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Download or read book Marketing written by Coast Community College District and published by . This book was released on 1992 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series presents the stories of actual companies in order to illustrate different aspects of marketing. Each company has experienced different challenges in marketing its particular product or service, and each program presents the solution that the company has found. Topics covered are: consumer behaviour, product management, marketing research, market segmentation, marketing new products, environmental marketing, pricing, organizing market outlets, retailing methods, advertising, marketing of services, and international marketing.
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