Download or read book Fintech Marketing From Start to Now written by Dmitrii Egorenkov and published by Dmitrii Egorenkov. This book was released on 2024-04-24 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fintech Marketing: From Start to Now' is an essential read for anyone looking to grasp the seismic shifts in financial services marketing precipitated by technology. Tracing the lineage from the earliest financial technologies to the latest digital revolutions, this book is a masterclass in the art and science of fintech marketing. The book opens with a primer on the fundamentals of fintech, charting its evolution and contextualizing its rise alongside the digital milestones of our times. Readers are taken from the nascent stages of online finance to the current era, where mobile and social media are not just platforms but catalysts for financial innovation. Delving into the fintech spectrum, the book enumerates and elucidates the main categories of fintech products, including transformative payment solutions, alternative lending models, the burgeoning sectors of insurtech and blockchain, and the expanding universe of cryptocurrencies. With a global lens, 'Fintech Marketing: From Start to Now' provides a panoramic survey of fintech's expansion across continents, dissecting the factors that have spurred or stifled growth. It presents an incisive look at market-specific nuances in major economies like the USA, EU, China, and India, while also shedding light on the diverse fintech landscapes of Southeast Asia and other regions. The heart of the book lies in its robust section on marketing strategy. It breaks down the complexities of customer acquisition in fintech, from laying down the marketing fundamentals to crafting sophisticated strategies that resonate with today's savvy consumers. It details the importance of branding, the elements of a winning marketing plan, and how to build trust and credibility in an industry where security is paramount. An entire section is devoted to understanding and engaging with the target audience. Here, the book shines with its data-driven approach, providing actionable guidance on creating customer personas, utilizing analytics, and choosing the right communication channels. The marketing mix gets a digital overhaul as readers learn how to apply the timeless 4P's—Product, Price, Place, Promotion—to a fintech context. This is complemented by tactical insights into leveraging digital platforms, optimizing for search engines, engaging through social media, and employing content marketing to tell compelling financial narratives. The book doesn’t just teach but shows through a series of case studies, drawing lessons from successful campaigns and flagging pitfalls to avoid. It culminates with a forward-looking analysis of fintech's future, innovating client attraction strategies, and the anticipated products set to redefine the industry. 'Fintech Marketing: From Start to Now' is more than a book; it's a strategic partner for fintech professionals, marketers, entrepreneurs, and enthusiasts aiming to navigate the vibrant and challenging world of fintech marketing.

Download or read book FinTech in Germany written by Gregor Dorfleitner and published by Springer. This book was released on 2017-03-17 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on market developments of crowdfunding, crowdinvesting, crowdlending, social trading, robo-advice, personal financial management, online payment and mobile payment in Germany. FinTech companies are an important driver of innovation in the financial industry. By making financial transactions more user-friendly and transparent, these firms potentially contribute to financial stability and economic growth. The authors define and categorize the different market segments that have emerged. They further provide an assessment of current market volumes and make forecasts for the next 5, 10 and 20 years. Particular attention is given to the empirical findings resulting from scholarly research. Furthermore, the authors evaluate how the German FinTech market ranks relative to international standards. This book will appeal to finance and entrepreneurship researchers as well as practitioners from banking and tech industries. “This book offers a fresh and fascinating look at the FinTech market. The authors provide a rigorous economic analysis of the FinTech market in Germany and offer many insights that are of interest to practitioners, academics, and policymakers alike.” –Professor Douglas Cumming, Schulich School of Business “Germany is one of the fastest growing FinTech markets in Europe. This book not only provides a comprehensive and systematic overview on the developments and actors, but undertakes a visionary outlook on the forthcoming decades based on scientific methods.” –Dr. Thomas Puschmann, Head of Swiss FinTech Innovation Lab

Download or read book The Economics of Fintech written by Sahoko Kaji and published by Springer Nature. This book was released on 2021-02-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of academic lectures given on fintech, a topic that has been written about extensively but only from a business or technological point of view. In contrast to other publications on the subject, this book shows the reader how fintech should be understood in relation to economics, financial theory, policy, and law. It provides introductory explanations on fintech-related concepts and instruments such as blockchains, crypto assets, machine learning, high-frequency trading, and AI. The collected lectures also point to surrounding issues including start-ups, monetary policy, asset management, cyber and other security, and stability of financial systems. The authors include professors, a former central bank official, current officials at Japan’s Financial Services Authority, a lawyer, the former dean of the Asian Development Bank Institute, and private sector professionals at the frontline of fintech. The book is most suitable for those both within and outside of academia who are beginning to learn about fintech and wish to successfully take part in the revolution that is certain to have wide-ranging effects on our economy and society.

Download or read book How to Start up written by Ionut Vilceanu and published by COINsiglieri.com. This book was released on 2023-01-20 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Start-up: From Idea to ICO" is a book for anyone who has a business idea that can be applied in areas such as Crypto, FinTech, NFTs, Assets Tokenization & Fractionality, and in general compatibility with Blockchain technology, but they need a spark to get started, or a practical guide, tested advice & solutions, marketing strategies, and above all methods to attract the team, advisors, and most importantly: the necessary funds! COINsiglieri.com has been on the market since 2017 and has assisted with enough projects to have a clear picture of the tactics that work and have a solid ROI. We have global best-in-class partners from all vital industries for the Blockchain industry, and we are here to guide you every step of the way and assist you in putting everything we discussed in the book into action. The reading is simple, for beginners to intermediates, with defined terminology and specific examples from the market, and it is compact enough that you can finish it in less than a weekend, so you can start strong on Monday without any further excuses. There are numerous books on the market that explain "How to...", but we believe that this one does provide concrete solutions for the Crypto niche as well as services aimed to tackle difficulties such as: How should the story be told? How should I put it? Who is the best business advisor for me? I don't have a large enough network for a community to rally around me, and I don't know enough venture capital firms to submit my pitch. How and from whom should money be requested? I can’t afford to apply for an EU crypto license. Lastly, we introduced our agency and some of the services we do, as well as the one-stop-shop concept and the benefits of working with us. If you need mentoring and a workspace, you can also find me at local incubators, where I mentor crypto start-ups. Enjoy your reading! COINsiglieri.com team Message from the author: I'm thrilled to share with you all, my book, "How to Start-up". As someone who has spent over 15 years trading Stocks, FX & Crypto, as well as working too many years in Business Development in five different countries, I believe I have a unique perspective to share with those looking to start their own business. I tried to cover everything from identifying a profitable business idea, to raising funding and scaling your company, in this book. Whether you're a complete beginner or have some experience in the startup world, I believe you'll find this guide useful. I wrote this book with the objective of making it accessible to anyone, regardless of their background or level of experience. My target is, together with COINsiglieri, to assist as many people as possible to turn their idea into the next successful ICO. I sincerely hope you find this book helpful. Ionut Vilceanu

Download or read book FinTech strategies How do FinTech start ups position themselves in the banking sector written by Felix-Sebastian Ament and published by GRIN Verlag. This book was released on 2020-10-20 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2020 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,3, The FOM University of Applied Sciences, Hamburg, course: Strategic Corporate Management, language: English, abstract: The goal of this thesis is to analyse the strategies of FinTechs. The paper should give an orientation on how FinTechs position themselves in the traditional banking sector. This is done with help of a case study. For this purpose, the decisive developments, and drivers of the FinTech industry will be described first after a narrowing of the term FinTech and its subcategories. In the case study, the environment of Bank N26 is first examined using a PESTEL analysis. Based on the insights gained, the strengths and weaknesses of the online bank are adapted using a SWOT3 analysis. Finally, the evaluation and recommendation include the formulation of Strategic Fields of Action for Bank N26. Since a more detailed discussion of implementation would go beyond the scope of this text, the work concentrates exclusively on the strategically relevant factors and makes only concrete recommendations for strategy orientation but not for implementation. In recent years, the FinTech industry has been able to collect considerable Investments. While the number of newly founded FinTech Start-Ups is decreasing, especially FinTech companies from the Banking Sector FinTech can collect large sums in the later funding rounds. In absolute terms, the USA dominates both operationally and in total investments. The UK also plays a major role in the European environment. Technology has been adopted by the banks at a very early stage in the electronic markets, but the impression arises that young FinTech Start-Ups often reach the end customer better and satisfy needs more efficiently. For established financial companies, the question is how they can respond to changing user behaviour and how they can interact with these new market participants. FinTech Start-Ups, contrary, face the challenge of differentiating themselves from existing business models.

Download or read book The REGTECH Book written by Janos Barberis and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Regulatory Technology Handbook The transformational potential of RegTech has been confirmed in recent years with US$1.2 billion invested in start-ups (2017) and an expected additional spending of US$100 billion by 2020. Regulatory technology will not only provide efficiency gains for compliance and reporting functions, it will radically change market structure and supervision. This book, the first of its kind, is providing a comprehensive and invaluable source of information aimed at corporates, regulators, compliance professionals, start-ups and policy makers. The REGTECH Book brings into a single volume the curated industry expertise delivered by subject matter experts. It serves as a single reference point to understand the RegTech eco-system and its impact on the industry. Readers will learn foundational notions such as: • The economic impact of digitization and datafication of regulation • How new technologies (Artificial Intelligence, Blockchain) are applied to compliance • Business use cases of RegTech for cost-reduction and new product origination • The future regulatory landscape affecting financial institutions, technology companies and other industries Edited by world-class academics and written by compliance professionals, regulators, entrepreneurs and business leaders, the RegTech Book represents an invaluable resource that paves the way for 21st century regulatory innovation.

