Download or read book Financial Dimensions of Marketing Management written by Frank Homer Mossman and published by John Wiley & Sons. This book was released on 1978 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Dimensions of Marketing written by and published by . This book was released on 1980 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Dimensions of Marketing written by and published by . This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Dimensions of Marketing Decisions written by David W. Stewart and published by Springer. This book was released on 2019-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Download or read book Financial Dimensions of Marketing Decisions written by Matthys Daniel Johannes Greeff and published by . This book was released on 1990 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Collection of Publications on Financial and Distributional Dimensions in Marketing Management written by David Shipley and published by . This book was released on 1991 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2004 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.
Download or read book Marketing Management A Finance Emphasis written by B.K. Chatterjee and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Download or read book Operations and Service Management Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 1812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations of all types are consistently working on new initiatives, product lines, and workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task is essential to business success. Operations and Service Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest research on business operations and production processes. It examines the need for a customer focus and highlights a range of pertinent topics such as financial performance measures, human resource development, and business analytics, this multi-volume book is ideally designed for managers, professionals, students, researchers, and academics interested in operations and service management.
Download or read book Health Care Marketing Plans written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 1991 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Download or read book Marketing Effectiveness and Accountability in SMEs written by Trevor A. Smith and published by Springer Nature. This book was released on 2022-09-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in their marketing investments and make wiser marketing decisions. This book will prove useful for both researchers and practitioners by extending knowledge on marketing performance management in the SMEs.
Download or read book The Palgrave Handbook of Learning and Teaching International Business and Management written by Maria Alejandra Gonzalez-Perez and published by Springer Nature. This book was released on 2019-09-05 with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, which serves as a follow-up text to The Palgrave Handbook of Experiential Learning In International Business, reviews theoretical and empirical approaches of experiential learning pedagogy, and its role in increasing the effectiveness in teaching and learning of international business, and also, in the incorporation of international business-related concepts and competences in business and non-business programs. This edition offers a broader and updated perspective on experiential learning pedagogy for international business and management, and beyond. The first part provides an updated overview of the theories of experiential learning and effectiveness of teaching and learning in international business through the use of experiential learning projects. Part two provides a collection of specific applications of experiential learning in International Business and related fields. This handbook is a one-stop source for international managers, business educators, and trainers seeking to either select and use an existing experiential learning project or develop new projects and exercises of this kind.
Download or read book University of Michigan Official Publication written by University of Michigan and published by UM Libraries. This book was released on 1986 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each number is the catalogue of a specific school or college of the University.
Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Download or read book Accounting and Financial Management written by Peter Harris and published by Routledge. This book was released on 2012-05-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting and Financial Management: developments in the international hospitality industry presents new and innovative research and developments in the field of accounting and financial management as it relates to the work of managing enterprises and organisations in the international hospitality industry. The content contains contributions from a rich source of international researchers, academics and practitioners including, university and college lecturers, professional accountants and consultants and senior managers involved in a wide range of teaching, scholarship, research, and consultancy in the hospitality industry worldwide. The material is drawn from their work and experience and relates directly to the management of hospitality undertakings. Therefore the up to date case studies and examples used are taken from a wide ranging of companies across the industry including large international chains such as Sheraton, Holiday Inn, and Intercontinental. Divided into three parts: Performance Management, Information Management and Asset Management the book tackles the following issues amongst others: * Performance management in the international hospitality industry * Benchmarking: measuring financial success * The profit planning framework * Making room rate pricing decisions * Hotel asset management UK and US perspectives * Lowering risk to enhance hospitality firm value Accounting and Financial Management: developments in the international hospitality industry presents current developments drawn from a combination of live fieldwork and practical experience and therefore will content will appeal to a wide-ranging readership including practising managers and financial controllers in hospitality organisations, professional accountants and consultants, postgraduate candidates studying for master's degrees in hospitality management, and final year undergraduate students of hospitality management who elect to take an accounting option.
