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Book Buyology

    Book Details:
  • Author : Martin Lindstrom
  • Publisher : Currency
  • Release : 2010-02-02
  • ISBN : 0385523890
  • Pages : 274 pages

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Book The Sacred Headwaters

    Book Details:
  • Author : Wade Davis
  • Publisher : Greystone Books Ltd
  • Release : 2015-05
  • ISBN : 1771640235
  • Pages : 160 pages

Download or read book The Sacred Headwaters written by Wade Davis and published by Greystone Books Ltd. This book was released on 2015-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Sacred Headwaters, a collection of photographs by Carr Clifton and members of the International League of Conservation Photographers - including Claudio Contreras, Paul Colangelo, and Wade Davis - portray the splendour of the region. These photographs are supplemented by images from other professionals who have worked here, including Sarah Leen of the National Geographic.

Book The Illusion of Cultural Identity

Download or read book The Illusion of Cultural Identity written by Jean-François Bayart and published by C. HURST & CO. PUBLISHERS. This book was released on 2005 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the West impose its own definition of human rights and democracy on the rest of the world? Does globalization threaten British, French or other European iedntities? Is African culture compatible with multi-party politics? This text aims to answer these and other questions.

Book The Politics of Multiculturalism in the New Europe

Download or read book The Politics of Multiculturalism in the New Europe written by Tariq Modood and published by Palgrave Macmillan. This book was released on 1997-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: On multiculturalism

Book Cultural Encounters on China s Ethnic Frontiers

Download or read book Cultural Encounters on China s Ethnic Frontiers written by Stevan Harrell and published by Studies on Ethnic Groups in Ch. This book was released on 2015-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open-access edition: DOI 10.6069/9780295804088 China's exploitation by Western imperialism is well known, but the imperialist treatment within China of ethnic minorities has been little explored. Around the geographic periphery of China, as well as some of the less accessible parts of the interior, and even in its cities, live a variety of peoples of different origins, languages, ecological adaptations, and cultures. These people have interacted for centuries with the Han Chinese majority, with other minority ethnic groups (minzu), and with non-Chinese, but identification of distinct groups and analysis of their history and relationship to others still are problematic. Cultural Encounters on China's Ethnic Frontiers provides rich material for the comparative study of colonialism and imperialism and for the study of Chinese nation-building. It represents some of the first scholarship on ethnic minorities in China based on direct research since before World War II. This, combined with increasing awareness in the West of the importance of ethnic relations, makes it an especially timely book. It will be of interest to anthopologists, historians, and political scientists, as well as to sinologists.

Book Cartographies of Diaspora

Download or read book Cartographies of Diaspora written by Avtar Brah and published by Routledge. This book was released on 2005-08-18 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: By addressing questions of culture, identity and politics, Cartographies of Diaspora throws new light on discussions about `difference' and `diversity', informed by feminism and post-structuralism. It examines these themes by exploring the intersections of `race', gender, class, sexuality, ethnicity, generation and nationalism in different discourses, practices and political contexts. The first three chapters map the emergence of `Asian' as a racialized category in post-war British popular and political discourse and state practices. It documents Asian cultural and political responses paying particular attention to the role of gender and generation. The remaining six chapters analyse the debate on `difference', `diversity' and `diaspora' across different sites, but mainly within feminism, anti-racism, and post-structuralism.

Book The Construction of Racial Identities in China and Japan

Download or read book The Construction of Racial Identities in China and Japan written by Frank Dikötter and published by University of Hawaii Press. This book was released on 1997-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far from being a negligible aspect of contemporary identity, racialised senses of belonging have often been the very foundation of national, identity in East Asia in the twentieth century. As this volume shows, the construction of symbolic boundaries between racial categories has undergone many transformations in China and Japan, but the attempt to rationalise and rank real and imagined differences between population groups remains wide-spread. In an era of economic globalisation and political depolarisation, racial discrimination has increased in East Asia, affecting the human rights of marginalised groups and collective perceptions of the world order. The historical background and contemporary implications of these potentially explosive issues are addressed.

