Download or read book Financial Dimensions of Marketing written by Richard Malcolm Sano Wilson and published by . This book was released on 1981 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Dimensions of Marketing written by Richard M. S. Wilson and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Dimensions of Marketing Decisions written by David W. Stewart and published by Springer. This book was released on 2019-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Download or read book Financial Dimensions of Marketing Decisions written by Matthys Daniel Johannes Greeff and published by . This book was released on 1990 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Dimensions of Marketing Management written by Frank Homer Mossman and published by John Wiley & Sons. This book was released on 1978 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Collection of Publications on Financial and Distributional Dimensions in Marketing Management written by David Shipley and published by . This book was released on 1991 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Decision Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1995-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Accounting Interface written by Robin Roslender and published by Routledge. This book was released on 2013-09-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.
Download or read book Marketing Accountability for Marketing and Non Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Download or read book Proceedings of the International Conference on Global Innovation and Trends in Economics and Business ICOBIS 2022 written by Sanchita Saha and published by Springer Nature. This book was released on 2023-02-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The conferences aims to support research and development in the field of Global Innovation and Trends in Economics and Business. Another purpose is to improve scientific information exchange among researchers, developers, students, and practitioners. Every year, the conference will be organised to provide an excellent platform for individuals to discuss their perspectives and experiences in the fields of Global Innovation and Trends in Economics and Business, as well as related fields.
Download or read book Accounting and Financial Management written by Peter Harris and published by Routledge. This book was released on 2012-05-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting and Financial Management: developments in the international hospitality industry presents new and innovative research and developments in the field of accounting and financial management as it relates to the work of managing enterprises and organisations in the international hospitality industry. The content contains contributions from a rich source of international researchers, academics and practitioners including, university and college lecturers, professional accountants and consultants and senior managers involved in a wide range of teaching, scholarship, research, and consultancy in the hospitality industry worldwide. The material is drawn from their work and experience and relates directly to the management of hospitality undertakings. Therefore the up to date case studies and examples used are taken from a wide ranging of companies across the industry including large international chains such as Sheraton, Holiday Inn, and Intercontinental. Divided into three parts: Performance Management, Information Management and Asset Management the book tackles the following issues amongst others: * Performance management in the international hospitality industry * Benchmarking: measuring financial success * The profit planning framework * Making room rate pricing decisions * Hotel asset management UK and US perspectives * Lowering risk to enhance hospitality firm value Accounting and Financial Management: developments in the international hospitality industry presents current developments drawn from a combination of live fieldwork and practical experience and therefore will content will appeal to a wide-ranging readership including practising managers and financial controllers in hospitality organisations, professional accountants and consultants, postgraduate candidates studying for master's degrees in hospitality management, and final year undergraduate students of hospitality management who elect to take an accounting option.
Download or read book Marketing Effectiveness and Accountability in SMEs written by Trevor A. Smith and published by Springer Nature. This book was released on 2022-09-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in their marketing investments and make wiser marketing decisions. This book will prove useful for both researchers and practitioners by extending knowledge on marketing performance management in the SMEs.
Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1995-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Mental Health Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.
Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
