Download or read book Advertising Disability written by Ella Houston and published by Taylor & Francis. This book was released on 2024-06-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.

Download or read book Marketing Print and Interactive E Text written by Greg Elliott and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Associated Press Stylebook 2013 written by The Associated Press and published by Basic Books. This book was released on 2013-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.

Download or read book Big Box USA written by Bart Elmore and published by University Press of Colorado. This book was released on 2024-04-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Box USA presents a new look at how the big box retail store has dramatically reshaped the US economy and its ecosystems in the last half century. From the rural South to the frigid North, from inside stores to ecologies far beyond, this book examines the relationships that make up one of the most visible features of late twentieth-century and early twenty-first-century American life. The rise of big box retail since the 1960s has transformed environments on both local and global scales. Almost everyone has explored the aisles of big box stores. The allure of “everyday low prices” and brightly colored products of every kind connect shoppers with a global marketplace. Contributors join a growing conversation between business and environmental history, addressing the ways American retail institutions have affected physical and cultural ecologies around the world. Essays on Walmart, Target, Cabela’s, REI, and Bass Pro Shops assess the “bigness” of these superstores from “smokestacks to coat racks” and contend that their ecological impacts are not limited to the footprints of parking lots and manufacturing but also play a didactic role in educating consumers about their relationships with the environment. A model for historians seeking to bring business and environmental histories together in their analyses of merchant capital’s role in the landscapes of everyday life and how it has remade human relationships with nature, Big Box USA is a must-read for students and scholars of the environment, business, sustainability, retail professionals, and a general audience.

Download or read book Advertising in the Digital Age written by Sevil Yesiloglu and published by SAGE Publications Limited. This book was released on 2024-04-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Download or read book Global Fashion Business written by Byoungho Ellie Jin and published by Bloomsbury Publishing. This book was released on 2024-07-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Download or read book Audio Description for the Arts written by Elisa Perego and published by Taylor & Francis. This book was released on 2023-10-18 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of audio description (AD), a form of audiovisual translation delivered orally and consumed aurally that makes visual elements accessible primarily to people who are visually impaired, and in particular, art AD as an emergent sub-genre. Perego reflects on the static arts and the role of modern museums as key sites for art AD and multisensory environments that create memorable experiences for visitors. Based on professional, pre-recorded British and American English AD scripts, this book outlines the textual and linguistic features of art AD and its most relevant textual patterns. It explores diverse AD practices across different contexts, including stand-alone ADs for specific paintings and sculptures that can be consumed independently to enhance the appeal and accessibility of cultural environments. Moreover, the book investigates AD tours, which provide descriptions of a selection of interconnected artworks while also assisting, through focused instructions, visually impaired individuals in navigating the museum space, as well as touch tours, which incorporate procedural instructions on how to experience three-dimensional art or reproductions through tactile senses. Offering unique insights and future research directions for this growing area, this volume will be of interest to students and scholars in translation studies and media accessibility.

Download or read book DEI and Intersectional Social Identities at Work written by Donnalyn Pompper and published by Taylor & Francis. This book was released on 2024-06-13 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book equips readers—both students and communication practitioners—with the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create and assess their diversity, equity, inclusion (DEI), and social identity intersectionality goals. Through applied examples of the insider activist role that the communication function plays, the book helps future and current professional communicators navigate organizations toward authentic relationship-building with internal and external audiences. It teaches that embracing DEI includes acknowledging social identity intersectionalities—recognizing that people possess multiple social identity dimensions of age, culture, ethnicity/race, faith/spirituality, gender, physical/psychological ability, sexual orientation, social class, and more. In order to illuminate the theory discussed in the book, each chapter includes thought-provoking situation-opportunity sidebars, discussion questions for drilling deeper into the issues at hand, and case studies with applied lessons about DEI issues. This is an ideal text for advanced undergraduates and graduate courses in organizational communication, strategic communication, marketing communication, human resources, and public relations, as well as for communication practitioners working in these subdisciplines.

Download or read book Principles and Practice of Marketing 10 e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e

Download or read book Sustainable and Responsible Business in Africa written by Rose Ogbechie and published by Springer Nature. This book was released on 2024-01-29 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a transnational African perspective on business management concerns and business ethics by examining the concepts of responsible business practices and sustainability across sub-Saharan Africa. Covering topics ranging from ethical advertisement to responsible pricing to waste management for sustainable business, it highlights the importance of consciously and deliberately inculcating responsible practices in the creation and operation of business activities within a corporate context to achieve sustainability in African markets. The book employs a case-by-case method for treating issues in responsible business practice and sustainability, with contributions illustrating responsible and irresponsible business practices across various areas of business management. Relevant to the UN Sustainable Development Goals, it will be of great importance to academics and students of responsible business, sustainability, business ethics and African business more broadly. It will also be a helpful guide for professionals and business owners to understand some salient issues in navigating sustainable business practices in Africa.

Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2022-05-06 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

Download or read book Disability Politics and Theory Revised and Expanded Edition written by A.J. Withers and published by Fernwood Publishing. This book was released on 2024-05-09T00:00:00Z with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disability Politics and Theory, a historical exploration of the concept of disability, covers the late nineteenth century to the present, introducing the main models of disability theory and politics: eugenics, medicalization, rehabilitation, charity, rights and social and disability justice. A.J. Withers examines when, how and why new categories of disability are created and describes how capitalism benefits from and enforces disabled people’s oppression. Critiquing the currently dominant social model of disability, this book offers an alternative. The radical framework Withers puts forward draws from schools of radical thought, particularly feminism and critical race theory, to emphasize the role of interlocking oppressions in the marginalization of disabled people and the importance of addressing disability both independently and in conjunction with other oppressions. Intertwining theoretical and historical analysis with personal experience, this book is a poignant portrayal of disabled people in Canada and the U.S. — and a call for social and economic justice. This revised and expanded edition includes a new chapter on the rehabilitation model, expands the discussion of eugenics, and adds the context of the growth of the disability justice movement, Black Lives Matter, calls for defunding the police, decolonial and Indigenous land protection struggles, and the COVID-19 pandemic.

Download or read book Behavior Analysis and Learning written by Erin B. Rasmussen and published by Taylor & Francis. This book was released on 2022-12-30 with total page 925 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a behavioral perspective, Behavior Analysis and Learning provides an advanced introduction to the principles of behavior analysis and learned behaviors, covering a full range of principles from basic respondent and operant conditioning through applied behavior analysis into cultural design. The text uses Darwinian, neurophysiological, and biological theories and research to inform B. F. Skinner’s philosophy of radical behaviorism. The seventh edition expands the focus on neurophysiological mechanisms and their relation to the experimental analysis of behavior, providing updated studies and references to reflect current expansions and changes in the field of behavior analysis. By bringing together ideas from behavior analysis, neuroscience, epigenetics, and culture under a selectionist framework, the text facilitates understanding of behavior at environmental, genetic, neurophysiological, and sociocultural levels. This "grand synthesis" of behavior, neuroscience, and neurobiology roots behavior firmly in biology. The text includes special sections, "New Directions," "Focus On," "Note On," "On the Applied Side," and "Advanced Section," which enhance student learning and provide greater insight on specific topics. This edition was also updated for more inclusive language and representation of people and research across race, ethnicity, sexuality, gender identity, and neurodiversity. Behavior Analysis and Learning is a valuable resource for advanced undergraduate and graduate students in psychology or other behavior-based disciplines, especially behavioral neuroscience. The text is supported by Support Material that features a robust set of instructor and student resources: www.routledge.com/9781032065144.

Download or read book Fundamentals of Media Effects written by Jennings Bryant and published by Waveland Press. This book was released on 2022-12-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media permeate our lives and are so omnipresent that we take them for granted and overlook their impact. Mobile communication devices, the internet, and social networking sites have transformed the way we live. The media inform us about everything from a polarized electorate to a global pandemic. The potential of media to influence beliefs and behavior is a longstanding topic in media research. This thoroughly revised edition offers an up-to-date look at media effects literature. Fundamentals of Media Effects, 3/e begins with a historical overview of media effects and then covers foundational theories. Research spotlights throughout the text help readers understand how theories translate into specific studies. Understanding the history and theory behind media effects scholarship aids readers in navigating the media-saturated environment. The final section looks at effects in ten key areas: media violence, media sexual content, frightening media content, political communication, health, stereotyping, educational television, video games, the internet, and mobile communication. For more than two decades, the primary goal of Fundamentals of Media Effects has been to present the vitally important topic of media effects in an expansive yet comprehensible format. Compelling discussions include myriad examples from recent scholarship to engage reader interest. Through exploration of mass communication theories and major areas of research, readers develop media literacy skills and become better media consumers and producers.

Download or read book Popular Culture in Everyday Life written by Charles Soukup and published by Taylor & Francis. This book was released on 2023-08-25 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and engaging introduction to the critical study of popular culture, which provides students with the tools they need to make sense of the popular culture that inundates their everyday lives. This textbook centers on media ecology and equipment for living to introduce students to important theories and debates in the field. Each chapter engages an important facet of popular culture, ranging from the business of popular culture to communities, stories, and identities, to the simulation and sensation of pop culture. The text explains key terms and features contemporary case studies throughout, examining aspects such as memes and trends on social media, cancel culture, celebrities as influencers, gamification, "meta" pop culture, and personalized on-demand music. The book enables students to understand the complexity of power and influence, providing a better understanding of the ways pop culture is embedded in a wide range of everyday activities. Students are encouraged to reflect on how they consume and produce popular culture and understand how that shapes their sense of self and connections to others. Essential reading for undergraduate and postgraduate students of media studies, communication studies, cultural studies, popular culture, and other related subjects.

Download or read book Designing for Sex and Gender Equity written by Isabel Prochner and published by Taylor & Francis. This book was released on 2023-12-19 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on original designer interviews, this book explores how design interventions can and do support sex and gender equity and what barriers still stand in the way. Isabel Prochner not only brings attention to sex and gender problems related to design artifacts but also provides a unique overview of creative design responses to these issues. The case studies and designer interviews provide new information about how designers can address these issues and the challenges they may encounter—whether that’s a lack of anthropometric data, trouble finding investment and business support, or even public resistance. Prochner brings together primary and secondary research and the most contemporary theories on sex, gender, and design. This book will be of interest to scholars working in design studies, sex and gender studies, social design, design for health, industrial design, product design, fashion design, and interaction design.