Download or read book Female Fans of the NFL written by Anne Cunningham Osborne and published by Routledge. This book was released on 2015-09-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.
Download or read book Female Fans of the NFL written by Anne Cunningham Osborne and published by Routledge. This book was released on 2015-09-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.
Download or read book The Ultimate Female Fan Guide to Pro Football written by Betsy Berns and published by . This book was released on 1998 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sport and Its Female Fans written by Kim Toffoletti and published by Routledge. This book was released on 2012-10-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do women follow sports? How do they participate from the sidelines and what is the significance of this contribution? What can female fandom tell us about gender relations in sport? This book explores these and related questions by bringing together the varied strands of research being conducted internationally across the social sciences and humanities on this emerging and topical field. While sports spectatorship is a popular and well-respected site of analysis, no book-length, scholarly contribution documents women’s experiences of sports fandom. For this reason, there is an obvious need for a book that offers researchers, students and non-professional readers an authoritative introduction to women’s modes of sport support. Sport and Its Female Fans will be a landmark contribution in the field of sport research and in studies of sports fandom, making an original contribution to the growing, yet under-researched, area of female sports spectators.
Download or read book You Negotiate Like a Girl written by Amy Trask and published by Triumph Books. This book was released on 2016-09-15 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Princess of Darkness. Former NFL team executive Amy Trask has held many titles during her career &– including chief executive, analyst, and author &– but this nickname is what she is first and foremost known by to Raiders fans. Trask joined the Raiders as an intern during law school after the team moved from Oakland to Los Angeles &– the position the result of a cold call she made to the team. From there, she worked her way up through the ranks of the organization, to the post she would eventually hold as chief executive. Along the way, Trask worked extremely closely with the late Al Davis, a man who treated her and others on his team without regard to gender, race, and age. Trask may have been the highest-ranking female executive in the NFL during her tenure with the Raiders, but in You Negotiate Like a Girl: Reflections on a Career in the National Football League, she shares how she found success by operating without regard to gender. Replete with insider tales about being part of the Raiders' front office, behind the closed doors of NFL owners meetings, and Davis himself, Trask's book is a must-read not only for football fans, but anyone who wants to succeed in business.
Download or read book Women Sport Fans written by Kim Toffoletti and published by Routledge. This book was released on 2017-06-26 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.
Download or read book The Feminization of Sports Fandom written by Stacey Pope and published by Taylor & Francis. This book was released on 2017-05-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women fans have entered the traditionally male domain of the sports stadium in growing numbers in recent years. Watching professional sport is important for women for so many reasons, but their expectations and experiences have been largely ignored by academics. This book tackles these shortcomings in the literature and sheds new light on the many ways in which women become sports fans. This groundbreaking study is the first to focus on the phenomenon of the feminization of sports fandom. Including original research on football and rugby union in the UK, it looks at the increasing opportunities for women to become sports fans in contemporary society and critically examines the way this form of leisure is valued by women. Drawing upon feminist thinking and intersectionality, it shows how women from different social classes and age groups consume the spectacle of sport. This book is fascinating reading for any student or scholar interested in sport and leisure studies, sociology and gender or women’s studies.
Download or read book Hail Mary written by Frankie de la Cretaz and published by Bold Type Books. This book was released on 2021-11-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking story of the National Women’s Football League, and the players whose spirit, rivalries, and tenacity changed the legacy of women’s sports forever. In 1967, a Cleveland promoter recruited a group of women to compete as a traveling football troupe. It was conceived as a gimmick—in the vein of the Harlem Globetrotters—but the women who signed up really wanted to play. And they were determined to win. Hail Mary chronicles the highs and lows of the National Women’s Football League, which took root in nineteen cities across the US over the course of two decades. Drawing on new interviews with former players from the Detroit Demons, the Toledo Troopers, the LA Dandelions, and more, Hail Mary brings us into the stadiums where they broke records, the small-town lesbian bars where they were recruited, and the backrooms where the league was formed, championed, and eventually shuttered. In an era of vibrant second wave feminism and Title IX activism, the athletes of the National Women’s Football League were boisterous pioneers on and off the field: you’ll be rooting for them from start to finish.
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Download or read book Routledge Handbook of the Business of Women s Sport written by Nancy Lough and published by Routledge. This book was released on 2019-05-21 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.
Download or read book New Sporting Femininities written by Kim Toffoletti and published by Springer. This book was released on 2018-06-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection critically explores new and emerging models of female athleticism in an era characterised as postfeminist. It approaches postfeminism through a critical lens to investigate new forms of politics being practised by women in physical activity, sport and online spaces at the intersections of gender, ethnicity, sexuality and ability. New Sporting Femininities features chapters on celebrity athletes such as Serena Williams and Ronda Rousey, alongside studies of the online fitspo movement and women’s growing participation in activities like roller derby, skateboarding and football. In doing so, it highlights key issues and concerns facing diverse groups of women in a rapidly changing gender-sport landscape. This collection sheds new light on the complex and often contradictory ways that women’s athletic participation is promoted, experienced and embodied in the context of postfeminism, commodity feminism and emerging forms of popular feminism.
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Download or read book GuysGirl s Football Fanaticism Guide written by Blythe Brumleve and published by Lulu.com. This book was released on 2013-12-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is more than just rules. It's an entire culture. And when 45% of the NFL fan base is female, the number only continues to grow. Read about the infamous players, how a typical NFL game is played out, tailgating, rules and unwritten rules, culture, getting gameday ready, and the rise of the female fan. We're introducing a first of its kind for football guides -a complete up-to-date digital resource. From the day you get your hands on this book, key URL's are placed within the pages that are constantly updated. History-making moments, Superbowl rings, a new way to craft a gameday outfit or updates on the female fan base, if they're updated in real life, they'll be updated on the digital pages of GuysGirl.com to ensure that staying up to date on the game isn't a hassle. So stop sitting on the sidelines! Learn about why fans are so passionate about the nation's most popular sport.
Download or read book Consumer Behavior Knowledge for Effective Sports and Event Marketing written by Lynn R. Kahle and published by Routledge. This book was released on 2011-01-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Download or read book The Girlfriend s Guide to Football written by Teena Spencer and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with humor and an attitude of 'if you can't beat them, join them' this is a guide to all the rules, triva, and players associated with football, designed for any woman who wants to decode a strange and passionate sports world.
Download or read book Sport and Its Female Fans written by Kim Toffoletti and published by Routledge. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do women follow sports? What can female fandom tell us about gender relations in sport? This book explores these questions by bringing together the varied strands of research being conducted internationally across the social sciences and humanities on this emerging and topical field.
Download or read book Get Your Own Damn Beer I m Watching the Game written by Holly Robinson Peete and published by Rodale. This book was released on 2005-08-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for women football fans explains each component of the game of football, describes the role of each position player, outlines common plays, and provides descriptions of some of the most memorable moments in NFL history.
