Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Introduction to Management Accounting Chap 1 14 written by Charles T. Horngren and published by Pearson Educación. This book was released on 2005 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).
Download or read book Las estrategias en la fijaci n de precios written by Manuel Castillo Soto and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Accounting Dictionary written by Nora Sánchez and published by John Wiley & Sons. This book was released on 2004-05-10 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first English–Spanish translation dictionary of accounting terms to cover the differences in accounting terminology for Spanish-speaking countries This bilingual Accounting Dictionary offers not only English–Spanish and Spanish–English translations of accounting terms but also a Spanish–Spanish section correlating the different terms used in major Spanish-speaking countries. The only accounting dictionary to offer such coverage, this useful reference provides accounting practitioners and students with easy, accurate guidance for translating in and among: Argentina * Chile * Colombia * Mexico * Spain * Venezuela. Ideal for translating financial statements, conducting audits, and performing accounting functions in multinational companies, Accounting Dictionary is an essential tool for all accountants, financial managers, and students participating in the burgeoning Spanish-speaking market. Order your copy today!
Download or read book Precios written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-01-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qué es el precio El precio es el proceso mediante el cual una empresa fija el precio al que venderá sus productos y servicios, y puede ser parte del plan de marketing de la empresa. Al fijar los precios, la empresa tendrá en cuenta el precio al que podría adquirir los bienes, el costo de fabricación, el mercado, la competencia, las condiciones del mercado, la marca y la calidad del producto. Cómo te beneficiarás (I) Insights y validaciones sobre los siguientes temas: Capítulo 1: Precios Capítulo 2: Discriminación de precios Capítulo 3: Bien informativo Capítulo 4: Agrupación de productos Capítulo 5: Promoción de ventas Capítulo 6: Diferenciación de productos Capítulo 7: Estrategias genéricas de Porter Capítulo 8: Marketing relacional Capítulo 9: Gestión del rendimiento Capítulo 10: Rebate (marketing) Capítulo 11: Estrategias de precios Capítulo 12: Marketing minorista Capítulo 13: Aftermarket (mercancías) Capítulo 14: Modelo de las seis fuerzas Capítulo 15: Precios dinámicos Capítulo 16: Precios basados en el valor Capítulo 17: Precios geográficos Capítulo 18: Precios premium Capítulo 19: Cliente a cliente Capítulo 20: Paga lo que quieras Capítulo 21: Coste del cliente (II) Respondiendo a la Principales preguntas del público sobre fijación de precios. (III) Ejemplos del mundo real sobre el uso de la fijación de precios en muchos campos. Para quién es este libro Profesionales, estudiantes de pregrado y posgrado, entusiastas, aficionados y aquellos que quieran ir más allá del conocimiento o la información básicos para cualquier tipo de precio.
Download or read book Mathematical Analysis for Business Economics and the Life and Social Sciences written by Jagdish C. Arya and published by Pearson Educación. This book was released on 1993 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on techniques, this volume focuses on the applications of basic mathematics and differential and integral calculus in the field of business, economics and the life and social sciences. All mathematical theorems, proofs and concepts are described intuitively and then mathematically. Reorganized and rewritten material includes chapters on exponentials and logarithms, curve sketching and optimization, application sections of straight lines and quadratic inequalities. A new section on difference equations and expanded coverage of differential equations is included.
Download or read book Sistema de fijaci n de precios por variaci n de costos written by México. Secretaría de Industria y Comercio and published by . This book was released on 1974 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Precio conjunto de productos written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-02-03 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Qué es la fijación de precios de productos conjuntos? En microeconomía, la fijación de precios de productos conjuntos es el problema de la empresa de elegir los precios de los productos conjuntos, que son dos o más productos producidos a partir del mismo proceso. u operación, cada uno de los cuales se considera de valor. La fijación de precios para productos conjuntos es más compleja que la fijación de precios para un solo producto. Para empezar, hay dos curvas de demanda. Las características de cada uno pueden ser diferentes. La demanda de un producto podría ser mayor que la del otro. Los consumidores de un producto podrían ser más elásticos respecto al precio que los consumidores del otro. Cómo se beneficiará usted (I) Información y validaciones sobre lo siguiente temas: Capítulo 1: Fijación conjunta de precios de productos Capítulo 2: Monopolio Capítulo 3: Competencia monopolística Capítulo 4: Oferta y demanda Capítulo 5: Pérdida de eficiencia Capítulo 6: Superávit económico Capítulo 7: Discriminación de precios Capítulo 8: Elasticidad (economía ) Capítulo 9: Equilibrio económico Capítulo 10: Elección del consumidor Capítulo 11: Bien sustituto Capítulo 12: Efecto sustitución Capítulo 13: Eficiencia asignativa Capítulo 14: Sobreproducción Capítulo 15: Curva de demanda Capítulo 16: Incidencia fiscal Capítulo 17: Estrategias de precios Capítulo 18: Demanda Capítulo 19: Oferta (economía) Capítulo 20: Demanda derivada Capítulo 21: Margen (economía) (II) Respondiendo a las principales preguntas del público sobre la fijación de precios conjuntos de productos. (III) Ejemplos del mundo real para el uso de precios conjuntos de productos en en muchos campos. Para quién es este libro Profesionales, estudiantes de pregrado y posgrado, entusiastas, aficionados y aquellos que quieran ir más allá del conocimiento básico o información para cualquier tipo de precio conjunto de productos.
Download or read book Honduras written by and published by World Bank Publications. This book was released on 1998-01-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: A combination of economic development, improved education, increased access to safe water, and improved basic health programs has enabled Honduras to improve the health status of its population over the last three decadesan accomplishment of which the country can be justly proud. This paper examines the achievements of the Honduran health sector and discusses the challenges that need to be faced to modernize public sector financing, to improve public sector service provision, and to develop an appropriate policy and regulatory framework for pharmaceuticals and social security.
Download or read book Fijaci n de precios de mercacnc as written by and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fijaci n de precios a nivel industrial para satisfacer las necesidades de los clientes written by Benson P. Shapiro and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Discriminaci n de precios written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-03-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Qué es la discriminación de precios? La discriminación de precios es una estrategia de fijación de precios microeconómica en la que el mismo proveedor vende bienes o servicios idénticos o muy similares a precios diferentes en diferentes segmentos del mercado. La discriminación de precios se distingue de la diferenciación de productos por la diferencia más sustancial en el costo de producción de los productos con precios diferentes involucrados en esta última estrategia. La diferenciación de precios depende esencialmente de la variación en la disposición a pagar de los clientes y en la elasticidad de su demanda. Para que la discriminación de precios tenga éxito, una empresa debe tener poder de mercado, como una participación de mercado dominante, unicidad del producto, poder exclusivo para fijar precios, etc. Todos los precios bajo discriminación de precios son más altos que el precio de equilibrio en un mercado perfectamente competitivo. Sin embargo, algunos precios bajo discriminación de precios pueden ser más bajos que el precio cobrado por un monopolista de precio único. El monopolista utiliza la discriminación de precios para recuperar parte de la pérdida de eficiencia. Esta estrategia de fijación de precios permite a las empresas capturar excedentes adicionales del consumidor y maximizar sus ganancias mientras benefician a algunos consumidores con precios más bajos. La discriminación de precios puede adoptar muchas formas y prevalece en muchos sectores, desde la educación y las telecomunicaciones hasta la atención sanitaria. Cómo se beneficiará (I) Insights, y validaciones sobre los siguientes temas: Capítulo 1: Discriminación de precios Capítulo 2: Monopolio Capítulo 3: Competencia monopolística Capítulo 4: Oligopolio Capítulo 5: Competencia perfecta Capítulo 6: Competencia imperfecta Capítulo 7: Pérdida de peso muerto Capítulo 8: Dos tarifa de parte Capítulo 9: Precios Capítulo 10: Barreras de entrada Capítulo 11: Gestión del rendimiento Capítulo 12: Mercado poder Capítulo 13: Competencia no relacionada con los precios Capítulo 14: Estructura del mercado Capítulo 15: Estrategias de precios Capítulo 16: Dinámica fijación de precios Capítulo 17: Gestión de ingresos Capítulo 18: Fijación de precios basada en el valor Capítulo 19: Valor del alquiler Capítulo 20: Beneficio (economía) Capítulo 21: Precio de monopolio (II) Respondiendo a las principales preguntas del público sobre la discriminación de precios. (III) Ejemplos del mundo real para el uso de discriminación de precios en muchos campos. Para quién es este libro Profesionales, estudiantes de pregrado y posgrado, entusiastas, aficionados y aquellos que quieran avanzar más allá del conocimiento o información básica para cualquier tipo de Discriminación de Precios.
Download or read book Los costos y la fijaci n de precios de venta en la actividad editorial written by Antonio Ruano Fernandez and published by . This book was released on 1976 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Incentivos y contratos en los servicios de salud written by P. Ibern and published by Springer Science & Business Media. This book was released on 1999-06-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Investments written by Gordon J. Alexander and published by Pearson Educación. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the material practical, relevant, and easy to understand. The latest developments in investments are brought to life through the use of tables, graphs, and illustrations that incorporate current market information and academic research. An international content deals directly with international securities and securities markets throughout the book--along with currency management and interest rate parity. Up-to-date "Money Matters" articles reflect the latest real-world developments and are provided throughout each chapter to give readers a sense of how practitioners deal with various investment issues and use techniques. Other coverage includes an array of investment tools--presented through discussions on stocks, bonds, and other securities such as options and futures. A guide to reviewing, forecasting, and monitoring--for individuals preparing to make investments or take the CFA exam.
Download or read book Fijacion de precios de mercaderias written by Centro Regional de Ayuda Técnica and published by . This book was released on 1972 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:
