Download or read book Faith Based Marketing written by Bob Hutchins and published by John Wiley and Sons. This book was released on 2009-04-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Marketing God written by Donna A. Heckler and published by Our Sunday Visitor. This book was released on 2019-07-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Download or read book Faith Driven Entrepreneur written by Henry Kaestner and published by Tyndale House Publishers, Inc.. This book was released on 2021-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.
Download or read book Branding Faith written by Phil Cooke and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith; Why Some Ministries Impact Culture and Others Don't, he shares his road-tested strategies for using media and marketing to make your mark on people's minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry's strategies ablaze.
Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Download or read book Permission to Prosper written by Ray Edwards and published by Morgan James Publishing. This book was released on 2020-11-03 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us. Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God has a purpose behind this prosperity (and it is not necessarily that you give all your money away). And third, the practice of prosperity is a spiritual activity. Not only do you have permission to prosper, but you also have a mandate to multiply. Permission to Prosper gives you the confidence and the keys to do just that.
Download or read book Business for the Common Good written by Kenman L. Wong and published by InterVarsity Press. This book was released on 2011-01-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is business just a way to make money? Or can the marketplace a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other critical business issues from a uniquely Christian perspective, offering up a vision for work and service that is theologically grounded and practically oriented. Among the specific questions they address along the way are these: What implications does the Christian story have for the vision, mission or sense of purpose that shapes business engagement? What parts of business can be affirmed and practiced "as is" and what parts need to be rejected or transformed? What challenges exist as attempts are made to live out Christian ideals in a broken world characterized by tight margins, fierce competition and short-term investor pressures? How do Christian values inform specific functional areas of business such as the management of people, marketing and environmental sustainability? Business can be even more than an environment through which individual Christians grow in Christlikeness. In this book you'll discover how it can also be a means toward serving the common good. The Christian Worldview Integration Series, edited by J. P. Moreland and Francis J. Beckwith, seeks to promote a robust personal and conceptual integration of Christian faith and learning, with textbooks focused on disciplines such as education, psychology, literature, politics, science, communications, biology, philosophy, and history.
Download or read book Covert Cows and Chick fil A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Download or read book Christian Owned Companies What Does it Look Like when a Follower of Jesus Runs a Business written by Michael Zigarelli and published by . This book was released on 2019-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Question, Fifty Companies, Eight Practical Answers. What does it look like when a follower of Jesus runs a business? It's a question we're asking more than ever before, from the front lines of business to the front page of the newspaper to the front row of the classroom. But our answers tend to be incomplete-personal anecdotes, media narratives, or simply revisiting the usual suspects. Christian-Owned Companies, the stories of 50 for-profit businesses, is the most thorough investigation of the question to date, uncovering eight practical answers. For business leaders, it's a road map. For academics, it's a theory. For students, it's a curriculum. And for a confused culture, it's a corrective to the stereotypes of the left and the right. Join Professor Zigarelli for an in-depth look at what Christian-owned companies really do and how they do it.
Download or read book Becoming a King written by Morgan Snyder and published by Thomas Nelson. This book was released on 2020-05-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does power and responsibility look like for Christian men in our world today? Becoming a King offers men a guide to becoming one to whom God can entrust his kingdom. Journey with Morgan Snyder as he walks alongside men (and the women who love and encourage them) to rediscover the path of inner transformation. Becoming a King is an invitation into a radical reconstruction of much of what we’ve come to believe about God, masculinity, and the meaning of life. Curated and distilled over more than two decades and drawn from the lives of more than seventy-five men, Morgan shares his discovery of an ancient and reliable path to restoring and becoming the kind of man who can wield power for good. With examples from the lives of the great heroes of faith as well as wise men from Morgan’s own life, break through doubt and discover the power of restoration. In Becoming a King, you will: Reconstruct your understanding of masculinity and who God truly intended you to be Learn to become a man of unshakable strength and courage Reclaim your identity, integrity, and purpose Traveling this path isn’t easy. But the heroic journey detailed within the pages of Becoming a King leads to real life—to men becoming as solid and mighty as oak trees, teeming with strength and courage to bring healing to a hurting world; and to sons, husbands, brothers, and friends becoming the kind of kings to whom God can entrust his kingdom.
Download or read book Wisdom Based Business written by Hannah J. Stolze and published by Zondervan Academic. This book was released on 2021-04-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Your Business Purposeful and Profitable At its best, business is both purposeful and profitable, dynamic and gainful, commercial and rewarding. Far from being opposites, good business and good behavior go hand-in-hand, and biblical principles can align with best practices. In Wisdom-Based Business, marketing and supply-chain professor Hannah J. Stolze draws principles from the Bible's wisdom literature and from evidence-based research to create a framework for business that is oriented toward excellence and sustainability. This book addresses import issues such as: The virtue of profit Servant leadership Wisdom-based values, such as long-term over short-term, stakeholders, and quality Beneficial outcomes of wisdom-based business, including reputation and comparative advantage The ultimate outcome of eternal impact Intended for business students and working professionals alike, Wisdom-Based Business demonstrates how to pursue profitability to the honor and glory of God. Unique among Christian books on business, it helps readers make the right decisions in business by presenting: Biblical Principles. Drawing upon the Bible's wisdom literature, each topic addressed is undergirded by insights from Scripture. Evidence-Based Research. Recommendations are thoroughly grounded in the best and latest research in the field. Case Studies: Each chapter demonstrates how the principles can be lived out in the real world, amid the inevitable challenges and competition all business confronts. Any Christian who works in the marketplace or is training to work in the marketplace will benefit from Wisdom-Based Business' practical guidance on how to reflect Christian values in their corporate tasks and strategies--and on how those values can be not hindrances but keys to success.
Download or read book In Defense of Faith written by David Brog and published by Encounter Books. This book was released on 2010-06-15 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious faith is under assault. In books and movies and on television, militant secular critics attack religion with a renewed vigor. These “new atheists” repeat a two-part mantra: that religious faith is hopelessly irrational and that those possessed of such faith are responsible for the hatred and bloodshed that has plagued humanity. Abandon religion, they urge us, and the world will at last live in peace. In Defense of Faith examines this proposition in the context of Western civilization and the Judeo-Christian tradition and asserts that, far from encouraging hatred and violence, the Judeo-Christian tradition has easily been the most effective curb upon the dark defects of human nature and our best tool in the struggle for humanity. From the Christian activists who fought to stop the genocide of Indians in South America and their ethnic cleansing in North America, to the abolition of African slavery on both sides of the Atlantic, and on to modern human rights activists from Martin Luther King Jr. to the rock star Bono—In Defense of Faith rebuts the fashionable arguments against religion and presents the strong and lasting record of the Judeo-Christian idea. History has not been as kind to the atheist model: every time it is put to the test, we have reverted to the most base, violent instincts of our selfish genes.
Download or read book Marketing the Church How to Communicate Your Church s Purpose and Passion in a Modern Context written by Michael Daehn and published by Lulu.com. This book was released on 2011-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
Download or read book Reimagining Faith and Management written by Edwina Pio and published by Routledge. This book was released on 2021-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much contemporary research ignores or is dismissive of the growth of global religiosity, even though 90% of the global population sees the world through a commitment to some kind of faith. Reimagining Faith and Management addresses this issue and extends the research on the impact of faith in the various aspects of management, such as negotiation, leadership, entrepreneurship, governance, innovation, ethics, finance and careers. Faith impacts how individuals and organisations envision, manage and respond to their various stakeholders, communities, the natural environment and the world around them. This book presents various facets of how faith, values and/or ideological outlook which informs, influences and adds mystery that inspires and impels individuals and organisations. The twenty-one chapters are based on academic research and offer practical managerial recommendations. The book is divided into three sections: Faithful futures impacting individuals; Faithful futures impacting organisations; and Faithful futures impacting society. Each chapter presents a theoretical base and includes practical implications. The book is therefore ideal reading for educators, researchers and students of business, management, career studies, faith-based organisations, corporate governance, and business ethics, as well as religious studies, including applied theology.
Download or read book To Serve God and Wal Mart written by Bethany Moreton and published by Harvard University Press. This book was released on 2010-09-07 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decades after World War II, evangelical Christianity nourished America’s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world’s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. This extraordinary biography of Wal-Mart’s world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization. The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice (www.iwj.org) and its local affiliate in Athens, GA, the Economic Justice Coalition (www.econjustice.org).
Download or read book Thy Queendom Come written by Kyndall Rae Rothaus and published by Broadleaf Books . This book was released on 2021-08-17 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all born inside a fence. Not the same fence, but we all have our own variation of restrictions-passed-down-to-us. The narrative passed down to Christian women by patriarchal religion tells us not only that we are bad, but that we need someone outside ourselves to save us. We need a revolutionary new spirituality, and a revolutionary term to describe it: the queendom of God. Telling the stories of some of the strongest women in all of Scripture--like Delilah, Deborah, and Jael--as well as some of the most brutalized--like the daughter of Jephthah--Thy Queendom Come offers a new path forward. In the queendom of God, we are no longer waiting on a rescuer. We realize we are ready to conceive and give birth to new life--a creative act between God and us, no masculine authority necessary. We can, as women, say yes to the divine annunciation, quite apart from any sinner's prayer, the blessing of priests, or an ordination by men. We can leave the narrow kingdom behind and embrace a more vibrant, just, and inspiring spiritual life in God's queendom.