Download or read book The FINTECH Book written by Susanne Chishti and published by John Wiley & Sons. This book was released on 2016-03-21 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt: A front-line industry insider's look at the financial technology explosion The FINTECH Book is your primary guide to the financial technology revolution, and the disruption, innovation and opportunity therein. Written by prominent thought leaders in the global fintech investment space, this book aggregates diverse industry expertise into a single informative volume to provide entrepreneurs, bankers and investors with the answers they need to capitalize on this lucrative market. Key industry developments are explained in detail, and critical insights from cutting-edge practitioners offer first-hand information and lessons learned. The financial technology sector is booming, and entrepreneurs, bankers, consultants, investors and asset managers are scrambling for more information: Who are the key players? What's driving the explosive growth? What are the risks? This book collates insights, knowledge and guidance from industry experts to provide the answers to these questions and more. Get up to speed on the latest industry developments Grasp the market dynamics of the 'fintech revolution' Realize the sector's potential and impact on related industries Gain expert insight on investment and entrepreneurial opportunities The fintech market captured over US$14 billion in 2014, a three-fold increase from the previous year. New startups are popping up at an increasing pace, and large banks and insurance companies are being pushed toward increasing digital operations in order to survive. The financial technology sector is booming and The FINTECH Book is the first crowd-sourced book on the subject globally, making it an invaluable source of information for anybody working in or interested in this space.

Download or read book Fintech Small Business the American Dream written by Karen G. Mills and published by Springer. This book was released on 2019-03-12 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small businesses are the backbone of the U.S. economy. They are the biggest job creators and offer a path to the American Dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze, and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or “fintech,” emerged. Beginning in 2010, new fintech entrepreneurs recognized the gaps in the small business lending market and revolutionized the customer experience for small business owners. Instead of Xeroxing a pile of paperwork and waiting weeks for an answer, small businesses filled out applications online and heard back within hours, sometimes even minutes. Banks scrambled to catch up. Technology companies like Amazon, PayPal, and Square entered the market, and new possibilities for even more transformative products and services began to appear. In Fintech, Small Business & the American Dream, former U.S. Small Business Administrator and Senior Fellow at Harvard Business School, Karen G. Mills, focuses on the needs of small businesses for capital and how technology will transform the small business lending market. This is a market that has been plagued by frictions: it is hard for a lender to figure out which small businesses are creditworthy, and borrowers often don’t know how much money or what kind of loan they need. New streams of data have the power to illuminate the opaque nature of a small business’s finances, making it easier for them to weather bumpy cash flows and providing more transparency to potential lenders. Mills charts how fintech has changed and will continue to change small business lending, and how financial innovation and wise regulation can restore a path to the American Dream. An ambitious book grappling with the broad significance of small business to the economy, the historical role of credit markets, the dynamics of innovation cycles, and the policy implications for regulation, Fintech, Small Business & the American Dream is relevant to bankers, fintech investors, and regulators; in fact, to anyone who is interested in the future of small business in America.

Download or read book Artificial Intelligence and Transforming Digital Marketing written by Allam Hamdan and published by Springer Nature. This book was released on 2023-10-03 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Download or read book AI in Business Opportunities and Limitations written by Reem Khamis and published by Springer Nature. This book was released on with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Download or read book Business Management Practices Emerging Trends written by Dr G vani, Dr B Nagarjuna, Md KhwajaMoinoddin, Dr Bindu K Nambiar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Real Time Risk written by Irene Aldridge and published by John Wiley & Sons. This book was released on 2017-02-28 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk management solutions for today's high-speed investing environment Real-Time Risk is the first book to show regular, institutional, and quantitative investors how to navigate intraday threats and stay on-course. The FinTech revolution has brought massive changes to the way investing is done. Trading happens in microsecond time frames, and while risks are emerging faster and in greater volume than ever before, traditional risk management approaches are too slow to be relevant. This book describes market microstructure and modern risks, and presents a new way of thinking about risk management in today's high-speed world. Accessible, straightforward explanations shed light on little-understood topics, and expert guidance helps investors protect themselves from new threats. The discussion dissects FinTech innovation to highlight the ongoing disruption, and to establish a toolkit of approaches for analyzing flash crashes, aggressive high frequency trading, and other specific aspects of the market. Today's investors face an environment in which computers and infrastructure merge, regulations allow dozens of exchanges to coexist, and globalized business facilitates round-the-clock deals. This book shows you how to navigate today's investing environment safely and profitably, with the latest in risk-management thinking. Discover risk management that works within micro-second trading Understand the nature and impact of real-time risk, and how to protect yourself Learn why flash crashes happen, and how to mitigate damage in advance Examine the FinTech disruption to established business models and practices When technology collided with investing, the boom created stratospheric amounts of data that allows us to plumb untapped depths and discover solutions that were unimaginable 20 years ago. Real-Time Risk describes these solutions, and provides practical guidance for today's savvy investor.

Download or read book Research Anthology on Personal Finance and Improving Financial Literacy written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-12-05 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing personal financial skills and improving financial literacy are fundamental aspects for managing money and propelling a bright financial future. Considering life events and risks that unexpectantly present themselves, especially in the light of recent global events, there is often an uncertainty associated with financial standings in unsettled times. It is important to have personal finance management to prepare for times of crisis, and personal finance is something to be thought about in everyday life. The incorporation of financial literacy for individuals is essential for a decision-making process that could affect their financial future. Having a keen understanding of beneficial and detrimental financial decisions, a plan for personal finances, and personalized goals are baselines for money management that will create stability and prosperity. In a world that is rapidly digitalized, there are new tools and technologies that have entered the sphere of finance as well that should be integrated into the conversation. The latest methods and models for improving financial literacy along with critical information on budgeting, saving, and managing spending are essential topics in today’s world. The Research Anthology on Personal Finance and Improving Financial Literacy provides readers with the latest research and developments in how to improve, understand, and utilize personal finance methodologies or services and obtain critical financial literacy. The chapters within this essential reference work will cover personal finance technologies, banking, investing, budgeting, saving, and the best practices and techniques for optimal money management. This book is ideally designed for business managers, financial consultants, entrepreneurs, auditors, economists, accountants, academicians, researchers, and students seeking current research on modern advancements and recent findings in personal finance.

Download or read book Innovation in Financial Services written by Lech Gąsiorkiewicz and published by Routledge. This book was released on 2020-10-29 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the many innovative changes that the financial industry has undergone in recent years. The authors investigate these developments in a holistic manner and from a wide range of perspectives: both public and private, business and consumer, regulators and supervisors. Initially, they set the framework of their analysis by discussing innovation cycles in financial services. Thereafter, they tackle the issue of financial innovations and their consequences for financial stability. They then review the new approaches to financial consumers’ protection, which emerged in the aftermath of the global financial crisis. The authors underline the fact that this new approach is heavily influenced by the recent innovative drive in the financial industry. Next, they switch their attention to the public sector, examining the innovative processes in monetary policy and central banks, structural innovations in the supervisory models and systems, and they assess some specific supervisory challenges regarding blockchain and the application of mathematics in the supervisory capacity. Additionally, the book examines a range of issues related to the private sector, such as recent developments regarding risk transferring mechanisms on the financial market, artificial intelligence and natural language processing for regulatory filings, the development of process management in insurance companies and other innovative products on the market. Finally, Innovation in Financial Services discusses how the digital transformation of the financial system impacts the interaction between the public and private sectors. The book is intended for graduate and postgraduate level students, researchers, public sector officers, as well as financial sector practitioners.

Download or read book Internet of Things Smart Spaces and Next Generation Networks and Systems written by Yevgeni Koucheryavy and published by Springer Nature. This book was released on 2023-04-19 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the joint refereed proceedings of the 22nd International Conference on Internet of Things, Smart Spaces, and Next Generation Networks and Systems, NEW2AN 2022, held in Tashkent, Uzbekistan, in December 2022. The 58 regular papers presented in this volume were carefully reviewed and selected from 282 submissions. The papers of NEW2AN address various aspects of next-generation data networks, while special attention is given to advanced wireless networking and applications. In particular, the authors have demonstrated novel and innovative approaches to performance and efficiency analysis of 5G and beyond systems, employed game-theoretical formulations, advanced queuing theory, and machine learning. It is also worth mentioning the rich coverage of the Internet of Things, optics, signal processing, as well as digital economy and business aspects.

Download or read book ECIE 2022 17th European Conference on Innovation and Entrepreneurship written by Pantelis Sklias and published by Academic Conferences and publishing limited. This book was released on 2022-09-15 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: