Download or read book Marketing with Strategic Empathy written by Claire Brooks and published by Kogan Page Publishers. This book was released on 2016-08-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Download or read book Perspectives in Marketing Innovation and Strategy written by Philip Kotler and published by Taylor & Francis. This book was released on 2023-09-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Download or read book Agriculture Rural Development Food and Drug Administration and Related Agencies Appropriations for 2015 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies and published by . This book was released on 2014 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Responsible Innovation written by Philippe de Woot and published by Routledge. This book was released on 2017-09-08 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic development is rooted in disruption, not in equilibrium. And a powerful engine of economic development is innovation; but is this innovation always for the common good? The dark side of the extraordinary dynamism of innovation lies precisely in its destructive power. If simply left to market forces, it could lead to social chaos and great human suffering. To face the challenges of our time, we must create the proper climate and culture to develop strong entrepreneurial drive. But, more than ever, we must give this entrepreneurial drive its ethical and societal dimensions. Responsible innovation means a more voluntary orientation towards the great problems of the 21st century, e.g. depletion of the planet’s resources, rising inequality, and new scientific developments potentially threatening freedom, democracy and human integrity. We need to transform our ceaseless creativity into real progress for humankind. In this respect, the rapid development of social innovation opens the door for new methods and practices. In Responsible Innovation, Philippe de Woot challenges conventional ways of thinking. This book has the power to shift accepted norms in our ways of doing business.
Download or read book International Handbook on Responsible Innovation written by René von Schomberg and published by Edward Elgar Publishing. This book was released on 2019 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook constitutes a global resource for the fast growing interdisciplinary research and policy communities addressing the challenge of driving innovation towards socially desirable outcomes. This book brings together well-known authors from the US, Europe and Asia who develop conceptual and regional perspectives on responsible innovation as well as exploring the prospects for further implementation of responsible innovation in emerging technological practices ranging from agriculture and medicine, to nanotechnology and robotics. The emphasis is on the socio-economic and normative dimensions of innovation including issues of social risk and sustainability.
Download or read book Insects as Animal Feed written by Heidi Hall and published by CABI. This book was released on 2021-08-31 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global drive towards sustainability and improved animal health means there is a greater need for development of novel functional ingredients for the feed industry. As the requirements for protein for livestock feed and human consumption grows, the use of insect products as animal feed has gained increasing attention. Including a focus on practices such as waste valorization, this book takes a holistic look at how insects could contribute to the sustainability of livestock production on a global scale. Providing an up-to-date reference for research scientists, nutritionists, and veterinarians, as well as prospective insect farmers, it will also be of interest to those with a broader curiosity towards climate change, sustainability, and the circular economy.
Download or read book Marketing As Strategy written by Nirmalya Kumar and published by Harvard Business Review Press. This book was released on 2004-05-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In economic downturns, the marketing budget is often the first to get slashed. Why? Because many CEOs believe that marketing is unable to deliver results where it counts: the bottom line. Nirmalya Kumar argues that marketing's future depends on altering its function and mindset to address the burning questions CEOs care about most. Kumar, who counsels top executives at multinational corporations, challenges marketers to change their role from tactical implementers of traditional marketing functions-;like advertising and promotion-;to strategic coordinators of organization-wide, transformational initiatives aimed at profitably delivering value to customers. Kumar outlines seven strategy-focused, cross-functional, and bottom-line oriented initiatives that can put marketing back on the CEO's agenda-;and elevate its role in shaping the destiny of the firm.
Download or read book Sustainable and Responsible Entrepreneurship and Key Drivers of Performance written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2021-06-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s entrepreneurial practices operate in a continuously challenging, highly dynamic, and everchanging environment. In these times of change, it is important to examine up-to-date theoretical infrastructure on the most powerful and representative approaches to sustainable and responsible entrepreneurship. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance covers an updated view of the newest trends, novel practices, and latest tendencies concerning sustainable and responsible entrepreneurship in a world dominated by insecurity and dramatic economic, political, and managerial changes. The book presents theoretical infrastructure on approaches to sustainable and responsible entrepreneurship as well as empirical results that make a tremendous contribution to the analysis of organizations’ performance key drivers. Elaborating on topics such as greening economy, intellectual capital, knowledge management, sustainable entrepreneurial ecosystems, and social responsibility, this text is essential for entrepreneurs, managers, executives, academicians, scientists, researchers, students, practitioners, and policymakers worldwide.
Download or read book Marketing Communications in Tourism and Hospitality written by Scott McCabe and published by Routledge. This book was released on 2010-08-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Regulating the Liabilities of Agricultural Biotechnology written by Stuart Smyth and published by CABI. This book was released on 2004 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how government, industry and society interact to reach a level of regulation that is deemed satisfactory for the newly-emerged transformative technology that is agricultural biotechnology. It considers issues of risk and trust surrounding genetically-modified plants for the production of food and pharmaceuticals. It describes how regulations have been produced to manage, or in some cases ignore, the risks from GM products. The scope is international and the book makes a significant contribution to the literature in this growing field of interest.
Download or read book Eating Together in the Twenty first Century written by Tamas Lestar and published by Taylor & Francis. This book was released on 2023-12-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theoretical and empirical insights on communal food and dining practices which challenge the less sustainable and often solitary lifestyles encouraged by a social system based on unlimited growth.
Download or read book Handbook of Corporate University Development written by Dr Scott Taylor and published by Gower Publishing, Ltd.. This book was released on 2012-09-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emphasis on corporate universities has been a driving force in moving companies beyond a restricted approach to training, to a central vision for learning within the organization. However, there have been failures and many corporate universities have struggled to bring a business rigour to learning or to align their development with the key business and financial drivers of the organization. It is time for the Corporate University to demonstrate how business rigour, handled deftly and with strong and perceptive leadership, can revolutionize learning both inside and outside the organization. The Handbook of Corporate University Development is an important catalyst towards this process. It draws on experience from around the world, to provide anyone responsible for strategy and learning at senior levels in government, education and business with a picture of current best practice.
Download or read book Healthy eating and parenting messages to prevent obesity written by Lisa Bailey-Davis and published by Frontiers Media SA. This book was released on 2023-05-03 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Innovator s DNA written by Jeff Dyer and published by Harvard Business Press. This book was released on 2011-07-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.
Download or read book International Marketing written by Philip R. Cateora and published by McGraw-Hill Companies. This book was released on 2005 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