Book Dworkin

Download or read book Dworkin written by André Berten and published by Mentis. This book was released on 1999 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Pseudo Turpin

    Book Details:
  • Author : Hamilton Martin Smyser
  • Publisher :
  • Release : 1970
  • ISBN :
  • Pages : 154 pages

Download or read book The Pseudo Turpin written by Hamilton Martin Smyser and published by . This book was released on 1970 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Resources of Quinola

    Book Details:
  • Author : Honore de Balzac
  • Publisher : BoD – Books on Demand
  • Release : 2019-09-25
  • ISBN : 3734090229
  • Pages : 114 pages

Download or read book The Resources of Quinola written by Honore de Balzac and published by BoD – Books on Demand. This book was released on 2019-09-25 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original: The Resources of Quinola by Honore de Balzac

Book Affirmative Exclusion

Download or read book Affirmative Exclusion written by Jean-Loup Amselle and published by Cornell University Press. This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jean-Loup Amselle explores the issue of multiculturalism by delving into the history of France's confrontation with ethnic difference. Amselle analyzes France's relationship to Egypt, Algeria, and Senegal to show how ideas about difference and assimilation played out in French colonial policies and how these same tensions continue to be problematic as France grapples with cultural pluralism.Amselle's book has timely and wide-ranging implications. Arguing against the "liberal communitarian state" as it exists in the United States, Amselle contends that an overemphasis on difference can lead to what he calls "affirmative exclusion"--the flip side of affirmative action. The recognition of a multiplicity of ethnic groups in France, he asserts, creates an environment that fosters racism. "Despite an outward appearance of generosity, supporters of French-style multiculturalism, by promoting 'affirmative action, ' run the risk of creating as many difficulties as there are 'target groups, ' which they have helped identify and hence produce."Calling on theories of racial difference devised by early anthropologists--most notably, Louis Faidherbe--and on the work of political philosophers such as Thomas Hobbes, John Locke, and Jean-Jacques Rousseau, Amselle makes historical and sociological sense of the debates over multiculturalism and the violence they engender. Toward a French Multiculturalism proposes directions for the future.

Book The Chronicles of Enguerrand de Monstrelet

Download or read book The Chronicles of Enguerrand de Monstrelet written by Enguerrand de Monstrelet and published by . This book was released on 1849 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The New International Relations

Download or read book The New International Relations written by Marie-Claude Smouts and published by C. HURST & CO. PUBLISHERS. This book was released on 2001 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are international relations as we have known them coming to an end, to be replaced by a global politics in which inter-power rivalry and the exercise of authority are not longer to be defined within national boundaries, and the distinction between states and non-state actors will beome irrelevant?

Book The Fifteen Joys of Marriage

    Book Details:
  • Author : Brent A. Pitts
  • Publisher : Peter Lang Incorporated, International Academic Publishers
  • Release : 1985
  • ISBN :
  • Pages : 186 pages

Download or read book The Fifteen Joys of Marriage written by Brent A. Pitts and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 1985 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifteen Joys of Marriage is a new translation of the .XV. Joies de Mariage, the ironic, enigmatic, and ostensibly misogynistic tract written ca. 1400. Like many Old French fabliaux, the Fifteen Joys takes for its subject the reversals, the woes, and the deceptions of the married state. By contrast with the fableors, however, the anonymous author of the Fifteen Joys arranges his domestic scenes in series, thus parodying a well known devotional work while incanting his litany of despair. The present work revives in medieval context a classic long out of print in English translation. For the text the translator adopts the burgeoning, colloquial manner of the original French, providing commentary in his Notes. The Introduction discusses the structure and principal themes of the Joys while surveying recent studies of the text. The Bibliography marks a starting point for further study.

Book Mercadet  Dodo Press

    Book Details:
  • Author : Honoré de Balzac
  • Publisher :
  • Release : 2006-05
  • ISBN : 9781406506648
  • Pages : 152 pages

Download or read book Mercadet Dodo Press written by Honoré de Balzac and published by . This book was released on 2006-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Comedy in Three Acts set in Paris. By the French author, who, along with Flaubert, is generally regarded as a founding-father of realism in European fiction. His large output of works, collectively entitled The Human Comedy (La Comedie Humaine), consists of 95 finished works (stories, novels and essays) and 48 unfinished works. His stories are an attempt to comprehend and depict the realities of life in contemporary bourgeois France. They are placed in a variety of settings, with characters reappearing in multiple stories.

Book Novels and Tales

    Book Details:
  • Author : Charles Dickens
  • Publisher :
  • Release : 1857
  • ISBN :
  • Pages : 330 pages

Download or read book Novels and Tales written by Charles Dickens and published by . This book was released on 1857 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Picciola

    Book Details:
  • Author : Xavier-Boniface Saintine
  • Publisher :
  • Release : 1872
  • ISBN :
  • Pages : 280 pages

Download or read book Picciola written by Xavier-Boniface Saintine and published by . This book was released on 1872 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: