Download or read book Field Guide to Compelling Analytics written by Walter DeGrange and published by CRC Press. This book was released on 2022-08-08 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products. However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work. This book introduces the formula ‘Analytics + Trust + Communication + Experience > Convince Them’ to illustrate an AP’s ability to convince a stakeholder. The ‘Convince Me’ stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP’s organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product. Features Includes insight questions to support class discussion Written in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the concepts Each section introduces the ideas through real-life case studies

Download or read book A Practical Guide to Analytics for Governments written by Marie Lowman and published by John Wiley & Sons. This book was released on 2017-06-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world analytics applications for legislators, policy-makers, and support staff at the federal, state, and local levels. Big data and analytics are transforming industries across the board, and government can reap many of those same benefits by applying analytics to processes and programs already in place. From healthcare delivery and child well-being, to crime and program fraud, analytics can—in fact, already does—transform the way government works. This book shows you how analytics can be implemented in your own milieu: What is the downstream impact of new legislation? How can we make programs more efficient? Is it possible to predict policy outcomes without analytics? How do I get started building analytics into my government organization? The answers are all here, with accessible explanations and useful advice from an expert in the field. Analytics allows you to mine your data to create a holistic picture of your constituents; this model helps you tailor programs, fine-tune legislation, and serve the populace more effectively. This book walks you through analytics as applied to government, and shows you how to reap Big data's benefits at whatever level necessary. Learn how analytics is already transforming government service delivery Delve into the digital healthcare revolution Use analytics to improve education, juvenile justice, and other child-focused areas Apply analytics to transportation, criminal justice, fraud, and much more Legislators and policy makers have plenty of great ideas—but how do they put those ideas into play? Analytics can play a crucial role in getting the job done well. A Practical Guide to Analytics for Governments provides advice, perspective, and real-world guidance for public servants everywhere.

Download or read book Building a Digital Analytics Organization written by Judah Phillips and published by FT Press. This book was released on 2013-07-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.

Download or read book Sports Analytics written by Benjamin C. Alamar and published by Columbia University Press. This book was released on 2024-05-28 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data and analytics have the potential to provide sports organizations with a competitive advantage both on and off the field. Yet even as the use of analytics in sports has become commonplace, teams regularly find themselves making big investments without significant payoff. This book is a practical, nontechnical guide to incorporating sports data into decision making, giving leaders the knowledge they need to maximize their organization’s investment in analytics. Benjamin C. Alamar—a leading expert who has built high-performing analytics groups—surveys the current state of the use of data in sports, including both specifics around the tools and how to deploy them most effectively. Sports Analytics offers a clear, easily digestible overview of data management, statistical models, and information systems and a detailed understanding of their vast possibilities. It walks readers through the essentials of understanding the value of different types of data and strategies for building and managing an analytics team. Throughout, Alamar illustrates the value of analytics with real-world examples and case studies from both the sports and business sides. Sports Analytics has guided a range of sports professionals to success since its original publication in 2013. This second edition adds examples and strategies that focus on using data on the business side of a sports organization, provides concrete strategies for incorporating different types of data into decision making, and updates all discussions for the rapid technological developments of the last decade.

Download or read book Learning Analytics written by John R Mattox II and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with organizations that are more dispersed, a workforce that is more diverse and the pressure to reduce costs, CEOs and CFOs are increasingly asking what the return on investment is from training and development programmes. Learning Analytics provides a framework for understanding how to work with learning analytics at an advanced level. It focuses on the questions that training evaluation is intended to answer: is training effective and how can it be improved? It discusses the field of learning analytics, outlining how and why analytics can be useful, and takes the reader through examples of approaches to answering these questions and looks at the valuable role that technology has to play. Even where technological solutions are employed, the HR or learning and development practitioner needs to understand what questions they should be asking of their data to ensure alignment between training and business needs. Learning Analytics enables both senior L&D and HR professionals as well as CEOs and CFOs to see the transformational power that effective analytics has for building a learning organization, and the impacts that this has on performance, talent management, and competitive advantage. It helps learning and development professionals to make the business case for their activities, demonstrating what is truly adding value and where budgets should be spent, and to deliver a credible service to their business by providing metrics based on which sound business decisions can be made.

Download or read book Five Frogs on a Log written by Mark L. Feldman and published by Harper Collins. This book was released on 2010-10-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riddle: Five frogs are sitting on a log. Four decide to jump off. How many are left? Answer: Five Why? Because there's a difference between deciding and doing. Written by Mark L. Feldman and Michael F. Spratt of PricewaterhouseCoopers, Five Frogs on a Log offers readers an entertaining and no-nonsense field guide to the mergers and acquisitions jungle, packed with insight and instruction for executing corporate change and capturing shareholder value. Whether you're buying another company or acquiring a new vision of the future, this book proffers an unconventional perspective and a practical, readily accessible set of solutions to the single greatest challenge facing today's managers: executing rapid transitions ion mergers, acquisitions and gut wrenching change. Designed for corporate managers and CEOs caught up in the whirlwind of change, every chapter provides accessible ideas and wisdom for navigating the most demanding business transitions. The authors offer a unique hands-on perspective based on their work with top Fortune 500 firms. As they state: "Increasingly, the companies that win are those that learn faster, act quicker and adapt sooner. They will compress time by making and executing early, informed decisions about economic value creation, ruthless prioritization and focused resource allocation. They will use these decisions to take early firm stands on management deployment, organization structure and culture. Their actions will increasingly be linked to long-term, sustained economic value creation." The advice and expertise offered in this book can be used to solve a range of operational problems from speeding up new product development to merging two businesses; from changing company culture to repositioning a business in a while new marketplace. Whatever the challenges and opportunities facing you, your company, your industry, Five Frogs on a Log will move you from deciding to doing.

Download or read book Healthcare Data Analytics written by Chandan K. Reddy and published by CRC Press. This book was released on 2015-06-23 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the intersection of computer science and healthcare, data analytics has emerged as a promising tool for solving problems across many healthcare-related disciplines. Supplying a comprehensive overview of recent healthcare analytics research, Healthcare Data Analytics provides a clear understanding of the analytical techniques currently available

Download or read book Search Analytics for Your Site written by Louis Rosenfeld and published by Rosenfeld Media. This book was released on 2011-07-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Download or read book A Field Guide to Usability Testing written by Smashing Magazine and published by Smashing Magazine. This book was released on 2012 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Testing both Usability and User Experience are vital for creating a successful website even more so if its an ecommerce website, a complex app, or any another complex website. Unlike interviews or focus groups (that attempt to get users to accurately self report their own behavior or preferences), a well designed user test measures actual performance. This eBook provides examples and links to other sources on the Web, focusing on issues of usability as well as testing methods. TABLE OF CONTENTS - The Ultimate Guide to A/B Testing - Multivariate Testing in Action - Five Simple Steps to Increase Conversion Rates - 15 Essential Checks Before Launching Your Website - Test Usability By Embracing Other Viewpoints - Multivariate Testing 101 - A Scientific Method of Optimizing Design - Comprehensive Review of Usability and User Experience Testing Tools

Download or read book Unlocking Insights A Comprehensive Guide to Big Data Analytics written by Mothiram Rajasekaran and published by Leilani Katie Publication. This book was released on 2024-04-26 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mothiram Rajasekaran, Senior Solution Consultant, Cloudera, USA.

Download or read book Google Certification Guide Google Professional Data Engineer written by Cybellium Ltd and published by Cybellium Ltd. This book was released on with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google Certification Guide - Google Professional Data Engineer Navigate the Data Landscape with Google Cloud Expertise Embark on a journey to become a Google Professional Data Engineer with this comprehensive guide. Tailored for data professionals seeking to leverage Google Cloud's powerful data solutions, this book provides a deep dive into the core concepts, practices, and tools necessary to excel in the field of data engineering. Inside, You'll Explore: Fundamentals to Advanced Data Concepts: Understand the full spectrum of Google Cloud data services, from BigQuery and Dataflow to AI and machine learning integrations. Practical Data Engineering Scenarios: Learn through hands-on examples and real-life case studies that demonstrate how to effectively implement data solutions on Google Cloud. Focused Exam Strategy: Prepare for the certification exam with detailed insights into the exam format, including key topics, study strategies, and practice questions. Current Trends and Best Practices: Stay abreast of the latest advancements in Google Cloud data technologies, ensuring your skills are up-to-date and industry-relevant. Authored by a Data Engineering Expert Written by an experienced data engineer, this guide bridges practical application with theoretical knowledge, offering a comprehensive and practical learning experience. Your Comprehensive Guide to Data Engineering Certification Whether you're an aspiring data engineer or an experienced professional looking to validate your Google Cloud skills, this book is an invaluable resource, guiding you through the nuances of data engineering on Google Cloud and preparing you for the Professional Data Engineer exam. Elevate Your Data Engineering Skills This guide is more than a certification prep book; it's a deep dive into the art of data engineering in the Google Cloud ecosystem, designed to equip you with advanced skills and knowledge for a successful career in data engineering. Begin Your Data Engineering Journey Step into the world of Google Cloud data engineering with confidence. This guide is your first step towards mastering the concepts and practices of data engineering and achieving certification as a Google Professional Data Engineer. © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Download or read book Still Moving Field Guide written by Deborah Rowland and published by John Wiley & Sons. This book was released on 2020-11-23 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The companion to the bestselling book on leading change, Still Moving Still Moving Field Guide is a companion to the bestselling Still Moving: How to Lead Mindful Change. Designed as a practical resource, the Field Guide takes the reader on a journey to hone their leadership skills in order to lead change with confidence. Step by step, readers will progress through the Still Moving concepts. New to the guide is the innovative Change Vitality model (an energizing holistic way of leading change) that puts all the Still Moving concepts into one effective picture. The author breaks down each element of the Change Vitality model and explores what the element is, how to recognize it, and why it helps leaders lead change well. The model also shows how to rate your own leadership in a particular skill, and includes tales from the field on putting the skill into action. The guide also contains further reading and resources to help cultivate the skills presented. This important book: Offers a practical guide for developing the change leadership skills outlined in Still Moving Contains application stories with real life leaders in change Presents the Change Vitality model - a new, holistic and research-based framework for how to lead change with greater ease Provides an interactive immersion journey into the Still Moving content Includes spaces for journaling and self-reflection Written for all curious change leaders, change coaches, change consultants, and HR professionals, the Still Moving Field Guide is filled with practical ideas on how to use the Still Moving concepts with yourself, your team, and the wider systems you are seeking to transform.

Download or read book A Practical Guide to Analytics for Governments written by Marie Lowman and published by John Wiley & Sons. This book was released on 2017-05-05 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world analytics applications for legislators, policy-makers, and support staff at the federal, state, and local levels. Big data and analytics are transforming industries across the board, and government can reap many of those same benefits by applying analytics to processes and programs already in place. From healthcare delivery and child well-being, to crime and program fraud, analytics can—in fact, already does—transform the way government works. This book shows you how analytics can be implemented in your own milieu: What is the downstream impact of new legislation? How can we make programs more efficient? Is it possible to predict policy outcomes without analytics? How do I get started building analytics into my government organization? The answers are all here, with accessible explanations and useful advice from an expert in the field. Analytics allows you to mine your data to create a holistic picture of your constituents; this model helps you tailor programs, fine-tune legislation, and serve the populace more effectively. This book walks you through analytics as applied to government, and shows you how to reap Big data's benefits at whatever level necessary. Learn how analytics is already transforming government service delivery Delve into the digital healthcare revolution Use analytics to improve education, juvenile justice, and other child-focused areas Apply analytics to transportation, criminal justice, fraud, and much more Legislators and policy makers have plenty of great ideas—but how do they put those ideas into play? Analytics can play a crucial role in getting the job done well. A Practical Guide to Analytics for Governments provides advice, perspective, and real-world guidance for public servants everywhere.

Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a

Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Download or read book Measurement Demystified written by David Vance and published by Association for Talent Development. This book was released on 2020-11-17 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Groundbreaking Framework for Measurement and Reporting Most people find measurement, analytics, and reporting daunting—and L&D professionals are no different. As these practices have become critically important for organizations’ efforts to improve performance, talent development professionals have often been slow to embrace them for many reasons, including the seeming complexity and challenge of the practices. Few organizations have a well-thought-out measurement and reporting strategy, and there are often scant resources, limited time, and imperfect data to work with when organizations do attempt to create one. Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy is a much-needed and welcomed resource that breaks new ground with a framework to simplify the discussion of measurement, analytics, and reporting as it relates to L&D and talent development practitioners. This book helps practitioners select and use the right measures for the right reasons; select, create, and use the right types of reports; and create a comprehensive measurement and reporting strategy. Recognizing the angst and reluctance people often show in these areas, authors and experts David Vance and Peggy Parskey break down the practices and processes by providing a common language and an easy-to-use structure. They describe five types of reports, four broad reasons to measure, and three categories of measures. Their method works for large and small organizations, even if yours is an L&D staff of one or two. The guidance remains the same: Start small and grow. Measurement Demystified is a great first book for talent development professionals with no prior knowledge of or experience with measurement and a valuable resource for measurement experts. Those adept at lower levels of training evaluation will grow their knowledge base and capabilities, while measurement experts will discover shortcuts and nuggets of information to enhance their practices. A more comprehensive treatment of these important topics will not be found elsewhere.

Download or read book Business and Competitive Analysis written by Craig S. Fleisher and published by FT Press. This book was released on 2007 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.