED talks of all time. Brené is also the author of The Gifts of Imperfection and I Thought It Was Just Me (but it isn't).
Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Download or read book First Best written by Steven L. Reed and published by Penguin. This book was released on 2023-10-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first Black mayor of Montgomery, Alabama, shares his story of making his way in a world that wasn’t built for him, drawing on his rich heritage as the son of a civil rights leader. As a proud son of a civil rights leader, Steven L. Reed grew up hearing stories about how his father integrated Montgomery lunch counters and took advice directly from Dr. Martin Luther King Jr. and Reverend Ralph Abernathy. However, it wasn’t until Reed was in the fourth grade and received a death threat against his father that he began to understand more fully the importance of the lessons his father was trying to impart. At this pivotal moment, his father explained, “My job is to prepare you to be a cross-bearer and not just a crown-wearer. Bigotry has no place in our household. It will only hold you down and make you small.” First, Best is an essential antidote to the perpetual dehumanization and distortions of Black men in our culture and media. By sharing the story of forging his own path, Reed offers an alternative narrative to Black men coming of age, catalyzing their hope and sense of possibility. Although Reed took a circuitous path to the office of mayor that began by forging his identity at Morehouse College, pursuing entrepreneurship and exploring the wider world, and serving as a probate judge, each step was guided by the values of his father’s generation. First, Best is not just about assuming the mantle of manhood or leadership, nor is it only about the expectation of greatness. Fundamentally, it’s about responsibility and preparation, serving others, and being willing to pay the price of leadership by carrying the weight of each decision. First, Best affirms the next generation of Black men and women by showing, through story and example, their power and potential in a world that doesn’t always root for them.
Download or read book A Tale of Two Cities Illustrated by Hablot Knight Browne Phiz written by Charles Dickens and published by . This book was released on 2021-04-11 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Tale of Two Cities (1859) is the second historical novel by Charles Dickens, set in London and Paris before and during the French Revolution. It depicts the plight of the French proletariat under the brutal oppression of t+E3he French aristocracy in the years leading up to the revolution, and the corresponding savage brutality demonstrated by the revolutionaries toward the former aristocrats in the early years of the revolution. It follows the lives of several protagonists through these events, most notably Charles Darnay, a French once-aristocrat who falls victim to the indiscriminate wrath of the revolution despite his virtuous nature, and Sydney Carton, a dissipated English barrister who endeavours to redeem his ill-spent life out of love for Darnay's wife, Lucie Manette.
Download or read book The Gifts of Imperfection written by Brené Brown and published by Simon and Schuster. This book was released on 2022-03-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • This tenth-anniversary edition of the game-changing #1 New York Times bestseller features a new foreword and new tools to make the work your own. For over a decade, Brené Brown has found a special place in our hearts as a gifted mapmaker and a fellow traveler. She is both a social scientist and a kitchen-table friend whom you can always count on to tell the truth, make you laugh, and, on occasion, cry with you. And what’s now become a movement all started with The Gifts of Imperfection, which has sold more than two million copies in thirty-five different languages across the globe. What transforms this book from words on a page to effective daily practices are the ten guideposts to wholehearted living. The guideposts not only help us understand the practices that will allow us to change our lives and families, they also walk us through the unattainable and sabotaging expectations that get in the way. Brené writes, “This book is an invitation to join a wholehearted revolution. A small, quiet, grassroots movement that starts with each of us saying, ‘My story matters because I matter.’ Revolution might sound a little dramatic, but in this world, choosing authenticity and worthiness is an absolute act of resistance.”
Download or read book Good Comes First written by S. Chris Edmonds and published by BenBella Books. This book was released on 2021-09-28 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the practical, step-by-step guide to creating a workplace culture that’s better for employees, customers, and stakeholders—and your company’s bottom line. For decades, talented people have tolerated old-school leaders who put results before respect, toxic company cultures, and workplaces that suck. But those days are over, and if leaders want to attract and retain the best employees—while improving productivity, customer service, employee satisfaction, and profits—it’s time for them to create work cultures where good comes first. The problem is that because the corporate world has too often been driven primarily by results, we seldom ask leaders to change their work cultures. Even if we did, most leaders don’t know how. This book provides the actionable inspiration and practical direction needed to make that change happen. In Good Comes First, S. Chris Edmonds and Mark S. Babbitt go beyond theoretical advice, using their combined 50 years of experience to present proven strategies for creating purposeful, positive and productive work cultures. Cultures where good comes first for employees, customers, leaders, and stakeholders—and where improved business outcomes quickly follow. In these pages, readers will learn to: Appreciate why a good comes first culture is a business imperative – especially for younger generations. Distance yourself from the competition that maintains its undefined work culture (one that most likely sucks). Identify what “good” means for your company in today’s business climate – and in the future of work. Define your uncompromising work culture as you build a foundation of respect AND results. Formalize your team’s servant purpose so that everyone understands how what your team does improves lives and communities. Specify respectful behaviors, so your desired values are observable, tangible, and measurable. Align your entire organization to your desired work culture – where good comes first every day. Assess the quality of your current work culture by measuring and monitoring how well your leaders and your executive team demonstrate your servant purpose, valued behaviors, strategies, and goals. Hold everyone accountable for both respect and results through modeling, celebrating, measuring, coaching, and mentoring leaders and team members. Implement real, needed change – and quit “thinking” and “talking” about change (but never really get change started). Become a change champion while creating a lasting legacy as a business leader. Build a team of good people doing good work in a good company. What’s more, Good Comes First shows you where potential barriers to success hide—and how to push through them—and illuminates the moments when you’ll feel the most satisfaction and gain the most traction. After reading this book, you will see that when done right, change is not only possible—it’s practical, powerful, and profitable. And you will realize that you are the right person, at the right time, to make that change happen.
Download or read book My First Best Friend written by Sharon Daniels and published by Dorrance Publishing. This book was released on 2019-04-18 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: My First Best Friend By: Sharon Daniels Snick was in his family for years before a baby boy was born, and now that he’s here, baby and Snick are inseparable! Snick is present for almost everything that goes on during the child’s day and the bond they share is like no other. No longer just “man’s best friend” but “baby’s best friend,” Snick is this child’s first loving and constant companion.
Download or read book The Great Mental Models Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Download or read book My First Best Cousin Friend written by Lynn Page and published by Lynn Page. This book was released on 2021-03-16 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when you find out your best friend is your cousin? Can you still be friends? This beautifully designed cover instantly draws you into the world of Khay-La-La Bookie and Gabby-Goo and their friendship. It’s written by Lynn C. Page, who is new to the writing scene. My First Best Cousin Friend is written in a lyrical, sing-song style. It's about two happy little best friends, Khay-La-La Bookie and Gabby-Goo, who are both excited that they will spend the summer together. Khay-La-La's mom delivers the news that Gabby is NOT her best friend but her first cousin. Khay-La-La does not quite comprehend what this means and worries that her friendship with Gabby will be different because of it. Will Khay-La-La let her doubts overshadow her fun? Are they still going to be best friends? The illustrations are attention-grabbing, and each page flows smoothly into the next. The words are appropriate for the age of the intended reader and will be pleasant to read aloud.
Download or read book POWERFUL POTENTIAL OF PARENT S A Child s First Best and Only Lifelong Teacher written by Donald R. Draayer, Ed. D. and published by AuthorHouse. This book was released on 2014-02-21 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: No parent is perfect, but all of us can do better! Child raising is one day at a time – best done with love’s constancy and wisdom drawn from experience and research. Essentials include food for healthy growth, abiding love for nurture and self-confidence, stimulation of mind for learning gain, and emotional support to develop social skills that are so critical for friendships, formal learning, and purposeful living. The following themes run through the POWERFUL POTENTIAL of PARENT(S): Parent impact is greatest in childhood; parent potential continues throughout life. Each life stage builds upon the previous one; early childhood home experiences are foundational. Every adult is a unique mentor and role model; two parent(s) double the messages to offspring. Body, mind, emotion, and spirit interact; internal and external forces affect all humans. Child rearing works on probability theory; positive outcomes increase when brought up right. Each generation sets the course for the next one; this ongoing cycle bridges past to present and to future. Practical recommendations are laid out in handbook format (61 pages) for every stage of human growth; they can serve as a referent “checklist”. Also, each chapter ends with reflective questions that encourage introspection and promote meaningful dialogue. The writing is an easy read. In sum, this book is filled with wisdom of the ages as well as what recent research confirms as sound parenting practices. This truth holds throughout: A child’s parent is the first, best, and only lifelong teacher.
Download or read book Your First Leadership Job written by Tacy M. Byham and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming the Very Best First-Time Leader Congratulations! You’re now in charge. Perhaps it’s your first time as a leader, or maybe you want to fine-tune your skills. Either way, you’ve begun one of the most rewarding chapters of your career. But, like many beginnings, the first few years can be challenging. Fortunately, you don’t have to tackle this challenge on your own. Your First Leadership Job gives you practical advice straight from others who have walked in your shoes. Not only does it include dozens of tools to ensure your success, but it’s also based on the authors’ and DDI’s extensive experience and research, which ultimately has led to the development of millions of leaders around the world. In fact, a quarter-million leaders will be developed this year alone via DDI training. Your First Leadership Job is divided into two sections. Part 1 introduces the concept of catalyst leader—one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Ultimately, leadership is about the many conversations—frequent, clear, authentic, and occasionally difficult—that you will have daily. Your First Leadership Job builds awareness of the fundamental skills you’ll come to rely on to make every one of these interactions successful. Part 2 devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, turning dreaded appraisals into discussions that propel performance, and handling difficult employees. It also includes a chapter for first-time female leaders. Look at Your First Leadership Job as an indispensable companion to becoming an awesome leader—one who will make a positive, lasting impact on your team, family, and career. Visit www.yourfirstleadershipjob.com to learn more.
Download or read book Braving the Wilderness written by Brené Brown and published by Random House Trade Paperbacks. This book was released on 2019-08-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • REESE’S BOOK CLUB PICK • A timely and important book that challenges everything we think we know about cultivating true belonging in our communities, organizations, and culture, from the #1 bestselling author of Rising Strong, Daring Greatly, and The Gifts of Imperfection Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart! “True belonging doesn’t require us to change who we are. It requires us to be who we are.” Social scientist Brené Brown, PhD, MSW, has sparked a global conversation about the experiences that bring meaning to our lives—experiences of courage, vulnerability, love, belonging, shame, and empathy. In Braving the Wilderness, Brown redefines what it means to truly belong in an age of increased polarization. With her trademark mix of research, storytelling, and honesty, Brown will again change the cultural conversation while mapping a clear path to true belonging. Brown argues that we’re experiencing a spiritual crisis of disconnection, and introduces four practices of true belonging that challenge everything we believe about ourselves and each other. She writes, “True belonging requires us to believe in and belong to ourselves so fully that we can find sacredness both in being a part of something and in standing alone when necessary. But in a culture that’s rife with perfectionism and pleasing, and with the erosion of civility, it’s easy to stay quiet, hide in our ideological bunkers, or fit in rather than show up as our true selves and brave the wilderness of uncertainty and criticism. But true belonging is not something we negotiate or accomplish with others; it’s a daily practice that demands integrity and authenticity. It’s a personal commitment that we carry in our hearts.” Brown offers us the clarity and courage we need to find our way back to ourselves and to each other. And that path cuts right through the wilderness. Brown writes, “The wilderness is an untamed, unpredictable place of solitude and searching. It is a place as dangerous as it is breathtaking, a place as sought after as it is feared. But it turns out to be the place of true belonging, and it’s the bravest and most sacred place you will ever stand.”
Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
