Download or read book Fifty Four Years in Advertising from the Mailroom to the Boardroom written by Ned C. Clausen and published by iUniverse. This book was released on 2018-03-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ned C. Clausens launched his career in advertising at age twenty from the mailroom of the legendary Madison Avenue agency, J. Walter Thompson. From those humble beginnings, he won a variety of roles at New York ad agencies and trade organizations, landing a front-row seat in an industry that has undergone a series of dynamicand sometimes dramatic changesover the last several decades. In this memoir, he recalls his experiences, which were primarily in the business-to-business sector. Along the way, he shares insights on: discovering your passion in life; starting from the bottom and working your way up; and managing a clients marketing communications. With the exception of serving three years in the U.S. Army during the 1960s, Clausen spent fifty-four years in the advertising industry, rubbing elbows with some of the most fascinating people in the world of business. His story is one of good fortune and having the wits to survive and thrive from the creative revolution of the 1960s, through the agency mega-merger of the 1980s, to the digital revolution of today.
Download or read book Rising from the Mailroom to the Boardroom written by Bruce Turner and published by CRC Press. This book was released on 2021-08-23 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boards and business leaders expect their key advisors to deliver fresh insights, and increasingly expect them to demonstrate foresight. To achieve what is expected, it is crucial to understand the dynamics of conversations in the boardroom and around the audit committee table. This book provides those unique perspectives. The journey from the ‘mailroom to the boardroom’ follows the story of a young banker who moved into the internal auditing profession as part of the ‘new breed’, then rose through the ranks into senior leadership and chief audit executive roles, before assuming audit committee and board roles that had an immense influence on governance, risk, compliance, and audit professionals. Success does not always follow a smooth and uneventful trajectory, and this story reflects insights from both the ups and the downs of the journey. Each chapter shares insights, better practices, case studies, practical examples, and real-life challenges and draws them together into 101 building blocks, each one providing crucial career-long learnings. The storytelling provides insights to people at all levels on the importance of positioning oneself to step into leadership roles, helps them understand how to evaluate and pursue potential career growth opportunities, provides tips on how to holistically manage and advance their career, and inspires higher-level thinking that enhances governance, risk, compliance and audit practices.
Download or read book Danger in the Comfort Zone written by Judith M. BARDWICK and published by AMACOM. This book was released on 1995-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the phenomenon of "entitlement" mentalities in the American workforce -- people's preoccupation with their rewards rather than their responsibilities. Author Judith M. Bardwick points out that although the "fear" element has undoubtedly grown in the last few years, the entitlement attitude is still firmly entrenched at all levels. Danger in the Comfort Zone describes three basic mindsets and shows the effect of each on individuals and their organizations: Entitlement -- people feel entitled to rewards and lethargic about having to earn them; motivation and job satisfaction are low Fear -- people are paralyzed; the threat of layoffs makes them focus on protecting their jobs rather than doing them well Earning -- people are energized by challenge; they know their accomplishments will be noticed -- and rewarded This landmark work has been updated and expanded -- with five all-new chapters -- to meet today's continuing challenges to the nation's productivity and morale. Bardwick offers additional findings with new, specific techniques for pulling people out of the quagmire of fear and complacency, and igniting them with the energy of true earnings.
Download or read book The Power of Strategy Innovation written by Robert E. Johnston and published by AMACOM. This book was released on 2013-03-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. In The Power of Strategy Innovation, you’ll learn how to: apply innovative thinking to your company’s business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs; and how to create a perpetual flow of viable new business opportunities. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.
Download or read book BUSINESS Essential written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2015-03-20 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Download or read book King Arthur s Round Table written by David Perkins and published by John Wiley & Sons. This book was released on 2003-01-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your organization functions and grows through conversations face-to-face and electronic, from the mailroom to the boardroom. The quality of those conversations determines how smart your organization is. This revelatory book shows you how the Round Table of Arthurian legend can help foster collaboration and transform today s world of business, nonprofits, and government. "When I want a group to work effectively, I turn immediately to my colleague of thirty-five years, David Perkins. This book is a distillation of his knowledge and wisdom." Howard Gardner author of Frames of Mind: The Theory of Multiple Intelligences and Intelligence Reframed "David Perkins applies his wit and inventive mind to create a fresh perspective on the world of collaboration in organizations. His archetypes and toolboxes offer valuable insights to anyone facing the challenges of collaborative problem solving." David Straus author of How to Make Collaboration Work
Download or read book Thrival from Ordinary to Extraordinary written by Mark Mandela and published by eBookIt.com. This book was released on 2011-04-23 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you dream of leaving your 9-to-5 job and never returning? Do you desire to travel the country and make new friends? Is freedom of time, mobility, and money important to you? If you answered yes to any of those questions, Thrival from Ordinary to Extraordinary is a must-read. Using personal experience, Mandela elucidates how to achieve those dreams and desires. You will learn to: - Realize your possibilities. - Build a team. - Develop lasting relationships. - Identify key people to develop into leaders. - Inspire others. - Become extraordinary. If surviving is your goal, this book is not for you. If you desire to reach the next level, to go from being ordinary to extraordinary, this book is teeming with clues that enable you to reach the next level and beyond. Your potential is greater than surviving; it is time to thrive. Learn step-by-step how to go from ordinary to extraordinary; it is your time to excel!
Download or read book Every Town Is a Sports Town written by George Bodenheimer and published by Grand Central Publishing. This book was released on 2015-05-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPN's meteoric rise. This is a book for business readers and sports fans alike. A Best Business Book of 2015, Strategy Business
Download or read book Please Don t Just Do What I Tell You Do What Needs to Be Done written by Bob B. Nelson and published by Hachette+ORM. This book was released on 2002-03-01 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the million-copy-selling 1001 Ways series shows how to get ahead by fulfilling every employers ultimate expectation. This book contains a clear message: Every boss wants an effective worker to do what most needs to be done without having to be asked. Simple? Perhaps. Easy? Not on your life. But thanks to Bob Nelson, employers and employees everywhere will be empowered by this vital message, and in the process achieve their goals and create a mutually rewarding experience. As brief, to the point, and inspiring as his previous best-selling titles, Nelsons commonsense advice can be applied to any situation, from the mailroom to the boardroom, and is illustrated with a wide array of examples and anecdotes from real life. Helping readers tap into their own intelligence, resourcefulness, and pride, Nelson demonstrates how acts of initiative both big and small can make an enormous difference in the way an employee is viewed -- and rewarded -- by his or her boss; he also shows how the effects of those actions benefit the entire organization. It's a perfect first day on the job book; a useful resource for any HR department; and a worthwhile investment for anyone who wants to learn more and go farther in a job, in a career, and in life.
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2020-06-23 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each component plays an integral role in sport management, sport marketing, and operational goals at all levels of sport organizations. Part III examines legal aspects and critical sociological and cultural issues. Significant updates throughout the third edition capture the evolution of sport communication: A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication Learning aids—including key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises—provide for an engaging and focused learning experience. Updated for this edition, Sport Communication at Work sidebars feature industry experts applying chapter content, and Profile of a Sport Communicator sidebars highlight professional opportunities. In Strategic Sport Communication, Third Edition, students will develop a thorough understanding of the vast and varied field of sport communication. As the exciting field of sport communication continues to present new challenges, the analysis provided within this text will provide the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed.
Download or read book Danger in the Comfort Zone written by Judith M. Bardwick and published by Amacom Books. This book was released on 1991-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the productivity crisis, and how complacency in American businesses threatens to destroy some of our most prestigious organizations
Download or read book New York Magazine written by and published by . This book was released on 1987-06-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book Saving the World at Work written by Tim Sanders and published by Crown Currency. This book was released on 2008-09-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the actions of a single person can help to change the world. How? Through simple acts of leadership and compassion. Open up this book, and discover the true stories of people whose actions have caused a chain reaction at work and in their communities. Among them: A manager who gives an employee some supportive praise, and as a result literally saves his life (page 231). A small group of bank tellers who spearhead a movement to raise millions of dollars for breast cancer, making it the biggest fundraiser in North America, and enhancing their company’s reputation (page 213). A sales manager who gets a copy of a groundbreaking book that leads to a transformation of the company’s operations. As a result, hundreds of millions of pounds of carpet waste avoid the landfill, and the company sparks a revolution in its industry (page 12). A “responsibility revolution” is shaking up corporate America. In this provocative and insightful book, bestselling author Tim Sanders reveals why companies must to go beyond making a profit and start making a difference. Every one of us, regardless of title or position, can inspire our companies to change the way they do business, helping them to become a positive force for enriching people, communities, and the environment. When this happens, not only do we help save the world, we help save our companies from becoming irrelevant. We also become part of what Sanders calls the Responsibility Revolution. Companies that don’t participate in this revolution risk becoming obsolete. Today customers, employees, and investors are demanding that companies focus on their social responsibilities—not just their bottom lines. Sixty-five percent of American consumers say they would change to brands associated with a good cause if price and quality were equal; 66 percent of recent college graduates will not work for companies with poor social values. And more than sixty million people are willing to pay a premium for socially and environmentally responsible products. In SAVING THE WORLD AT WORK, Tim Sanders offers concrete suggestions on how all of us can help our companies join the Responsibility Revolution. Drawing on extensive interviews with hundreds of employees and CEOs, and illuminated by countless stories of people who are making a difference in the workplace and in the world, Sanders offers practical advice every individual and company can use to make the world a better place--now and in the future.
Download or read book The Representation of Economics in Cinema written by Santiago Sanchez-Pages and published by Springer Nature. This book was released on 2021-09-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cinema articulates the economic anxieties of each generation of filmmakers and audiences. It has an influence on people’s views on various economic issues and many orders of magnitude larger than that of economics as a discipline. This book offers a sweeping study of the representation of economics in cinema across a wide range of areas and genres, from the conflicts over resources in the lawless Old West to the post-scarcity societies of science fiction futures. This book studies how films have portrayed trade unions, scarcity, money, businesses, innovators, migrant workers, working women, globalization, the stock market, and the automation of work. It aims to be useful to those who are interested in cinema with economic themes and to those who want to learn about economics through cinema.
Download or read book The Customer of the Future written by Blake Morgan and published by HarperCollins Leadership. This book was released on 2019-10-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Download or read book Tell to Win written by Peter Guber and published by Crown Currency. This book was released on 2011-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Download or read book Diversity Management written by Dennis Arekpita Ogirri Ph.D. MURP and published by Xlibris Corporation. This book was released on 2019-08-19 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, this author utilizes various concepts, theories, analytical methods, techniques, and practical knowledge and expertise propounded or espoused by scholars and experts with differing worldviews that tend to facilitate the understanding of diversity and diversity management in the ‘global village.’ Some of the perspectives are based on philosophical, ideological, and cultural orientations of scholars, statesmen, and experts from the various geopolitical regions of the world. Some of the discussion may evoke some controversial thought processes that are considered necessary for healthy debate on the issues of diversity and diversity management from interdisciplinary, multidisciplinary, and trans-disciplinary perspectives. However, there is more emphasis on global and interdisciplinary perspectives in the discussion of diversity and diversity management in this book. The purpose of this book is to refocus attention on the issues of diversity and diversity management but from global and interdisciplinary perspectives. The book contributes to the continuing discourse on diversity and diversity management by presenting some conventional and less controversial theories and models, as well as some traditionally controversial ones for managing diversity in the workplace in particular, and in society in general. Whereas much has been written in the past about the debate over which strategies are best for managing diversity, new study dimensions in the era of globalization of business, economic, political, and socio-cultural relations now require the revisiting of the issues of diversity and diversity management from global and interdisciplinary perspectives. Existing published research on diversity management does not focus on both the global and interdisciplinary perspectives.
