Download or read book Famous Writers Course Advertising Writing written by Famous Writers School, Westport, Conn and published by . This book was released on 1960 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Famous Writers Course Business Writing written by Famous Writers School, Westport, Conn and published by . This book was released on 1960 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Famous Writers Course Principles of good writing written by and published by . This book was released on 1960 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How To Write A Good Advertisement A Short Course In Copywriting written by Victor O. Schwab and published by Pickle Partners Publishing. This book was released on 2016-01-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.
Download or read book Famous Writers Course written by and published by . This book was released on 1960 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Famous Writers Course written by Famous Writers School, Westport, CT. and published by . This book was released on 1960 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writer s Digest University written by The Editors of Writer's Digest and published by Penguin. This book was released on 2010-10-08 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You need to Write and Sell Your Work This is the ultimate crash course in writing and publishing! Inside you'll find comprehensive instruction, up-to-date market listings, a CD featuring recorded live webinars with industry professionals, an all-access pass to WritersMarket.com, and more. Writer's Digest University is the perfect resource for you, no matter your experience level. This one-stop resource contains: • Quick and comprehensive answers to common questions including: "How do I write a successful novel?" and "How do I know if self-publishing is right for me?" • Instruction and examples for formatting and submitting fiction, nonfiction, articles, children's writing, scripts, and verse. • Advanced instruction on business-related issues like marketing and publicity, using social media, freelancing for corporations, keeping finances in order, and setting the right price for your work. • A detailed look at what agents want and how to get one that best fits your needs. • Market listings for publishers and agents open to unsolicited work and new writers, contests and awards, and conferences and workshops. • A CD with recordings of 4 popular WD webinars: How Do I Get My Book Published?, How to Land a Literary Agent, How Writers Can Succeed in the Future of Digital Publishing, and Freelance Basics.* • A scratch-off code that gives you a one-year subscription to WritersMarket.com and a 20% discount on the WritersDigestUniversity.com course of your choice.* Get started now with everything you need to build a thriving writing career. Whether you're starting from scratch or have a bit of experience, you'll find the tools you need for success. *PLEASE NOTE: CDs and one-year subscription are NOT included with the ebook version of this title.
Download or read book Kololo Hill written by Neema Shah and published by Pan Macmillan. This book was released on 2021-02-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘[An] incredible debut’ - Stylist 'A novel about home, about belonging and exile; a compelling and complex insight into a recent past that still resonates' - Irish Times Uganda 1972 A devastating decree is issued: all Ugandan Asians must leave the country in ninety days. They must take only what they can carry, give up their money and never return. For Asha and Pran, married a matter of months, it means abandoning the family business that Pran has worked so hard to save. For his mother, Jaya, it means saying goodbye to the house that has been her home for decades. But violence is escalating in Kampala, and people are disappearing. Will they all make it to safety in Britain and will they be given refuge if they do? And all the while, a terrible secret about the expulsion hangs over them, threatening to tear the family apart. From the green hilltops of Kampala, to the terraced houses of London, Neema Shah’s extraordinarily moving debut Kololo Hill explores what it means to leave your home behind, what it takes to start again, and the lengths some will go to protect their loved ones.
Download or read book Teach Me How to Die written by Joseph Rauch and published by . This book was released on 2017-06-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Klein can't stop thinking about death. He wonders what would happen if he stuck a knife in his toaster. He wonders if his latest elevator ride will end in the cable snapping and everyone plummeting to their doom. He wonders if today will be the day he dies, but he knows it won't be from a toaster or an elevator. It will be from the cancer. He has refused treatment, and soon the cancer will take him away. There is no hope left. When Walter finally passes on, after a painfully ordinary day full of a million little regrets, he has no idea what awaits him. The first person Walter meets on his journey is his guide, Vincent. As the two men make their way through different planes of existence and contemplate the true meanings of life and death, something surprising will happen. Vincent begins to see Walter as a friend. The adventures that await the lonely spirit and his steadfast guide will change both of their hearts and reveal the truth about human nature. Writer Joseph Rauch uses Walter and Vincent to weave an intricate story about spirituality, death, grief, and love.
Download or read book The Well Fed Writer Third Edition written by Peter Bowerman and published by . This book was released on 2021-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.
Download or read book Write Great Ads written by Erica Levy Klein and published by Turner Publishing Company. This book was released on 1990-02-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."
Download or read book Bleaker House written by Nell Stevens and published by Anchor. This book was released on 2017-03-14 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: When she was twenty-seven, Nell Stevens—a lifelong aspiring novelist—won an all-expenses-paid fellowship to go anywhere in the world to write. Would she choose a glittering metropolis, a romantic village, an exotic paradise? Not exactly. Nell picked Bleaker Island, a snowy, windswept pile of rock in the Falklands. Other than sheep, penguins, paranoia, and the weather, there aren’t many distractions, but as Nell soon discovers, total isolation and 1,085 calories a day are far from ideal conditions for literary production. With deft humor, this memoir traces her island days and slowly reveals the life and people she has left behind in pursuit of her writing. It seems that there is nowhere she can run—an island or the pages of her notebook—to escape the big questions of love, art, and, ambition.
Download or read book How to Write Advertising written by Howard Allan Barton and published by . This book was released on 1925 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Behind the Manipulation The Art of Advertising Copywriting written by William Barre and published by . This book was released on 2017-12-31 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique "voices" for campaigns. The book demonstrates the vital importance of visual thinking in brand advertising and the craft of writing headlines and body copy that support those visuals. Each chapter is rich with full-color advertising examples and includes "limbering up" exercises that enable readers to put the book's principles into practice. The core chapters teach students how to create individual ads and commercials, and how to combine them into full, multimedia branding campaigns. The book culminates with twelve creative briefs that readers can use as a starting point in creating campaigns for their own portfolios, which are essential to getting any job as a copywriter. Successfully class-tested in the first edition, Behind the Manipulation: The Art of Advertising Copywriting is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, mass communication, and popular culture courses. William Barre was a writer and creative director for 30 years at a variety of Chicago ad agencies, including JWT, Foote, Cone & Belding, and Campbell-Ewald. He has done award-winning work for many of the world's most famous brands and companies including Gatorade, Van Camp's, Hallmark, McDonald's, Gillette, Kellogg, and dozens more. His awards are among the most prestigious in the industry, including Communication Arts' "Award of Merit," the Effie, Advertising Age's "Top Ten Print Campaigns," and the Clio. Professor Barre earned his M.S. degree from the University of Illinois at Champaign-Urbana and began teaching 15 years ago at Kent State University, then the University of Wisconsin, and finally Central Michigan University.
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2020-11-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
Download or read book The Saturday Evening Post written by and published by . This book was released on 1903 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Masters of Copywriting written by J. George Frederick and published by . This book was released on 2009-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This information-packed manual is a must-have reference for anyone who sells with words. Now you can learn from the best, including Joseph H. Appel, Bruce Barton, Harry E. Cleland, George L. Dyer, Claude C. Hopkins, John Starr Hewitt, and other stars of the advertising world. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press.
