Download or read book Faith based Marketing written by Greg Stielstra and published by . This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Faith Based Marketing written by Bob Hutchins and published by John Wiley and Sons. This book was released on 2009-04-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Download or read book Faith Driven Entrepreneur written by Henry Kaestner and published by Tyndale House Publishers, Inc.. This book was released on 2021-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.
Download or read book Marketing God written by Donna A. Heckler and published by Our Sunday Visitor. This book was released on 2019-07-03 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Download or read book Permission to Prosper written by Ray Edwards and published by Morgan James Publishing. This book was released on 2020-11-03 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us. Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God has a purpose behind this prosperity (and it is not necessarily that you give all your money away). And third, the practice of prosperity is a spiritual activity. Not only do you have permission to prosper, but you also have a mandate to multiply. Permission to Prosper gives you the confidence and the keys to do just that.
Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Download or read book Blinger written by Angie Cella and published by Simon and Schuster. This book was released on 2021-10-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blinger is the extraordinary story of the exhilarating four-year journey Angie Cella and her four children took, based on her Christian faith and hard work, to make her dream of success come true. Blinger is the story of how Angie brought that dream to life, building a successful business out of nothing but inspiration and hard work. Along with helpful business tips, Angie candidly shares all the fun and excitement, plus the letdowns, the failures, and the pain of bringing an invention to life - and how the power of faith can propel us when we feel like we just can't go on anymore.
Download or read book Covert Cows and Chick fil A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Download or read book Brand Jesus written by Tyler Wigg Stevenson and published by Church Publishing, Inc.. This book was released on 2007-05-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith. Using Paul's letter to the Romans as a starting point, Wigg Stevenson 'reads' the letter to today's church, speaking to our consumerist situation through the parallels with Paul's Rome. Though rooted unapologetically in a love for the church, Brand Jesus does not shy away from provocative claims about the melding of Christian faith and consumer ideals; the rise of market-driven theology; the blurring boundaries between the law and religion; and other topics. Wigg Stevenson describes the current situation of both church and society and issues a challenge to it: When faith is a product for consumption, how can the church be faithful to Christ as living Lord, instead of as Brand Jesus?
Download or read book What s Best Next written by Matt Perman and published by Zondervan. This book was released on 2014-03-04 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: By anchoring your understanding of productivity in God's plan, What's Best Next gives you a practical approach for increasing your effectiveness in everything you do. There are a lot of myths about productivity--what it means to get things done and how to accomplish work that really matters. In our current era of innovation and information overload, it may feel harder than ever to understand the meaning of work or to have a sense of vocation or calling. So how do you get more of the right things done without confusing mere activity for actual productivity? Matt Perman has spent his career helping people learn how to do work in a gospel-centered and effective way. What's Best Next explains his approach to unlocking productivity and fulfillment in work by showing how faith relates to work, even in our everyday grind. What's Best Next is packed with biblical and theological insight and practical counsel that you can put into practice today, such as: How to create a mission statement for your life that's actually practicable. How to delegate to people in a way that really empowers them. How to overcome time killers like procrastination, interruptions, and multitasking by turning them around and making them work for you. How to process workflow efficiently and get your email inbox to zero every day. How to have peace of mind without needing to have everything under control. How generosity is actually the key to unlocking productivity. This expanded edition includes: a new chapter on productivity in a fallen world a new appendix on being more productive with work that requires creative thinking. Productivity isn't just about getting more things done. It's about getting the right things done--the things that count, make a difference, and move the world forward. You can learn how to do work that matters and how to do it well.
Download or read book Becoming a King written by Morgan Snyder and published by Thomas Nelson. This book was released on 2020-05-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does power and responsibility look like for Christian men in our world today? Becoming a King offers men a guide to becoming one to whom God can entrust his kingdom. Journey with Morgan Snyder as he walks alongside men (and the women who love and encourage them) to rediscover the path of inner transformation. Becoming a King is an invitation into a radical reconstruction of much of what we’ve come to believe about God, masculinity, and the meaning of life. Curated and distilled over more than two decades and drawn from the lives of more than seventy-five men, Morgan shares his discovery of an ancient and reliable path to restoring and becoming the kind of man who can wield power for good. With examples from the lives of the great heroes of faith as well as wise men from Morgan’s own life, break through doubt and discover the power of restoration. In Becoming a King, you will: Reconstruct your understanding of masculinity and who God truly intended you to be Learn to become a man of unshakable strength and courage Reclaim your identity, integrity, and purpose Traveling this path isn’t easy. But the heroic journey detailed within the pages of Becoming a King leads to real life—to men becoming as solid and mighty as oak trees, teeming with strength and courage to bring healing to a hurting world; and to sons, husbands, brothers, and friends becoming the kind of kings to whom God can entrust his kingdom.
Download or read book EVEolution written by Faith Popcorn and published by . This book was released on 2001-02-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book which explains why all companies need to market to women AND teaches them how to do it. Women are now the primary decision makers or significant influencers in more than 80% of consumer purchasers. And they're not just buying makeup and washing powder and keeping the storecupboard stocked. Women are responsible for 65% of vehicle purchases, 50% of personal computer purchases and also buy a hefty percentage of all luxury items, travel and leisure products. They have emerged as the most influential consumer force in history. But while there are countless books about how women think differently, talk differently and feel differently, this is the first about how they buy or relate to brands differently. Women want to form a bond with the companies and brands they do business with. And they are increasingly in a position to demand this relationship and to punish marketers who fail to deliver it by taking their business to those few enlightened marketers who 'get it' - the ones who are creating brands that women will want to join, not just to buy. Faith Popcorn, leading consumer trend forecaster and consultant to the Fortune 500, calls this growing trend EVEolution and she predicts it will redefine the way companies and brands of all kinds and all categories create profitable and enduring consumer relationships. In this book she demonstrates the operating principles for good marketers, who, when it comes to their female consumers, have been behaving badly, guiding them through the eight truths that will give them the ability to successfully market to women.
Download or read book Perspectives in Marketing written by Joseph Barry Mason and published by . This book was released on 1987 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Designed to accompany Marketing: - principles and strategy".
Download or read book In Defense of Faith written by David Brog and published by Encounter Books. This book was released on 2010-06-15 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious faith is under assault. In books and movies and on television, militant secular critics attack religion with a renewed vigor. These “new atheists” repeat a two-part mantra: that religious faith is hopelessly irrational and that those possessed of such faith are responsible for the hatred and bloodshed that has plagued humanity. Abandon religion, they urge us, and the world will at last live in peace. In Defense of Faith examines this proposition in the context of Western civilization and the Judeo-Christian tradition and asserts that, far from encouraging hatred and violence, the Judeo-Christian tradition has easily been the most effective curb upon the dark defects of human nature and our best tool in the struggle for humanity. From the Christian activists who fought to stop the genocide of Indians in South America and their ethnic cleansing in North America, to the abolition of African slavery on both sides of the Atlantic, and on to modern human rights activists from Martin Luther King Jr. to the rock star Bono—In Defense of Faith rebuts the fashionable arguments against religion and presents the strong and lasting record of the Judeo-Christian idea. History has not been as kind to the atheist model: every time it is put to the test, we have reverted to the most base, violent instincts of our selfish genes.
Download or read book Faith in Action written by Richard L. Wood and published by University of Chicago Press. This book was released on 2002-09-15 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past fifteen years, associations throughout the U.S. have organized citizens around issues of equality and social justice, often through local churches. But in contrast to President Bush's vision of faith-based activism, in which groups deliver social services to the needy, these associations do something greater. Drawing on institutions of faith, they reshape public policies that neglect the disadvantaged. To find out how this faith-based form of community organizing succeeds, Richard L. Wood spent several years working with two local groups in Oakland, California—the faith-based Pacific Institute for Community Organization and the race-based Center for Third World Organizing. Comparing their activist techniques and achievements, Wood argues that the alternative cultures and strategies of these two groups give them radically different access to community ties and social capital. Creative and insightful, Faith in Action shows how community activism and religious organizations can help build a more just and democratic future for all Americans.
Download or read book Just Business written by Alexander D. Hill and published by InterVarsity Press. This book was released on 1997-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: To those faced with the many questions and quandaries of doing business with integrity, here is a place to beggin. Alexander Hill explores the Christian concepts of holiness, justice, and love, and shows how some common responses to business ethics fall short of these. Then, he turns to penetrating case studies on such pressing topics as employer-employee relations, discrimination, and affirmative action.
