Download or read book The National Union Catalog Pre 1956 Imprints written by and published by . This book was released on 1968 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalog of Government Publications in the Research Libraries written by New York Public Library. Economic and Public Affairs Division and published by . This book was released on 1972 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library 1911 1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalog of the Theatre and Drama Collections Theatre Collection books on the theatre 9 v written by New York Public Library. Research Libraries and published by . This book was released on 1967 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Download or read book History of Texas 1685 1846 Volume 2 written by Henderson King Yoakum and published by Jazzybee Verlag. This book was released on 1958 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a valuable contribution to general history, and especially to the history of the Uniteed States. The past of Texas is here brought down and covers a period of 161 years—the greatest prominence being given to the first half of the 19th century. Several familiar names figure in the work, respecting whom, in connection with Texas, the reader will naturally desire to learn what is here told. This is one of the most authentic and valuable books, in connection with the general affairs of Texas, that can be found; in which nothing is stated upon individual responsibility—everything in it is sustained by the official documents. This is volume two out of two.
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Download or read book International Energy Conservation Code 2003 written by International Code Council and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2003 International Energy Conservation Code is designed to provide up-to-date energy conservation provisions for residential and commercial buildings. It addresses building envelope requirements for thermal performance and air leakage, as well as the installation of energy efficient mechanical, lighting, and power systems. The model code regulations found in this book help result in the optimal utilization of fossil fuel and nondepletable resources in all communities. Prescriptive- and performance-based approaches to energy efficient design are emphasized. The 2003 edition is fully compatible with all the International Codes published by the International Code Council (ICC).
Download or read book Advanced Accounting written by Debra C. Jeter and published by John Wiley & Sons. This book was released on 2019-01-30 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Accounting delivers an in-depth, comprehensive introduction to advanced accounting theory and application, using actual business examples and relevant news stories to demonstrate how core principles translate into real-world business scenarios. Clearly defined and logically organized Learning Objectives aid in student comprehension, while highlighted Related Concepts illustrate how individual concepts fit into the larger picture. Short answer questions throughout the chapter allow students to test their knowledge before reaching the more in-depth end-of-chapter questions, promoting a deeper understanding of both technical and conceptual aspects of the field. Written by active accounting researchers, this text brings clarity and flexibility to the central ideas underlying business combinations, consolidated financial statements, foreign currency transactions, partnerships, non-profit accounting and more. This new Seventh Edition has been updated to reflect the latest changes to FASB and GASB standards, allowing students to build a skill set based on up-to-date practices. With a student-oriented pedagogy designed to enhance comprehension, promote engagement, and build real-world understanding, this user-friendly book provides an essential foundation in current advanced accounting methods and standards.
Download or read book Springs of Texas written by Gunnar M. Brune and published by Texas A&M University Press. This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the natural history of Texas and more than 2900 springs in 183 Texas counties. It also includes an in-depth discussion of the general characteristics of springs - their physical and prehistoric settings, their historical significance, and their associated flora and fauna.
Download or read book Expressionist Utopias written by Timothy O. Benson and published by Univ of California Press. This book was released on 2001 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conveys the dreams and disappointments of German artists, architects, and intellectuals from World War I through the social and economic chaos of the Weimar Republic.
Download or read book Annual Report to the Congress for Fiscal Year written by United States. Social Security Administration and published by . This book was released on 1988 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Energy Conservation Code written by International Code Council and published by . This book was released on 2010-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Study Companion is a comprehensive self-study guide for the 2009 International Energy Conservation Code. Ten study sessions cover administration and enforcement as well as energy efficiency in residential and commercial structures. A 20-question quiz is provided at the end of each study session.
Download or read book The Quest to Cyber Superiority written by Nir Kshetri and published by Springer. This book was released on 2018-04-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how major world economies are recognizing the need for a major push in cyber policy environments. It helps readers understand why these nations are committing substantial resources to cybersecurity, and to the development of standards, rules and guidelines in order to address cyber-threats and catch up with global trends and technological developments. A key focus is on specific countries’ engagement in cyberattacks and the development of cyber-warfare capabilities. Further, the book demonstrates how a nation’s technological advancement may not necessarily lead to cyber-superiority. It covers cybersecurity issues with regard to conflicts that shape relationships between major economies, and explains how attempts to secure the cyber domain have been hampered by the lack of an international consensus on key issues and concepts. The book also reveals how some economies are now facing a tricky trade-off between economically productive uses of emerging technologies and an enhanced cybersecurity profile. In the context of current paradigms related to the linkages between security and trade/investment, it also delves into new perspectives that are being brought to light by emerging cybersecurity issues.
Download or read book Landscapes of Extraction written by Betsy Fahlman and published by . This book was released on 2021-11-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Works from an exhibition that proves mining can be as sublime as it is destructive. Landscapes of Extraction explores the art of mining, which completely transformed the American West. These landscapes of enterprise altered the natural environment on a spectacular scale, with open pit mines, coal tipples, and oil rigs. Yet artists have often found these scenes beautiful, even sublime. The four scholarly essays presented here explore how artists have portrayed the mining industry in the American West. The multiple landscapes created by large-scale mining inspired these artworks: the mines themselves, the towns that grew up around them, and the miners and their families who lived and worked there. The industry has shaped communities and landscapes throughout the West: Arizona, California, Colorado, Montana, New Mexico, Nevada, Oklahoma, Texas, and Utah. Landscapes of Extraction explores how a powerful regional narrative became a fundamental element of national identity and played out on a vast geographical scale.
Download or read book Hand to Hand Combat written by Francois D'Eliscu and published by . This book was released on 2022-05-03 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francois d'Eliscu taught thousands of U.S. Army Rangers how to fight down and dirty in World War II. d'Eliscu doesn't get the press that Fairbairn and Applegate do, but he did a commendable job writing this book. It is basic, meant for training raw recruits in a short amount of time before sending them to the front, but simple is good when you are in combat, as most combative experts will tell you. D'Eliscu wrote this manual when in France in 1944 organising training at the officers' candidate school at Fontainebleau. Hand to Hand Combat outlined his techniques for hip throws, joint locks, eye-gouging finger strikes, shin kicks, grappling on the ground, and defensive tactics against knife attacks. "Practice for speed and perfection," d'Eliscu admonishes in it. This book is published strictly for historical purposes. The Naval & Military Press Ltd expressly bears no responsibility or liability of any type, to any first, second or third party, for any harm, injury, or loss whatsoever.
Download or read book Learning by Heart written by Tony Wagner and published by Penguin. This book was released on 2021-04-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A page turner. With candor and clarity, Tony Wagner tells the story of his remarkable life and, in so doing, tells the story of our education system.” —Angela Duckworth, Founder and CEO, Character Lab, and New York Times bestselling author of Grit One of the world's top experts on education delivers an uplifting memoir on his own personal failures and successes as he sought to become a good learner and teacher. Tony Wagner is an eminent education specialist: he has taught at every grade level from high school through graduate school; worked at Harvard; done significant work for the Bill & Melinda Gates Foundation; and speaks across the country and all over the world. But before he found his success, Wagner was kicked out of middle school, expelled from high school, and dropped out of two colleges. Learning by Heart is his powerful account of his years as a student and teacher. After struggling in both roles, he learned to create meaningful learning experiences despite the constraints of conventional schooling--initially for himself and then for his students--based on understanding each student's real interests and strengthening his or her intrinsic motivations. Wagner's story sheds light on critical issues facing parents and educators today, and reminds us that trial and error, resilience, and respect for the individual, are at the very heart of all teaching and learning.
