Download or read book Financial Analysis for Marketing Decisions written by Sam R. Goodman and published by . This book was released on 1972 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exercises in Financial Analysis and Marketing Decision Making written by and published by . This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Decision Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Download or read book Financial Dimensions of Marketing Decisions written by David W. Stewart and published by Springer. This book was released on 2019-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Download or read book Marketing Management 2e written by Kenneth Clow and published by . This book was released on 2017-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 4 color pbk The idea... behind this text is to prepare emerging marketing professionals with tools to succeed. Currently available texts do not meet the needs of the majority of students enrolled in the Marketing Management capstone course. So this book features four themes that make it distinctive and useful to marketing students. These include emphasizing customer service; focusing on entry-level and first-line supervisory positions; carefully integrating the disciplines of marketing and management; and providing methods to analyze the financial impact of marketing decisions - with a focus on financial analysis in every chapter.
Download or read book Financial Aspects of Marketing written by Keith Ward and published by Routledge. This book was released on 2013-07-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
Download or read book Financial Aspects of Marketing written by Ruth A. Schmidt and published by Bloomsbury Publishing. This book was released on 1996-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
Download or read book The Official CIM Coursebook Strategic Marketing Decisions 2008 2009 written by Isobel Doole and published by Routledge. This book was released on 2012-09-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Download or read book CIM Coursebook Strategic Marketing Decisions written by Isobel Doole and published by Routledge. This book was released on 2012-05-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Download or read book Pushing the Numbers in Marketing written by David L. Rados and published by Bloomsbury Publishing USA. This book was released on 1992-09-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points. After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
Download or read book Marketing and Finance written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2013-08-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Download or read book Strategic Marketing Decisions written by Isobel Doole and published by Routledge. This book was released on 2006-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.
Download or read book Analysis for Marketing Planning written by Donald R. Lehmann and published by . This book was released on 1997 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and marketing strategy where brevity, no coverage of the 4Ps, a heavy strategic focus and an emphasis on a marketing plan are desired. Conceptual and analytical in its approach, it centres on industry competitor and customer analysis and includes numerous examples.
Download or read book Strategic Marketing and Finance Decision Analysis written by Simon Berger and published by GRIN Verlag. This book was released on 2006-04-07 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, , language: English, abstract: AutoZone Inc. (AZO) is a major player in the $83B US automotive aftermarket. The market segments are mainly Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) and in recent years AZO has entered the Mexican automotive aftermarket. AZO expanded heavily over the last years by opening new stores and therefore AZO has had a five yearprofitablesales CAGR of 5.9%. The goal of our team project was to conduct a comprehensive analysis of AZO including a large marketing review as well as an extensive financial analysis. The project also consists of a valuation of an average AZO store in order to determine a recommendation for AZO’s future strategy. The market analysis of all current and potential threats and opportunities gave us the needed understanding of the industry AZO is operating in. Based on that we made an assessment, aligned to AZO’s SWOT analysis, how AZO can gain the most benefits from the market through working on its current strengths and weaknesses. Thereby, we discussed parts of AZO’s strategy and operation processes that have to be modified in order to outperform the domestic and Mexican competition like in the past.
Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2004 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.
Download or read book CIM Coursebook 06 07 Strategic Marketing Decisions written by Isobel Doole and published by Routledge. This book was released on 2007-07-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
