Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the film marketer is both vital and challenging. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This is the original film marketing text which no interested film or marketing student should be without. .

Download or read book Marketing to Moviegoers written by Marich, Robert and published by SIU Press. This book was released on 2013 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Business of Film written by Paula Landry and published by Routledge. This book was released on 2018-06-14 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the contemporary media landscape, including analysis on major new players and platforms like Netflix, Amazon, Google and Vimeo, shifting trends due to convergence and disruption from new technology, as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

Download or read book American Film Distribution written by Suzanne Mary Donahue and published by . This book was released on 1987 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Index and bibliography included.

Download or read book Marketing to Moviegoers written by Robert Marich and published by Southern Illinois University Press. This book was released on 2013-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Download or read book Selling Your Film written by Eric Sherman and published by . This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone who attempts to make a film in today's market without having a vital grip on the interrelationship among production, distribution, and exhibition, works at risk. Selling Your Film lays out the landscape of the contemporary film marketplace in practical, concise terms, and explains the practices and the pitfalls on the road to effectively selling films in today's market.

Download or read book Marketing to Moviegoers written by Robert Marich and published by CRC Press. This book was released on 2005-04-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside information about the Hollywood major studios' secret strategies for marketing films.

Download or read book Hollywood in the Information Age written by Janet Wasko and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major new assessment of the American movie industry in the 1990's, focusing on the development of new communication technologies such as cable and home video and examining their impact on the production and distribution of motion pictures.

Download or read book Networks of Entertainment written by Frank Kessler and published by Indiana University Press. This book was released on 2008-02-05 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays by prominent scholars examining film distribution in the early years of cinema. This collection of essays explores the complex issue of film distribution from the invention of cinema into the 1910s. From regional distribution networks to international marketing strategies, from the analysis of distribution catalogs to case studies on individual distributors, these essays written by well-known specialists in the field discuss the intriguing question of how films came to meet their audiences. Contributors include Richard Abel, Marta Braun, Joseph Garncarz, André Gaudreault, François Jost, Charlie Keil, Martin Loiperdinger, Viva Paci, Wanda Strauven, Gregory Waller, and many more.

Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Download or read book Film Marketing into the Twenty First Century written by Nolwenn Mingant and published by British Film Institute. This book was released on 2015-11-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Download or read book The Feature Film Distribution Deal written by John W. Cones and published by SIU Press. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: John W. Cones, whose real goal is to stimulate a long-term film industry reform movement, shows how the financial control of the film industry in the hands of the major studios and distributors actually translates into creative control of the industry. Cones discusses the pros and cons of the debate relating to the industry's so-called net profit problem and the way in which the distribution deal plays an integral part in that problem. He then breaks down five major film finance/distribution scenarios, explaining various distribution deals and suggesting ways of negotiating distribution. Critically examining the specific terms of the distribution deal itself, Cones covers gross receipts exclusions, distributor fees, and distribution expenses. He also investigates the various forms of interest, issues of production costs, matters of creative control, and general contractual provisions. For handy reference, Cones includes an extensive checklist for negotiating any feature film distribution deal. The list deals with distribution fees, distribution expenses, interest, production costs, creative control issues, general contractual provisions, distributor commitments, and the limits of negotiating. His nine appendixes present a "Motion Picture Industry Overview," "Profit Participation Audit Firms," "ADI (Top 50) Market Rankings," an "AFMA Member List, 1992-1993," a "Production-Financing/Distribution Agreement," a "Negative Pickup Distribution Agreement," a "Distribution Rights Acquisition Agreement," a "Distribution Agreement (Rent-a-Distributor Deal)," and a "Foreign Distribution Agreement." Cones wrote this book for independent producers, executive and associate producers and their representatives, directors, actors, screenwriters, members of talent guilds, distributors, and entertainment, antitrust, and securities attorneys. Securities issuers and dealers, investment bankers, and money finders, investors, and financiers of every sort also will be interested. In addition, Cones suggests and hopes that the book will interest "Congress, their research staff, government regulators at the Internal Revenue Service, the Securities and Exchange Commission, the Federal Trade Commission, and law enforcement officials such as the Los Angeles District Attorney and the U.S. Justice Department."

Download or read book The Insider s Guide to Independent Film Distribution written by Stacey Parks and published by Taylor & Francis. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: An industry insider reveals the secrets of film distribution, the filmmaker's greatest challenge!

Download or read book American Film Exhibition and an Analysis of the Motion Picture Industry s Market Structure 1963 1980 written by Gary Edgerton and published by Routledge. This book was released on 2014-01-03 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks at how the movie industry organisation functioned between the late ‘40s and 1983 when it was originally published. It describes the changing role of domestic exhibition through this time and analyses the wider film industry to provide a model of the exhibition structure in relation to production, distribution and outside factors. It addresses the growing issues of the cable and video markets as competition to the film exhibition business at that time and looks forward into a highly turbulent environment. With particular interest now as the film industry address a new range of threats and adaptations of its working structure, this book offers and integral understanding of a key stage in cinema history.

Download or read book Film Distribution exhibition and Marketing written by Task Force on the Distribution, Exhibition and Marketing of Canadian Films and published by . This book was released on 1983 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Besides the Screen written by V. Crisp and published by Springer. This book was released on 2015-01-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography.

Download or read book The Business of Media Distribution written by Jeff Ulin and published by Taylor & Francis. This book was released on 2012-12-06 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.